The document provides an overview of different types of client briefs, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief. It discusses the definition, advantages, and disadvantages of each brief type. The document also covers topics like reading the brief thoroughly, the nature and demand of the client brief, why discussing the brief with the client is important, potential issues to consider, and opportunities the brief allows.
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. It provides definitions and discusses advantages and disadvantages of each brief type. The document also covers reading the brief, negotiating the brief, potential issues, and opportunities the brief allows.
This document discusses different types of briefs used in contracting work. It provides definitions, advantages, and disadvantages for each type:
- Contractual brief: A formal agreement between a company and client outlining specific work, timeline, and payment. Provides security but can be stressful if deadlines are missed.
- Formal brief: Provides key project details but requires extra negotiations for full information. Offers security through mutual agreement but lacks some key details.
- Informal brief: Verbal agreements without contracts or deadlines, reducing stress but increasing risks if client pulls out.
- Cooperative brief: Two companies work together, improving production but requiring strong communication to avoid needing a negotiated brief.
A discussion with the client prior to production is important for negotiating key aspects of the brief such as budget, designs, timelines, the client's ethos and plans. This allows the producer to understand expectations and schedule production appropriately. While discretion in the brief provides creative freedom, it also risks the client losing control over the project's direction if they dislike the producer's interpretations. Maintaining the client's needs while allowing some individuality balances these advantages and disadvantages.
A discussion with the client prior to production is important for negotiating key aspects of the brief such as budget, designs, timelines, the client's ethos and plans. This allows the producer to understand expectations and schedule production appropriately. While discretion in the brief provides creative freedom, it also risks the client losing control over the project's direction if they dislike the producer's interpretations. Maintaining the client's needs while allowing some individuality balances these advantages and disadvantages.
The document provides information on different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each brief type, definitions and advantages and disadvantages are given. The document also discusses reading the brief thoroughly, the nature and demands of the client's brief, importance of discussing the brief with the client, and potential legal/ethical issues. It covers considering amendments to the product, budget, or conditions and opportunities the brief allows for self-development, learning new skills, multi-skilling, and contributing to a project.
Working to a brief pro forma recipe cardsJonah Adshead
Here are some opportunities this brief could allow you to explore:
- Develop graphic design skills like layout, typography and branding as you design the recipe cards.
- Improve time management as you coordinate with a small team to complete the project on schedule.
- Practice project management skills by delegating tasks, tracking progress and ensuring quality control.
- Enhance communication and collaboration skills by working closely with the client and teammate(s).
- Learn more about the vegetarian lifestyle by researching recipes and understanding their target audience.
- Showcase your work in your portfolio and use it to gain more experience working on client projects.
- Network with the Vegetarian Society which could lead to more work or
Working to a brief pro forma recipe cardsJonah Adshead
This document discusses different types of briefs that media companies may receive from clients when working on projects. It defines and compares the advantages and disadvantages of contractual briefs, formal briefs, informal briefs, co-operative briefs, negotiated briefs, commission briefs, and tender briefs. The key aspects covered include the level of obligation, flexibility, communication needs, and risk factors associated with each brief type.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and competition briefs. It then analyzes the specific "Vegetarian Recipe Cards" brief, determining it uses both a contractual and formal brief structure. It discusses the importance of thoroughly reading and negotiating the brief with the client prior to production to ensure expectations are clear and potential issues can be addressed.
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. It provides definitions and discusses advantages and disadvantages of each brief type. The document also covers reading the brief, negotiating the brief, potential issues, and opportunities the brief allows.
This document discusses different types of briefs used in contracting work. It provides definitions, advantages, and disadvantages for each type:
- Contractual brief: A formal agreement between a company and client outlining specific work, timeline, and payment. Provides security but can be stressful if deadlines are missed.
- Formal brief: Provides key project details but requires extra negotiations for full information. Offers security through mutual agreement but lacks some key details.
- Informal brief: Verbal agreements without contracts or deadlines, reducing stress but increasing risks if client pulls out.
- Cooperative brief: Two companies work together, improving production but requiring strong communication to avoid needing a negotiated brief.
A discussion with the client prior to production is important for negotiating key aspects of the brief such as budget, designs, timelines, the client's ethos and plans. This allows the producer to understand expectations and schedule production appropriately. While discretion in the brief provides creative freedom, it also risks the client losing control over the project's direction if they dislike the producer's interpretations. Maintaining the client's needs while allowing some individuality balances these advantages and disadvantages.
A discussion with the client prior to production is important for negotiating key aspects of the brief such as budget, designs, timelines, the client's ethos and plans. This allows the producer to understand expectations and schedule production appropriately. While discretion in the brief provides creative freedom, it also risks the client losing control over the project's direction if they dislike the producer's interpretations. Maintaining the client's needs while allowing some individuality balances these advantages and disadvantages.
The document provides information on different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each brief type, definitions and advantages and disadvantages are given. The document also discusses reading the brief thoroughly, the nature and demands of the client's brief, importance of discussing the brief with the client, and potential legal/ethical issues. It covers considering amendments to the product, budget, or conditions and opportunities the brief allows for self-development, learning new skills, multi-skilling, and contributing to a project.
Working to a brief pro forma recipe cardsJonah Adshead
Here are some opportunities this brief could allow you to explore:
- Develop graphic design skills like layout, typography and branding as you design the recipe cards.
- Improve time management as you coordinate with a small team to complete the project on schedule.
- Practice project management skills by delegating tasks, tracking progress and ensuring quality control.
- Enhance communication and collaboration skills by working closely with the client and teammate(s).
- Learn more about the vegetarian lifestyle by researching recipes and understanding their target audience.
- Showcase your work in your portfolio and use it to gain more experience working on client projects.
- Network with the Vegetarian Society which could lead to more work or
Working to a brief pro forma recipe cardsJonah Adshead
This document discusses different types of briefs that media companies may receive from clients when working on projects. It defines and compares the advantages and disadvantages of contractual briefs, formal briefs, informal briefs, co-operative briefs, negotiated briefs, commission briefs, and tender briefs. The key aspects covered include the level of obligation, flexibility, communication needs, and risk factors associated with each brief type.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and competition briefs. It then analyzes the specific "Vegetarian Recipe Cards" brief, determining it uses both a contractual and formal brief structure. It discusses the importance of thoroughly reading and negotiating the brief with the client prior to production to ensure expectations are clear and potential issues can be addressed.
The document discusses different types of client briefs that can be used between media companies and clients. It defines and compares the advantages and disadvantages of contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. The key types discussed are contractual briefs, which are legally binding, formal briefs which provide written details but are non-binding, and informal briefs which involve only verbal agreements and carry risks. The document also notes how different structures suit different needs of clients and media companies.
The document defines and discusses several types of client brief structures, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and informal briefs. For each type, it provides the definition, advantages, and disadvantages. It also includes sections discussing reading the brief thoroughly, negotiating the brief with the client, potential legal/ethical issues, and opportunities a brief can provide.
The document outlines different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and defines each. It then discusses advantages and disadvantages of each brief type. Finally, it provides a sample brief for creating vegetarian recipe cards and discusses considerations around negotiating the brief such as potential legal issues, proposed amendments, and opportunities the brief allows.
The client has requested that the student design business cards for their trucking company. Specifically, the cards should feature an image of one of the client's trucks as the background and include contact details. The brief is informal as the client filled it out in person with the student. It is important for the student to thoroughly read the brief to understand what is being requested and ensure they do not create something the client does not like. There are no major legal, ethical or regulatory issues with the proposed design. The project will provide learning opportunities for the student to develop new skills like business card design and working with clients.
The document discusses different types of briefs that can be used between clients and production companies for media projects. It defines each type of brief and outlines their key advantages and disadvantages. The different brief types covered are contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The document provides a high-level overview of the purpose and considerations of each brief type in 3 sentences or less.
Work is an important part of life for many people. It provides income to support oneself and family, a sense of purpose and social connections with coworkers. While work can be demanding, it also rewards workers with a paycheck, opportunities for growth, and the satisfaction of contributing value through their efforts and skills.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief structures. It emphasizes the importance of thoroughly reading and discussing the brief with the client to understand expectations and avoid issues. Potential legal, ethical or regulatory concerns with the proposed vegetarian recipe cards product are considered.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. Each brief type is explained, including advantages and disadvantages. The key points are that reading the brief thoroughly is important to understand requirements and terms, and negotiating the brief with the client before production allows any issues or questions to be addressed.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief types. Each brief type is explained in terms of its definition, advantages, and disadvantages. The vegetable society brief for recipe cards is assessed to be a formal brief as it provides details of what is needed but does not include contractual elements like fees or timescales. It is important to thoroughly read the brief to understand requirements and ensure terms are reasonable, and to discuss the brief with the client before production to clarify details and ask questions. Employing discretion with a brief can allow more creativity but risks wasting time and money if the wrong product
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Contractual briefs are legally binding agreements, while formal briefs outline the project but are not legally binding. Informal briefs involve verbal agreements only. Cooperative briefs involve multiple production companies working together, while negotiated briefs require companies to compromise on conflicting ideas. Tender and competition briefs involve clients selecting from submissions in response to a brief.
The client has provided an informal brief for promotional posters for a Halloween event. The brief requires 3 A4 posters with information about the event such as date, time, location and activities. The posters must have an autumn/Halloween theme and be eye-catching to attract people to the event. There are no strict deadlines or demands from the client given the informal nature of the brief.
The document discusses different types of client briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also covers the importance of thoroughly reading and discussing the brief with the client prior to production. The client brief in this case requests the production of a graphic design project and specifies the deadline and constraints around fonts, images and copyrighted materials. Potential amendments to the product or budget are considered, as well as opportunities the brief provides for skill development, learning new skills, multi-skilling, and gaining experience contributing to a project.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition, advantages, and disadvantages. The document also discusses reading the brief for the vegetarian recipe cards project, which uses a formal brief that aims to create environmentally friendly recipe cards for vegetarians. It does not appear to have any legal, ethical or regulatory issues. Opportunities from this brief include further developing skills in project management, communication, and working with clients.
The document discusses different types of briefs that can be used when contracting work between a client and media company. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition and advantages and disadvantages. It also discusses reading the brief for the recipe card project, the nature of that brief, and importance of negotiating the brief with the client prior to production.
The document discusses different types of briefs that can be used when working on a media project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each brief type, it provides the definition, advantages, and disadvantages. The document concludes by asking which brief structure would be used for a Vegetarian Recipe Cards project, and responding that a negotiated brief would be used to allow for compromise if any disagreements arise during the project.
The document provides definitions and examples of different types of briefing styles that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, tender, and competition briefs. It then discusses how a formal brief is being used for a corporate promotional video project. The response explains that the brief provides detailed instructions but allows for some negotiation, and following the brief closely will help ensure the project is completed on time and meets the client's needs. However, a downside is that less creativity could risk producing something the client does not want. It emphasizes the importance of thoroughly reading the brief to understand the client's requirements and have starting points to include the necessary elements.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and informal briefs. It also discusses reading and negotiating briefs, as well as opportunities that can arise from working with a brief, such as developing skills, multi-tasking, and contributing new ideas. Key aspects covered include the importance of thoroughly reading and discussing a brief with the client prior to production to ensure expectations are clear and issues can be addressed.
The brief provides an opportunity for the team to create 3,500 vegetarian recipe cards for the Vegetarian Society. It allows them to develop new skills like Photoshop techniques and layout design, as well as improve self-management through adhering to schedules. Working in a small team means each member will take on multiple roles to multitask and contribute to writing, developing ideas, and the final product. Overall, the brief offers a new experience for skill development.
The document discusses different types of client briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It defines each type and outlines their advantages and disadvantages. The key points are that reading the brief thoroughly is important so the creator understands all client requirements, discussing the brief with the client prior to production helps clarify expectations, and employing discretion with a brief has both advantages like freedom and disadvantages like lack of feedback. The brief being summarized has informal nature with minimal requirements but wants business cards including the client's logo and contact details.
Working to a brief (task 2 recipe cards)AlanSmith96
Here are some potential legal/ethical/regulatory issues to consider with the Vegetarian Society brief's proposed product:
- Copyright/Intellectual Property - The recipes and design of the cards need to be original creations. Copying recipes or designs from other sources could violate copyright.
- Ingredients/Allergens - The recipes must be fully vegetarian as specified. Using animal products could mislead consumers and raise health/safety issues for those with allergies.
- Nutritional Claims - Any nutritional claims or health benefits mentioned need to be truthful and backed by facts to avoid legal issues around false advertising.
- Fair Trade/Sustainability - Using sustainably and ethically sourced ingredients
The brief requires the creation of promotional images and an offline social media profile for a hair studio within 5 weeks. Key opportunities include developing photography and design skills, learning industry terminology, and multitasking across different roles like photography and graphic design. The freelancer contributed initial ideas that the client then shaped into a formal brief tailored to their business needs and audience.
The document discusses different types of client briefs that can be used between media companies and clients. It defines and compares the advantages and disadvantages of contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. The key types discussed are contractual briefs, which are legally binding, formal briefs which provide written details but are non-binding, and informal briefs which involve only verbal agreements and carry risks. The document also notes how different structures suit different needs of clients and media companies.
The document defines and discusses several types of client brief structures, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and informal briefs. For each type, it provides the definition, advantages, and disadvantages. It also includes sections discussing reading the brief thoroughly, negotiating the brief with the client, potential legal/ethical issues, and opportunities a brief can provide.
The document outlines different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and defines each. It then discusses advantages and disadvantages of each brief type. Finally, it provides a sample brief for creating vegetarian recipe cards and discusses considerations around negotiating the brief such as potential legal issues, proposed amendments, and opportunities the brief allows.
The client has requested that the student design business cards for their trucking company. Specifically, the cards should feature an image of one of the client's trucks as the background and include contact details. The brief is informal as the client filled it out in person with the student. It is important for the student to thoroughly read the brief to understand what is being requested and ensure they do not create something the client does not like. There are no major legal, ethical or regulatory issues with the proposed design. The project will provide learning opportunities for the student to develop new skills like business card design and working with clients.
The document discusses different types of briefs that can be used between clients and production companies for media projects. It defines each type of brief and outlines their key advantages and disadvantages. The different brief types covered are contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The document provides a high-level overview of the purpose and considerations of each brief type in 3 sentences or less.
Work is an important part of life for many people. It provides income to support oneself and family, a sense of purpose and social connections with coworkers. While work can be demanding, it also rewards workers with a paycheck, opportunities for growth, and the satisfaction of contributing value through their efforts and skills.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief structures. It emphasizes the importance of thoroughly reading and discussing the brief with the client to understand expectations and avoid issues. Potential legal, ethical or regulatory concerns with the proposed vegetarian recipe cards product are considered.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. Each brief type is explained, including advantages and disadvantages. The key points are that reading the brief thoroughly is important to understand requirements and terms, and negotiating the brief with the client before production allows any issues or questions to be addressed.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief types. Each brief type is explained in terms of its definition, advantages, and disadvantages. The vegetable society brief for recipe cards is assessed to be a formal brief as it provides details of what is needed but does not include contractual elements like fees or timescales. It is important to thoroughly read the brief to understand requirements and ensure terms are reasonable, and to discuss the brief with the client before production to clarify details and ask questions. Employing discretion with a brief can allow more creativity but risks wasting time and money if the wrong product
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Contractual briefs are legally binding agreements, while formal briefs outline the project but are not legally binding. Informal briefs involve verbal agreements only. Cooperative briefs involve multiple production companies working together, while negotiated briefs require companies to compromise on conflicting ideas. Tender and competition briefs involve clients selecting from submissions in response to a brief.
The client has provided an informal brief for promotional posters for a Halloween event. The brief requires 3 A4 posters with information about the event such as date, time, location and activities. The posters must have an autumn/Halloween theme and be eye-catching to attract people to the event. There are no strict deadlines or demands from the client given the informal nature of the brief.
The document discusses different types of client briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also covers the importance of thoroughly reading and discussing the brief with the client prior to production. The client brief in this case requests the production of a graphic design project and specifies the deadline and constraints around fonts, images and copyrighted materials. Potential amendments to the product or budget are considered, as well as opportunities the brief provides for skill development, learning new skills, multi-skilling, and gaining experience contributing to a project.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition, advantages, and disadvantages. The document also discusses reading the brief for the vegetarian recipe cards project, which uses a formal brief that aims to create environmentally friendly recipe cards for vegetarians. It does not appear to have any legal, ethical or regulatory issues. Opportunities from this brief include further developing skills in project management, communication, and working with clients.
The document discusses different types of briefs that can be used when contracting work between a client and media company. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition and advantages and disadvantages. It also discusses reading the brief for the recipe card project, the nature of that brief, and importance of negotiating the brief with the client prior to production.
The document discusses different types of briefs that can be used when working on a media project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each brief type, it provides the definition, advantages, and disadvantages. The document concludes by asking which brief structure would be used for a Vegetarian Recipe Cards project, and responding that a negotiated brief would be used to allow for compromise if any disagreements arise during the project.
The document provides definitions and examples of different types of briefing styles that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, tender, and competition briefs. It then discusses how a formal brief is being used for a corporate promotional video project. The response explains that the brief provides detailed instructions but allows for some negotiation, and following the brief closely will help ensure the project is completed on time and meets the client's needs. However, a downside is that less creativity could risk producing something the client does not want. It emphasizes the importance of thoroughly reading the brief to understand the client's requirements and have starting points to include the necessary elements.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and informal briefs. It also discusses reading and negotiating briefs, as well as opportunities that can arise from working with a brief, such as developing skills, multi-tasking, and contributing new ideas. Key aspects covered include the importance of thoroughly reading and discussing a brief with the client prior to production to ensure expectations are clear and issues can be addressed.
The brief provides an opportunity for the team to create 3,500 vegetarian recipe cards for the Vegetarian Society. It allows them to develop new skills like Photoshop techniques and layout design, as well as improve self-management through adhering to schedules. Working in a small team means each member will take on multiple roles to multitask and contribute to writing, developing ideas, and the final product. Overall, the brief offers a new experience for skill development.
The document discusses different types of client briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It defines each type and outlines their advantages and disadvantages. The key points are that reading the brief thoroughly is important so the creator understands all client requirements, discussing the brief with the client prior to production helps clarify expectations, and employing discretion with a brief has both advantages like freedom and disadvantages like lack of feedback. The brief being summarized has informal nature with minimal requirements but wants business cards including the client's logo and contact details.
Working to a brief (task 2 recipe cards)AlanSmith96
Here are some potential legal/ethical/regulatory issues to consider with the Vegetarian Society brief's proposed product:
- Copyright/Intellectual Property - The recipes and design of the cards need to be original creations. Copying recipes or designs from other sources could violate copyright.
- Ingredients/Allergens - The recipes must be fully vegetarian as specified. Using animal products could mislead consumers and raise health/safety issues for those with allergies.
- Nutritional Claims - Any nutritional claims or health benefits mentioned need to be truthful and backed by facts to avoid legal issues around false advertising.
- Fair Trade/Sustainability - Using sustainably and ethically sourced ingredients
The brief requires the creation of promotional images and an offline social media profile for a hair studio within 5 weeks. Key opportunities include developing photography and design skills, learning industry terminology, and multitasking across different roles like photography and graphic design. The freelancer contributed initial ideas that the client then shaped into a formal brief tailored to their business needs and audience.
The document outlines different types of briefs that can be used for media production projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It then discusses the student's brief for a rebranding project, which has elements of a formal and informal brief. The student will create a new logo, website, social media presence, and business cards for the client within 6 weeks. [END SUMMARY]
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each type of brief, definitions, advantages, and disadvantages are provided. The document also discusses topics like thoroughly reading the brief, negotiating a brief with the client, and potential legal/ethical issues related to a brief's proposed product.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each type it provides the definition and highlights the advantages and disadvantages. The document then discusses specifics about the vegetarian recipe cards brief, including that it is a formal brief, the nature and demand of the project, and potential issues that could arise when negotiating the brief such as legal, ethical or regulatory concerns. It also considers opportunities the brief provides for self-development, learning new skills, multi-skilling, and contributing to the brief.
The document discusses different types of briefs that can be used when working on a project for a client. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. Key details include legally binding agreements in contractual briefs, flexibility in informal briefs, and the need for companies to agree on negotiated briefs. The document also provides an example of a formal brief being used for a set of vegetarian recipe cards.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief types. Each brief type is explained in terms of its definition, advantages, and disadvantages. The vegetable society brief for recipe cards is assessed to be a formal brief as it provides details of what is needed but does not include contractual elements like fees or timescales.
The document discusses different types of briefs that can be used when commissioning media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Key information covered includes that a contractual brief lays out clear written requirements that are legally binding, a formal brief provides all essential project details from the client, and an informal brief has no written agreement and may lead to misunderstandings.
The document discusses different types of briefs that can be used when commissioning media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Key information covered includes that a contractual brief lays out clear written requirements that are legally binding, a formal brief provides all essential project details from the client, and an informal brief has no written agreement and may lead to misunderstandings.
This document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It outlines the definition, advantages, and disadvantages of each brief type. The document also contains examples of briefs for a recipe card project and discusses the importance of thoroughly reading and negotiating briefs with clients.
Working to a Brief pro-forma (with improvements)cloestead
The document discusses different types of briefs that can be used when clients hire media companies or producers to work on projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The main advantages and disadvantages of each brief type are outlined. The key information is that different brief types determine the level of flexibility, legal obligations, potential for misunderstandings, and creative control between the client and producer.
The document also includes a section where the client must determine what type of brief is being used for a recipe card project based on the information provided. It is concluded that it is a formal brief.
This document discusses different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production to ensure there is a clear understanding of what is being asked. While discretion can further enhance the product, it is important not to compromise the original brief. Opportunities from working on a brief include self-development, learning new skills, and gaining experience contributing to the early stages of a project.
The document discusses different types of client briefs, including:
1. Contractual briefs that outline tasks, fees, and rules between a client and worker.
2. Formal briefs that provide detailed project descriptions for clients and production companies.
3. Informal briefs that are discussed verbally rather than through written documents.
4. Co-operative briefs where multiple production companies work together on a brief.
5. Negotiated briefs that require agreements between clients and multiple companies.
6. Commission briefs where an outside company creates a product for another.
The document discusses a client project evaluation. There were two main legal constraints - finding a font that was free for commercial use and getting permission to use the client's photographs. Both issues were resolved successfully. Time management was initially poor due to a late previous project, but production finished early thanks to client feedback. Communication with the client went well, with frequent emails and incorporation of their feedback. Requirements of the brief were met, including social media integration and A4 sizing. Overall lessons included effective client communication and responsiveness.
This document provides details on the proposed treatment for a client project involving branding and promotional materials for a photography company called Ryedale Garden Photography. The treatment includes creating a logo, color scheme, business cards, posters, leaflets, social media mockups, and a website. Research was conducted on the client's audience, competition, and existing marketing materials. The logo incorporates the company name and a flower graphic in a unique tiered structure using colors from the pastel color scheme. The business card features images on one side separated by a green diagonal arrow from contact information on the other side. Posters, leaflets, and other materials will utilize the new branding consistently.
Sjon Barnes evaluated their work on a client project. They had one issue finding a commercially usable font but ultimately found one the client approved. While the project started later than planned and the schedule was not always followed due to client feedback, the client approved the work early. Time management was good compared to previous projects and the production was completed within the allotted time. Communication with the client was clear, with frequent emails and client feedback incorporated into revisions. The project requirements of specific deliverable sizes and inclusion of social media links in all materials were met. Valuable lessons were learned about client communication that will help with future work.
The document outlines a marketing project for a photography company that includes creating a new logo, color scheme, business cards, posters, and social media pages. The target audience is people over 50 years old within 50 miles of event venues, though some younger people also attend. Resources include Adobe Photoshop and InDesign from the client's college. There is no budget required. The client will provide feedback during a two week production schedule to design the materials and improve based on feedback.
This document summarizes the planning, production, content, and style of a 12-page fanzine about the 2018 FIFA World Cup created by Sjon Barnes. Key aspects included a timeline of how Russia was selected as the host, a guide to 9 teams to watch, graphics of past winners, and a fan prediction survey. While the original intentions included more sections, time constraints required scaling back content. The style utilized typography and colors inspired by Russia. Planning and Photoshop skills improved, particularly with sticking to a consistent theme and style throughout.
This document discusses different product research ideas for raising awareness about climate change. It examines posters made by WWF that use simple graphics on plain backgrounds to represent environmental issues. It suggests a similar style could be used for climate change posters, using rotoscoping techniques. Infographics are also discussed as a way to provide more statistics and information to accompany posters. While not required, an infographic is recommended to provide context about the causes being addressed. The document also looks at merchandise from groups like Greenpeace and WWF, noting logos are often just slapped onto products. For this climate change project, more creative merchandise designs beyond just logos are desired.
Ryedale Garden Photography offers photography sessions at country houses and gardens in Yorkshire. They are looking for students to design promotional materials including a new advertisement, leaflet, logo, and business cards. The advertisement and leaflet should be A4 size while the business cards can be standard size. Colors, fonts, and designs are open but all materials should include contact details and social media information. Ryedale Garden Photography will provide images to incorporate in the designs.
The document outlines ideas for rebranding a photography tuition company. It discusses two main ideas:
1. The first idea includes creating a poster, business cards, new logo and color scheme, and event leaflets. This comprehensive rebranding approach would fully redesign the company's visual identity.
2. The second idea is a simplified approach, focusing only on business cards, a logo/color scheme, and event leaflets. This reduced scope would allow the work to be completed more quickly.
After evaluating both ideas against the project constraints and client needs, the document recommends developing the first, more extensive idea further, due to its potential to fully rebrand the company. Research is then presented on the
This one sentence document provides no meaningful content to summarize. The title "Back Cover" suggests this may be metadata or part of packaging, but on its own there is no essential information conveyed in three sentences or less.
The document contains examples of different types of documents: a magazine article on evolution from National Geographic, IKEA instructions, a WikiHow guide on how to toast bread, and a university prospectus from York University. The National Geographic article uses formal language and provides evidence supporting evolution, while also acknowledging bias. The IKEA instructions are concise and use only images to avoid ambiguity. WikiHow guides are also concise but can be ambiguous due to unclear images sometimes. University prospectuses aim to impress readers and promote the university using both clear information and informal language.
This document contains summaries of three news articles about the 2018 FIFA World Cup in Russia. The first article discusses how the Russian government reduced funding for the World Cup by $560 million due to economic sanctions and lower oil prices. The second article provides an in-depth guide to the stadiums hosting World Cup games, including details on capacity, cost, and each stadium's legacy. The third article similarly profiles the countries participating in the World Cup, discussing their qualifications, history in the tournament, key players, and coaches.
Sjon Barnes outlined a 3-week production schedule to create a fanzine about the 2018 FIFA World Cup. Week 1 involves finishing pre-production and starting work on covers, articles, and fact files. Week 2 focuses on continuing articles and fact files, and beginning simple rotoscopes. Week 3 is for finishing infographics and improving any unfinished work. The fanzine pagination includes covers, timelines on Russia hosting, team fact files, previous winners, and a predictions infographic.
The World Wide Fund for Nature (WWF) is an international non-profit organization focused on conservation, founded in 1961. It works in over 100 countries on projects related to forests, oceans, fresh water, wildlife, food systems, and climate change. For its climate change initiative, WWF's goals are to uphold the Paris Agreement, help communities prepare for impacts, and reduce emissions from deforestation. It will use facts about threatened species like polar bears and penguins, as well as data on its responsible spending, to advocate for urgent action on climate change through a new public campaign.
The document discusses an advertising campaign created to raise awareness about climate change. It includes posters, bus advertisements, merchandise, and social media pages.
The posters use visuals of melting penguins and orcas to communicate that climate change is affecting these species. The bus ads show potential future effects of climate change, like fishing in the Thames. Merchandise items like mugs and shirts are designed to promote the campaign. Social media pages featuring a penguin mascot are meant to engage younger audiences.
Surveys found the campaign clearly communicated its message and audiences understood the effects of climate change. While most elements were effective, one mug design was considered too graphic and needed improvement. Overall, the campaign is aimed at informing
This document provides a list of marketing materials for a campaign including two posters, two bus advertisements, two merchandise items, and two additional promotional materials.
This document provides a production schedule created by Sjon Barnes. The schedule outlines the tasks and work to be completed over 4 weeks for a WWF campaign. It includes tasks such as producing logo designs, posters, and merchandise like t-shirts and mugs. For each week, it specifies the work to be done during morning and afternoon time slots on Mondays and Wednesdays, such as continuing poster design, finishing merchandise work, and organizing completed work. It also lists the resources that will be used such as design software and stock image websites.
The document discusses potential poster ideas for several social issues:
- Homophobia posters would use color and wordplay to promote acceptance and counter homophobia.
- Climate change posters would rely on graphics rather than words to visually depict melting ice caps and the threat of rising sea levels.
- Drunk driving posters would use alarming language and images to deter drinking and driving.
- Posters on male suicide and domestic violence would take a serious tone and use bold facts and images to raise awareness of issues affecting men.
- Homelessness posters would blend simple infographics with photos to plainly illustrate the scale of the problem.
The document summarizes the results of a survey about climate change conducted by Sjon Barnes. Some key findings:
- The majority of respondents were female (66.2%) and aged 16-25 (56.34%).
- Most respondents said they were aware of climate change dangers to their country (71.43%) and that their government is not doing enough (81.69% selected "somewhat disagree" or "strongly disagree").
- The Arctic (34 respondents) and coastlines (21 respondents) were most often selected as the areas most at risk from climate change.
- China (36 respondents) was most commonly identified as the top polluting country, while Norway (24 respondents
The document outlines considerations for research on a climate change awareness campaign. It discusses looking at existing campaigns for inspiration and examining elements like imagery, fonts and language. Primary research would involve online surveys to get opinions from a broad range of nationalities, mainly ages 15-20. Challenges could include finding first-hand experiences with climate change and dealing with misinformation. The research aims to raise awareness of how climate change may impact people in the future and what individuals can do to help address the issue.
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) analyzing three specific music videos considering the first two tasks. The document notes the learning outcomes of understanding music video purposes and production approaches. It also lists the assessment criteria and provides tips for completing the case study, such as including illustrative images and examples to support points.
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2. CONTRACTUAL BRIEF
Definition – This is when a media company signs an agreement to
complete a specific task within in a time period for a set fee, this
contract would be legally binding and must be completed on the
time period set. If they or you do not stick to the contract they and
you agreed on, there would be a breach in the contract and face
legal action.
Advantages – The first advantage would be that you would know
exactly the pay and time you’ll be getting by the end of the
contract, You and the client would also know what the work will be
so you’ll have more time for planning and there would be no issues
at all. The contract also offers protection for you and the client, so
if any issues do happen during the production phase you would be
protected legally. The last advantage is that with the type of brief
you would not have any problems with over spending as there is
proper writing over what the budget is and how much you’re being
paid you will be able to budget which will help with the contract.
Disadvantages – The first disadvantage is that the contract locks
you into that project, so you wouldn’t be able to work on anything
else as you’d be too focused on working to that deadline. You
could also be sued for not working to the exact deadlines and not
doing the work to the exact as it says in the contract.
3. FORMAL BRIEF
Definition – This is a brief that is like a half way point between no
contract and a contractual contract, this is a brief that simply
establishes the product they want to be made. It only contains
necessary information needed to complete the project, any
additional information will be gained during negotiations with the
client. Unlike the contractual brief, this is not always legally
binding.
Advantages – One advantage is that it will give you flexibility for
design elements, time periods and on budget and resources as
well. Another advantage is that the brief is simple and not
complicated like a contact, this will let you be calm about it and
would let you the designer be creative with the product. This brief
will also be a great way to negotiate terms and so you could also
add in any additional products you could make, this would build a
report with the client as you are suggesting ideas for them.
Disadvantages – The main disadvantage with this is that a formal
brief isn’t exactly legally binding, so you might not always be
legally protected by time or quality. The best way to protect
yourself legally, would be through E-mails or any messaging
service to use against the client if legal action is taken.
4. INFORMAL BRIEF
Definition – This is a verbal agreement between you and the client, this won’t
include a contract or any written agreement. This is when you and the client
discuss and agree upon a project, there may not be a date of completion or
how much you will be receiving for the product. It’s basically the complete
opposite of a formal and contractual brief. For example a manager of a
company could talk to you about work and them asking to do some work,
there is no agreement or formalising the agreement with a text or any
contact.
Advantages – There is a lot more flexibility with this type of brief, you can
control anything with the product you can make and there is no real
formality to this. Another advantage is that there is no set time frame and
the client is usually open to new ideas or suggestions, as I’ve said before
there is no formality or agreements so it’s very flexible.
Disadvantages – The main disadvantage is that this is a very risky form of
brief, that is not reliable so you can’t stick to a contract and there is no
written way of saying how much you’ll be getting payed for the product.
Another disadvantage is that you may forget about the business needs or
ethos so you might not get there core message across in your product, for
example a fair trade coffee shop and you forget to put on your posters that
they are fair trade. This contract also doesn't legally protect you at all from
the business taking legal action against you, which could have disastrous
effects on your credibility.
5. CO-OPERATIVE BRIEF
Definition – This a a brief where two or more production companies are hired
to work on a specific brief, the companies then have to work together in
order to complete the project. If a disagreement then occurs, a negotiated
brief would have to be submitted to appease both companies. For example
a big movie company would hire multiple companies to work together to
create the film as a whole who all have different skills like Sound Effects,
Video Effects, Set Design etc.
Advantages – The first advantage is, that the multiple companies can work
together and make a more refined or bigger product due to the bigger man
power. The work can also be undertaken a lot faster due to the bigger man
power, this would lead to better efficiency in planning and production so the
timeframe won’t be a big worry in the end. Due to the workflow between the
two companies more ideas can be generated to better impact the product
during the pre production stage. The last advantage is there would be a
contingency plan, so for example if you were going to shoot some
photography and you were ill on the day, then you could use your partner to
fill in for you as an acceptable replacement.
Disadvantages – However there are disadvantages, the first one being
arguments because there are two companies there is a chance for creative
differences to occur and then not much work can be done because of it.
Another one is the payment agreed on by the client and the companies, then
the money will be split which could cause disagreements due to how it’s
split due to how much both parties have contributed. You would also be
earning less during this project than you would if you did it alone, which
unfortunately is a disadvantage as you’re opening yourself up to earning
less in future projects if done is a Co-operative style.
6. NEGOTIATED BRIEF
Definition – A negotiated brief is when two or more media
companies are working together and they have arguments and
conflicted ideas regarding the project, that would lead to the
parties negotiating a brief to appease all parties involved. This
could involve changing visual style, content, or ensuring the
product stays within the boundaries of a legal or ethical
obligation. Both parties would have to compromise to allow the
project to continue. Negotiation allows the parties to settle
debates about the project, this means productivity could still
flow during the making of the product without the parties
having anymore disagreements.
Advantages – The first advantage for this brief is to make sure
all parties are happy with the fine details of the brief, this will
ensure the client that everyone will work well together and have
synergy with one another and so this will give the client less
stress about the quality of the product.
Disadvantages – The first and only disadvantage with
negotiations is future disagreements if there is no agreement,
this could lead to no product for the client in the correct time
7. COMMISSION BRIEF
Definition – This is when a large media company hires an
independent company to create a product for them, the brief
will be negotiated between the two media companies rather
than having an external client. For example if the BBC
approached the York Filming Company to commission a series
in York, they will outsource the work to a smaller company to
do the work for them. The independents will be paid for there
work and potentially part of the product’s profit for each time
it’s published, broadcasted or sold.
Advantages – The first advantage is when the brief is made you
will understand it more, because the brief is coming from
another media company that knows the jargon and language
used in media. Another advantage is that you will get paid for it
continually if the product is used more, so there’s longevity to
your product and there will be a consistent profit being made.
Disadvantages – A disadvantage is that you may not get paid as
much using this method compared to your company talking to
the client directly, which could lead to many missed
opportunities when using this style.
8. TENDER BRIEF
Definition - This is when a client publishes that they need a
media product that needs to be made, a production company
then creates a brief, proposal and budget that is then pitched
to the client. Several companies can pitch in to this brief to the
client to try and secure the project, the client then decides
upon the best proposal submitted and offers the project to that
production company.
Advantages – The first advantage to this brief is that you have
not just one central idea from one company, you instead have
multiple suggestions from several companies that you can use
and it just provides flexibility to what ideas are suggested to
the client. Another advantage is that the brief is more planned
out and agreed on so the pre production stage can be short,
and the companies will be ready to start making the product.
Disadvantages – The disadvantage is that the client may not
pick your idea so that means all the planning and preparation
is all for nothing and that you have wasted your time.
9. COMPETITION BRIEF
Definition – This is when a brief is made available to all
participating production companies, and the companies will
enter and complete the brief provided. All completed projects
are then judged and the best is awarded the project or the
project will be published by the client. These competitions are
usually free to the public, and the client only has to pay the
winning company.
Advantages – The first advantage is that if you produce a decent
quality piece of work that wins, it could lead onto more work
after your work being displayed for everyone to see including
large companies that would pay more for your work. Another
advantage is there’s a large variety of content for the client to
pick from and could pick multiple entries, another one is that
the competition is free to enter so that could draw more people
to join in on the competition.
Disadvantages – The first disadvantage is that if the reward is
not good enough or there isn’t enough publicity then there
might only be a couple of entries, which could lead to the client
picking a product that isn’t a good enough quality for the client
10. MY BRIEF
Which structure/structures will your client brief use?
The structure that my client brief uses is Formal, this is because
it has been written down and there has been E-mails being sent
between both me and the client that are a reference to our
agreement. My reason behind this choice is that having a
written brief gives me a good idea on what to do and it makes
the idea generation easier with only some basic information
and it allows me to create better ideas that goes towards the
project and it makes the process of production more creative,
productive and flexible.
11. READING THE BRIEF
Why is important to thoroughly read your brief?
If you read the brief you will completely understand on what’s been
asked of you, so you can understand the background of the company,
the opportunities and limitations involved and the ethos of the
company as well. You need to read the brief so you can know who you
will contact if any problems rise up during the production phase of the
project.
12. READING THE BRIEF
What is the nature and demand of your client brief?
Nature – I have been asked to produce a new logo for the company, with
a new colour scheme and using a new font that is copyright free. I will
also need to produce a business card, leaflet and a poster. There has
not been much additional information given so that means I will be
able to be flexible with this project, adding in new ideas that were not
previously suggested.
Demand – The time period I have been given for this project is in late
May and early June, the man power needed for this project will just be
me and there will be no other practical help. There is also zero budget
for this client project, which is ok since the only resources I will use will
be the Mac in college.
13. NEGOTIATING A BRIEF
Why is it important to discuss the brief with your client prior to
production?
It’s important to discuss the brief with the client just to clarify the
client’s intentions with the project, if you don’t you won’t know any
specific details that the client didn't put in the original brief. Another
reason why it’s important to discuss the brief is because you’ll have to
discuss pay with the client and so you can negotiate that with the client
before you do the work so there isn’t a legal fiasco over pay.
14. NEGOTIATING A BRIEF
What are the advantages and disadvantages of employing discretion
with a brief?
The advantages of using your own discretion is that, it allows you to add
new aspects to a brief that you as the producer may think is interesting
or something new to try that the client may like. This may pay off
massively because the client may approve of these new aspects and will
make you more memorable to the client for future projects, however
there are disadvantages to employing discretion as well. The
disadvantages are that the brief may compromise the initial task, and is
at risk of changing the entire project that the client wants.
15. NEGOTIATING A BRIEF
Are there any potential legal/ethical/regulatory issues with the brief’s
proposed product?
The only legal issues that I will be trying to avoid during the whole
production phase is the copyright laws, I’d have to make sure I don’t
take any image from the internet to use for my production which would
infringe copyright laws completely. I’d also have to make sure the font
I’ll be using is free for commercial use rather than personal as I’ll be
working with a company that could potentially use my work I need to
make sure the fonts are commercially free to use.
16. NEGOTIATING A BRIEF
Amendments you have considered to:
The Product
There have been some adaptations to the products because I thought
there wasn’t enough products to meet the demand of the client, So the
proposed final product now has two social media mock up pages
alongside everything else.
The Budget
The proposed budget was zero and all the work was being done on
college budget for Photoshop and the Apple Macs, there has been no
change to that in the final proposal.
The Conditions
There has also been no change to the conditions of the brief, as this is
free work for the company so no changes have been made in that
department either.
17. OPPORTUNITIES
What opportunities could this brief allow you to explore?
Self Development
This project could help me develop my communications skills with the
client, hopefully I keep in communication with the client throughout the
project. I will also get to learn how working with a client is different to
a standard college project, this project is going to be far different than
working with college on a project and many improvements and
changes might happen if the client isn’t happy with my initial products.
Learning new skills
This project can also help me improve my skills in print media, as I’m
planning on doing a wide range of products from posters to social
media mock ups which would require different levels of knowledge and
research to get it right.
18. OPPORTUNITIES
Multi-skilling
This project focuses more around graphic design and social media
research primarily, with the designing of every product being on
Photoshop which will require graphic design skills while the social
media research will require the skills I’ve learned about the audience
and how social media impacts how to sell and advertise a company and
it’s products.
Contributing to a project
The brief does allow me to heavily contribute the project, with not many
additional requirements being set in the brief which allows me to input
my ideas that the client may approve of. The initial brief as well doesn't
specifically say much, all they put was what products they wanted and
nothing with a specific design element which gives me more freedom
when creating the products.