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Copyright © 2015 World Wide Technology, Inc. All rights reserved.
If You Build It, Will They Come?THE ROLE OF ADOPTION IN TECHNOLOGY DEPLOYMENTS
Sean McDonald
Joe Berger
Adoption Services Lead
Collaboration Business Development Manager
AGENDA
6 Months Later
Look Familiar?
Technology purchases
underutilized
50% Available licensing goes
unused
75%
UP TO
Utilization of Video when available
18%
Industry Trends
The Challenge of End-User IT
“Regrettably, sometimes IT leadership takes the ‘build it
and they will come’ approach, driving the design and
deployment of an extensive collaboration architecture
without the right partnership with the lines of business.”
Frances Harpst, GE & Cisco Change Management Exec
“There’s nothing wrong with
the old way”
“I’m afraid I’ll
break it”
“Eric used to help us with that,
but he’s gone now”
“It’s just another
thing for me to
learn!”
“Oh yeah, I’ve seen that icon
…never clicked on it”
“We have that, but no one
knows how to use it”
“You need an advanced
degree just to operate that
thing”
“Wait …we
have that
capability?”
“How do you even turn it on?”
“We call that the world’s most
expensive coat rack”
Barriers to Change
Lack of Training
Why Change?
First Encounter Failure
Use Case Not Understood
Fear of the Unknown
AGENDA
Major State University
CASE STUDY
Distributed student population | Departmental IT decisions | No collaboration strategy
Major State University | CHALLENGES
CASE STUDY
Major State University | ACTIONS
CASE STUDY
Major State University | RESULTS
CASE STUDY
AGENDA
Q: How Can WWT Overcome These Barriers?
A: Adoption Services
Custom projects built to ensure
deployed solutions are utilized
Adoption Services Methodology
Review System Data
End User Survey
Analyze On GoingTrainCommunicateGoals and Vision
Develop Internal
Communications
Custom
Documentation
Classroom & Virtual
Adoption Sessions
Train the Trainer
Measure Gains &
Benchmark
Plan Future
Engagements
Identify
Stakeholders
Scope Business
Drivers
Advise Engage Optimize
ADVISE
ENGAGE
OPTIMIZE
PILOT ENGAGEMENT
~90-120 Days * 50-100 users * Single Use Case
GROWTH & SCALE
NEW Departments * NEW Geographies * NEW Use Cases
ONGOING
Transformational ChangeDay One
Phases of Adoption Services
Sample Report & Analytics
Custom reporting shows
the increased utilization
and positive feedback from
the user base along with
suggested next steps….
…and results that can be
shared with stakeholders
to help steer future
technology strategies.
AGENDA
Benefits to Your Organization
CxO sees a realized ROI & a renewed culture of collaboration
resulting in higher productivity and reduced travel costs
IT & Telco are better connected to the LOB
and commended for their decision to deploy
End Users feel confident using and empowered
by the solution
Management have a highly collaborative workplace
and a distributed talent pool to hire from
Voice Licenses Jabber WebEx CMR
EXAMPLE ELALicense Owned License Used
Maximized Investment
Enterprise Agreement Adoption
Financial Impact
ELA’s Offer
Licensing
Consolidation &
Savings
ROI Is Greater
When All Products
& Features Are
Utilized
AGENDA
Questions?
Sean.mcdonald@wwt.com
joe.berger@wwt.com

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WWT Webinar - The Role of Adoption Services in Tech Deployments

  • 1. Copyright © 2015 World Wide Technology, Inc. All rights reserved. If You Build It, Will They Come?THE ROLE OF ADOPTION IN TECHNOLOGY DEPLOYMENTS Sean McDonald Joe Berger Adoption Services Lead Collaboration Business Development Manager
  • 4. Technology purchases underutilized 50% Available licensing goes unused 75% UP TO Utilization of Video when available 18% Industry Trends
  • 5. The Challenge of End-User IT “Regrettably, sometimes IT leadership takes the ‘build it and they will come’ approach, driving the design and deployment of an extensive collaboration architecture without the right partnership with the lines of business.” Frances Harpst, GE & Cisco Change Management Exec
  • 6. “There’s nothing wrong with the old way” “I’m afraid I’ll break it” “Eric used to help us with that, but he’s gone now” “It’s just another thing for me to learn!” “Oh yeah, I’ve seen that icon …never clicked on it” “We have that, but no one knows how to use it” “You need an advanced degree just to operate that thing” “Wait …we have that capability?” “How do you even turn it on?” “We call that the world’s most expensive coat rack”
  • 7. Barriers to Change Lack of Training Why Change? First Encounter Failure Use Case Not Understood Fear of the Unknown
  • 9. Major State University CASE STUDY Distributed student population | Departmental IT decisions | No collaboration strategy
  • 10. Major State University | CHALLENGES CASE STUDY
  • 11. Major State University | ACTIONS CASE STUDY
  • 12. Major State University | RESULTS CASE STUDY
  • 14. Q: How Can WWT Overcome These Barriers? A: Adoption Services Custom projects built to ensure deployed solutions are utilized
  • 15. Adoption Services Methodology Review System Data End User Survey Analyze On GoingTrainCommunicateGoals and Vision Develop Internal Communications Custom Documentation Classroom & Virtual Adoption Sessions Train the Trainer Measure Gains & Benchmark Plan Future Engagements Identify Stakeholders Scope Business Drivers Advise Engage Optimize
  • 16. ADVISE ENGAGE OPTIMIZE PILOT ENGAGEMENT ~90-120 Days * 50-100 users * Single Use Case GROWTH & SCALE NEW Departments * NEW Geographies * NEW Use Cases ONGOING Transformational ChangeDay One Phases of Adoption Services
  • 17. Sample Report & Analytics Custom reporting shows the increased utilization and positive feedback from the user base along with suggested next steps…. …and results that can be shared with stakeholders to help steer future technology strategies.
  • 19. Benefits to Your Organization CxO sees a realized ROI & a renewed culture of collaboration resulting in higher productivity and reduced travel costs IT & Telco are better connected to the LOB and commended for their decision to deploy End Users feel confident using and empowered by the solution Management have a highly collaborative workplace and a distributed talent pool to hire from
  • 20. Voice Licenses Jabber WebEx CMR EXAMPLE ELALicense Owned License Used Maximized Investment Enterprise Agreement Adoption
  • 21. Financial Impact ELA’s Offer Licensing Consolidation & Savings ROI Is Greater When All Products & Features Are Utilized

Editor's Notes

  1. A high ranking official within an organization sees a new technology while visiting a partner location and says “we have to have this, it’s going to change the way we do business!” The official tasks IT with researching and deploying the solution, and the project is handed to a member of the IT team. That member researches the product. Listens to presentations from the various OEM’s and vendors. Looks over proposals and selects and a solution. Draws out a plan and, with the help of a vendor, deploys the product. Finally, the IT project manager sends out an email letting everyone know that the product is available and people can start to login and use the product immediately. Fast forward this situation six months in the future, and the same high level executive is furious because no one is utilizing the product and and the business process remains “status quo”.
  2. If that scenario sounds familiar, it’s because it plays itself out time and time again within todays enterprise and public sectors. If we look at some stats that were compiled by InfoWorld, we find that this trend happens more than we may think. The numbers tell us that 50% of all purchased technology is underutilized. 75% of licenses purchased go unused. A great example of this is within the collaboration market, where video is being used only 18% of the time that it is availble. To meeting attendees.
  3. This is not to say that these technologies don’t have incredible, transformational value when they are properly deployed. What we find is that there are barriers that occur between those who select and deploy the technology, and the end user population within the organization. Frances Harpst, a Change Management executive with GE & Cisco summed it up the best when she made this quote. Without the right partnerships in place within the lines of business, how can we move the needle and change business processes?
  4. And without that connection into the user population, you start to see negative feedback related to the products that have been deployed. Over the past year, we’ve tried to compile some of those statements that we have seen and heard from end users, everything from….
  5. When you start to see this feedback, one of the things that has to happen is you must identify what the barriers are. Here are a few of the barriers to change that we have heard from our customers, and things we have seen within our own organization that have kept us from realizing the true value of a deployed technology….