Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with. Also gives an insight on the people we have

2. If you’re the kind of company who wants to embrace the power of digital media, respects great creativity, diligent client servicing and
effort then we are the perfect agency to partner with. Quality is never compromised and our enthusiasm hits new heights when we
meet like-minded clients!
Our team is defined by the collective thrust that we can provide your brand when freedom and trust in levied on us.
We believe in the most optimal use of the resources that we are provided with and will stretch ourselves to our utmost potential
needed to ensure returns for our clients.
About Us

3. Team Strength
100
The team comprises of 100 young,
smart & dynamic #Kinnectors who
connect strongly to their kin: digital
media
#Kinnectors are entrepreneurs by attitude. Work is
more than just doing our job and going home. A
regular day at office is nothing less than planned
chaos, fun, insightful discussions, meaningful
actions and most importantly adding great value for
most of our clients.
And we are growing everyday!

4. Our
Services
Web & App
UI/UX
SEO
Media
Planning &
Buying
Blogger &
Influencer
Management
Listening &
ORM
Services
Digital Video
Content
Social Media
Marketing
Our Services

5. Select Clientele

6. Select Clientele

7. Our Work

8. WHAT WE DID
Minute to minute live coverage across various social mediums to engage digital
audience.
Making it the most talked about Fashion Week on digital globally
RESULTS
Facebook fan following increased by 400,000
Twitter Followers increased by 100%
Instagram followers increased from 36k to 150k
Generated over 5 million digital impressions in under 5 days
BRIEF
To place Lakme Fashion Week on
the Global Fashion Map.
Propagate conversations with
bloggers & Fashion enthusiasts
from all across the world.
Building The “Worlds Largest Digital Fashion Week”

9. SNAPCHAT
Live video content via Snapchat to
capture the ‘behind the scene
moments’
Follower Count: 3400+ Followers
TWITTER MIRROR APPLICATION
Capturing the front row live with
perfect selfies to tap in to their fan
following & Increasing reach
PERISCOPE
The first Fashion Week
globally to use Periscope for
live show coverage & chats with
designers.
Follower Count: 600 followers
+ over 5000 like hearts
‘Live’ From The Ramp To Digital!

10. BRIEF:
The brand Zee Khana Khazana wanted
to re-position themselves as a Food &
Lifestyle oriented channel. Without
alienating their main traditional audience-
The Housewives
WHAT WE ACHIEVED:
The Digital Campaign ‘Food is Fun’
which included Instagram Cookbook,
Periscope, Real time gratification on
twitter garnered over 15 million
impressions
27% change in the audience
demographics from women to men
Follower Count
Facebook: 100,000+ increase in fans
Twitter: 200% increase
Rebranding “India’s Favorite Food Channel”
WHAT WE DID:
Using newer platforms- Periscope +
Instagram & disruptive content to
communicate the essence of the New
channel

11. WHAT WE DID
We created a never done before Instagram innovation
wherein we used the functionalities of Instagram in an
unconventional way to give our users a unique viewing
experience
India’s First Ever #Instacookbook!
RESULTS
A 100% increase in followers
Featured in Lighthouse Insights, Afaqs & Brand Equity

12. WHAT WE DID
We used the latest trend - GIFS to build conversations around the
show. Creating the largest bank of Celebrity GIFs making LWT the
most talked about show launch in 2015
INFLUENCER TIE UP:
To further leverage the Bollywood GIFs we tied up with Bollywood
influencers with the likes of Rajiv Masand and BollywoodGandu who
tweeted them out and our branded GIFs reached a wider spectrum of
audience.
All our episodes trended number 1 on Twitter in
India over the 13 weeks
Spreading Emotions Through The “World’s Largest Bank of
Celebrity Gifs”
BRIEF
Launch the second season of Look Who’s talking with
Niranjan

13. RESULTS
183,000 Visits with an engagement rate of
50%
The GIFs became viral with over 45,000+
shares across all social platforms receiving
over 8 million impressions
Facebook: 85,000+ fans
Twitter: 6k followers
Spreading Emotions Through The “World’s Largest Bank of
Celebrity Gifs”

14. Our campaign included tying up
with relevant bloggers to spread
the word & relevant content
platforms like Scoopwhoop, Your
Story etc.
We also came up with original
DVC-Start-up Problems &
Entrepreneurial stories of todays
entrepreneurs
BRIEF
Bring forward their mainline
communication online & launch the
brand on digital
Launch Of Vistaprint On Digital
WHAT WE DID
We launched a campaign
#ChaltahaiKoChaltakaro across
digital. This campaign was target
towards the chalta hai attitude of our
Indian Audience. Our campaign was
focused on connecting with their target
audience- Entrepreneurs

15. VIDEO SERIES
A video revolving around start
up problems was made in
association with the likes of
CouponDunia and The Brijwasi
who talk about the start up
problems but ending it with our
brand connect where Vistaprint
took care of their printing needs.
RESULTS
Both our campaigns
#ChaltaHaiKoChaltaKaro &
#StartUpProblems trended in
India for over 24 Hours with
over 10 million impressions.
Over 6 lakh views garnered
across the videos
Facebook: 35000+ new fans

16. WHAT WE DID
Display Banners on Publishers
that attracted the perfect TG like
Pagalguy, Education Times and
HT Media along with Facebook
and WhatsApp Marketing
RESULTS
10 million impressions
25,000 new leads in 20 Days
India’s Biggest MBA Scholarship
BRIEF:
To generate a wide pool of
eligible MBA candidates for their
newly launched centers

17. BRIEF
• Kolkata Marathon 2015 site did not have many successful registrations and
the bounce rate was high
• Mobile users found it difficult to navigate through the site
WHAT WE DID
Created a mobile first site as maximum traffic on the site was coming through
mobile / tablets
Made the registration process very easy for mobile and desktop users
The campaign was backed by inspirational copy to make users run for their city
Changed the website architecture so that information is easily available
Reduced the website loading time
Kolkata Marathon
RESULTS
Bounce Rate reduced from 60% to 37%
Average time spent on the site increased by <2x
No. of registrations matched that of the previous year in ½
the time

18. BRIEF
Position Borosil as the perfect
brand to accentuate your food
serving experience
WHAT WE DID
#BeautifulFood
Tied Up with Zee Khana
Khazana + 350 Food bloggers
and enthusiasts across India to
communicate the essence of this
campaign
Reached out a wider food loving
audience via these bloggers
Reinventing The Image Of A Legacy Brand

19. RESULTS
Reached out to over 7 million people in a span of
20 days with the help of digital influencers
Web traffic went up by 130%
Sales increase on our e-commerce site by 65%
Facebook: 100,000 + Likes
Twitter: Over 8000 conversations
Reinventing The Image Of A Legacy Brand

20. Extension
Through the #BeautifulFood campaign we created an
active community of Beautiful Food lovers and we
wanted to leverage that community and interact with
them regularly, hence we launched a Whatsapp
Campaign.
We have dedicated Borosil groups where we share
Recipes, Tips & Tricks on a daily basis.
People from the group interact with each other and share
their own recipes and trips and tricks with each other
Result
We have more that 500 people interacting on a daily
basis across various groups created by Borosil
Reinventing The Image Of A Legacy Brand

21. 11,265 2,81,625
Award Winning Real Time Crowdfunded CSR Campaign
BRIEF
Involve our digital community to be a part of our
CSR Activity
WHAT WE DID
Leveraged the digital fan base to drive real time
CSR initiative wherein every tweet using
#BorosilJoyofGiving Rs.25 was contributed
towards education of underprivileged children.
RESULTS
A total of 11,265 tweets helped contribute a huge
amount of Rs.2,81,625 towards the cause

22. BRIEF
Increase traffic on the e-
commerce site during the mango
season
WHAT WE DID
Smart Media Buying, Extensive
SEO and Emailers coupled with a
creative moment marketing
campaign around the on-going
election season which was the
most talked about topic on digital-
#TheAamParty
Ecommerce Success Through Moment Marketing
RESULTS
The campaign was featured in
newspapers as the most
creative campaign in digital
In a 60 day span sales sky
rocketed from 30 to over 400
deliveries a day

23. BRIEF
Launch their new product Ponds Tan Removal Scrub
WHAT WE DID
Launched a gamified campaign- #FunInTheSun on a FB App and Microsite for
the brand which revolved around the motive of encouraging women to come
outdoors and have fun in the sun. They were asked to pick their favorite outdoor
activities - Share and tag their friends to increase virality. Also encouraged them
to upload their pictures to create the largest summer album
Making “Summer Fun” In A Whole New Way
RESULTS
The campaign went viral on Facebook with 30,000
participants, 4,00,000+ shares and 90,000+ tags.

24. WHAT WE DID
Despite having no social media presence of the brand we used digital
to simplify the concept of insurance through the campaign
#BefikarUmarBhar and tied up with relevant bloggers &
ScoopWhoop to help amplify the message.
RESULTS
Over 200 blogs with 4.4 million
impressions generated
Over 46k+ impressions on twitter
Over 7000 conversations on
twitter
Simplifying Insurance For The Gen Next!
BRIEF:
Tap into the end of financial year period and generate conversations
around IDBI Life Insurance to induce the buying behaviour in the
younger audience

25. WHAT WE DID
We created a microsite to engage with the young parents and
encourage them to take part in our ‘The Cutest Angry Baby Hunt’
contest where people had to send in pictures of their angry baby.
Media across Facebook, Twitter, YouTube and Google was used to
create engagement.
We tied up with parent bloggers influencers and other general
Influencers to promote the campaign
RESULTS
Over 1700 entries & 15,000+ unique visitors on the website
Over 120K+ unique account were reached on Twitter
The #CutestAngryBaby trended in India
Over 50K views on YouTube in only 10 days
Hunt For The “Cutest Angry Baby” In The Country
BRIEF:
To promote their Child Insurance Product in a humorous yet hard-
hitting way & to drive young parents to start planning early for their
child's future.

26. WHAT WE DID
Teaser videos that lead to a mall activation where people could take
selfies with Bhaijaan in an Augmented Reality Photobooth and those
selfies would get uploaded to Twitter. People could also dance with
Bhaijaan in augmented reality on the song Selfie Le Le Re
Along with the above activity we also ran a Twitter contest which got
#SelfieWithBhaijaan trending across India.
Across other social media platforms we created content like The
Bucket List of a Bhaijaan Fan, Things Bhaijaan Fans will know, etc.
RESULTS
Over 3,500+ entries in the contest
#SelfieWithBhaijaan trended in India
With the #tag receiving over 15K+ tweets
We generated over 5.6M impressions
Reached almost 350K+ people
Taking Selfies to whole new level with Bajrangi
Bhaijaan BRIEF:
To drive people to tune into the World TV Premier of Bajrangi
Bhaijaan on Star Gold

27. WHAT WE DID
We pushed our creative boundaries a step ahead by pulling off a
serious coup on the @ZeeTV twitter handle. Zee TV's 300,000
followers were served up a blank looking timeline. People needed to
click on the image to see the real picture/Gifs . This is the first time the
Indian twitter space had seen a novelty like this. As part of Zee's
promotion for its show "I Can Do That", Zee had encouraged people to
step out of their comfort zone. What better way to do that than by
putting the ZeeTV timeline out of its comfort zone
RESULTS
Over 10.7M impressions were generated over a period of 5
days.
An overall reach of almost 7.8M+ was achieved
888K+ Unique twitter handles were reached
Making Twitter Step Out Of Its Comfort Zone
BRIEF:
Zee Tv to launch their new show I Can Do That and engage the
social media audience to tune into the show for its pilot episode.
Please view slide in Slide Show mode

28. Tools We Leverage
We use the most advanced tools to ensure continued strong presence of the brand in the digital space.

29. Listening and ORM SEO and UI Optimization Social Analytics Web Analytics

30. Media Partners
We have partnered with some of the most cutting edge minds/platforms to create the best digital innovation.

31. Publishers
News & Finance Education Portals Others

32. Networks

33. Social Kinnect in the spotlight
Our work has not only received some of the most reputed awards in the industry,
but also been published on leading content curating platforms

34. ‘Best use of Social Media Platform by
a Digital Agency’- Social Media
Summit & Awards 2013
‘50 Most Talented Social Media
Professionals-2014’- Rohan Mehta
‘Successful use of Digital for CSR’-
Silver at 4th Asian Consumer
Engagement Forum
‘Most Influential Digital Media
Professional- Rohan Mehta’ – The
Mobile & Digital Marketing Summit
2015
Our Achievements

35. Our Achievements

36. Our Achievements

37. The Team

38. Let’s Talk
J.K.Somani Bldg., 1st floor, British Hotel Lane, Mumbai Samachar Marg, Kalaghoda-Fort, Mumbai-400 001
You can also find us at:
twitter.com/socialkinnect
facebook.com/socialkinnect
#Kinnect with us!
info@socialkinnect.com
+91 22 6639 6023