The Power of Open shows how to harness the potential of digital commons and online communities and rethink business. It was presented by Javi Creus at the Open Knowledge Festival. Helsinki, 2012.
Sales & Marketing Alignment: How to Synergize for Success
The power of open
1.
The
power
of
open
Business
strategies
in
the
era
of
shared
resources
Open
Knowledge
Fes.val,
Helsinki
2012
@javicreus
@Ideas_4_Change
www.ideasforchange.com
2. Communi5es
vs.
Corpora5ons:
Community:
group
Corpora5on:
group
of
of
people
who
share
people
who
share
a
a
common
resource
common
goal
2
10. Observation
Once an open standard prevails, it is very
difficult to get back
10
11. Conclusion
Shared is not
(anymore) (necessarily)
less efficient
than owned
11
12. Why? New economics
Young,
educated,
connected
Growth
in
scale,
capabili.es,
ambi.on
Less
is
needed,
universal
in
use,
distributed
Trust,
bitcoin,
social
currencies
Open,
accessible,
plaRorms
New
commons
12
13. Why? New dynamics
Communi5es
Corpora5ons
Shared
Resource
Goal
Driver
Conserva.on
Conquest
Value
balance
Posi.ve
Equal
Development
Spontaneous
Planned
Users
Contributors
Customers
Producers
Entrepreneurs
Employees
14. Scope vs. Scale
Advantages
Scope
• System
vs.
need
Scale
• Resilience
vs.
efficiency
21. While "commons based" entrepreneurs
Build
their
business
and
keep
for
themselves
A
node
posi.on
within
the
system
The
commercializa.on
channel
A
recognized
leadership,
open
and
dedicated
The
homologa.on
and
/
or
brand
A
por.on
of
the
revenue,
present
or
future
25. Contribution strategies
Create
more
value
than
you
capture
by
contribu5ng
to
the
whole
system:
What
to
share
Who
to
cooperate
with
What
to
keep
for
yourself
26. How can businesses put it into work
Steps:
1º
Learn
to
share
2º
Cooperate
for
an
early
success
3º
Go
through
your
value
chain:
share,
cooperate,
keep
4º
Design
a
new
business
model
26