The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Contractual briefs are legally binding agreements, while formal briefs outline the project but are not legally binding. Informal briefs involve verbal agreements only. Cooperative briefs involve multiple production companies working together, while negotiated briefs require companies to compromise on conflicting ideas. Tender and competition briefs involve clients selecting from submissions in response to a brief.
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. It provides definitions and discusses advantages and disadvantages of each brief type. The document also covers reading the brief, negotiating the brief, potential issues, and opportunities the brief allows.
The document provides definitions and discussions of different types of client briefs that media companies may receive for projects. It defines briefs as contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and discusses the advantages and disadvantages of each type. It also includes sections for the student to describe which brief structure their client will use, the importance of thoroughly reading the brief, the nature and demands of their client's brief, and why it is important to discuss the brief with the client prior to production.
The document discusses different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production in order to confirm requirements and scope. The brief for this project involves creating three product posters with creative freedom within some aesthetic recommendations. Legal and ethical advertising guidelines must also be considered for the brewery product. The brief presents opportunities for self-development, learning new skills like graphic design, and multi-skilling through completing the project.
The document discusses different types of briefs that can be used between clients and production companies for media projects. It defines each type of brief and outlines their key advantages and disadvantages. The different brief types covered are contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The document provides a high-level overview of the purpose and considerations of each brief type in 3 sentences or less.
The document discusses different types of client briefs used in media production, including contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and my brief. Each brief type is defined and its advantages and disadvantages are outlined. The document also discusses the importance of thoroughly reading the brief, negotiating with the client prior to production, and potential opportunities working on the brief may allow.
The document discusses the process of working to a client's brief in the creative media industries. It defines what a brief is and outlines the common structures of briefs, including contractual, negotiable, formal, informal, commission, tender, cooperative, and competition briefs. It emphasizes the importance of carefully reading the brief to understand requirements, timelines, and specifications. While contractual briefs cannot be negotiated, the document explains that it is generally good practice to negotiate other types of briefs to ensure feasibility and clarify expectations. Finally, it notes that working from a brief provides opportunities for skills development, industry experience, and networking in addition to financial compensation.
A formal production brief is a written document that precisely outlines the goals and details of a project without unnecessary information. It is aimed at businesses. If given a formal brief to create a radio show, one would communicate with the target audience, find out deadlines, and use time management skills to complete it on schedule. Commission briefs are used by broadcasters like the BBC to hire production companies and produce programs within a set timeframe and budget. Competition briefs are similar to tenders but provide less detail, allowing many firms to submit entries for a job.
Unit 5 : Working To A Brief - Task 1 ReportJames Corbin
This document discusses different types of briefs and how to work from a brief. It explores contractual, negotiated, cooperative, tender, and competition briefs. When reading a brief, it is important to identify the type of brief and key details like deadlines, requirements, and target audience. Features of the brief like budget, deadlines, and content may be negotiable. Working from briefs provides opportunities to develop new skills, industry contacts, portfolio work, and experience in areas like multi-skilling, communication, and meeting clients.
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. It provides definitions and discusses advantages and disadvantages of each brief type. The document also covers reading the brief, negotiating the brief, potential issues, and opportunities the brief allows.
The document provides definitions and discussions of different types of client briefs that media companies may receive for projects. It defines briefs as contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and discusses the advantages and disadvantages of each type. It also includes sections for the student to describe which brief structure their client will use, the importance of thoroughly reading the brief, the nature and demands of their client's brief, and why it is important to discuss the brief with the client prior to production.
The document discusses different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production in order to confirm requirements and scope. The brief for this project involves creating three product posters with creative freedom within some aesthetic recommendations. Legal and ethical advertising guidelines must also be considered for the brewery product. The brief presents opportunities for self-development, learning new skills like graphic design, and multi-skilling through completing the project.
The document discusses different types of briefs that can be used between clients and production companies for media projects. It defines each type of brief and outlines their key advantages and disadvantages. The different brief types covered are contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The document provides a high-level overview of the purpose and considerations of each brief type in 3 sentences or less.
The document discusses different types of client briefs used in media production, including contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and my brief. Each brief type is defined and its advantages and disadvantages are outlined. The document also discusses the importance of thoroughly reading the brief, negotiating with the client prior to production, and potential opportunities working on the brief may allow.
The document discusses the process of working to a client's brief in the creative media industries. It defines what a brief is and outlines the common structures of briefs, including contractual, negotiable, formal, informal, commission, tender, cooperative, and competition briefs. It emphasizes the importance of carefully reading the brief to understand requirements, timelines, and specifications. While contractual briefs cannot be negotiated, the document explains that it is generally good practice to negotiate other types of briefs to ensure feasibility and clarify expectations. Finally, it notes that working from a brief provides opportunities for skills development, industry experience, and networking in addition to financial compensation.
A formal production brief is a written document that precisely outlines the goals and details of a project without unnecessary information. It is aimed at businesses. If given a formal brief to create a radio show, one would communicate with the target audience, find out deadlines, and use time management skills to complete it on schedule. Commission briefs are used by broadcasters like the BBC to hire production companies and produce programs within a set timeframe and budget. Competition briefs are similar to tenders but provide less detail, allowing many firms to submit entries for a job.
Unit 5 : Working To A Brief - Task 1 ReportJames Corbin
This document discusses different types of briefs and how to work from a brief. It explores contractual, negotiated, cooperative, tender, and competition briefs. When reading a brief, it is important to identify the type of brief and key details like deadlines, requirements, and target audience. Features of the brief like budget, deadlines, and content may be negotiable. Working from briefs provides opportunities to develop new skills, industry contacts, portfolio work, and experience in areas like multi-skilling, communication, and meeting clients.
The document defines and discusses several types of client brief structures, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and informal briefs. For each type, it provides the definition, advantages, and disadvantages. It also includes sections discussing reading the brief thoroughly, negotiating the brief with the client, potential legal/ethical issues, and opportunities a brief can provide.
The document discusses different types of briefs including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and defines each along with their advantages and disadvantages. It also provides examples of how to read, discuss, and negotiate a brief to ensure the goals and expectations of both client and employer are clearly outlined to produce the desired outcome.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition, advantages, and disadvantages. The document also discusses reading the brief for the vegetarian recipe cards project, which uses a formal brief that aims to create environmentally friendly recipe cards for vegetarians. It does not appear to have any legal, ethical or regulatory issues. Opportunities from this brief include further developing skills in project management, communication, and working with clients.
The document provides definitions and examples of different types of briefing styles that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, tender, and competition briefs. It then discusses how a formal brief is being used for a corporate promotional video project. The response explains that the brief provides detailed instructions but allows for some negotiation, and following the brief closely will help ensure the project is completed on time and meets the client's needs. However, a downside is that less creativity could risk producing something the client does not want. It emphasizes the importance of thoroughly reading the brief to understand the client's requirements and have starting points to include the necessary elements.
There are several types of production briefs that outline different levels of involvement between clients and production companies. A contractual brief allows clients more control over the process but can also lead to disagreements. A formal brief strictly outlines the client's goals without additional details, while an informal brief is a verbal agreement without official documentation. A negotiated brief involves compromise between differing ideas from clients and producers. A competition brief informs audiences of requirements for winning a competition.
The document discusses different types of briefs used in business including contractual, negotiated, informal, formal, competitive, commission, cooperative, and tender briefs. Each type is defined, its purpose explained, what information it contains outlined, and its advantages and disadvantages described. Contractual briefs involve signed agreements, negotiated briefs require compromise, and informal briefs are verbal without official documentation.
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, negotiated, commissioned, tender, competition, and co-operative briefs. It provides definitions and discusses the advantages and disadvantages of each type of brief. The key information is that different brief structures suit different needs, and it's important to thoroughly read the brief and discuss it with the client to fully understand what is being asked for before beginning production.
This document outlines different types of briefs that can be used between media companies and clients. It discusses contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each brief type, it provides the definition, advantages, and disadvantages. It also discusses reading the brief thoroughly, negotiating the brief with the client, potential legal/ethical issues, and opportunities the brief allows for exploration.
Working to a brief (task 2 recipe cards)AlanSmith96
Here are some potential legal/ethical/regulatory issues to consider with the Vegetarian Society brief's proposed product:
- Copyright/Intellectual Property - The recipes and design of the cards need to be original creations. Copying recipes or designs from other sources could violate copyright.
- Ingredients/Allergens - The recipes must be fully vegetarian as specified. Using animal products could mislead consumers and raise health/safety issues for those with allergies.
- Nutritional Claims - Any nutritional claims or health benefits mentioned need to be truthful and backed by facts to avoid legal issues around false advertising.
- Fair Trade/Sustainability - Using sustainably and ethically sourced ingredients
The document discusses different types of briefs that a media company may receive for a project, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It provides definitions and discusses advantages and disadvantages of each type. Key details about the vegetarian recipe cards brief are that it has similarities to both a formal and informal brief, as it provides some details but leaves creative aspects open and there is no legal contract. It is important to thoroughly read the brief to understand project expectations and avoid missing important details.
Understand the requirements of working to a briefWilliam Sargent
There are several different ways a client can communicate a brief to a media firm, including through a contractual agreement, negotiated discussion, formal briefing, informal discussion, commission, tender, cooperative effort between multiple firms, or competition between firms. The brief should clearly outline the objective, information about the client, existing research, desired results, target audience, budget, timeline, and structure of the brief (whether formal, informal, etc.). This particular brief has a tender structure, clearly outlining the required end products - three films of varying lengths capturing the history of Bexley College and prominently featuring the college's branding. Resources from the college's media department are available, but the brief cannot be negotiated due to its clear requirements and inclusion
This document discusses different types of project briefs:
- A negotiated brief involves the client and employer agreeing on project details to avoid future disputes.
- A commission brief involves a large company hiring an independent company to create a product for them in exchange for payment and potential profit sharing.
- A tender brief involves a client advertising a needed project, with employers submitting proposals and budgets to pitch for the work.
- A competition brief allows multiple companies to independently develop project ideas for a client, who then selects a winner to publish.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and competition briefs. It then analyzes the specific "Vegetarian Recipe Cards" brief, determining it uses both a contractual and formal brief structure. It discusses the importance of thoroughly reading and negotiating the brief with the client prior to production to ensure expectations are clear and potential issues can be addressed.
The document discusses different types of client briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It defines each type and outlines their advantages and disadvantages. The key points are that reading the brief thoroughly is important so the creator understands all client requirements, discussing the brief with the client prior to production helps clarify expectations, and employing discretion with a brief has both advantages like freedom and disadvantages like lack of feedback. The brief being summarized has informal nature with minimal requirements but wants business cards including the client's logo and contact details.
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. Contractual briefs involve a signed agreement and payment, while formal briefs only provide necessary details. Informal briefs have no documentation and details are discussed verbally. The student's brief for a vegetable recipe card project has aspects of both a formal and informal brief, with a deadline but limited initial details provided. Thoroughly reading the brief is important to understand expectations and avoid missing key details.
The document discusses different types of briefs, including contractual, commission, negotiated, formal, informal, tender, competition, and cooperative briefs. Contractual briefs involve both a client and company and make the process easy for the client. Commission briefs provide production companies with details on the target audience, purpose, and messaging of a product. Negotiated briefs allow input from both the client and company, often developed over the phone. Formal briefs may change during the process due to new requirements. Informal briefs are more relaxed and done face-to-face. Tender briefs involve developing ideas for a new project. Competition briefs advertise competitions and prizes. Cooperative briefs involve working with
- Contractual briefs outline exactly what a client wants from a media company they are hiring. The company must follow the guidelines set out in the brief or it could result in legal action for breach of contract. While this provides clarity for the company, it also restricts their creativity.
- A formal brief gives basic information about what a client wants from a project but allows for discussion between the client and company. This allows both sides to negotiate terms but does not legally bind them to the project. However, it risks the company not receiving enough information.
- Informal briefs involve initial verbal discussions between a client and company about a project but do not finalize any contractual terms or requirements. This allows for early planning but
A brief is a legal document or meeting that outlines an agreement between parties. There are several types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. Contractual briefs define expectations between a client and company. Formal briefs provide detailed client requirements while allowing room for company creativity. Informal briefs involve verbal discussions rather than written documents.
This document provides an overview of different types of briefs including contractual, formal, negotiated, commission, informal, tender, co-operative, and competition briefs. It explains what each brief type entails, including examples. The key aspects are that briefs provide concise details and requirements for a project or task. Contractual briefs establish agreements and payments, while negotiated briefs find compromises. Commission briefs involve one company hiring another to create a product. The document also shares tips for understanding briefs such as thoroughly reading them and asking questions.
The document provides definitions and discussions of different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It emphasizes the importance of thoroughly reading and discussing the brief with the client to understand expectations and avoid issues. The nature of the client briefs for this individual involve creating marketing materials for one client within certain guidelines, and taking photographs for another client's website with creative freedom.
The brief asks the media company to create a set of vegetarian recipe cards. It provides some key details such as the deadline of 10 weeks and ingredients to include, making it similar to a formal or informal brief. Thoroughly reading the brief is important to understand what is expected of the project and ensure all important details are included to meet the client's needs. The nature of the vegetarian recipe card brief is to design creative and interesting front and back templates for the cards within the 10 week deadline.
The document defines and discusses several types of client brief structures, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and informal briefs. For each type, it provides the definition, advantages, and disadvantages. It also includes sections discussing reading the brief thoroughly, negotiating the brief with the client, potential legal/ethical issues, and opportunities a brief can provide.
The document discusses different types of briefs including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and defines each along with their advantages and disadvantages. It also provides examples of how to read, discuss, and negotiate a brief to ensure the goals and expectations of both client and employer are clearly outlined to produce the desired outcome.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition, advantages, and disadvantages. The document also discusses reading the brief for the vegetarian recipe cards project, which uses a formal brief that aims to create environmentally friendly recipe cards for vegetarians. It does not appear to have any legal, ethical or regulatory issues. Opportunities from this brief include further developing skills in project management, communication, and working with clients.
The document provides definitions and examples of different types of briefing styles that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, tender, and competition briefs. It then discusses how a formal brief is being used for a corporate promotional video project. The response explains that the brief provides detailed instructions but allows for some negotiation, and following the brief closely will help ensure the project is completed on time and meets the client's needs. However, a downside is that less creativity could risk producing something the client does not want. It emphasizes the importance of thoroughly reading the brief to understand the client's requirements and have starting points to include the necessary elements.
There are several types of production briefs that outline different levels of involvement between clients and production companies. A contractual brief allows clients more control over the process but can also lead to disagreements. A formal brief strictly outlines the client's goals without additional details, while an informal brief is a verbal agreement without official documentation. A negotiated brief involves compromise between differing ideas from clients and producers. A competition brief informs audiences of requirements for winning a competition.
The document discusses different types of briefs used in business including contractual, negotiated, informal, formal, competitive, commission, cooperative, and tender briefs. Each type is defined, its purpose explained, what information it contains outlined, and its advantages and disadvantages described. Contractual briefs involve signed agreements, negotiated briefs require compromise, and informal briefs are verbal without official documentation.
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, negotiated, commissioned, tender, competition, and co-operative briefs. It provides definitions and discusses the advantages and disadvantages of each type of brief. The key information is that different brief structures suit different needs, and it's important to thoroughly read the brief and discuss it with the client to fully understand what is being asked for before beginning production.
This document outlines different types of briefs that can be used between media companies and clients. It discusses contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each brief type, it provides the definition, advantages, and disadvantages. It also discusses reading the brief thoroughly, negotiating the brief with the client, potential legal/ethical issues, and opportunities the brief allows for exploration.
Working to a brief (task 2 recipe cards)AlanSmith96
Here are some potential legal/ethical/regulatory issues to consider with the Vegetarian Society brief's proposed product:
- Copyright/Intellectual Property - The recipes and design of the cards need to be original creations. Copying recipes or designs from other sources could violate copyright.
- Ingredients/Allergens - The recipes must be fully vegetarian as specified. Using animal products could mislead consumers and raise health/safety issues for those with allergies.
- Nutritional Claims - Any nutritional claims or health benefits mentioned need to be truthful and backed by facts to avoid legal issues around false advertising.
- Fair Trade/Sustainability - Using sustainably and ethically sourced ingredients
The document discusses different types of briefs that a media company may receive for a project, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It provides definitions and discusses advantages and disadvantages of each type. Key details about the vegetarian recipe cards brief are that it has similarities to both a formal and informal brief, as it provides some details but leaves creative aspects open and there is no legal contract. It is important to thoroughly read the brief to understand project expectations and avoid missing important details.
Understand the requirements of working to a briefWilliam Sargent
There are several different ways a client can communicate a brief to a media firm, including through a contractual agreement, negotiated discussion, formal briefing, informal discussion, commission, tender, cooperative effort between multiple firms, or competition between firms. The brief should clearly outline the objective, information about the client, existing research, desired results, target audience, budget, timeline, and structure of the brief (whether formal, informal, etc.). This particular brief has a tender structure, clearly outlining the required end products - three films of varying lengths capturing the history of Bexley College and prominently featuring the college's branding. Resources from the college's media department are available, but the brief cannot be negotiated due to its clear requirements and inclusion
This document discusses different types of project briefs:
- A negotiated brief involves the client and employer agreeing on project details to avoid future disputes.
- A commission brief involves a large company hiring an independent company to create a product for them in exchange for payment and potential profit sharing.
- A tender brief involves a client advertising a needed project, with employers submitting proposals and budgets to pitch for the work.
- A competition brief allows multiple companies to independently develop project ideas for a client, who then selects a winner to publish.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and competition briefs. It then analyzes the specific "Vegetarian Recipe Cards" brief, determining it uses both a contractual and formal brief structure. It discusses the importance of thoroughly reading and negotiating the brief with the client prior to production to ensure expectations are clear and potential issues can be addressed.
The document discusses different types of client briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It defines each type and outlines their advantages and disadvantages. The key points are that reading the brief thoroughly is important so the creator understands all client requirements, discussing the brief with the client prior to production helps clarify expectations, and employing discretion with a brief has both advantages like freedom and disadvantages like lack of feedback. The brief being summarized has informal nature with minimal requirements but wants business cards including the client's logo and contact details.
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. Contractual briefs involve a signed agreement and payment, while formal briefs only provide necessary details. Informal briefs have no documentation and details are discussed verbally. The student's brief for a vegetable recipe card project has aspects of both a formal and informal brief, with a deadline but limited initial details provided. Thoroughly reading the brief is important to understand expectations and avoid missing key details.
The document discusses different types of briefs, including contractual, commission, negotiated, formal, informal, tender, competition, and cooperative briefs. Contractual briefs involve both a client and company and make the process easy for the client. Commission briefs provide production companies with details on the target audience, purpose, and messaging of a product. Negotiated briefs allow input from both the client and company, often developed over the phone. Formal briefs may change during the process due to new requirements. Informal briefs are more relaxed and done face-to-face. Tender briefs involve developing ideas for a new project. Competition briefs advertise competitions and prizes. Cooperative briefs involve working with
- Contractual briefs outline exactly what a client wants from a media company they are hiring. The company must follow the guidelines set out in the brief or it could result in legal action for breach of contract. While this provides clarity for the company, it also restricts their creativity.
- A formal brief gives basic information about what a client wants from a project but allows for discussion between the client and company. This allows both sides to negotiate terms but does not legally bind them to the project. However, it risks the company not receiving enough information.
- Informal briefs involve initial verbal discussions between a client and company about a project but do not finalize any contractual terms or requirements. This allows for early planning but
A brief is a legal document or meeting that outlines an agreement between parties. There are several types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. Contractual briefs define expectations between a client and company. Formal briefs provide detailed client requirements while allowing room for company creativity. Informal briefs involve verbal discussions rather than written documents.
This document provides an overview of different types of briefs including contractual, formal, negotiated, commission, informal, tender, co-operative, and competition briefs. It explains what each brief type entails, including examples. The key aspects are that briefs provide concise details and requirements for a project or task. Contractual briefs establish agreements and payments, while negotiated briefs find compromises. Commission briefs involve one company hiring another to create a product. The document also shares tips for understanding briefs such as thoroughly reading them and asking questions.
The document provides definitions and discussions of different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It emphasizes the importance of thoroughly reading and discussing the brief with the client to understand expectations and avoid issues. The nature of the client briefs for this individual involve creating marketing materials for one client within certain guidelines, and taking photographs for another client's website with creative freedom.
The brief asks the media company to create a set of vegetarian recipe cards. It provides some key details such as the deadline of 10 weeks and ingredients to include, making it similar to a formal or informal brief. Thoroughly reading the brief is important to understand what is expected of the project and ensure all important details are included to meet the client's needs. The nature of the vegetarian recipe card brief is to design creative and interesting front and back templates for the cards within the 10 week deadline.
This document outlines different types of client briefs that a media company may receive, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also discusses the importance of thoroughly reading and discussing the brief with the client prior to production in order to understand what is being asked and ensure there are no legal or ethical issues. The document provides an example of a formal brief the client has given to create a leaflet about popular places to visit in York, with a deadline of May 19th.
The document discusses different types of briefs that can be used when contracting work between a client and media company. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition and advantages and disadvantages. It also discusses reading the brief for the recipe card project, the nature of that brief, and importance of negotiating the brief with the client prior to production.
Working to a Brief pro-forma (with improvements)cloestead
The document discusses different types of briefs that can be used when clients hire media companies or producers to work on projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The main advantages and disadvantages of each brief type are outlined. The key information is that different brief types determine the level of flexibility, legal obligations, potential for misunderstandings, and creative control between the client and producer.
The document also includes a section where the client must determine what type of brief is being used for a recipe card project based on the information provided. It is concluded that it is a formal brief.
The document discusses different types of client briefs for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It provides details on the definition, advantages, and disadvantages of each brief type. Key points covered include how contractual briefs provide the most structure and legal protection, while informal briefs involve more trust between parties. The document also discusses how to read, negotiate, and identify opportunities within a client brief.
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each type of brief, definitions, advantages, and disadvantages are provided. The document also discusses topics like thoroughly reading the brief, negotiating a brief with the client, and potential legal/ethical issues related to a brief's proposed product.
The Vegetarian Recipe Cards brief requires the production of 8 recipe cards with a recipe and photo on both sides that adhere to a theme. The cards must use 100% recycled paper and vegetable inks and be produced as a set of 3,500 copies. While the brief provides clear guidelines, negotiating amendments may be needed regarding materials, budget, or timeline to ensure high quality within specifications. The brief also provides opportunities for skill development like designing, using new equipment, and multi-tasking to complete the project on schedule.
The document outlines different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and defines each. It then discusses advantages and disadvantages of each brief type. Finally, it provides a sample brief for creating vegetarian recipe cards and discusses considerations around negotiating the brief such as potential legal issues, proposed amendments, and opportunities the brief allows.
This document defines and compares different types of briefs that can be used when commissioning media projects, including:
- Contractual briefs that set out clear rules and regulations for projects with legal agreements.
- Formal briefs that outline the basic requirements without binding contracts, allowing more flexibility.
- Informal briefs where requirements are discussed verbally without documentation.
- Cooperative briefs where multiple companies work together on a project, bringing different skills but also potential disagreements.
- Other brief types like tender, competition and negotiated briefs that involve multiple parties proposing ideas or reworking requirements.
Work is an important part of life for many people. It provides income to support oneself and family, a sense of purpose and social connections with coworkers. While work can be demanding, it also rewards workers with a paycheck, opportunities for growth, and the satisfaction of contributing value through their efforts and skills.
The document discusses different types of client briefs that can be used between media companies and clients. It defines and compares the advantages and disadvantages of contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. The key types discussed are contractual briefs, which are legally binding, formal briefs which provide written details but are non-binding, and informal briefs which involve only verbal agreements and carry risks. The document also notes how different structures suit different needs of clients and media companies.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each type it provides the definition and highlights the advantages and disadvantages. The document then discusses specifics about the vegetarian recipe cards brief, including that it is a formal brief, the nature and demand of the project, and potential issues that could arise when negotiating the brief such as legal, ethical or regulatory concerns. It also considers opportunities the brief provides for self-development, learning new skills, multi-skilling, and contributing to the brief.
The document discusses different types of briefs that can be used when working on a project for a client. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. Key details include legally binding agreements in contractual briefs, flexibility in informal briefs, and the need for companies to agree on negotiated briefs. The document also provides an example of a formal brief being used for a set of vegetarian recipe cards.
The document outlines different types of briefs that can be used for media production projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It then discusses the student's brief for a rebranding project, which has elements of a formal and informal brief. The student will create a new logo, website, social media presence, and business cards for the client within 6 weeks. [END SUMMARY]
The document provides definitions and discusses advantages and disadvantages of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It also covers important aspects of working with a brief such as thoroughly reading and understanding the brief, negotiating with the client, potential issues to address, and opportunities it can provide.
The brief requires the creation of promotional images and an offline social media profile for a hair studio within 5 weeks. Key opportunities include developing photography and design skills, learning industry terminology, and multitasking across different roles like photography and graphic design. The freelancer contributed initial ideas that the client then shaped into a formal brief tailored to their business needs and audience.
The document discusses different types of briefs that can be used when commissioning media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Key information covered includes that a contractual brief lays out clear written requirements that are legally binding, a formal brief provides all essential project details from the client, and an informal brief has no written agreement and may lead to misunderstandings.
The document discusses different types of briefs that can be used when commissioning media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Key information covered includes that a contractual brief lays out clear written requirements that are legally binding, a formal brief provides all essential project details from the client, and an informal brief has no written agreement and may lead to misunderstandings.
This document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It outlines the definition, advantages, and disadvantages of each brief type. The document also contains examples of briefs for a recipe card project and discusses the importance of thoroughly reading and negotiating briefs with clients.
The document provides details on the planning and production of a short film. It includes sections on visual planning with descriptions of color themes and set design. It outlines a three act story structure and provides production group contact information. Risk assessments and control measures are listed. A production schedule is given with scene locations, props, cast and crew. Footage and edit logs are included to document the post-production process. Finally, soundtrack planning discusses using diegetic and non-diegetic sound.
Katie evaluated her final film project using a provided rubric. She felt her pre-production went well though location planning could have been improved. Production went smoothly despite issues with lighting and sound. Post-production challenges included special effects and sound editing. Scheduling her cast and crew was difficult. Lack of contingency for her actor canceling last scenes hurt the film. She learned new skills but pushing visual effects too far compromised quality. Feedback helped improve her film and understanding. While technical quality suffered, the film met her creative vision and deadline.
The document provides details about the production stages for a short film called "The Last Minute Man." It includes initial ideas, character and plot details, proposed story structure, aesthetic and genre influences, camera work and lighting plans, location ideas, costume and prop concepts, and tests for the poster and lighting. The creator has developed a story about a man who joins a social experiment and gets a chip implanted that allows him to see how much time people have left to live. He saves a woman but then panics when he sees his own clock counting down, thinking he will die soon. It is revealed to be part of the experiment, but he realizes he wants to live life to the fullest.
The Lord of the Rings trilogy is a highly successful fantasy film franchise based on J.R.R. Tolkien's novels. Directed by Peter Jackson, the trilogy consists of The Fellowship of the Ring (2001), The Two Towers (2002), and The Return of the King (2003). The films follow the hobbit Frodo Baggins and the Fellowship who seek to destroy the One Ring and defeat the dark lord Sauron. The trilogy was a major critical and commercial success, praised for its epic scope, storytelling, acting, visual effects, and musical score. It won a combined 17 Academy Awards and introduced millions of new fans to Tolkien's Middle-earth universe.
This document provides examples and descriptions of techniques used in corporate and promotional video production. It discusses codes, conventions, styles and purposes of corporate videos. It then provides examples and descriptions of specific techniques used in promotional videos, including video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling points, and cutaways. For each technique, it provides a short description and links to example videos demonstrating that technique.
The document provides case studies of three kaiju films: Godzilla (2014), Attack the Block (2011), and Colossal (2017). It summarizes their budgets, production details, themes, and social/political contexts. Godzilla had the largest budget as a Hollywood blockbuster. Attack the Block and Colossal had smaller independent film budgets but still tackled issues like social class, abuse, and society's views of "monsters". All three used giant monsters as metaphors to examine humanity's treatment of the environment and each other.
The document provides a detailed scene analysis and theme analysis of the bathtub scene in Stanley Kubrick's film The Shining (1980). It discusses how Kubrick uses color, sound, and camera techniques to build tension and reveal themes of duality, personality change, and isolation. The bathroom setting plays on vulnerabilities while also linking to influential prior films. Mirrors are used to show changing identities and decay of the main character's mind. The document also analyzes Kubrick's directing style and how the film fits within the horror genre at the time as it was being reformed.
(1) The document provides a detailed scene analysis of the bathtub scene in Stanley Kubrick's film The Shining. It analyzes the use of color, sound, camera techniques, and themes of duality, isolation, and mental deterioration.
(2) Kubrick is known for his meticulous set design and use of color, which are used in this scene to represent sickness, toxicity, and death. The scene depicts a disturbing encounter between Jack and a mysterious naked woman in the bathroom.
(3) Major themes in the film explored in this scene include duality, Jack's deteriorating mental state and changing personality, and the isolation of the family in the hotel over the winter. Kubrick's directorial
The document outlines a plan for creating an ident, or branding video, for a proposed sports channel called The Grip. It would feature athletes from different sports, with a ball being passed between them and changing into the ball for each new sport shown. The ident is aimed at audiences aged 18-34 and would celebrate sports victories. It provides budgets, roles and a production schedule for filming footage of athletes, editing it together, adding visual effects, and completing the ident by mid-December.
The document provides details on three potential TV channel idents for "Grid", a proposed new sports channel.
The first ident features a screen split into four frames, with a different sport shown in each frame through continuous action that transitions between sports.
The second ident splits the screen into a 4x4 grid of squares that each flip over to reveal sports footage and sounds.
The third ident splits an existing sports clip or scene into several parts, overlaying it with audio while the splits fade to reveal the Grid logo.
Stanley Kubrick is known for directing films that explore dark psychological themes such as the breakdown of mental stability, domestic violence, sexual violence, rape, isolation, neglect of children, psychological torment, and loss of innocence. His films The Shining, A Clockwork Orange, and Lolita prominently feature these themes and also make use of similar techniques including close-ups, long shots, rapid zooms, slow motion, insert shots, tracking shots, point-of-view shots, color contrasts, and saturation to create meaning.
This document analyzes common themes, techniques, and story elements across three films directed by J.J. Abrams: Mission Impossible 3, Star Trek, and Super 8. It finds that all three films open with action, feature a "mystery box" plot device, involve the disruption of a happy family, focus on themes of loyalty and loss of innocence, are set in the science fiction genre, involve the death of a loved one, center around protagonists working against the odds and authority, use timers or countdowns as plot devices, employ ensemble casts working as a group, include flashbacks or flash forwards, feature damsels in distress and white male protagonists with strong female secondary characters, and utilize c
This document discusses the history and evolution of motion graphics and visual effects in film. It begins by describing the early use of title cards in silent films and how they evolved with advances in film technology. It then discusses how modern motion graphics use animation and movement to set the tone and provide context for films. Key figures who advanced the field, like Saul Bass and Kyle Cooper, are discussed. The document also traces the history of visual effects techniques like matte painting and chroma key compositing. It describes how these techniques enabled the creation of imaginary or dangerous settings and advanced with technology like CGI to allow fully digital environments.
The document summarizes changes made to a graphic narrative project from initial planning stages to the final product. Key changes included experimenting with different art styles, including switching from watercolors to digital art using a graphics tablet. Character designs and story elements also evolved, such as adding villagers to show story impacts and simplifying dragon designs. Text styles were adjusted for readability. Overall, the creator felt the final product maintained the intended themes while experimentation led to improvements but also areas for further refinement if given more time.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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2. Contractual Brief
Definition: A contractual brief is a signed agreement between the production
company and the client that the product will be a certain way and drafted /
produced within an agreed timescale and for a set price. If either party changes
an agreed point it becomes a breach in contract and can cause legal issues.
Advantages: Both the client and the media company know where they stand and, if
applicable, the company is clear on how much it will earn from the project. This
type of commission is likely to prevent issues and confrontation between the
client and production company as everything is in writing and accessible to all
parties to refer to should the need arise.
Disadvantages: If either party change their mind on any part of the contract, the
brief will have to be revised, rewritten and agreed on once more. The parties
may have to negotiate to a new brief so both sides are satisfied, but compromise
may have to be made. For example, if the client wishes the project finish date to
be brought forwards, the production company may raise their price in order to
complete work with increased time pressure.
3. Formal Brief
Definition – A formal brief is a written agreement between the production company
and the client to give an outline of the desired outcome of the project and allows
the parties to agree on a timescale and set a price (if applicable). This kind of
brief isn’t legally binding and can be negotiated between the client and
production company/ companies.
Advantages – As a formal brief is written up and discussed, all parties should be on
the same page about the desired timescale and outcome of the project. The
media company must adhere to the agreed terms.
Disadvantages – This kind of brief isn’t legally binding meaning that if the client or
production company break the terms of the brief, for example the client
underpaying the production company / the company charging the client more,
no legal action can be taken to resolve the issue.
4. Informal Brief
Definition – An informal brief is a verbal agreement made between the client and
the production company. These briefs are usually arranged in a meeting where
the clients expectations are discussed and the producer confirms a time scale for
the product to be completed.
Advantages – This form of brief is not legally binding so no contracts have to be
redrafted if anything changes as long as both parties remain aware of the
situation. Production company may have more freedom within the guidelines
given by the client.
Disadvantages – As the brief isn’t in writing, there isn’t a document to refer to except
possible notes made in the original meeting. It is easy for misunderstandings to
happen with this kind of brief and clients may be unhappy with the outcome.
5. Co-Operative Brief
Definition – More than one production company works on a project for the same
client. The production companies will work in conjunction with one another. This
is common for smaller companies working on a large project. This can be in the
form of a contractual, formal or informal brief depending on the nature of the
project.
Advantages – Large projects can be split up between production companies to make
them more manageable and create bonds between small companies. This allows
small companies to branch out more and gain experience with bigger clients.
Disadvantages – Miscommunication between production companies or the
expectation of the client can cause friction. Unless well planned, the timescale of
the project may become ambiguous or prolonged. Communication between
production companies and the client is essential.
6. Negotiated Brief
Definition – A negotiated brief is where multiple companies are working together on
a project and have conflicting ideas on the brief terms or involving the
production methods and content of the project. The parties would have to come
to an agreement, meaning that one or both companies will have to compromise
in order to make the content for the client.
Advantages – Negotiation can make the brief clearer and more manageable for the
production companies and can give the client the desired outcome. If terms of a
co-operative brief are discussed and revised, the outcome of the project is likely
to be better for the client as all members of production are happy.
Disadvantages – If all parties cannot come to an agreement it can cause conflict
between companies which can cause further issues for the client. This can cause
the project to run over the projected completion date and may affect possibility
of future co-operative projects.
7. Tender Brief
Definition: A tender brief is where the product that needs to be made is advertised to a
wide range of production companies, each of which will send a response to the brief
and have to pitch their concepts to the client and the production company with the
best ideas will get the job. For example, the Scottish Arts Council released a brief
document online for someone to do their marketing campaign in 2001 which
attracted responses from various of local and nationwide marketing companies.
Advantages: The client gets to see a wide range of interpretations of the brief and decide
on the one they like best and for the best price. The production company that gets the
brief can use that as further marketing and advertising for their own brand, especially
if the client is from a big company.
Disadvantages: The production company may not make as much money from this sort of
brief and would have to put in a lot of work just to secure the job, which is not
feasible for smaller companies who have limited staff and resources. The client may
not find a production company that they want to work with due to this or the client
may not get a lot of responses to the brief, as opposed to the client approaching a
production company and making an enquiry themselves.
8. Competition Brief
Definition – A competition brief is where a client releases a brief to a range of production companies
or amateur media creators and select the best one to use. This applies in many different contexts,
from television idents to corporate promotional videos to short films or sketches, competition
briefs are common ways of getting a variety of ideas and creative input from a wide range of
people. An example of this is the Dezeen + Samsung TV stand design competition, which invited
professional interior designers, students, amateur's and non designers to participate as a
marketing device for the Samsung QLED TV.
Advantages – The client often allows the production company to have free reign on the project within
the limitations of the brief, as they have chosen that company because they like their ideas and
concepts. The production company can use this as marketing for their own brand, and can say
they won the competition brief and were able to work on ‘X’ project for ‘Y’ company. This is
especially good for amateur content creators and smaller production companies.
Disadvantages: The production company have to make and pitch the concept from the brief back to
the client, which consumes a lot of time and resources that would be wasted if the company do
not win or get their submission shown. The company / amateur producer will probably not get
paid for this (unless it is a cash prize), however the exposure is good for most companies. This
sort of brief is generally mainly used by larger and more well known clients as a smaller company
may not get as many responses and could reflect badly upon their brand.
9. My Brief
• Which type of brief is being used in the corporate promotional project? Explain your response. What type of
brief was this? Try and justify why it was this brief.
• Talk through the advantages and disadvantages that you came across within this brief.
The brief I am doing is a formal brief as my client has clearly listed what they would like
from me in an e-mail (below) and I have the brief clearly written. As the brief has been
typed up and we both have digital copies and we can discuss whether the terms of the
brief have been met during and towards the end of the project. On Monday the 4th
February we had a formal meeting and further discussed what she would like from me
and I explained what I will be able to do and how. I have since written up notes from the
meeting and sent those to her to ensure we are on the same page. The advantages of
this brief are that my client and I are both clear on what the outcome of the project
should be and how it will be produced. It also prevents dispute between the producer
and the client for the same reasons. We are making arrangements for filming in the
coming weeks. The downside to this kind of brief is that it isn’t as detailed as a
contractual brief and I could perhaps have a clearer brief from the client. Alternatively,
using an informal brief would mean that there would be more freedom for the producer
to make a product based on the suggestions of the client, but it would leave possibility
for the client to be unsatisfied with the outcome. Since the brief has been established,
my client and I are planning in a more informal manner, speaking over the phone or in
informal meetings.
10.
11. Reading the Brief
Why is it important to thoroughly read your brief?
On the reading the brief slide make sure to talk about what they wanted from the brief, how was this outlined to
you?
Its important to thoroughly read the brief discussed with the client to ensure you are creating a
product that the client will be happy with. It is essential to know the desired style of the video,
alongside other important details such as weather the client wishes to have an interview, music and if
so, the style in which these should be presented. My client gave several examples of videos that had a
similar style to the one they would like me to create and we discussed in a meeting what aspects she
likes and how I’d be able to achieve this. She also explained the main purposes of the video so I would
have a clear idea of who the target audience is and where the video would be published – in this
instance she would like a video for her website and for the company Instagram account. We discussed
the possibility making a long version of the video for the website and a short one for social media.
With this in mind, she decided that a formal completion date would not need to be set and that she is
happy for me to do as much as I can with the time constraints given to me by college. The client clearly
stated in the brief sent to me that the video needs to show off her holiday rental flats in a competitive
market, giving me the impression that she is expecting a high quality product that will allow her
accommodation to stand out amongst other holiday rentals in York, a city which is known to be a
popular holiday location and has a wide range of holiday lets for a customer to look at. Since our
meeting, I have done market research and watched a variety of promotional videos for holiday rentals
to see what other videos are like. We have exchanged video links and further discussed the video that
we will be producing to ensure that we are on the same page about what she would like me to create
for Emperors Holidays.
12. Negotiating a Brief
Why is it important to discuss the brief with your client prior to production?
Discuss why it is important to talk to your client prior to the production. Are there any legal issues?
Would the client be able to outline what they want from the production?
It is important to discuss the brief with the client to ensure that I am making a product that meets their
needs and is of a high standard. My client is advertising luxury holiday accommodation and needs a
video that not only reflects the standard of the rooms within the apartments themselves, but also
focus on the finer details within them and their location. In our first meeting, my client disclosed that
the video will be featured on her new website and social media pages. I have also been asked if I could
make a company logo, which, alongside the website, is a key area of the clients branding, hence why it
is so important to discuss the brief with the client and ensure I can reflect the brand in a positive way.
There are no legal issues in this project as the brand of Emperors Holidays is not legally functioning,
however, this does not mean that I can have free reign with the project, as I am still under the
guidelines set by the client as to what she would like the product to look like and how it will represent
her brand. Talking to the client also can allow the producer to get to know them to an extent and find
out what they like and don’t like. I intend on setting up meetings with my client to discuss the look and
atmosphere of the promotional video aswell as the content, as these are things she has shown the
most interest in (eg, soft lighting, naturally lit rooms).
13. Negotiating a Brief
What are the advantages and disadvantages of employing discretion with a brief?
Discuss the advantages and disadvantages to negotiating a brief. Will this affect your interpretation of
the brief? May the brief be too vague? What if the brief was vague and you were contracted?
Negotiating the brief can make projects more manageable for production companies and allow the
production company to work under conditions that are better suited to the project. It can also give the
client a clearer idea of the timescale in which the production company will complete the project and
how they achieve it. This also applies for if the client wishes to make any changes to the brief, timescale
and pay may have to be re-negotiated to accommodate any changes. When negotiating a brief, a
compromise has to be made, which is easier if the brief is informal as there is no written agreement in
the first place. However if it was a formal brief, it is easy to go through and make amendments to the
brief together, which then allows the client and producer to see how much has changed from the
original copy. With a contractual brief, it is legally binding and the brief may have to be completely
discarded and a new brief formed in order to make any changes. If a brief is too vague it can cause
problems for the production company as to what they are making and under what circumstances and
can also leave ambiguity for the client regarding how much they are paying, the budget of the project
itself and the amount of time it may take. This is an especially big problem if the brief was contractual
and both parties are legally bound to it. At this point it may be best to meet with the other party and
draw up a new, clearer and more detailed brief to prevent any legal dispute at the end of production.
14. Negotiating a Brief
Are there any potential legal/ethical/regulatory issues when negotiating a brief?
There may be issues when negotiating a brief, these can come in many forms and at various levels of
severity. For example:
• Brand misrepresentation – A producer uses a brand’s logo, name or product in a way that has not
been agreed by the company, and the company do not condone. This can cause legal action,
especially if it breaches a contracted brief.
• Ethical misrepresentation or lack of ethical representation: If a product shows an ethnic group in a
way that is not an accurate representation, it can have serious consequences. This form of
misrepresentation can cause problems for an ethnic group and can breed contempt within society
if widespread. Lack of ethical representation is where a product lacks diversity and does not feature
people from varying backgrounds.
• Gender misrepresentation or lack of gender representation: Like ethical representational issues,
gender representation issues can spread negative and incorrect stereotypes about how each
gender should behave. This could be in the way a gender is represented in a product, or lacking the
gender in the product altogether (eg a scene in an office or lab where there are no women, or a
beauty salon or dance group with no men).
The issues I am likely to encounter are likely to be more minor and will just have to be negotiated with
the client. An example of this would be if the client had requested a specific song to feature in the
video, but I do not have the rights for that song. A negotiation would be to find a royalty free
instrumental version of that song, or try to find a royalty free song that is of a similar nature. This would
mean that the client had to compromise, but ultimately the video would be the same quality and have
music that suited them. I will use my client's company logo in a way that is appropriate and on terms
that we agree upon, and it will not be published anywhere until she has seen it. I do not have to worry
about the other factors as my client has said that she does not wish to have any people in the corporate
promotional video as it would detract from the product itself.
15. Negotiating a Brief
From the brief you were given were there any limitations? In terms of production, budget or
timings? Please explain.
I have found limitations with planning as my client also does work in Leeds and I work part
time in Harrogate, meaning we have had to work out when filming will be able to take place to
suit both of our schedules. However, my client has been extremely helpful and doesn’t min if I
film over a few days rather than in one go. We have agreed that filming will commence on
Thursday the 8th of March (in college time) and I will try to get everything in one go. However,
we have the limitation that the ‘product’ is a holiday apartment and may have guests staying in
it over the production period. We would have to work around this and try to film as much as
possible in one go. For this reason, I feel that the timings of production are restricting as I may
be able to get better footage. I also have limitations with gathering and transporting resources
from college to the location and then home as I do not own a car. I will have to transport
equipment on buses and trains to get to the location. However, my client has offered to collect
me from college when I have the equipment to make it easier for me and to allow production
to start quicker. There is no budget for this film and anything I may need would come out of
my own pocket. If I were to have a budget I may be able to access equipment for a longer
period of time and rent out lighting, as this is a key area of the atmosphere that my client has
shown an interest in. Despite this, I feel that a budget will not affect my production a great
deal, as I am filming for a holiday letting company and would not need any props or costumes
and can access equipment from college.
Editor's Notes
In addition, consider:
Nature and demands, consultation with client, discretion, constraints (legal, ethical, regulatory), possible amendments to final product/budget, conditions or fees
Opportunities: new skills, multi-skilling
In addition, consider:
Nature and demands, consultation with client, discretion, constraints (legal, ethical, regulatory), possible amendments to final product/budget, conditions or fees
Opportunities: new skills, multi-skilling
In addition, consider:
Nature and demands, consultation with client, discretion, constraints (legal, ethical, regulatory), possible amendments to final product/budget, conditions or fees
Opportunities: new skills, multi-skilling
In addition, consider:
Nature and demands, consultation with client, discretion, constraints (legal, ethical, regulatory), possible amendments to final product/budget, conditions or fees
Opportunities: new skills, multi-skilling
In addition, consider:
Nature and demands, consultation with client, discretion, constraints (legal, ethical, regulatory), possible amendments to final product/budget, conditions or fees
Opportunities: new skills, multi-skilling
In addition, consider:
Nature and demands, consultation with client, discretion, constraints (legal, ethical, regulatory), possible amendments to final product/budget, conditions or fees
Opportunities: new skills, multi-skilling
In addition, consider:
Nature and demands, consultation with client, discretion, constraints (legal, ethical, regulatory), possible amendments to final product/budget, conditions or fees
Opportunities: new skills, multi-skilling
What type of brief was this? Try and justify why it was this brief.
Talk through the advantages and disadvantages that you came across within this brief.
On the reading the brief slide make sure to talk about what they wanted from the brief, how was this outlined to you?
Was the brief clear?
Discuss why it is important to talk to your client prior to the production. Are there any legal issues? Would the client be able to outline what they want from the production?
Discuss the advantages and disadvantages to negotiating a brief. Will this affect your interpretation of the brief? May the brief be too vague? What if the brief was vague and you were contracted?
What legal and ethical considerations could you come across when trying to negotiate a brief?
Have a look back at the lecture PowerPoint for ideas on this.
Discuss the limitations you felt with the Lindisfarne brief. Consider:
Production
Budget – There was no budget for this, did this limit you? What could have you done with a budget?
Timings – Do you think you needed more time on this production? And why? Or do you agree that the timings were correct for the production.