SlideShare a Scribd company logo
A National Dialogue
   On Health Information Technology
   and Privacy




© 2008 National Academy of Public Administration
Doing What Works
  ● Ask a clear and compelling question
  ● Find and encourage early adopters
  ● Make it easy to play
  ● Empower the community
  ● Focus the discussion
  ● Ensure a value exchange
  ● Enable discussion based on commonalities
    rather than conflict


© 2008 National Academy of Public Administration
Collaborative Brainstorming
                             Citizens                  Text, Links, Video,
 Seven-Day Time Window



                          engage the question          Pictures, Documents, etc.
                         and submit their ideas


                           The Crowd
                           refines ideas, votes
                          the best ones to the
                         top, and invites others
                          in to help “grow” the
                         discussion community      Discussion         Voting       Social Networks


                            Catalysts
                         use their expertise to
                           guide, focus, and
                         track the discussion



                           Actionable, Citizen-Centered Guidance
© 2008 National Academy of Public Administration
The National Dialogue




© 2008 National Academy of Public Administration
Rich, Constructive Dialogue




© 2008 National Academy of Public Administration
Leveraging Social Networks




© 2008 National Academy of Public Administration
Leveraging Social Networks




© 2008 National Academy of Public Administration
Leveraging Social Networks




© 2008 National Academy of Public Administration
Geographic Diversity




© 2008 National Academy of Public Administration
Rural, Urban & Suburban




© 2008 National Academy of Public Administration
Results
Site Traffic Analysis
● 4,413 visits by 2,835 unique visitors
● 31,982 pageviews
● Visitors from 80 countries
● Visitors from all 52 states & territories
● Strong diversity in terms of urban, rural, and suburban visitors

Site Participation Analysis
● Over 120 totally unique ideas, concerns, stories, and principles
● 500 comments on those ideas
● High sectoral diversity; appx. 1/3 each from the consumer, health IT industry, and
  government/business/academic/other communities

Social Networking Analysis
● 171 Twitter followers
● 529 YouTube views


© 2008 National Academy of Public Administration
Log On Today!




  www.thenationaldialogue.org



© 2008 National Academy of Public Administration

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National Dialogue overview

  • 1. A National Dialogue On Health Information Technology and Privacy © 2008 National Academy of Public Administration
  • 2. Doing What Works ● Ask a clear and compelling question ● Find and encourage early adopters ● Make it easy to play ● Empower the community ● Focus the discussion ● Ensure a value exchange ● Enable discussion based on commonalities rather than conflict © 2008 National Academy of Public Administration
  • 3. Collaborative Brainstorming Citizens Text, Links, Video, Seven-Day Time Window engage the question Pictures, Documents, etc. and submit their ideas The Crowd refines ideas, votes the best ones to the top, and invites others in to help “grow” the discussion community Discussion Voting Social Networks Catalysts use their expertise to guide, focus, and track the discussion Actionable, Citizen-Centered Guidance © 2008 National Academy of Public Administration
  • 4. The National Dialogue © 2008 National Academy of Public Administration
  • 5. Rich, Constructive Dialogue © 2008 National Academy of Public Administration
  • 6. Leveraging Social Networks © 2008 National Academy of Public Administration
  • 7. Leveraging Social Networks © 2008 National Academy of Public Administration
  • 8. Leveraging Social Networks © 2008 National Academy of Public Administration
  • 9. Geographic Diversity © 2008 National Academy of Public Administration
  • 10. Rural, Urban & Suburban © 2008 National Academy of Public Administration
  • 11. Results Site Traffic Analysis ● 4,413 visits by 2,835 unique visitors ● 31,982 pageviews ● Visitors from 80 countries ● Visitors from all 52 states & territories ● Strong diversity in terms of urban, rural, and suburban visitors Site Participation Analysis ● Over 120 totally unique ideas, concerns, stories, and principles ● 500 comments on those ideas ● High sectoral diversity; appx. 1/3 each from the consumer, health IT industry, and government/business/academic/other communities Social Networking Analysis ● 171 Twitter followers ● 529 YouTube views © 2008 National Academy of Public Administration
  • 12. Log On Today! www.thenationaldialogue.org © 2008 National Academy of Public Administration