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Vision & Organization
Doc c le
About Doccle
What is Doccle?
From one central letterbox …
… to a centralized digital administration tool.
MAKING YOUR LIFE EASIER.
 MANAGE YOUR PERSONAL
DOCUMENTS SAFELY & SECURELY
ONLINE.
HOW:
BY SIMPLIFYING THE DIGITAL
ADMINISTRATION PROCESS.
Our mission
What’s the problem?
Administration via
digital platforms
designed by companies
85% says “no”
Using social media
80% says “yes”
The problem is not
technology.
The problem is
accessibility.
Everything comes together on Doccle
Everything comes together on Doccle
Vision & Organization
• Classic organization model:
▫ Support + Communication + Marketing
▫ Seperate departments
▫ Where is the end user in this story?
Support
MarketingCommunication
Doccle model:
The Customer Interaction Agency is the
centre of knowledge where all information
is being gathered and transformed into
action bullets that have one goal: to let
Doccle grow in conformity with the
expectations of the Doccle community.
Each member influences Doccle in his
own particular way. End users are full
members of our organization and we
want to support them as such. We use
the term “Human Community Resources”.
Customer
Interaction
Agency
Doccle
Community
(end users)
Customer
Interaction
Agents
General
Manager
IT
(CTO,
Interaction
Architect,…)
Communication
Agents
Vision & organization
Vision & organization
• Human Community Resources
Attract
employees
Train/
Educate
Cooperate Evaluate Motivate …
Attract
end users
Inform Co-create
Gather
feedback
Stimulate
usage
…
Network organization
Network organization
• Doccle structure
• Decentralized
• Cooperative
• Open & transparent
Focus on User Experience
 Zoom in on specific themes
 Research expectations, UX
 Ex. Upload functionality
“How many and which documents
would you upload on Doccle?”
Co-creation
User feedback
“What do you expect from the
Doccle app?”
Co-creation
“How do you want it to work?”
Improvement/
New feature
“Thank you for cooperating.
Please give us feedback.”
Put into practice
Contact methods
+ community@doccle.be
100% digital
Social media
User experiments
Interactive word cloud
Co-creation
• Co-creation
• Lean marketing
Co-creation
• Feedback
• Launching
- Cooperate for simplicity -

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Doccle: Vision & Organization