The document discusses strategies for visual resource communication and marketing in the 21st century. It covers advocating for visual resources, integrating image collections, visual literacy, administrative scenarios, innovative projects, challenges with fewer in-person visitors, ways organizations have responded to changes, and quotes about collaboration and organizing information in the digital age.

1. Selling Visual Resources Communication and Marketing Strategies for the 21 st Century

3. VRAWP Advocating for Visual Resources Multiple Sources for Images Ways of Integrating Personal and Institutional Collections Social Computing and Collaborative Projects The Life-Cycle Continuum of Image Assets & Their Description Rights and Copyright Compliance Visual Literacy

4. VRAWP Administrative Scenario s Departments, Schools, or Colleges Libraries Museums Audio-Visual & Information Technology Units Hybrid Models

5. VRAWP Notable Side Menu for Navigation Executive Summary Visual Resources Services Innovative Projects Top Teaching & Learning Challenges Endnotes With Extended Information, Hyperlinks, & References

6. What Challenges Do Fewer “Walk-In Visitors” Pose For VR? Changed Customer Demands & Expectations Less Feedback - Left Out of Strategic Planning Conversations Customers Don’t Know about Resources & Services Anonymity & “Magic” of Electronic Distribution May Affect Motivation & Productivity Confusion About the Roles VR Curators Should Play

7. What Do We Wish Our Users Would Do That They Are Not Doing Now? Come to Us for Image Advice & Help Plan Ahead Come to Instructional Workshops Take Advantage of All Services Stop Scanning Things Themselves Value the Metadata & Cataloging Work Try to Better Understand the Issues Associated with the Digital Transition

8. What Has Your Organization Done To Respond To This? Enlisted the Assistance of Chairs/Faculty/Educators Work Closely with Faculty and Adjust Workflow/Services Improve Web Sites & Information Resources Diversify Skills & Volunteer to Do Expanded Work Participate in Campus-Wide IT Committee Work Promote VRC Services to Entire Institution

9. “ Collaborative production, where people have to coordinate with one another to get anything done, is considerably harder than simple sharing, but the results can be more profound.” “ . . . new tools give new life to new forms of action.” --Clay Shirkey 2008

10. “ We are rapidly world, breaking things out of their old organizational structures, and enabling individuals to sort and order them on the fly.” --David Weinberger, 2007 “ We are rapidly miscellanizing our world, breaking things out of their old organizational structures, and enabling individuals to sort and order them on the fly.” --David Weinberger 2007

11. “ We’ll never be done making sense of these piles of information. We are building an ever growing pile of smart leaves that we can organize as we need to at any one moment. But it will be the user who will decides what the leaves mean.” “ The world won’t ever stay miscellaneous because we are together making it ours.” --David Weinberger, 2007 e ill be the user who decides what the leaves mean.” “ The world won’t ever stay miscellaneous because we are together making it ours.” --David Weinberger, 2007

12. Presenters Sarah Cheverton, James Madison University Elizabeth Schaub, University of Texas at Austin Betha Whitlow, Washington University