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WINE WIZARD, LLC
CROWDFUNDING TIPS
Crowdfunding has become all the rage! Follow these tips in preparation of
launching your campaign…
WINE WIZARD, LLC
CROWDFUNDING TIPS
• 11 Days
• Average preparation time needed for a successful
campaign
• Upload photos
• Create a video
WINE WIZARD, LLC
CROWDFUNDING TIPS
• Video
• Keep the video under 5 minutes
• Highlight key aspects of campaign
• Tell a compelling story
WINE WIZARD, LLC
CROWDFUNDING TIPS
• Campaigns that raise 30% in the first week are more
likely to succeed
• Have a crowd prior to launch
• Start a buzz about your campaign with your crowd
• Market to your existing crowd first
WINE WIZARD, LLC
CROWDFUNDING TIPS
• When 40% of the amount has been raised –
• Visitors stay on your page 35% longer
• People are 24% more likely to donate at the 40%
mark
• Tap into your pre-existing crowd first – family,
friends, colleagues
WINE WIZARD, LLC
CROWDFUNDING TIPS
• Length of Time
• 30 – 35 days is an ideal length of time
• Campaigns under 40 days are 6% more likely to
succeed than those over 40 days
• Teams of 4 people raise double that of campaigns
with only one person
This Photo by Unknown Author is licensed under CC BY-SA
WINE WIZARD, LLC
CROWDFUNDING TIPS
• Offer perks – Campaigns that offer perks raise 143% more
funds
• Campaign leaders who update their backers raise around 3X
more funds
• The $25 perk is the most claimed
• $100 perk raises the most money and makes up 30% of
total amount raised
This Photo by Unknown Author is licensed under CC BY-SA-NC
WINE WIZARD, LLC
CROWDFUNDING TIPS
• Women are more successful when it comes to
crowdfunding efforts
• Women tell a better story
• Their story resonates better with potential donors
• Study done by Berkeley-Haas School of Business
This Photo by Unknown Author is licensed under CC BY-NC-ND
WINE WIZARD, LLC
CROWDFUNDING TIPS
• Conclusion
• Spend time to prepare a quality campaign
• Have a network of people in place prior to launch
• Utilize Multimedia
• Build trust with donors
This Photo by Unknown Author is licensed under CC BY-SA
WINE WIZARD, LLC
CROWDFUNDING TIPS
Wine Wizard, LLC
“Crowdfunding Excellence for the Wine Industry!”
"I believe in giving alternate opportunities to people who want to thrive. I believe this
should be done responsibly and with trust. Supporting the growth of people is
ingrained in me. This is coming from my background as a team building facilitator.
Everyone should encourage the growth and development of humankind." - Tony Toto,
Founder / President of Wine Wizard, LLC

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Wine Wizard, LLC - Crowdfunding Facts & Tips

  • 1. WINE WIZARD, LLC CROWDFUNDING TIPS Crowdfunding has become all the rage! Follow these tips in preparation of launching your campaign…
  • 2. WINE WIZARD, LLC CROWDFUNDING TIPS • 11 Days • Average preparation time needed for a successful campaign • Upload photos • Create a video
  • 3. WINE WIZARD, LLC CROWDFUNDING TIPS • Video • Keep the video under 5 minutes • Highlight key aspects of campaign • Tell a compelling story
  • 4. WINE WIZARD, LLC CROWDFUNDING TIPS • Campaigns that raise 30% in the first week are more likely to succeed • Have a crowd prior to launch • Start a buzz about your campaign with your crowd • Market to your existing crowd first
  • 5. WINE WIZARD, LLC CROWDFUNDING TIPS • When 40% of the amount has been raised – • Visitors stay on your page 35% longer • People are 24% more likely to donate at the 40% mark • Tap into your pre-existing crowd first – family, friends, colleagues
  • 6. WINE WIZARD, LLC CROWDFUNDING TIPS • Length of Time • 30 – 35 days is an ideal length of time • Campaigns under 40 days are 6% more likely to succeed than those over 40 days • Teams of 4 people raise double that of campaigns with only one person This Photo by Unknown Author is licensed under CC BY-SA
  • 7. WINE WIZARD, LLC CROWDFUNDING TIPS • Offer perks – Campaigns that offer perks raise 143% more funds • Campaign leaders who update their backers raise around 3X more funds • The $25 perk is the most claimed • $100 perk raises the most money and makes up 30% of total amount raised This Photo by Unknown Author is licensed under CC BY-SA-NC
  • 8. WINE WIZARD, LLC CROWDFUNDING TIPS • Women are more successful when it comes to crowdfunding efforts • Women tell a better story • Their story resonates better with potential donors • Study done by Berkeley-Haas School of Business This Photo by Unknown Author is licensed under CC BY-NC-ND
  • 9. WINE WIZARD, LLC CROWDFUNDING TIPS • Conclusion • Spend time to prepare a quality campaign • Have a network of people in place prior to launch • Utilize Multimedia • Build trust with donors This Photo by Unknown Author is licensed under CC BY-SA
  • 10. WINE WIZARD, LLC CROWDFUNDING TIPS Wine Wizard, LLC “Crowdfunding Excellence for the Wine Industry!” "I believe in giving alternate opportunities to people who want to thrive. I believe this should be done responsibly and with trust. Supporting the growth of people is ingrained in me. This is coming from my background as a team building facilitator. Everyone should encourage the growth and development of humankind." - Tony Toto, Founder / President of Wine Wizard, LLC