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World Wide Technology Introduces Cisco ONE
The document outlines Cisco's software lifecycle services and the introduction of Cisco One, which offers flexible purchase options, software license portability, and a focus on business outcomes. It addresses software challenges such as managing licenses and unpredictable IT spending while emphasizing the importance of improved customer loyalty, service, and productivity. Additionally, it highlights the benefits of Cisco One software, including ongoing innovation access, simplified purchasing, and reduced complexity through logical product bundles.
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World Wide Technology Introduces Cisco ONE
- 1. Copyright © 2015World Wide Technology, Inc. All rights reserved. Software Lifecycle Services | #TEC37 November 20, 2015 Angie Hiller Dean Romero Mike Taylor Senior Manager, Cisco Alliance Practice Manager, Lifecycle & Software Services Vice President, Information Technology
- 2. Measures of Success BusinessOutcomes Cisco Software Cisco ONE Value Summary AGENDA
- 3. Increased customer loyalty andrevenues Superior Customer Service Reduced Costs Higher Productivity Demand for Expanded Business Capabilities Measures of Success
- 4. Software Challenges Managing software licensesis burdensome and time consuming IT spending is often unpredictable, costly and inflexible Difficult to operate multiple “point” solutions and integrated software strategies Technology acceleration slow due to delayed adoption rates Need to accelerate technology adoption to maximize software value and drive business outcomes
- 5. Everything Cloud Ready Choice Virtualized Cloudmanaged Continuous delivery Intercloud User Experience First Delight customers End-to-end Intuitive, immersive and consistent user experience Consumption Flexibility Premise to cloud Perpetual, subscription and utility Transparent and flexible licensing Simple and Open Automation/application aware Converged infrastructure Open development Devnet ecosystem Cisco Software Strategy
- 6. Flexible purchase options thatprovide predicable costs Ability to port the software licenses to other physical and virtual devices Stay current with ongoing innovation Focus on business outcomes Software Solutions Introducing Cisco ONE
- 7. Cisco ONE A LACARTE, SEPARATELY PRICED ITEMS SOFTWARE LICENSE TIED TO HARDWARE NO PURCHASE OPTIONS SKUS FOCUSED ON BUSINESS OUTCOMES SOFTWARE LICENSE PORTABILITY PERPETUAL, SUBSCRIPTION LICENSES; ELA Current ModelCisco ONE
- 8. Cisco ONE Domains CISCOONE FOR DATA CENTER CISCO ONE FOR WAN CISCO ONE FOR ACCESS Security Threat Defense for Data Center Threat Defense for WAN Identity Services for Access Applications Multi-Tenant Converged Fabric Intercloud Fabric WAN Collaboration Campus Fabric Advanced Mobility Services Foundation Foundation for Networking Foundation for Compute Foundation for WAN Foundation for Switching Foundation for Wireless Infrastructure and OS Networking Compute WAN Switching Wireless Note: Infrastructure software (e.g., operating system) is included with each device and not sold as part of Cisco ONE Software.
- 9. Cisco ONE Features CISCOONE FOR DATA CENTER CISCO ONE FOR WAN CISCO ONE FOR ACCESS Advanced Security Threat Defense for Data Center Firepower Services for ASA/FP, ASA Security Context, ASA Security Plus, ASA Botnet Traffic Filter, CSMx, FSMC ASA 5585, FP, FS Threat Defense for WAN Firepower Services for ASA, Security Context, Security Plus, Botnet Traffic Filter, CSM, FSMC/Cloud Web Security Essentials ASA, FS Identity Services for Access ISE Plus ISE Advanced Applications Data Center Fabric SAN Enterprise; Prime DCNM-SAN; VDC; MPLS; FCoE Enterprise Cloud Suite PSC; UCSD; UCS Perf Mgmt; VACS (w/ N1KV Adv) WAN Collaboration UC License; TDM Gateway / CUBE; UC Apps / CME/SRST Campus Fabric IP Services ; Full L3 Routing, Virtualization (VRF, EVN) IS-IS, WCCP, Multicast Advanced Mobility Services CMX; WIPS Foundation Foundation for Networking FabricPath; VDC; OTV/LISP; LAN Enterprise; PI Lifecycle; PI Assurance; Prime DCNM-LAN; Energy Mgmt Foundation for Compute PSC Foundation; UCSD Foundation; Intercloud Fabric; N1KV Essentials; UCS Perf Mgmt Foundation; UCS Central; Energy Mgmt Foundation for WAN SEC License; TrustSec, MACSec, IOS VPN, IOS IPS, IOS ZBFW, CWS Connector, SSL VPN; APP License; AVC, MPLS, WAAS, FNF, etc; Prime vNAM; PI Lifecycle/PI Assurance; Energy Mgmt Foundation for Switching IP Base ; TrustSec, MediaNet, StubRouting, Converged Access, FNF, WireShark, VSS, ISSU; PI Lifecycle; PI Assurance; ISE Base; Energy Mgmt Foundation for Wireless WLC AP ; MSE Base; PI Lifecycle; PI Assurance; ISE Base Infrastructure and Base OS Networking Nexus* 3K, 5K, 6K, 7K, 9K Compute X86, UCS WAN ISR, ASR Switching Catalyst* 2K, 3K, 4K, 6K Wireless WLC, AP
- 10.
- 11. What Where How CollaborationSecurity Application Foundations Data and Analytics Transactional Perpetual | Subscription Volume Based Enterprise Agreements Intercloud Network, Compute, Storage (Cisco ONE Software) Cisco Enterprise Software Model
- 12. Cisco ONE SoftwareBenefits Across the entire lifecycle * Requires software support service PURCHASE Outcome driven Simplified purchase Better together pricing, lower TCO DEPLOYMENT Access to ongoing innovation* Improved management REFRESH Lower cost due to license portability*
- 13. 1Requires an activeSoftware Support Services (SWSS) contract on the Cisco ONE Software Suite 2Enterprise License Agreements (ELAs) are available as a buying program for purchasing software from Cisco. Cisco ONE can be purchased through an ELA, as can other software from Cisco. Cisco ONE should be considered a product, while ELAs are a buying program. Value Proposition for Customers SOFTWARE SUITES • Logical product bundles to address the most common customer scenarios • Greater value—more features, better together pricing • Reduced complexity—single line item for the software suite INVESTMENT PROTECTION1 • Software licenses portable across hardware refresh cycles • Ability to migrate licenses from physical devices to virtual machines • Peace of mind that software investments today will last into the future ONGOING INNOVATION1 • Access to newly developed features and products included into software suites • Expansion of software suites through Cisco acquisitions of companies/products FLEXIBLE LICENSING • Subscription licensing to smoothly distribute customer’s spend over time • Enterprise Agreements2 offer greater discounts to customers willing to commit • Option to buy perpetual via classic model remains (not taken away)
Editor's Notes
- #2 Welcome Today, we will discuss how you can keep pace with the increase in mobile devices, and cloud applications in the branch We’ll specifically discuss how mobility is driving both complexity and new opportunities in your business And how your branch infrastructure strategy must evolve to drive to better business outcomes that result in lower costs, greater productivity, and higher customer engagement … all with operational simplicity.
- #3 However, the success measures of a business remain unchanged. Customer loyalty leading to increased revenues and lower customer attrition are still an important success measure of the top line growth. Superior customer service at all branches and stores will lead to higher customer satisfaction, repeat customers and thus increased same store/branch sales Reduced costs are still an important measure of success of bottom line in the midst of all these disruptions Higher productivity: higher employee productivity measured as either revenue per employee, faster turnaround time or by other means is an important success measure to stay competitive Clearly, businesses need to rethink their approach to doing business in the presence of these disruptions. Doing the same thing over and over again and expecting different results is not going to happen. Organizations need expanded business capabilities to be successful now. Let us walk through a few capabilities in different industries.
- #4 However, the success measures of a business remain unchanged. Customer loyalty leading to increased revenues and lower customer attrition are still an important success measure of the top line growth. Superior customer service at all branches and stores will lead to higher customer satisfaction, repeat customers and thus increased same store/branch sales Reduced costs are still an important measure of success of bottom line in the midst of all these disruptions Higher productivity: higher employee productivity measured as either revenue per employee, faster turnaround time or by other means is an important success measure to stay competitive Clearly, businesses need to rethink their approach to doing business in the presence of these disruptions. Doing the same thing over and over again and expecting different results is not going to happen. Organizations need expanded business capabilities to be successful now. Let us walk through a few capabilities in different industries.
- #5 As we all know, customers face a multitude of challenges today in dealing with software management and solutions. - But what if there was a change to that paradigm, a different way of addressing those challenges. What if your clients could….
- #6 As we all know, customers face a multitude of challenges today in dealing with software management and solutions. - But what if there was a change to that paradigm, a different way of addressing those challenges. What if your clients could….
- #7 As we all know, customers face a multitude of challenges today in dealing with software management and solutions. - But what if there was a change to that paradigm, a different way of addressing those challenges. What if your clients could….
- #8 In the current model, customers select a la carte, separately priced software features to build a solution. In some cases, the solution results in selecting 100’s of individual products and SKUs. In the current model, software is tied to the hardware. That means software is tied to hardware. And software is purchased again at the time of hardware refresh,. In the current model, customers were primarily buying infrastructure software as perpetual licenses for the lifetime of the box, tied to CAPX options only Cisco ONE completely redefines how infrastructure software in bought, deployed and managed in industry… Cisco ONE’s objective is to enable IT to deliver more business value. therefore, it simplifies the software purchase to software suites across Access, WAN, Data Center. Rather than 100’s of SKUs, customers will choose one or more suites. Cisco ONE software is not tied to a box and is portable across generations of hardware boxes. Also gives you physical and virtual deployment options. Cisco ONE also enables IT to keep innovating by giving them access to software upgrades and new capabilities that will be added to the software suites Cisco ONE transforms that buying experience by adding subscription and Enterprise Licensing Agreement to perpetual licenses for the software suites. This provides flexibility and financial predictability to customers
- #9 This chart provides more detail into the individual Cisco ONE Software products: Data Center, WAN, and Access.
- #10 Better Together Pricing Cisco® ONE Software helps customers purchase the right software capabilities to address their business needs. These products offer a greater value to customers with more features at “better together” pricing. They deliver reduced complexity, simplified buying, and the peace of mind that today’s software investments will last into the future. Access to ongoing innovation means that as we add more features into these software products, customers gain access to those upgrades in the suites they have licensed. For instance, Cisco acquired JouleX last year, which provides energy management capabilities. In the past, customers would need to buy the software from Cisco to receive this new capability. With Cisco ONE software, customers who have a SWSS contract would be automatically entitled to this new upgrade. This is how other software and SaaS companies like Microsoft and Salesforce.com operate, constantly giving customers more value from their software. Software license portability allows customers to keep their software licenses across hardware refresh cycles, and gives them flexibility to move these licenses between physical devices and virtual machines.
- #12 Cisco software provides flexibility and agility in enabling customers to consume our technologies in the way that works best for them. (i.e. not JUST buying the system that comes with the sw but having the option to choose whatever software suite is right for them, having the option to deploy it in any way they want (on prem, cloud, managed service), and having the option to purchase that perpetually or as a subscription, as an enterprise-wide license, buying ahead for future years, paying over time. Last but not least we’re introducing new sw porfolios in our IoE application platforms, extending the edge through fog computing and a very rich data virtualization and analytics capability. And underpinning all of this capability is what we’re calling Cisco ONE Software – that’s the software that really brings our infrastructure to life across the data center, WAN and access.