The BIG-IP Policy Enforcement Manager (PEM) provides centralized policy control and subscriber awareness to optimize quality of experience and minimize network congestion. It offers application visibility, traffic policing, and reporting. The PEM dynamically manages traffic and subscribers in real time, enabling new business models through granular subscriber control and context awareness. F5's Intelligent Services Framework provides a software-controlled platform with network, subscriber, and application awareness from layer 4 to 7 to optimize services, secure the infrastructure, and help monetize traffic.

1. BIG-IP POLICY ENFORCEMENT MANAGER
OVERVIEW
February 2013

2. F5’s INTELLIGENT SERVICES FRAMEWORK
F5 makes the connected world run better
F5 Solutions Available Today:
• Policy Enforcement User Community
Intelligent Ecosystem DevCentral
• Mobile Optimization Solution
Programmable/Extensible
• Diameter Signaling & Interworking iRules iControl iApps
Customizable
• DNS Delivery Services Ecosystem
• Advanced Firewall Service Provider Optimize
Intelligent
• Carrier-Grade NAT Integrated
Secure
• Application Delivery Controller Context aware
Monetize
• Local and Global Load Balancer
Foundation TMOS
• Mobile User and Application
Scale
Access Management Hardware Software

3. MOBILE INTERNET 3.0
SMS Other
Voice SMS
Other
Voice
1 Business Model
• Games • Location-Based
• Music Services
Transformation • Advertising • Banking,
• Gambling Commerce,
• Broadcast TV • Healthcare
• Payments

4. TODAY’S MOBILE NETWORKS ARE STATIC
Video optimization WAP Gateway Transparent caching
DNS PCRF AAA OCS CSCF
Radius, Diameter, DNS, SIP
Control Plane Services
Value-Added Services (VAS)
RTR DPI FW CGN RTR
GGSN
PGW
Internet
Challenges
• Complex architecture…hard to scale
• Results in high CapEx and OpEx
Subscriber • Difficult to add new services (requires changes to multiple elements, VLAN management…)

5. SERVICES CONSOLIDATION AND OPTIMIZATION
Network Optimization
Video WAP Transparent
DNS PCRF AAA OCS CSCF optimization Gateway caching
Radius, Diameter, DNS, SIP
Control Plane Services Value Added Services (VAS)
One Platform
Policy Gi Firewall CGNAT WAP 2.0 URL Filtering DDoS DNS
Enforcement Offload Mitigation Services Internet
• Built for new application • Application fluency and
Subscriber
centric network extensibility
• Full Proxy – visibility and
control

6. F5’s NEW BIG-IP POLICY ENFORCEMENT MANAGER
Intelligent Services Framework
Optimize
Service providers need a scalable, reliable control plane,
data plane, and application plane to satisfy customers who
demand applications and mobile devices that strain the
signaling network.
Intelligent Traffic Management
Secure
FW PEM CGNAT
Security threats are rising, but F5 helps protect entire
infrastructure and scales to perform under demanding
conditions. Optimize
Secure
Monetize
Monetize
Operators struggling with an explosion of data traffic and Service Provider
OTT, F5 solutions enable service providers to intelligently
HW / SW
manage data traffic, conserve network resources, and
quickly deliver more profitable services.
High Availability Highly Scalable

7. BIG-IP POLICY ENFORCEMENT MANAGER
Dynamically manages traffic and subscribers in real time to optimize QoE and minimize congestion in the network
Value Added Services (VAS)
Centralized Policy Control Video WAP Transparent
optimization Gateway caching
PCRF AAA OCS CSCF
Radius, Diameter, SIP, Gx
• Analytics
• Charging
• Provisioning
• Quota
Management
BIG-IP PEM
GGSN
PGW
Internet
Subscriber Awareness
Application Visibility
Subscriber Traffic Policing
Reporting

8. POLICY / SERVICE ENFORCEMENT
Enhanced Service Enablement
OTT Web
OTT HD Video
Standard OTT SD Video
GGSN
PGW
Gold
Standard • Granular subscriber • Increased revenue • New business
control / context opportunity models
awareness

9. F5’s INTELLIGENT SERVICES FRAMEWORK
Context-Aware Policy Enforcement
DNS Centralized Policy Control IMS
CSCF PCRF AAA OCS
HSS P-CSCF S-CSCF SIP AS
Radius, Diameter, SIP, Gx, Gy
BIG-IP GTM F5 Traffix SDC
Subscriber Aware Traffic Steering
VAS VAS
…… VAS
Video Optimization, WAP, URL filtering, …
BIG-IP PEM / CGNAT / FW
GGSN
Internet
• Software Controllable Platform
• Network / Subscriber / Application L4-L7 Awareness
Subscriber • Advanced Firewall / Security
• High Performance DNS Solution
• Highly Scalable / High Performance and Extensible Platform

10. F5’S BIG-IP PLATFORMS
2,000,000 BIG-IP 10200v
2M L7 RPS VIPRION 4800
1M L4 CPS 20M L7 RPS
1,800,000
Up to 80G TPUT 10M L4 CPS
Up to 640G TPUT
1,600,000
L7 Requests Per Second (Inf-Inf)
1,400,000
BIG-IP 4200v
1,200,000
850k L7 RPS
300K L4 CPS
1,000,000
10G L7/L4 TPUT
BIG-IP 2200s
800,000 425K L7 RPS
150K L4 CPS
BIG-IP 2000s 5G L7/L4 TPUT
600,000
212K L7 RPS
75K L4 CPS
400,000 5G L7/L4 TPUT
200,000
Up to 3Gbps TPUT
0
BIG-IP Virtual Edition BIG-IP 2000s BIG-IP 2200s BIG-IP 4200v BIG-IP 10200v VIPRION 4800

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