Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodriguez Heyman

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This document discusses using social media to recruit volunteers and board members. It recommends thinking ambitiously, creating clear job descriptions, appointing a recruitment liaison, spreading recruitment messages widely through social media like LinkedIn, orienting volunteers socially, engaging volunteers in sharing stories, recognizing contributions publicly, and expressing gratitude to retain volunteers.

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Recruiting Volunteers &
Board Members Online

Volunteers = Donors
•2/3 of Volunteers Donate

•They Donate 10x More Than
Non-Volunteers
Source: 2009 Fidelity Charitable Gift Fund Volunteerism &
Charitable Giving

Social Recruiting
•Step 1: Think Big
•The Revolution is Nigh
•Pro Bono Service
•Corporate Partners
•Review Your Budget

Social Recruiting
•Step 2:Create Job
Descriptions

•Volunteer Overview
•Board Member Agreement

Social Recruiting
•Step 3: Identify A Liaison
•Volunteer Manager
•Program, Development,
Etc. Director

Social Recruiting
•Step 4: Spread the Word

Social Recruiting
•Step 5: LinkedIn For Good

Social Recruiting
•Step 5: LinkedIn For Good
•3.6M Nonprofit
Professionals
•117K Organizations
•205 Countries

Social Recruiting
•Step 5: LinkedIn For Good
•Build Awareness:
Ask Board Members, Volunteers,
Staff, & Donors to Add You
To Their Profiles

Social Retention
•Step 6: SocializeOrientation

Social Retention
•Step 7: Engage All Volunteers in
Storytelling

Social Retention
•Step 8: Always Be Tagging

Social Retention
•Step 9: Gratitude Is Social
Currency

Social Recruiting
•Step 1:Think BIG
•Step 2:Create Job
Descriptions
•Step 3:Identify a Liaison
•Step 4:Spread the Word
•Step 5: LinkedIn For Good

Social Retention
•Step 6:Socialize Orientation
•Step 7:Engage All Volunteers
in Storytelling
•Step 8: Always Be Tagging
•Step 9: Gratitude Is
Social Currency

Thank You!
Darian@SM4NP.org
www.Nonprofits101.org
Twitter: @dheyman

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Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodriguez Heyman

1. Recruiting Volunteers & Board Members Online

2. Social Media is a Tool

3. Volunteers = Donors •2/3 of Volunteers Donate •They Donate 10x More Than Non-Volunteers Source: 2009 Fidelity Charitable Gift Fund Volunteerism & Charitable Giving

4. Social Recruiting •Step 1: Think Big •The Revolution is Nigh •Pro Bono Service •Corporate Partners •Review Your Budget

5. Social Recruiting •Step 2:Create Job Descriptions •Volunteer Overview •Board Member Agreement

6. Board Member Agreement

7. Social Recruiting •Step 3: Identify A Liaison •Volunteer Manager •Program, Development, Etc. Director

8. Social Recruiting •Step 4: Spread the Word

9. Social Recruiting •Step 4: Spread the Word

10.

11. Social Recruiting •Step 4: Spread the Word

12. Social Recruiting

13.

14. Social Recruiting •Step 5: LinkedIn For Good

15.

16. Social Recruiting •Step 5: LinkedIn For Good •3.6M Nonprofit Professionals •117K Organizations •205 Countries

17.

18.

19.

20. Social Recruiting •Step 5: LinkedIn For Good •Build Awareness: Ask Board Members, Volunteers, Staff, & Donors to Add You To Their Profiles

21. Social Retention: Keeping Good Talent

22. Social Retention

23. Social Retention •Step 6: SocializeOrientation

24.

25.

26. Social Retention •Step 7: Engage All Volunteers in Storytelling

27.

28. Social Retention •Step 8: Always Be Tagging

29.

30.

31. Social Retention •Step 9: Gratitude Is Social Currency

32.

33.

34. Social Recruiting •Step 1:Think BIG •Step 2:Create Job Descriptions •Step 3:Identify a Liaison •Step 4:Spread the Word •Step 5: LinkedIn For Good

35. Social Retention •Step 6:Socialize Orientation •Step 7:Engage All Volunteers in Storytelling •Step 8: Always Be Tagging •Step 9: Gratitude Is Social Currency

36. Thank You! Darian@SM4NP.org www.Nonprofits101.org Twitter: @dheyman

Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodriguez Heyman

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Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodriguez Heyman