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Brief Overview to Social Media & Airlines brands

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This document discusses how brands can benefit from engaging with customers on social media. It defines Web 2.0 as websites that facilitate user interaction and content sharing. Some main Web 2.0 platforms mentioned are social networks, blogs, and collaborative sites. The document recommends that brands engage in real conversations with customers on social media to build loyalty and gain new customers. It provides examples of how airlines like Air France, British Airways, and American Airlines have used social media to allow user interaction and provide better customer service.

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Brands & Social Media How togetbenefit out ofengagingwithyourcustomer
Web 2.0 Definition: “Theterm "Web 2.0" iscommonlyassociatedwithwebapplicationsthatfacilitateinteractiveinformation sharing, interoperability, user-centered design[1]andcollaborationontheWorld Wide Web. Examplesof Web 2.0 includeweb-basedcommunities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashupsandfolksonomies. A Web 2.0 siteallowsitsuserstointeractwithotherusersortochangewebsitecontent, in contrastto non-interactivewebsiteswhereusers are limitedtothepassiveviewingofinformationthatisprovidedtothem.” Source: Wikipedia ,[object Object]
We can findmanydifferentsitesandplatformsamongallthisbutthemainones are: social networks, collaborativesites, blogs andanyother place online wheretheuser has itholeforshowinghimself.,[object Object]
Whyusing Social Media? Thecrowdis in there They are alreadytalkingaboutyou Itmakesyourbrandbetterknown Yougetdirect feedback Youcommunicatedirectlyand more effectively Yougive a betterimageofbrandpersonality Augmentbrandexposuretoyourcustomersandprospects
Conversationis out there Ifthebrandisableto: Engage in real conversationwithyourcustomer. Speak as itisoneofthem Explainitsbusinessmovements Giveanswertocustomerneedsandrequests Makecustomerfeelthey are taken in consideration … theloyaltyandabilitytogainnewcustomerswill be increaseddramatically.
Conversationis out there Theimageabove shows thetagcloudofthemost hot topicsonthe date ofthecatastrophicaccidentof Air France flightfromRio de Janeiro to Paris
Real cases ontheairlinesindustry
Airlines & Social Media: Air France Jointravelerssharingsameairportorflight Offertourismorallocationinformation Allowtheuserstointeractandreceive a betterservice out ofthebrand
Airlines & Social Media: BritishAirways BorntogiveLondon & New York visitorstwin places onbothcities. Allowsuserstointeractanpromote places Usersbecomeexpertrecommendators
Airlines & Social Media: American Airlines This SN wasbornedtoconnectAfrican American travelerswitheachother Offersspecialeventsforthetargetanduserssharetheoptions.
Airlines & Social Media: American Airlines
Thankyouforyourattention Forfurtherinformationcontact me on: http://es.linkedin.com/in/paulmato p_mato@yahoo.com

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Brief Overview to Social Media & Airlines brands

  • 1. Brands & Social Media How togetbenefit out ofengagingwithyourcustomer
  • 2.
  • 3.
  • 4. Whyusing Social Media? Thecrowdis in there They are alreadytalkingaboutyou Itmakesyourbrandbetterknown Yougetdirect feedback Youcommunicatedirectlyand more effectively Yougive a betterimageofbrandpersonality Augmentbrandexposuretoyourcustomersandprospects
  • 5. Conversationis out there Ifthebrandisableto: Engage in real conversationwithyourcustomer. Speak as itisoneofthem Explainitsbusinessmovements Giveanswertocustomerneedsandrequests Makecustomerfeelthey are taken in consideration … theloyaltyandabilitytogainnewcustomerswill be increaseddramatically.
  • 6. Conversationis out there Theimageabove shows thetagcloudofthemost hot topicsonthe date ofthecatastrophicaccidentof Air France flightfromRio de Janeiro to Paris
  • 8. Airlines & Social Media: Air France Jointravelerssharingsameairportorflight Offertourismorallocationinformation Allowtheuserstointeractandreceive a betterservice out ofthebrand
  • 9. Airlines & Social Media: BritishAirways BorntogiveLondon & New York visitorstwin places onbothcities. Allowsuserstointeractanpromote places Usersbecomeexpertrecommendators
  • 10. Airlines & Social Media: American Airlines This SN wasbornedtoconnectAfrican American travelerswitheachother Offersspecialeventsforthetargetanduserssharetheoptions.
  • 11. Airlines & Social Media: American Airlines
  • 12. Thankyouforyourattention Forfurtherinformationcontact me on: http://es.linkedin.com/in/paulmato p_mato@yahoo.com