This is a presentation by Jane Hagen, VP Marketing at GroveSite, to a group of small business executives and companies in international trade. While Hagen discusses GroveSite collaboration software and wikis. the majority of the presentatiaon introduces Web 2.0 technologies such as blogs, podcasts, videocasts, wikis, social networking sites, and web conferencing.

1. Made in Heaven: Web 2.0 and Global Collaboration Jane Hagen Vice President Marketing GroveSite June 23, 2010

2. A Virtual Presentation about Virtual Technologies! Jane Hagen, VP Marketing, GroveSite Located in Phoenix Using desktop sharing web-based software called ‘Glance’

3. GLOBAL, ‘VIRTUAL TEAMS’ RESULTS IN MAJOR COMMUNICATION CHALLENGES! A “Flat World” requires Global Collaboration Exploit global market opportunities Coordinate global resources to deliver right product on time

4. Web 2.0: The “Writable Web” Web-based tools – no software to download So easy that ‘everyday people’ can now write on the web Business people Consumers, kids, too “User-generated” content

5. 3 Classes of Web 2.0 Technologies “User-generated” content Blogs Podcasts, videos Collaborative Web conferencing, desktop sharing Wikis Online workspaces/portals Social networking Facebook Twitter (micro blogging)

6. Blogs (also known as weblogs) Def:Public website in the form of an online journal, usually with dated entries, compiled by one or more authors What can you do with a blog? Author one; show your expertise; be found Subscribe, comment Examples: http://latimesblogs.latimes.com/money_co/2010/06/california-exports-jump-april.html http://www.lacountystrategicplan.com/blog/2010/06/10/endorse-educate-advocate/ http://www.lachamber.com/blog/

7. Blog : LA County Strategic Plan for Econ Development

8. Blog : LA Chamber of Commerce

9. Podcasts (iPod broad‘cast’ing) Def:a pre-recorded audio broadcast converted to a MP3 or other audio format and made available on the internet Includes ‘video’ podcast or ‘video cast’

10. Podcast Example

11. Video ExampleRecorded at Business Roundtable, Commonwealth Club of CA, Jan 2010

12. Web Conferencing Def:ability to hold group meetings or live presentations over the internet; screen sharing Synchronous – everyone present at same time Examples: Glance (what we are using today) GoToMeeting WebEx

13. Wiki Def:website in which content is easily, interactively, added by its members. The Hawaiian term ‘wiki’ means ‘fast’ or ‘quick.’ 1. 2. 3. CLICK “EDIT” TYPE CLICK “SAVE”

14. Customers Suppliers Expanded:CommunicationsRelationships New Services Improved:Product DesignSpeed to MarketCoordination Online WorkspacesDef:Private team sites, easily edited by members; file sharing, forums, project management, issue tracking, online databases VirtualOrganizations Better:Project Execution ProductivityKnowledge Sharing

15. Collaboration: Shared Product Development Log

16. Supplier Collaboration: Sample Tracking

17. Online Communities: Tradeport Collaborator

18. Online Communities: CA Business Transportation and Housing Agency

19. Social Networking Services Def:websites with interactive, user-submitted network of personal profiles, photos, music, videos, and self-defined groups/connections Examples: www.myspace.com www.facebook.com www.linkedin.com (business) www.twitter.com What value do these provide for businesses?

20. How can you reach potential customers through social networking?

21. What Web 2.0 technologies are right for you? Will it help me get the right product to market on time? Will it help me get more customers? Will it help me collaborate with customers better, deepening customer loyalty?