The document profiles two speakers for Mindcode Innovation seminars and workshops:
1. Dian Hasan is a brand storyteller and innovator based in San Diego who has worked with clients across various industries and cultures due to his background growing up across four continents.
2. Ricardo Perret is a partner and director at Mindcode offices in Mexico, Argentina, and Bolivia. He is an author on innovation and has consulted for various brands in Latin America and the US. He obtained degrees from Monterrey Institute of Technology and Carnegie Mellon University.
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
To date, iconic brands have been built more on intuitions of ad agency creativities than by purposeful strategies.
This presentation, inspired on the book How Brands Become Icons by Daniel Holt, extracts the common principles behind these intuitions to build a new cultural branding model that dramatically revises core marketing principles including segmentation, targeting, positioning, brand equity, brand loyalty, cobranding, and communications.
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
To date, iconic brands have been built more on intuitions of ad agency creativities than by purposeful strategies.
This presentation, inspired on the book How Brands Become Icons by Daniel Holt, extracts the common principles behind these intuitions to build a new cultural branding model that dramatically revises core marketing principles including segmentation, targeting, positioning, brand equity, brand loyalty, cobranding, and communications.
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
Week 5b, Introduction to Identity Design & Branding
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Communicating your brand is not as easy as it once was. For many, margins are eroding, the market is getting more crowded and market segmentation is driving business.
To win in this environment, first consider the myths about rebranding that simply are not true. This presentation takes the example of destinations, but explores other markets to demonstrate what really is true about rebranding.
The primary takeaway is answering the question; What do you need to do right in order to make your brand more meaningful and actually steal market share?
A key element of building a powerful Visual Brand Identity is in the name we choose to label it.
Before all things, a brand needs a name.
A brand's name is regarded as being one of the most important, and strongest elements used in branding, marketing, and advertising.
A powerful brand name can shape consumer perception, enhance brand retention and recall, it can also inspire and drive consumers to purchase your brands, products, and services.
Within this presentation, we take a look at 8 points of what it takes to make a winning brand name.
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Learn More From Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
Week 5b, Introduction to Identity Design & Branding
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Communicating your brand is not as easy as it once was. For many, margins are eroding, the market is getting more crowded and market segmentation is driving business.
To win in this environment, first consider the myths about rebranding that simply are not true. This presentation takes the example of destinations, but explores other markets to demonstrate what really is true about rebranding.
The primary takeaway is answering the question; What do you need to do right in order to make your brand more meaningful and actually steal market share?
A key element of building a powerful Visual Brand Identity is in the name we choose to label it.
Before all things, a brand needs a name.
A brand's name is regarded as being one of the most important, and strongest elements used in branding, marketing, and advertising.
A powerful brand name can shape consumer perception, enhance brand retention and recall, it can also inspire and drive consumers to purchase your brands, products, and services.
Within this presentation, we take a look at 8 points of what it takes to make a winning brand name.
----
Learn More From Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Si el 75% de las decisiones de compra las tomamos de manera inconsciente, ¿por qué seguimos sólo la parte racional de la UX? La presentación que utilizamos en el XIV Congreso Internacional de Interacción Persona Ordenador 2013. Organizado por AIPO.
Jurgen Klaric es el mejor conferencista de neuromarketing en castellano y uno d elos 3 mas importantes a nivel global. El usa en sus conferencias EEG y tecnologia de punta para explicar como funciona la mente humana en procesos de innovación. Mas info. vospina@jurgenklaric.us
Estudio de Neuromarketing realizado en la plataforma Biddus.com tras llevar a cabo un rediseño completo del ecommerce.
Ponencia realizada el 6 de Junio en el Congreso Web 2015 de Zaragoza.
Ponente: Sandra Navarro Lecina (@snl19), socia cofundadora de Flat 101 (www.flat101.es)
If you are looking for building an international trademark, you may know Ideograma. a new international partners of Vargas & Partners. Remember: your trademark it\'s your door to new business possibilities and profits.
Ignacio Villaseñor - Speaker Media Kit 2015Ignacio V
This is my Speaker Media Kit, which contains all the useful information you might require if you're looking for a Speaker / Trainer / Coah for your next event. I speak on topics related to Marketing, Branding, Business Models, Sales, Innovation and Entrepreneurship.
Here is a downloadable PDF of our popular list of the Top 40 Innovation Bloggers of 2011. Did your favorite make the list? If not, please encourage them to join the Innovation Excellence community and then 'Add Content' from our site's main menu.
Antonio Paraiso is passionate about business and management topics.
Antonio travels the world and frequently attends international business conferences to update his knowledge in marketing, sales, innovation, strategy, digital business, team management and network with business executives around the world.
In this presentation are some of the business experts Antonio has met and talked to in such international conferences.
We are proud to announce a downloadable PDF version of our popular list of the Top 40 Innovation Bloggers of 2010. Is your favorite innovation author or blogger on the list? If not, please encourage them to join the Innovation Excellence community and then 'Add Content' from the site's main menu.
I am part of Curiosity, a design research collective based in the Philippines. We are dedicated to exploring how understanding people through the lens of anthropology, embodied cognition,business innovation, and artistic practice, can be used to design better futures. www.curiosity.ph
This report will identify global media trends, culture shifts and new technologies for an ever-changing society from a millennials perspective. At the intersection of trends research and business strategy, this will help marketers develop innovative brand campaigns and celebrate a culture designed for unique people, products and experiences.
Nike Foundation Girl Hub London ProjectJody Turner
Trend analysis of girl asset driven approaches focused on the empowerment of girls. How to get into the hands of girls what they need to do well while respecting local culture and family structure. How to reach the girl where she lives most effectively.
SXSW 2016 PanelPicker Preview - "Samo is Lamo": Turning insights into innovationMarta Villanueva
Leading trends require an innovative mindset. Learn tools to gain consumer insights in today’s always ON world by leveraging what innovators from top 500 companies and beyond have shared with us.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3. DIAN HASAN Empowering Brands through Culture Dian Hasan has always seen himself as a curious creature, stemming from his own unique cultural background, the result of the union of a Czech mother and an Indonesian father. Growing up across four continents and vast cultural differences, has molded him into a a global citizen aware of his immediate surroundings. Prague, Jakarta, Sydney, Rotterdam, New York, Singapore, through to San Diego today, have all left an indelible imprint of culturally-specific places. He brings his cultural sensitivity to his work in Innovation & Brand Positioning. Always considering the sheer importance of being “On-Code” and in harmony with the local culture. The Speaker Dian Hasan is a San Diego-based Brand Storyteller and Business Innovator at Mindcode ( www.mindcode ), a US-based Innovation, Brand Positioning and Consumer Behavior Research Company. He has worked with clients in the US, Mexico, Argentina, Indonesia, from various industries Dian is spearheading Mindcode’s foray into Asia, via Indonesia. Before joining Mindcode, he was with EMI Music Asia in Jakarta, where as a Managing Director, he operated during the challenging Asian Crisis (1998) when the local currency depreciated 80% against the US$. Prior to that Dian was with Amanresorts (pioneers of boutique hotels in Asia), The Four Seasons New York, American Express, The United Nations Headquarters in New York, and Coopers & Lybrand Rotterdam, The Netherlands. Dian is a regular contributor and avid blogger on Innovation & Branding, Marketing, Ecotourism & Culture, through his blog “Ideas Inspiring Innovation" www.ideasinspiringinnovation.wordpress.com . Dian holds an MSc. In Hospitality & Real Estate Studies from NYU, and a BA in Finance and Accounting from University of Indonesia. Identifying Innovation & Building Brands through an innate Cultural Understanding In our globalized world of today, cultures mesh and evolve, but the true cultural identity remains intact. And successful brands are those that acknowledge and work within this fascinating realm.
4.
5. RICARDO PERRET The Speaker Obtained his Bachelor’s Degree from Monterrey Institute of Technology ( Tec de Monterrey ) and Master’s Degree in Public Policy from Carnegie Mellon University. He also attended the Executive Education Program from Harvard University's Kennedy School of Government. An accomplished author, Ricardo lectures at University of Monterrey, Anahuac University, and Monterrey Institute of Technology, where his business books are used as reference material and at various other universities across Mexico. Ricardo was a consultant on Competiveness with Banco Mundial for two years, before establishing Consulting Center for Innovation. In 2006, his company merged with MindCode, where Ricardo is now Partner & Director of the Mexico, Argentina & Bolivia offices. The author of “INNOVACIÓN (Innovation) ", a book that brings forth the importance of innovation, and offers a methodology that is conducive to promoting innovation in organizations. Whereas in "PERSONALIDAD INNOVADORA (Personal Innovation) " , Ricardo talks about individual characteristics in all of us that promote ongoing innovation. And in his other book, "PSICOANTROPOLOGIA DEL CAMBIO (The Psycho-Anthropology of Change) " , he identifies and analyzes our mental obstacles that resist change and innovation. Here, Ricardo delves deeper in offering methods of reducing and eliminating such mental blocks. He has written 50 articles in business publications in various countries, and has been interviewed by CNN. A selection of brands that Ricardo has been involved in Mexico include: Kraft, IBM, DHL, Cinepolis, 3M, FedEx, Nextel, Posadas Hotels & Resorts, Cuauhtemoc Moctezuma Breweries, Maseca Tortilla, Casas Geo, Whirlpool, Bacardi, Pedro Domecq, IMSA, Pfizer, Oxxo, Bacardi, Beam Global, TV Azteca, Ixe, Zuko, Sabritas, British American Tobacco. In Colombia : Proteccion, SuSalud, Suratep, Enlace Operativo y Colsubsidio. In Argentina : Nobleza Piccardo, BAT, Telecom & Musimundo. In the US: FedEx and Dairy Queen. In Guatemala : Farmacias del Dr. Simi. Ricardo has participated in numerous conferences as a speaker, across Latin America and Europe. Decoding Innovation Harnessing the power of the human mind to innovate The author of “ INNOVACIÓN (Innovation)”, a book that explores different methodologies conducive to promoting innovation in organizations. While in “ PERSONALIDAD INNOVADORA (Personal Innovation)”, Ricardo talks about individual characteristics in all of us that promote ongoing innovation. And in his other book, “PSICOANTROPOLOGIA del CAMBIO (The Psycho-Anthropology of Change) ”, he investigates our mental obstacles that resist change and innovation. He has written 50 articles in business publications in various countries, and has been interviewed by CNN. A selection of brands that Ricardo has been involved in Mexico include: Kraft, IBM, DHL, Cinepolis, 3M, FedEx, Nextel, Posadas Hotels & Resorts, Maseca Tortilla, Casas Geo, Whirlpool, Bacardi, Pedro Domecq, IMSA, Pfizer, Oxxo, Bacardi, TV Azteca, Sabritas, BAT. Colombia : Proteccion, Su Salud, Surateo, Enlace Operativo Colsubsidio. Argentina : Nobleza Piccardo, BAT, Telecom & Musimundo. The US : FedEx & Dairy Queen. Guatemala : Farmacias del Dr. Simi. The Speaker Obtained his Bachelor’s Degree from Monterrey Institute of Technology (Tec de Monterrey) and Master’s Degree in Public Policy from Carnegie Mellon University. Attended the Executive Education Program from Harvard University’s Kennedy School of Government. An accomplished speaker and author, Ricardo lectures at University of Monterrey, Anahuac University and Monterrey Institute of Technology where his business books are used as reference material. Ricardo was a consultant on Competitiveness with Banco Mundial , before establishing Consulting Center for Innovation. In 2006, he merged with Mindcode, where Ricardo is now Partner & Director of the Mexico, Argentina and Bolivia offices.