Where will your income come from in the years ahead? What changes will affect your funding strategy? This session will identify current and expected trends across various income streams: grant making, individual and corporate fundraising and earned income from contracts and trading. With panellists from Big Lottery Fund, the Institute of Fundraising and Social Impact Business the session will be a mix of presentation and group discussion to help you prepare and plan.

1. FUNDING THE FUTURE: TRENDS
IN FUNDRAISING AND INCOME
GENERATION
CHAIR
BETH CRACKLES
CRACKING CHARITY SUPPORT; ASSOCIATE
CONSULTANT, NCVO
SPEAKERS
DANIEL FLUSKEY
HEAD OF POLICY AND EXTERNAL AFFAIRS,
INSTITUTE OF FUNDRAISING
DEBORAH SMART
HEAD OF PROGRAMMES (GRANTS), SOCIAL
INVESTMENT BUSINESS
ELLY DE DECKER
HEAD OF FUNDING FOR THE SOUTHERN
CLUSTER, THE NATIONAL LOTTERY
COMMUNITY FUND
Headline
sponsor:
Lead
sponsor:
Dinner
sponsors:
Drinks
sponsor:

2. Excellent fundraising for a better world
Trends in fundraising
and income generation
Daniel Fluskey
Head of Policy and External Affairs, IoF
@danielfluskey

3. So what’s the latest – trends and stats
Excellent fundraising for a better world
https://www.institute-of-fundraising.org.uk/library/2018-a-year-in-
fundraising/

4. Giving is good….for the donor!
Excellent fundraising for a better world

5. Excellent fundraising for a better world

6. ……But
Excellent fundraising for a better world

9. Making the most of digital
Excellent fundraising for a better world

10. Excellent fundraising for a better world

11. There’s great fundraising out there!
• Messages can be individual, but meaning is social
• Recognising the gift of a donation as being key to an individual’s
identity (not just ‘something they do’)
• A real focus on improving the quality of the experience of supporters
Excellent fundraising for a better world

12. • People are more than their donation
Excellent fundraising for a better world

13. Excellent fundraising for a better world
Scope, Mindful Monsters https://mindfulmonsters.co.uk/
Mind, https://pauseformind.org.uk
Shelterbox,
https://www.shelterbox.org/book-club

14. Excellent fundraising for a better world

15. ….and you don’t have to be big
https://www.institute-of-fundraising.org.uk/library/iof-donor-experience-
report/
Excellent fundraising for a better world

16. ….and you don’t have to be big
Excellent fundraising for a better world
Restructured processes so that the fundraising team,
not the finance team, who first know of donations
that arrive, so donors are thanked before their
cheques are cashed.
Mail-merged thank you letters are discarded in
favour of handwritten (and non-branded) thank you
cards which are delivered speedily (our record is 2
hours from an online donation to a card hand-
delivered to a local donor)
Created personalised videos for most loyal
supporters – Trusts, Major Donors, non-programme
specific regular supporters, and a few key new
donors – using email and WatsApp

17. What to focus on
• Build on what works – then adapt it. No ‘one big new thing’, but there are
lots of things we can improve and do well.
• Recognise the donor, not just the donation.
• Show supporters how they are part of a community of giving.
• Engagement and relationships; not transactions and products. Deepening
and strengthening connections and meaning.
• Focus on excellence and experience, not just compliance.
• Being trustworthy and innovative in our approach and actions.
Excellent fundraising for a better world