2. CONTRACTUAL BRIEF
Definition – this is when a media company signs an agreement to
create work for a client to a set time frame and also for a set price.
They use a contract to legally bind the two people. This is often
done in a document that both sides have with a date and they both
sign it.
Advantages – once the contract is signed both sides have to give
there side of the agreement and if they do not they can face legal
action. One example of this is if there was a no show from one side
or someone was not paid they can take it to court. This offers both
sides protection. You also know exactly what your getting before it
is to late. This goes for both sides. It allows you the ability to plan
as you know how much funding your going to get for the project.
Disadvantages – some people will try to take advantage of you not
reading the contract correctly. You can also get locked in to a
contract so you need to make sure your ready to undertake the
brief. If you don’t product the correct product you might get
sued.
3. FORMAL BRIEF
Definition – this is where a client gives a company a brief and
they let the maker know what product they want. The brief only
contains the needed information. It is not fully a contract but is
close. It can sometimes not be legally binding.
Advantages – you can get more freedom and flexibility in the
project. Some of the things that are more flexible include
timing, design work or budget. As well as this it keeps it
simple. You don’t have to read contracts an this can make it a
less pressurised as there is often no legal bindings. You can
also often have a lot of contact with your client about the work
that you do. If you had a phone call with the client you can
formalise it in an email.
Disadvantages – you don’t have the security of the contractual
brief. This can be a problem if something is not right like the
product or payment. The best way to protect yourself is to
getting it down it in writing.
4. INFORMAL BRIEF
Definition – this is a bit lime the formal brief but it is less casual. It
is most likely just verbal with no contract or written documents. As
it is not formal there is often no finish time. One example of this
type of work could be if someone just asked someone to just pop
in to a work place to do some filming work. There is no
written proof it is more of a verbal agreement.
Advantages – there is more room to try things and also work with
the client to get what they want. There is also often space with the
time as well. The client is often more open to different ideas and
new things that you can try. One example of this is if someone
asked you for a new logo and they don't really know what they
want and are looking for something they like.
Disadvantages – the first issue with this type of brief is that it is
not reliable. This can be with payment or the work and it is hard to
sort it with no proof. As it has got no brief there is a chance you
might forget some f the information about the brand and how it
works or a key message. This might cause friction between you
and the client. If they have not much money as a business this
might be there best option therefor it tells you they are not willing
to spend bigger to get a proper piece of work
5. CO-OPERATIVE BRIEF
Definition – this is where more then 1 companies or people are
hired to make a product. They have to work together to
complete the brief. This happened a lot in things like films or
TV. An example of this in the film industry is if there is a
camera man and a sound guy both need to work together but
are independent people/workers.
Advantages – you can work better in a team with looking to
make the final product. It is often faster and also you can have
better ideas with multiple people and you can bounce the ideas
of the other person. Because there is 2 of you there is a backup
plan if someone is ill or unable to continue.
Disadvantages- if there is a disagreements or creative
differences it can be hard to sort them. It can also be
problematic when deciding who is doing what in the project. At
the end of the project you also have to split he money earned
from the project.
6. NEGOTIATED BRIEF
Definition – this is a talk between you and someone else
regarding the brief. This is where the brief will be changed so
all party's are happy and that it is within the law. All party's
need to be willing to change what they think for the benefit of
the brief. It is not an actual brief but it a key part of any brief
and can be a good way to formalise a brief before it is done to
make sure eveyone is ok with it. It could be trying to change
the time frame, style, or how it is printed.
Advantages – it keeps all of the people involved happy and on
the same page. After a negotiation it will make it that hopefully
all of the people can synergise together to get the work done
and make a better product.
Disadvantages – it can cause an argument if not done. You can
also miss information and not be working to the same thing.
7. COMMISSION BRIEF
Definition – this is wher you have a large media company and
they then hire a smaller media company to make a product. An
example Is BBC might commission might hire a small tv
company to make a documentary to make for them. After this
they will use this on TV. This is outsourcing your work
Advantages – the smaller company often has an agreement that
every time there product is used they will get some money.
This is good for the smaller company. When given the brief you
will have a good idea of what it is as both companys are in the
same field. This is different to an actual client. You can keep
getting payed from the product over a long time. You get work
from big company's. And a lot of it might not have come to you
if it wasent for them.
Disadvantages – you might get payed more if you did it my
yourself if you did it independently this is because a lot of the
big company's might take a share of the product.
8. TENDER BRIEF
Definition – this is where a client publishes that they want a
product made. Then people can try to win the brief and they
combat each other. Several company's can go for it.
Advantages – it gives the company a large range of people
trying to win the brief and therefor they can pick the best one
and as well as this they can get a large range of ideas and ways
of doing it. Then you can use them all to make the product
better. You can also get the best value for money. As the
company's have planed it all they are propared to go and get it
done.
Disadvantages – it can take a long time to decide on what is the
best one. Also for a smaller company it is a waste of time for
them.
9. COMPETITION BRIEF
Definition – this is where you can enter into a competition to
win something. There often open to anyone and free to enter.
They only have to pay the winner.
Advantages – you can get a lot of different creative ideas if
you’re the company judging them. They can then recreate them
for there own use. You might also win or have it shown. This
can then give you a lot opportunity's. Smaller company's and
people get to work with a big company. It is free to enter also.
If they use this type of brief they can get cheap labour and get
a lot of good stuff.
Disadvantages – if you don’t win you will have wasted a lot of
time. You also might get anyone entering it. This makes it so
you have to give the prize to one you don’t think is very good.
10. MY BRIEF
Which structure/structures will your client brief use?
Informal - I asked the client if they wanted for me to make then
they said yes to it. I got a few ideas from them to start with.
Formal – after this I got my client to fill in a brief sent them to
make it so that I know what to make. This was done in emails.
Negotiation – there was some of this before in what to
make and things like that. This got us on the same page
on what was wanted.
Reference your reasons for choice/choices
11. READING THE BRIEF
Why is important to thoroughly read your brief?
It is important for you to read your brief so you can fully understand
what your being asked to make. It is key you can accurately make what
your client wants from you. As well as this it allows you to get a better
understanding about specific details for example colours.
As well as the product you also can get information on the company,
timing or castings. All of the them can help you make your product
better and in line with the companies ideas.
12. READING THE BRIEF
What is the nature and demand of your client brief?
For the nature of my client brief is that I will be making some banners
and a logo for the client. As well as this I an wanted to make a website
mock-up for the client. For the final product I think that I will be
expected to make the logos and banners already set to the correct size
and ready to put on the social media accounts.
For the demands for my time constrains there is not a set date for the
client so it is more about completing it for the college timing. My client
want the product to be of the quality where it is ready right away for
there audience. It is also expected that I produce the products to what
the client wanted and put in the brief that I was given.
13. NEGOTIATING A BRIEF
Why is it important to discuss the brief with your client prior to
production?
I think that it is important to do this because it allows you both to be
happy with the deal and also what is to be made for the client. It also
allows you to understand what the client wants more easily and bounce
ideas off each other.
As well as this if there is something mid way through making the things
that my client wants making I can make it so that there is way that I
can change it if there is no way of me doing it.
14. NEGOTIATING A BRIEF
What are the advantages and disadvantages of employing discretion
with a brief?
One of the main advantages for both party's is it allows the maker to
have more freedom with the project. This is good for both as the client
might get something they did not think that could be done and the
maker can stick to there strengths and make a very good bit of work.
A disadvantage can be if the brief it interpreted in a very different way
by both partys and the client doesn't’t get something they wanted and
will therefor e unhappy with it and therefor will not use it.
15. NEGOTIATING A BRIEF
Are there any potential legal/ethical/regulatory issues with the brief’s
proposed product?
There are no issues with the brief. The only thing I need to watch for is
copyright issues with any of the things I make and I need to make sure
it looks nothing like anything out there.
16. NEGOTIATING A BRIEF
Amendments you have considered to:
The Product some of the things that I am wanted to make will need to
be changed for a variety of reasons some of them can be there is
already a bit of work like it,
The Budget the budget might need to be changed for a few reasons like
needing to buy more things then expected. Or things taking longer
then expected.
The Conditions
17. OPPORTUNITIES
What opportunities could this brief allow you to explore?
Self Development
For doing the project I will gain more photoshop skills and working with
specific sizes and also having to make a product in accidence to a brief
rather than what I want to make.
As well as this actually getting a client was good experience for if I have
to do it in the real world. It also involved negotiations about the
product with my client this also will be good experience in the real
world.
Learning new skills
I will learn how to adapt to a lot of different things like colours, fonts
and themes tis might mean I have to learn new skills to bring the
things the client wans=ts into the project.
18. OPPORTUNITIES
Multi-skilling there is an opotunity for multi-skilling and this would
make it so that I can be a lot more productive when doing the project
and also knowing how to do a lot of different things that might be
useful in the project.
Contributing to a project there is a lot that can be done to contribute to
the project. Some of the things I can do are making thing, planning or
helping to get ideas together.
