The document discusses different types of briefs that creators may receive from clients including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It outlines the definition, advantages, and disadvantages of each brief type. Key information provided includes that contractual briefs guarantee work and payment but may result in legal action for not following the agreement, while informal briefs give creators free reign but are risky with no documentation of agreements. The document emphasizes the importance of thoroughly reading and negotiating the brief to clarify expectations and avoid issues before production starts.

1. Working to a Brief
LO1
Sydney Pooleman

2. Contractual Brief
Definition
A specific task with a specific time period done for set fees
Advantages
You guarantee work and payment it also gives the client reassurance that they will be
given the product they paid for, for their company
Disadvantages
If the creator doesn't follow what is agreed then it could be seen as a breach in
contract they could face legal action; this is why you should always read what you're
agreeing to

3. Formal Brief
Definition
Client gives a brief and terms can be negotiated; however still staying with in their
requirements
Advantages
There is only what the company needs written in the brief; this means there is more
options for the creator
Disadvantages
These briefs aren't legally binding and if any additional information or changes occur
then there will be a need to re-negotiate

4. Informal Brief
Definition
A verbal agreement between the company and the creator; clients will discuss
however nothing is set
Advantages
There is no guide lines so the creator has free reign over how the product is created
with very little requirements form the clients
Disadvantages
This can be risky as there is no documents of agreements; this means that it is a risk
on both sides as the creator could not deliver or the client back out last minute

5. Co-Operative Brief
Definition
When two creators work together to produce a product that for fills the clients brief
Advantages
Ideas that might not have been thought of could come from the two creators with
different minds and styles working together; time to make this could be cut down
because more are working on it together
Disadvantages
Disagreements can occur during the planning and creating process; with many
compromises having to be made during tis time

6. Negotiated Brief
Definition
When multiple creators’ work directly with one client to make the best brief and then
the approached method for creating the product; this means making compromises on
all sides to appease all parties
Advantages
With the use of more creators, more ideas are added to the mix; these will vary in
style content and quality
Disadvantages
All the creators have to agree and negotiate the brief to allow them to start making
the product

7. Commission Brief
Definition
When a large company hires creators outside their own to plan, create and make
products for them
Advantages
Lesser known creators will get paid for this and potential royalties every time the
product is used; these creators also get more recognition for this
Disadvantages
Working for bigger companies could potentially cause issues for the smaller creators
as big companies have stricter guide lines for the creators their products

8. Tender Brief
Definition
A client proposes a brief and then creators make proposals, including budgets and
equipment needed, which are then proposed to the client;
Advantages
For the client this means that they can pick the best for them weather its because of
the price or the method for the company.
Disadvantages
For the creator the issue is that they may spend time and effort setting up/ planning
the project only to not get chosen by the client

9. Competition Brief
Definition
Clients put out a brief that creators then make the product for and submit it; the
clients then pick s the best product for them to use
Advantages
Clients get given the product once they decide what they like as apposed to picking
then waiting for it to be made
Disadvantages
The client may have used their money, time and effort only to then not get to picked

10. My Brief
Brief given by client:
Talk with Children about their experiences at Blue Sky
and what the atmosphere and activity of the company;
Interviews with the Employees about the Activates they
do. Shots of the rooms and facilities; 1 With Children
playing and 1 Empty and tidy.

11. Reading the Brief
It is important to read the brief because the brief isn't
read through properly then mistakes will more than
likely be made or there will be missed details that the
client actually wanted to include/ exclude. The nature
and tone the client want within the project that may
have been hinted at or stated in the brief; this means
the brief needs to be read thoroughly.

12. Negotiating a Brief
Negotiating the brief is required when talking with
clients as it clears up issues before the full planning out
of the video as it mean you don’t have to do more re-
shoots. Being able to discuss the brief means that any
problems are sorted out well before the production
starts. My Brief was well negotiated and all
requirements and ironed out what was going to be
done and how; any problems would be overcome.