business, ethics
       &
social networks

                              mick yates
                www.leader-values.com
         visiting professor, University of
                                   Leeds
leadership




             2
• leadership is more than management
• leaders have a rock-solid value system
  which is congruent with their followers
• leaders are interdependent with
  followers
• leaders always accelerate change




                                        3
• leadership is more than management
• leaders have a rock-solid value system
  which is congruent with their followers
• leaders are interdependent with
  followers
• leaders always accelerate change
• leaders make the complicated simple
• leaders are story tellers
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5
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7
• Click to edit
                    Master text
Leadership is the energetic process of
                    styles
getting people fully and willingly committed
 to a new and sustainable course of action,
to meet commonly agreed objectives whilst
 having commonly         held values
                                               8
distributed
leadership



              9
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who do you go to?

   • for work advice
   • for problem solving
   • for career advice
   • for new ideas
   • for political issues
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networks of trust
    1. purpose
    2. member identity
    3. actionability
    4. searchability
    5. trustworthiness
                         14
• Click to edit
                     Master text
                     styles
  distributed leadership is built on
common tasks and shared values in a
       networked organization


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© mick yates 2011 page
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distributed   loose-tight
leadership    innovation




networks      strategic
 of trust     choices

                            18
global enterprise
              envision   enable   empower   energize

distributed
leadership


loose-tight
innovation

networks
 of trust

strategic
choices



                                                   19
global enterprise
                  envision                    enable                empower                  energize

distributed       common values          roles & responsibilities training & development    “action learning”

leadership       common purpose           decision processes     delegation of authority   minimum layering
                integrate paradoxes

loose-tight     knowledge sharing           success models         reward innovation       encourage change
innovation    networks of innovation        local innovation                                  technology


networks        collective purpose            searchability         communities of            actionability
 of trust                                  member identities          excellence


strategic     global / local knowledge     common systems        integrated goal setting    communication

choices              customer            common work-culture       feedback systems             facilitate
                  understanding                 OGSM                                         “walk the talk”
                technology impact


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values & culture
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big data




           22
5 exabytes
             23
180,000 x
Library of Congress
       1,800 Exabytes   25
$1.7 trillion   2015
                  26
$670 billion   2015
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market “push”




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if you like this ...




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you “pull”
    you access what you like
    you decide
    your pathway
    you ignore
    you balance
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customer owns the data




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data security
  data value
 data insight
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social media




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social media

internet-based applications that
use web 2.0 technology

& that allow the creation &
exchange of user-generated
content
                          Andreas Kaplan and Michael
                          Haenlein
                                                   34
social media has
overtaken porn
as the #1 web activity   35
mashable
           36
2007
2011




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25
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privacy
     45
social cycle




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social cycle
  1. experiences


           2. platforms


                    3. advocacy
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© mick yates 2012 page10
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© mick yates 2012 page10
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social cycle
  1. experiences


           2. platforms


                    3. advocacy
                                  51
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social cycle
  1. experiences


           2. platforms


                    3. advocacy
                                  54
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communication 2.0




                    loichay.tumblr.com



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influence 2.0
                                     1% CREATORS

                                     9% EDITORS




                                       90% AUDIENCE
                Jakob Nielsen, Participation Inequality: Encouraging More Users to
                Participate
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social curation




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social recommendation




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personal & social
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strategies




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personal    social



 legal     economic


   1. responsibilities
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2. simple guidelines
                  63
3. simple tests
             64
4. simple policy
              65
5. trust yet verify
                 66
6. curiosity not walls
                    67
7. sanctions
       © mick yates 2012 page
                            68
business, ethics
       &
social networks

                              mick yates
                www.leader-values.com
         visiting professor, University of
                                   Leeds

Business, Ethics & Social Networks