Namkeen Industry
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This document discusses the namkeen (savory snack) industry in India. It notes that the namkeen industry is expected to double in size over the next 10 years. The market is divided between organized branded products (60%) and unbranded local products (40%). The top players in the branded namkeen market are Haldiram's (41% share), Lehar (28% share), and Bikano (31% share). Haldiram's is considered the strongest brand with the highest awareness. The document recommends that Haldiram's expand its retail outlets and pursue corporate partnerships to further grow its market leadership.
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Sales techniques
The document outlines a sales strategy for introducing Oreo cookies to the Indian market. It discusses conducting market analysis and researching competitors. The proposed strategy includes establishing distribution through various retail outlets, developing culturally appropriate marketing and sales pitches, and negotiating deals. Follow up activities such as creating healthy products and sponsoring sports are also recommended to support ongoing sales.
Building the ice cream business in india(1)
Unilever entered the Indian ice cream market in the 1990s through acquisitions and partnerships. They launched Walls ice cream and established Kwality Walls as the main brand. To grow the market, they pursued innovative products, effective promotions, expanded distribution through retail outlets and mobile vendors, and tailored their offerings to Indian tastes. These strategies helped Kwality Walls become the market leader by understanding customers and building the brand through quality and affordable options.
Diff presentation 29 june 2013
The document discusses Dairy Ice Creams & Frozen Foods (P) Ltd (DIFF), an Indian ice cream manufacturer. It summarizes key details about DIFF and the ice cream industry in India. The Indian ice cream market is growing rapidly at 20% annually and is worth Rs. 3500 crores, though per capita consumption is low compared to global averages. DIFF operates multiple ice cream brands across retail, institutional, and mobile channels. It has state-of-the-art production facilities and aims to expand its market reach and product portfolio further.
OPERATION MANAGEMENT in retai sector
Bata is a footwear company founded in 1894 in Czechoslovakia. It established operations in India in 1931 and began shoe manufacturing in 1936. The company is headquartered in Zlin, Czech Republic and has expanded globally over the decades. Bata's mission is to provide quality products and services to all age groups through customer involvement. Its vision is to inspire people to reach ambitiously for the future.
Marketing Management Project.
This document contains information about two confectionery companies - Cadbury and Nestle. It provides details about their history, products, market share, competitors, strengths, weaknesses, opportunities and threats. It also analyzes their marketing strategies.
The key points are:
1) Cadbury has the largest market share in India at 72% while Nestle has 24%. They are the top two players in the Indian chocolate market.
2) Cadbury's popular brands are Dairy Milk, 5 Star and Perk while Nestle's are KitKat, Munch and Milkybar.
3) Nestle launched an advertising campaign targeting Cadbury's tagline to increase its market share and challenge Cad
Rasna ppt
Rasna is a soft drink concentrate brand owned by Pioma Industries based in India. It dominated the market in the 1970s-1990s with its tagline "I love you Rasna". However, it started losing market share in the 1990s with the entry of competitors like Coke and Pepsi. In response, Rasna revamped its strategies in 2002, including repositioning itself, extensive advertising, and improving distribution. The revamping was successful, with Rasna emerging as a mass brand and regaining 93% market share in the Indian soft drink concentrate market by 2009.
Brand Management PPT on Ponds Cold Cream
Pond's is an Indian cosmetics company established in 1947 as a subsidiary of Cheseborough-Pond's Inc. In 1978-79, Pond's had annual sales of Rs. 160 million. Key Pond's products included Dreamflower talc, cold cream, vanishing cream, and face powders. Pond's was the market leader with 20-25% share and 25 million consumers. The company aimed to re-establish Pond's cold cream as the preferred winter cream for daily use in northern India.
haldirams getting four ps right case study
Haldiram's is an Indian snack food company founded in 1937 in Bikaner, India. It has since expanded to include manufacturing units, retail shops, and restaurants across India. To tackle competition from small unorganized players, Haldiram's focuses on getting the four Ps - product, price, place, and promotion - right. It offers a wide range of traditional Indian sweets and snacks at competitive prices and through a robust distribution network. Haldiram's promotes its products through catchy slogans, print media, hoardings, and attractive packaging designed to increase shelf life. This strategy of prioritizing the four Ps has contributed to Haldiram's continued growth and expansion over several decades.
52703501 19054648-chik-shampoo
This document summarizes a presentation made by a group on the rural marketing strategies of CavinKare's Chik Shampoo brand. It discusses how Chik identified the large untapped rural market in the 1970s-1980s. Key to its success was introducing affordable shampoo sachets priced at Re. 1 and 50p, and promoting them through rural trials, cinema star endorsements, and innovative schemes like free sachets for empty sachets. Later, introducing floral fragrances leveraging women's hair traditions further boosted sales. This allowed Chik to become the second largest selling shampoo in India, conquering the rural market through accessibility, affordability and understanding local consumer insights.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
CINNABON CASE STUDY
This document provides information about the FMCG sector and food industry in India, as well as details about the cinnamon roll chain Cinnabon. It states that the FMCG sector is the fourth largest in India and is expected to grow at a CAGR of 14.7% to $110.4 billion by 2020. The food industry currently valued at $39.71 billion is expected to reach $65.4 billion by 2018 at a CAGR of 11%. It then provides details about Cinnabon's founding in 1985, products, expansion globally and in emerging markets, competitors, and tagline.
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This document discusses the namkeen (savory snack) industry in India. It notes that the namkeen industry is expected to double in size over the next 10 years. The market is divided between organized branded products (60%) and unbranded local products (40%). The top players in the branded namkeen market are Haldiram's (41% share), Lehar (28% share), and Bikano (31% share). Haldiram's is considered the strongest brand with the highest awareness. The document recommends that Haldiram's expand their retail outlets and increase their marketing strategies to further grow in the namkeen industry.
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Namkeen Industry
- 1. OF "NAMKEEN INDUSTRY" Presented By: Shruti Achin Vasudev
- 4. INTRODUCTION • India – second largest food producer in the world. • Namkeen industry is most likely to double itself in the coming 10 years. • Namkeen market cateogorised in 2 segments: • Organised • Unorganised
- 5. PLAYERS • Haldiram : 1937, sweet and namkeen shop, Bikaner, Rajasthan. • First company, India to brand Namkeen. • Bikano : International brand. • An 100 year old company. • Lehar : 1996 with small packs and traditional flavors, re-launched in 2006.
- 6. PRODUCTS HALDIRAMS: Shahi mixture Corn flakes mixture Bhujia Kashmiri mixture Khatta meetha BIKANO: Aloo bhujia Aloo lachha Dal moth Tasty Khatta meetha Navratan mix LEHAR: Shahi mix Chatpata mix Nut cracker Aloo bhujia Navratan mix
- 7. MARKET SIZE 60% 40% Branded Namkeens Unbranded Namkeens
- 8. MARKET SHARE Haldirams 41% Lehar 28% Bikano 31%
- 9. CUSTOMER PROFILE • Mainly the middle class and upper class • Lower class mostly depends on the local producers such as ‘Halwais’ • Full market coverage • Namkeen product needs three things: • Taste • Variation • Quality • Urbanites consume namkeen 10 times more than that rural consumer
- 11. CONCLUSION AND RECOMMENDATION • Haldirams - The most strongest co. in terms of market size, share, sales etc followed by Bikano and Lehar. • Brand awareness for Haldiram is very high • They could venture into corporate tie-ups at its various outlets. • Set up mini outlets inside the multinational office complexes. • Should need to increase positioning stratagies in “Namkeen” industry.
- 12. THANK YOU! QUESTIONS IF ANY ?
Editor's Notes
- haldira