Uploaded byMick Yates
Customers, Leadership and Big Data
Mick Yates discusses the complexities of big data, emphasizing the need for organizations to integrate and analyze diverse data sources effectively. He introduces a 4E's leadership framework that includes envisioning a customer-centric enterprise, enabling big data operations, empowering individuals to act on data, and energizing leadership to advocate for these changes. The framework aims to drive decisive action, foster innovation, and provide individual control over data within enterprises.
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Customers, Leadership and Big Data
- 1. mick yates -1 customers, leadership and big data Mick Yates Professor & Leadership Strategist University of Leeds / LeaderValues
- 2. mick yates -2 “Big Data is like teenage sex; everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely, Duke University Director of the Center for Advanced Hindsight
- 3. mick yates -3 5 exabytes
- 4. mick yates -4 5 exabytes
- 5. mick yates -5 source: Qmee
- 6. mick yates -6 Gartner / IBM
- 7. mick yates -7 tiny data + unstructured data = big data =
- 8. mick yates -8 • complex: data sets from multiple sources • combine: “tiny” & unstructured • compute: capture, process, analyse, visualise big data – 6 Cs
- 9. mick yates -9 • complex: data sets from multiple sources • combine: “tiny” & unstructured • compute: capture, process, analyse, visualise • create: drives decisive action, quickly • connected: impacts everyone in enterprise • customer: provides individual control of data big data – 6 Cs
- 10. mick yates -10 market push
- 11. mick yates -11 customer “pull”
- 12. mick yates -12 innovation networks
- 13. mick yates -13 customer centricity
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- 15. mick yates -15 a fair exchange
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- 17. mick yates -17 governance
- 18. mick yates -18 policy
- 19. mick yates -19 tests
- 20. mick yates -20 “open data”
- 21. mick yates -21 you OWN all of YOUR data
- 22. mick yates -22 envision strategy enable change empower people energize success 4E’s leadership framework - mick yates
- 23. mick yates -23 4E’s leadership framework - mick yates
- 24. mick yates -24 envision a customer centric enterprise • clear strategic choices • create a case for change that inspires people • define an alternative and viable future state 4E’s leadership framework - mick yates
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- 26. mick yates -26 enable Big Data operations • create the right organization shape • use the right tools & technology • put change agents in place • create a transition program 4E’s leadership framework - mick yates
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- 28. mick yates -28 empower everyone to act on Big Data • personalise the execution • hire, train, engage the right employees • execute a symbolic end to the status quo • build options to deal with resistance 4E’s leadership framework - mick yates
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- 30. mick yates -30 energize as a Big Data leader • constantly advocate the change – and use the data • create a locally owned rewards plan • walk the talk … 4E’s leadership framework - mick yates
- 31. mick yates -31 Deloitte “Analytics Advantage” 2013
- 32. mick yates -32 mickyates www.mickyates.com www.leader-values.com
Editor's Notes
- #7 Volume: 90% of all data created past two yearsVariety: 90% of all data is unstructuredVelocity: 200 million emails a minuteVeracity: 1 in 3 leaders don’t trust the dataVariability: meaning changes with the contextVisualization: is essentialValue: data is worthless unless there is action