The document outlines Ruby Sinreich's process for developing a Request for Proposals (RFP) for a new HASTAC website. It describes bi-weekly meetings over June and July to discuss goals, strategies, tactics, and site specifications. Ruby drafted the RFP based on these discussions, incorporating sections on background, site specifications and strategy, content migration, content and structure, and proposal requirements. The RFP was released on July 21, 2010. Twenty proposals were received in response and seven semi-finalists were selected for interviews, with the goal of selecting a vendor to develop the new site for launch in 2011.

1. HASTAC web site
strategy process
Ruby Sinreich
Director of New Media Strategy

3. Developing the RFP
Bi-weekly standing meetings of HASTAC staff.
June 1 MISSION & VISION Ruby updating RFP
- group mindmap
- individual follow-up
June 14 STRATEGIES Ruby adding to RFP
- Ruby drafts online communication (site specs & strategy)
strategies to meet our GOALS
- group discussion
June 28 TACTICS Ruby adding to RFP
- individuals share/bring ideas for site (site features & functions)
content, features, tools that support our
STRATEGIES (also comparable web
sites that we like)
- group process & discuss
July 12 Ruby will prioritize TACTICS, develop Ruby finish writing RFP.
OUTCOMES, and turn this into site
specifications for the RFP.
July 20 Release RFP!

4. Vision & Goals

5. Big picture visioning: what are MAIN goals of the
site/organization? (Are they separable?)
(start)
http://www.mindmeister.com/46985282/hastac-goals pw: CND

6. HASTAC goals, mindmap brainstorm
(finish? 6/14/10)

7. Goals (6/11/10)
• GROW • TEACH & LEARN • CONNECT
GOAL: To build the feld of GOAL: To inform the GOAL: To build an
digital media and learning by academy, the public, and interdisciplinary network of
sharing information, ideas, and ourselves about new ways of visionaries and practitioners for
practices. thinking and learning mutual support, information
(pedagogies) exchange, and movement
Regular public communication in
building.
a variety of formats and media • CathyCentral
Platform/showcase • HASTAC events
• Announcements
(opportunities for social &
(events, job opps, CFPs, etc.) • Showcase
professional mixing)
(eg: projects, people)
• Reach out to and include the
• Blogs
UNusual suspects • Curate
(eg: syllabi, projects, • Profles
• Competition!
recommended reading) • Groups
Identify & support innovative
• Demonstrate our values in • Social tools...
efforts, connect innovators,
action (eg: enable & support
showcase their work. • Share
collaboration)
• Highlight • Network weaving?
• Discuss (forums)
(others' content)
• Social network presences (ie:
• HASTAC Scholars! Twitter, FB, etc)
(Forums, blogs, network,
portal?)

8. draft HASTAC goals diagram, view 1

9. draft HASTAC goals diagram, view 2

10. Web site concepts

11. Portal concept: simple & fexible
• Portal templates for different types of collections, such as: gallery, tagtopic, group,
guest curator, homelanding page, programinitiative, "top 3," ... Plus custom portals we
create ourselves.
• Types of portal blocks (views), ie: modular puzzle pieces:
meta info (ie: about the author/post), excerpts of recent or featured blog entries (w/
icons), excerpts of recent or featured forums (w/ icons), recommended/external links,
media (images, documents, videos, etc.), feature (with image) from a node or custom,
user list or grid (w/icons), list of recent comments, list of most read or most comments,
activity stream (or social media links), RSS aggregator, search box, internal links
(related to the program/info), upcoming events, map?, ...
• Layout??? Can we say they'll be 3 x 3, for example? Probably not, or at least some will
span 2 or 3 columns.
• Use common language/symbols so users come to understand/expect what things mean
and do.
“Portals” → “Collections” & “Sets”
Sets: curated content
Collections: modular presentation

12. Site map/information architecture

13. Wireframes &
scenarios

14. Other input
• Sites we like (or don't)
(internal list and
blog comments)
• Community feedback
• E-mail suggestions from
stakeholders like you

15. The Request for Proposals
released 7/21/10
hastac.org/drupal-rfp-2010
1. Background
a. About HASTAC b. Web site purpose
c. Current site statistics
2. Site specifcations and strategy
a. Platform b. Design c. Usability
d. Audience e. Key features
3. Content migration
4. Site content and structure
a. Content types b. Content organization
c. User profles and social networking
d. Home page e. Scenarios
5. Proposal requirements
6. Appendices

16. Vendor selection
Proposals were due August 23.
Received 20 qualifed proposals!
Selected 7 semi-fnalists.
Interviewing 3 fnalists.

17. Next: select vendor,
manage development,
launch new site in 2011!
Ruby Sinreich
Director of New Media Strategy
ruby.s@duke.edu
919-883-5224