This document provides an introduction to fundraising and outlines best practices. It notes that individual donations in the Netherlands totaled 4.4 billion euros in 2013. Across Europe, there are over 114,000 public benefit foundations that collectively give over 53 billion euros annually. The document recommends a 3 step approach to fundraising: 1) dream about and select potential donors, 2) build long term relationships by finding what donors want and making donations fun, and 3) receive funding by asking for support and overdelivering on promises to strengthen relationships for future funding. Examples provided include duck races, ice bucket challenges, and cycling events.

1. A brief introduction to
fundraising
From fog to funding

2. Who am I?

3. Why fundraising?
Funding Gap

4. Potential
•Individuals
•Government
•Corporates
•Lotteries
•…

5. Individual donations in the
Netherlands
4.4 BILLION EURO (2013)

6. So what about Europe?
• There are more than 114,000 “public-benefit
foundations” in Europe city, regional, national and
international level.
• A combined annual giving of more than 53 billion
euros
This excludes: government, EU, corporates,
individuals, lotteries etc.

7. 3 step approach
1. Dream and select your donor
2. Build a relation
3. Receive funding

8. A good fundraiser…

9. Select your donor

10. Know what you want.

11. Work on visibility.

12. Boat Refugee Foundation

13. 2. Build the relation.
• Long term strategy
• Find out what THEY want
• Make it fun
• Connect

14. Duck race

15. Ice bucket challenge

16. 3. Receive funding

17. Ask for support.

18. Deliver.
• This is the first time to donor will work
with you.
• Under promise and over deliver.

19. Make the relationship
stronger and deeper.
•The donation is the start of a longer
relation. Funding will increase with a
smaller investment.

20. Alpe D’Huzes

21. Legacy wall
Greenpeace

22. han@hanvalk.nl
+31 6 47 661 881