Havmor Complete report made by abhinav

A project Report
ON
HAVMOR ICECREAME LIMITED
Towards partial fulfillment of the requirement of the
BACHELOR OF BUSINESS ADMINISTRATION
Program of Gujarat University
Submitted to:-
Som-Lalit Institute of Business Administration,
(Affiliated to Gujarat University)
Guided by: - Prof Parin Shah
Submitted By: - Khubib Hikmat
Roll number: - 154
Division: - B
A
Project Report
On
HAVMOR ICECREAM.pvt. LTD
Submitted to:-
DIVABA Institute of Business Administration,
Guided by: -Prof Rakesh Chauhan
Submitted By: - Abhinav RAj
Roll number: - 01

A project report on Havmor Ice-cream Ltd
PREFACE
s BBA student my aim is to learn not only theoretical
concepts in the classroom, but it becomes more
important to show some practices skills .. The study
inculcates students to think out of the box. To start new business
or improving working of a present organization. We must have
the knowledge of both theory and practical, through it, the
student can know about how to apply their mind in the real
business world.
A
The vary purpose of industrial visit is to create awareness about
the industrial environment among the students. HAVMOR
ICECREAME LTD gave me the golden opportunity to carry out
my visit I have prepared the detail report on this visit. I have
tried my best to collect all necessary information relating to the
project work.
2

ACKNOWLEDGEMENT
It is a matter of great pleasure and gratitude to present this
project Report this project Report under gone at ‘Havmor’
Visiting ‘Havmor’ was one of the finest experiences in my BBA
I am very thankful to our Collage Prof. Rakesh Chauhan For
arranging such a informative industrial visit.
My Sincere gratitude to the collage staff for providing desire
help and support form and finally. I am thankful to Ms.Kinjle of
HAVMOR company who help with great spirit and enthusiasm.
3

Contents
4

Contents................................................................................................................................4
INTRODUCTION.........................................................................................................................6
HAVMOR ICE CREAM:...............................................................................................................6
BRIEF HISTORY......................................................................................................................7
MISSION................................................................................................................................9
LOCATION & LAYOUT..........................................................................................................10
GENERAL INFORMATION.....................................................................................................11
PRODUCTION DEPARTMENT ..................................................................................................14
What is production?............................................................................................................14
RAW MATERIAL...................................................................................................................15
PRODUCTION PROCESS:......................................................................................................17
PRODUCT RANGE................................................................................................................19
HUMAN RESOURCE DEPARTME..............................................................................................22
-HUMAN MANEGEMENT.....................................................................................................22
...........................................................................................................................................23
EMPLOYEES BENEFITS & SERVICES......................................................................................23
MARKETING DEPARTMENT.....................................................................................................25
Introduction to Marketing...................................................................................................25
MARKETING DEPARTMENT.............................................................................................25
-Pricing................................................................................................................................27
PRICING LIST:.......................................................................................................................28
What is Finance?.................................................................................................................29
FINANCIAL HIGHLIGHTS......................................................................................................30
Corporate social responsibility................................................................................................32
MEANING: ..........................................................................................................................32
Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship, social performance, or sustainable responsible business/Responsible Business) is
a form of corporate self-regulation integrated into a business model. CSR policy functions as
a built-in, self-regulating mechanism whereby a business monitors and ensures its active
compliance within the spirit of the law, ethical standards, and international norms. CSR is a
process with the aim to embrace responsibility for the company's actions and encourage a
positive impact through its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the public sphere who may also be
considered as stakeholders. ...................................................................................................32
5

INTRODUCTION
HAVMOR ICE CREAM:
This industry was established before our independence.
HAVMOR is established in Karachi in 1944.
HAVMOR is very popular in Gujarat. It started 70 yrs.
ago. The word HAVMOR is derived from two English
words - Have More means have it more. It is a
partnership form of organization. It may be described
as an experiment successfully running from last 70 yrs.
It represents the co-operation of four groups interlined
with each other.
 Milk producers
 Process of milk in factory for ice cream
 Marketers
 Consumers
Its rational is that a co-operative would he processed
on its bottom-line, and hence improve margins for
growers and reduces costs for consumers. It fronts and
objectives were to see that there was enough milk for
everyone in towns. It is the largest fast food chain the
whole country has been maintaining it.
6

BRIEF HISTORY
FOUNDER:
SATISHSCNDRA CHONA
In 1944, Satish Chandra Chona suddenly put the brakes on
his successful career as a Ground Engineer with BOAC,
and turned a businessman.
This came as a surprise to most of his colleagues and
friends. But the bigger surprise was the product he chose to
manufacture -- Ice Creams!
But young Satish Chona was not painting on ice. As a
vocation, he had already mastered the art of Ice Cream-
making from his uncle, Dinanath Chona, domicile in
Karachi then. In fact, he already was a taste innovator,
experimenting with jellies and unusual Ice Cream
ingredients.
Then, the Partition of India happened. And he had to
relocate his venture to Ahmedabad, and start afresh.
His high quality Ice Creams immediately made an
impression in the market. Soon, through continual taste
innovations and steady facility expansion, he blazed new
trails, and emerged as a prominent market presence in
Western India.
7

HISTORY
Small Beginning, Big Vision;
Great Ambitions
Havmor Ice Cream began its branded life in 1944 in
Karachi, in undivided India. By 1947, it was a popular local
brand there.
But in 1947, in the wake of the Partition, its founder Satish
Chona had to join the exodus into India, with virtually no
moveable assets. Searching for a new turf, he tried out
Dehra Dun and Indore, and finally, settled down in
Ahmedabad.
No, it was not a case of ‘brand relocation’, or anything else
as fanciful. He had to start the venture from scratch again.
In fact, he had to begin from a hand-cart at the Ahmedabad
Railway Station, churning out the Ice Cream manually.
He called this fledgling brand ‘Havmor’ -- a neologism for
‘Have More’ -- which meant the customer, got more value
for money, and more taste to relish, from his Ice Creams.
Perhaps he didn’t know it then, but he had laid the
foundation for one of Western India’s most enduring
market legends.
And good quality, like good character, wins over the
situation sooner or later.
Today, Havmor Ice Cream is a delicious facet of Western
India’s daily life, and part of its market lore. It reaches
hundreds of thousands of consumers through 7 main outlets
and 3,800+plus dealers.
That’s a very, very long way from a hand-cart.
8

MISSION
“Good, Truthful, Clean” Enterprising Ethos
Satish Chona, the founder of Havmor, began his
enterprise half a century ago with a simple guideline --
Achchai, Sachchai, Safai (Goodness, Truthfulness, and
Cleanliness).
The succeeding generations at the helm of the company
translated this axiom into a way of life and business. Only
the finest ingredients go into the making of Havmor Ice
Creams. The whole manufacturing process conforms to
global standards of hygiene. And the company’s trade
practices are kept totally transparent.
Based on new generation technology and in-house R&D,
the company keeps formulating new tastes at frequent
intervals, and surprising its consumers. It has also
diversified into other food items, through a high profile
Restaurant Chain.
Today, six decades later, Satish Chona’s simple philosophy
still continues to be the corporate axiom of the Havmor
conglomerate.
And the company values its entrepreneurial self-esteem,
market image and reputation for financial uprightness
above its pure business interests.
9

LOCATION & LAYOUT
In this factory of manufacturing it the machines are
arranged according to the process they perform in the
plant.
Company produces 150 different varieties of products
and distributes throughout the Gujarat by its annual
turnover of Rs.250crores.
The location of the company is very good and safe in
sufficient area like Naroda. They get easily their
production-needed raw materials.
10

GENERAL INFORMATION
Name of the unit:
HAVMOR FOOD PVT LTD.
Form of organization:
PRIVATE LIMITED
Year of establishment:
17 October,
1944.
Managing director: pradip chona(Son of the owner
of he company)
Location:
MODERN
INDUSTRIAL ESTATE;
BHINED NARODA FIRE STATION:
NARODA ROAD;
AHMEDABAD.
Registered Office:
HAVMOR ICE CREAM;
RELIFE ROAD;
11

AHMEDABAD.
Current Market Status:
Blue Chip Ice Creams brand of Western India. Among
the top three in sales.
Product Range:
Ice Creams (Candies, Topo Cones, Ready-to-eat-cups --
110 Flavors), Barfi, Kulfi, Take-away Packs (Snacks / +
Ice Cream), Food Items (Punjabi, Mughlai, South Indian,
Chinese, Continental).
Diversification:
Foods & Snacks
Activities:
Chain of Parlors & Restaurants spread out in
Ahmedabad and Vadodara.
Main Outlets:
Seven. More in the pipeline.
Dealer Network:
3,800+ Expansion underway.
12

HAVMOR ICE CREAM have been set up on co-
operative principles and has a commitment to provide
remunerative price to the producers on one side and
sale of high quality ice cream to consumers in the city
of Ahmedabad at a fairly reasonable price.
This could be achieved only due to proper planning of
cream. The company has its own working capital
generation system which has so far generation around
Rs.1 crores as deposit from societies for which interest
is paying regularly.
Today HAVMOR has earned a good name. It is the
largest food chain in whole state. Today it’s uses 2000
liters milk every day. Annual turnover is at
Rs.30crores. It has its priorities set: -
Ice cream
 Family pack
 Cones
 Candies
13

PRODUCTION DEPARTMENT
What is production?
“Production is a process of conversion of raw material into
finished goods with the use of different resources.”
14

And the production process is the combination of
certain steps to obtain the final product. These steps
collectively are said as process.
Many processes are undertaken in creaming before the
milk & milk products reach the hands of the final
consumer.
Because of the processing the life expectancy of these
perishable items increases and they may be preserved
and retained for a longer period without any
deterioration in the quality.
RAW MATERIAL
The raw material procurement system is as follows
Milk is main raw material for ice cream
Milk delivered by a producer is measured and a sample
is drawn for quality testing. Individual milk is
measured, sampled, analyzed and accordingly paid.
15

Payment due is worked out on the basis of the quality
and company delivers the quantity of the milk directly
to dairy.
• Company purchased sugar in bulk at it is used in
ice cream.
• Special attentions are given to dry fruits because
they are costly. The purchased cleaned and after
cutting they are used.
• Color & flavor, which are permitted by
governments, are only used.
16

PRODUCTION PROCESS:
The Process for manufacturing ice-cream passed through
various stages the chart given bellows shows the ways in
which ice cream reaches us after manufacturing stages.
Ice cream manufacturing

Ice cream filling

Marketing Channel

Marketing channel

Cold storage

Transportation by A.C. isolated vehicles

Distributors

Dealers& customer
17

The various process under gone by the dairies are as
follows: -
Pasteurization:
The word “Pasteurization” has been named of the name
of the eminent French Scientist, Louis Pasture, who
studied that heating of liquid, to a high temperature
considerably improves their keeping qualities. This
process is widely employed in almost all the dairy
operations, in general the word “pasteurization” cannot
the heating of milk & milk products to a temperature
which destroys almost all the micro organization
present and that too without significantly affection the
properties of these products.
The milk is warmed nicely and from it milk cream is
produced. Because milk is refined and tested nicely
from the dairy only no need to be tested it. Making
cream add needed dry fruits and sugar, Stabilizers and
chemicals in it. Sugar is mixed in milk while warming.
Cleaning of dry fruits and cutting is done by over
machine very nicely.
They make different varieties by ice cream by different
process.
They pack than nicely and store in cold storage at –
25% Celsius to –30% Celsius.
SPECIAL FEATURES:
Mode from continues. Ice cream-making machine
marketing India since 4 decades.
PRODUCT SPECIFICATION: Meets Agmark
Standard
18

PRODUCT RANGE
HAVMOR Company produces various types of
products. Their ice cream is delicious and different
varieties of flavors. The various products and their use
are as below:
CANDIES:
 Kala Khatta pop
 Lollypop
.Orange bar
 Double Hit
 Mini Choco bar
 Kaju Candy
 Classic Choco bar
 3-D Bar
 Raspberry Dolly
 Mango Dolly
 Chowpaty Fulfi
 Zulu Bar
19

SMALL CUPS: 50ml
 Vanilla
 Royal Gulab
BIG CUPS: 100ml
 Royal Gulab
 Vanilla Strawberry
 Chocolate Bonanza
 Chips Kaju Draksh
 Butter Scotch
 Kaju Anjir
 Kesar Pista
 Raj Bhog
20

CONES: 120ml
 Ringo Bings
 Choco Vanilla
 Strawberry
 Chocolate
 Butter cotch
 Kesar Pista
 Raja Rani
21

HUMAN RESOURCE DEPARTME
-HUMAN MANEGEMENT
The over all responsibility of manufacturing are interested to vice
president who is supported by different functional health leaking
after oral solids, quality control production planning and control
and utilities. Personal department is the main part of the each and
every company without the person company can do nothing and
cannot earn profit.
1) NUMBER OF EMPLOYEES:-
As the company employees are the main part of the company of
how many number of they are in the factory is very important
Navneet’s total employees are 240 which permanents. The
company provides them good atmosphere and salary.
The company has good relationship with his employees. It
provides them insurance also company tries to give them basic
facility. Every employee gets uniform from the company. Aim to
increase employee’s salary. 240 people working in that
department most of them are classifies in three different groups,
supervisors, engineers, workers.
FACILITIES PROVIDED TO THE WORKERS
At Naroda in one and only one manufacturing unit there are
600 workers are employed divided in three shifts: -
1. 150 workers
2. 50 workers
• 50 workers are regular ones
22

They work in two shifts day and night; manufacturing
work goes on only in day and in night preservation.
• Management Division: -
The company is funded its liability for payment of
gratuity for the employment of proper division to on
approved gratuity invest fund and the annual
contribution to the said fund is charged to the revenue
accounts on the basic of actuarial valuation.
◊ Special Benefits: -
I. The company provides 25 quarters to the workers.
II. One for outside employees the company also
provides the staff, but specially from Ahmedabad.
EMPLOYEES BENEFITS & SERVICES
A qualified person is appointed to visit the factory daily. Every
different and indirect employee is subjected to techniques. The
23

medical report shall cover various aspects viz, eye sight, blood
pressure, physical fitness etc.
The personnel are where respect the medical exemption reports
not found satisfactory i.e. The physical fitness of the personnel
is not as per the required standard are to be duet with by
affecting necessary trades or otherwise as deemed fit in to the
context at the circumstances.
The company provides them good atmosphere and salary. Every
employee gets uniform form the company. Aim to An increase
employee’s salary.
24

MARKETING DEPARTMENT
Introduction to Marketing
Havmor food has established a new strategy; Business unit called
micro Marketing division the rural markets of India.
The division queries market generic marketing Began to play an
increasing important role with the certain be colony personating
world over with the coming of important of generic market in
India and it gaining fool hold in certain market with in a very
short span of this division has established its self in the market.
The goal of marketing is to create customer’s satisfaction
profitable by building value-laden relationships with
important customers. The marketing department cannot
accomplish this goal by itself it must team by closely with
other department with organization throughout its entire
value delivery system to provide superior value customers.
This marketing calls up every one in the superior value and
satisfaction.
To make all the work smoother the group has created division
has its own special identity in the market and it tops products.
MARKETING DEPARTMENT
25

ADVERTISING
PACKAGING
SELLING
Form of MarketingForm of Marketing
General Manager
[Mr.Pradip Chona]

Marketing Manager
[Mr. Kamal Desai]

REGIONAL
REGIONAL REGIONAL
MANAGER MANAGER
MANAGER
(A’ BAD) (SURAT)
(RAGKOT)
Distributors Distributors
Distributors
Retailers Retailers
Retailers
Consumers Consumers
Consumers
26

-Pricing
First we know that what is price? Price is the amount or services
or the same of the values that consumers exchange for the
benefits of having or using the product or services.
Havmor Food Pvt. Ltd. Have 2 factors affecting to price
decision.
Cost:-
Havmor has estimate the cost set the floor for the price
that the company can charge for its products. The both
cover all lots costs for producing, distributing, and
selling the products and deliver a fair rate of return for
its efforts and risk.
Monopoly Competition:-
A market in which many buyer and sellers trade over a
range of pricing rate than a simple market prices.
 Competitor:-
Havmor Ice-cream has selecting price of the product
economic factors are affecting in such as boom or
recession. In flatirons and in terse rate affect both the
producing a product and consumer perception of the
27

product and consumer perception of the products price
and value.
PRICING LIST:
CANDIES
Lolly pop
15 ml. 5.00
Kala Khatta pop 35 ml. 10.00
Orangebar 60 ml. 5.00
Kacchi Keri 60 ml. 7.00
Double Hit 80 ml. 10.00
Mini Chocobar 35 ml. 5.00
Kaju Candy 60 ml. 10.00
Classic Chocobar 50 ml. 10.00
3-D Bar 50 ml. 10.00
Raspberry Dolly 60 ml. 15.00
Mango Dolly 60 ml. 15.00
Chocobar 60 ml. 25.00
Chowpaty Fulfi 70 ml. 30.00
Zulu Bar 80 ml. 35.00
SMALL CUPS:
Royal Gulab 50 ml. 5.00
Vanilla 50 ml. 5.00
28

CONES:
Ringo Bings 120 ml. 20.00
Choco Vanilla 120 ml. 15.00
Strawberry 120 ml. 18.00
Chocolate 120 ml. 25.00
Butter Scotch 120 ml. 25.00
Kesar Pista 120 ml. 25.00
Raja Rani 120 ml. 25.00
What is Finance?
The finance management is the dynamic and important
function of the company financial management is one
of the managerial activities of planning and controlling
the firms’ resources. We can also called capital as a
“Blood”. Therefore it must be systematically
maintained. Planning is the one of the most important
activities of the financial manager. It makes possible
for the financial manager to obtain.
29

Reserves and surplus: -
Cash is the most important current assets for the
operating of the business run on a continuous basis for
the smooth running of the company. There should be
sufficient cash neither more is cr. Shortage will
intercept the firm manufacturing operations while
exclusive cash supply remain idle. Therefore the cash
and bank balance of the company are maintained at
optimum level for this they can use the system of
investment in reserves also.
FINANCIAL HIGHLIGHTS
HAVMOR Ice Cream Reserves:
Their capital as follows: -
1. Investment allowance Reserve
2. Capital Reserve
30

3. General Reserve
4. Subsidiary Reserve
31

Corporate social responsibility
MEANING:
Corporate social responsibility (CSR, also called corporate
conscience, corporate citizenship, social performance,
or sustainable responsible business/Responsible Business) is
a form of corporate self-regulation integrated into a business
model. CSR policy functions as a built-in, self-regulating
mechanism whereby a business monitors and ensures its
active compliance within the spirit of the law, ethical
standards, and international norms. CSR is a process with
the aim to embrace responsibility for the company's actions
and encourage a positive impact through its activities on the
environment, consumers, employees,
communities, stakeholders and all other members of
the public sphere who may also be considered as
stakeholders.
32

We can tell that the industry is an Ideal Industry andWe can tell that the industry is an Ideal Industry and
after eating its Ice-cream anybody can tell thatafter eating its Ice-cream anybody can tell that
““wanwannna -Havmor”a -Havmor”
33

Havmor Complete report made by abhinav

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