This document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It outlines the definition, advantages, and disadvantages of each brief type. The document also contains examples of briefs for a recipe card project and discusses the importance of thoroughly reading and negotiating briefs with clients.
Working to a Brief pro-forma (with improvements)cloestead
The document discusses different types of briefs that can be used when clients hire media companies or producers to work on projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The main advantages and disadvantages of each brief type are outlined. The key information is that different brief types determine the level of flexibility, legal obligations, potential for misunderstandings, and creative control between the client and producer.
The document also includes a section where the client must determine what type of brief is being used for a recipe card project based on the information provided. It is concluded that it is a formal brief.
The document provides definitions and discusses advantages and disadvantages of various types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and vegetarian recipe card briefs. It also discusses the importance of thoroughly reading and discussing briefs with clients prior to production to ensure clear understanding and scope for negotiation. The vegetarian recipe card brief requires creating 9 recipe cards within 9 weeks using sustainable materials and branding.
The document outlines different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and vegetarian recipe card briefs. Each brief type is defined and the advantages and disadvantages are discussed. The vegetarian recipe card brief asks the producer to create recipe cards that meet certain specifications, including using recycled paper and vegetable inks, within a 9 week timeframe. Thoroughly reading and discussing the brief with the client is important to ensure clear understanding and manage expectations.
The document discusses different types of briefs that can be used when working on a project for a client. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. Key details include legally binding agreements in contractual briefs, flexibility in informal briefs, and the need for companies to agree on negotiated briefs. The document also provides an example of a formal brief being used for a set of vegetarian recipe cards.
The document provides information on different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each brief type, definitions and advantages and disadvantages are given. The document also discusses reading the brief thoroughly, the nature and demands of the client's brief, importance of discussing the brief with the client, and potential legal/ethical issues. It covers considering amendments to the product, budget, or conditions and opportunities the brief allows for self-development, learning new skills, multi-skilling, and contributing to a project.
- Contractual briefs outline exactly what a client wants from a media company they are hiring. The company must follow the guidelines set out in the brief or it could result in legal action for breach of contract. While this provides clarity for the company, it also restricts their creativity.
- A formal brief gives basic information about what a client wants from a project but allows for discussion between the client and company. This allows both sides to negotiate terms but does not legally bind them to the project. However, it risks the company not receiving enough information.
- Informal briefs involve initial verbal discussions between a client and company about a project but do not finalize any contractual terms or requirements. This allows for early planning but
The brief provides an opportunity for the team to create 3,500 vegetarian recipe cards for the Vegetarian Society. It allows them to develop new skills like Photoshop techniques and layout design, as well as improve self-management through adhering to schedules. Working in a small team means each member will take on multiple roles to multitask and contribute to writing, developing ideas, and the final product. Overall, the brief offers a new experience for skill development.
Working to a Brief pro-forma (with improvements)cloestead
The document discusses different types of briefs that can be used when clients hire media companies or producers to work on projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The main advantages and disadvantages of each brief type are outlined. The key information is that different brief types determine the level of flexibility, legal obligations, potential for misunderstandings, and creative control between the client and producer.
The document also includes a section where the client must determine what type of brief is being used for a recipe card project based on the information provided. It is concluded that it is a formal brief.
The document provides definitions and discusses advantages and disadvantages of various types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and vegetarian recipe card briefs. It also discusses the importance of thoroughly reading and discussing briefs with clients prior to production to ensure clear understanding and scope for negotiation. The vegetarian recipe card brief requires creating 9 recipe cards within 9 weeks using sustainable materials and branding.
The document outlines different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and vegetarian recipe card briefs. Each brief type is defined and the advantages and disadvantages are discussed. The vegetarian recipe card brief asks the producer to create recipe cards that meet certain specifications, including using recycled paper and vegetable inks, within a 9 week timeframe. Thoroughly reading and discussing the brief with the client is important to ensure clear understanding and manage expectations.
The document discusses different types of briefs that can be used when working on a project for a client. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. Key details include legally binding agreements in contractual briefs, flexibility in informal briefs, and the need for companies to agree on negotiated briefs. The document also provides an example of a formal brief being used for a set of vegetarian recipe cards.
The document provides information on different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each brief type, definitions and advantages and disadvantages are given. The document also discusses reading the brief thoroughly, the nature and demands of the client's brief, importance of discussing the brief with the client, and potential legal/ethical issues. It covers considering amendments to the product, budget, or conditions and opportunities the brief allows for self-development, learning new skills, multi-skilling, and contributing to a project.
- Contractual briefs outline exactly what a client wants from a media company they are hiring. The company must follow the guidelines set out in the brief or it could result in legal action for breach of contract. While this provides clarity for the company, it also restricts their creativity.
- A formal brief gives basic information about what a client wants from a project but allows for discussion between the client and company. This allows both sides to negotiate terms but does not legally bind them to the project. However, it risks the company not receiving enough information.
- Informal briefs involve initial verbal discussions between a client and company about a project but do not finalize any contractual terms or requirements. This allows for early planning but
The brief provides an opportunity for the team to create 3,500 vegetarian recipe cards for the Vegetarian Society. It allows them to develop new skills like Photoshop techniques and layout design, as well as improve self-management through adhering to schedules. Working in a small team means each member will take on multiple roles to multitask and contribute to writing, developing ideas, and the final product. Overall, the brief offers a new experience for skill development.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief structures. It emphasizes the importance of thoroughly reading and discussing the brief with the client to understand expectations and avoid issues. Potential legal, ethical or regulatory concerns with the proposed vegetarian recipe cards product are considered.
A negotiated brief involves two or more parties working on a project set by a client. If disagreements arise, the client and parties must negotiate the brief to satisfy all involved while achieving the client's goals. This compromise makes the final product a team effort. The negotiated brief is best for the vegetarian recipe card project as the two parties may have differing ideas and this brief allows for discussion and compromise to create the ideal product.
The document discusses different types of briefs that can be used when contracting work between a client and media company. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition and advantages and disadvantages. It also discusses reading the brief for the recipe card project, the nature of that brief, and importance of negotiating the brief with the client prior to production.
The document discusses different types of client briefs, including:
1. Contractual briefs that outline tasks, fees, and rules between a client and worker.
2. Formal briefs that provide detailed project descriptions for clients and production companies.
3. Informal briefs that are discussed verbally rather than through written documents.
4. Co-operative briefs where multiple production companies work together on a brief.
5. Negotiated briefs that require agreements between clients and multiple companies.
6. Commission briefs where an outside company creates a product for another.
The document discusses different types of briefs that can be used between media companies and clients. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. For a my brief, the client will likely use a mixture of formal and informal structures. There will be some elements of an informal verbal agreement but also some written emails outlining expectations, though no formal contract. This benefits the freelancer by allowing flexibility but also providing some documentation of the project scope.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition, advantages, and disadvantages. The document also discusses reading the brief for the vegetarian recipe cards project, which uses a formal brief that aims to create environmentally friendly recipe cards for vegetarians. It does not appear to have any legal, ethical or regulatory issues. Opportunities from this brief include further developing skills in project management, communication, and working with clients.
The document discusses different types of briefs used in creative media industries. It defines a brief as a document that outlines the requirements and expectations for a production. It then examines informal, formal, negotiated, commissioned, tendered, cooperative, and competitive briefs. For each type it provides examples and discusses the advantages and disadvantages. Key points covered include legally binding requirements, creative freedom, budgeting, collaboration between companies, and opportunities that can arise.
This document discusses different types of client briefs that can be used for projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. Key advantages and disadvantages of each type are outlined. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production to ensure mutual understanding and avoid potential issues. The document also considers opportunities for skill development, multi-skilling, and contributing to future work that this brief allows.
The document provides definitions and examples of different types of briefing styles that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, tender, and competition briefs. It then discusses how a formal brief is being used for a corporate promotional video project. The response explains that the brief provides detailed instructions but allows for some negotiation, and following the brief closely will help ensure the project is completed on time and meets the client's needs. However, a downside is that less creativity could risk producing something the client does not want. It emphasizes the importance of thoroughly reading the brief to understand the client's requirements and have starting points to include the necessary elements.
The document discusses different types of client briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It defines each type and outlines their advantages and disadvantages. The key points are that reading the brief thoroughly is important so the creator understands all client requirements, discussing the brief with the client prior to production helps clarify expectations, and employing discretion with a brief has both advantages like freedom and disadvantages like lack of feedback. The brief being summarized has informal nature with minimal requirements but wants business cards including the client's logo and contact details.
The client has provided an informal brief for promotional posters for a Halloween event. The brief requires 3 A4 posters with information about the event such as date, time, location and activities. The posters must have an autumn/Halloween theme and be eye-catching to attract people to the event. There are no strict deadlines or demands from the client given the informal nature of the brief.
This document provides definitions and discusses the advantages and disadvantages of various types of briefs that can structure a media project, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. Key types discussed are contractual briefs, which involve a signed agreement and legal obligations; informal briefs, which involve only a verbal agreement; and co-operative briefs, where multiple companies work together on a project. The document also covers the importance of thoroughly reading and discussing a brief with the client prior to production to ensure proper understanding and avoid issues.
The document discusses different types of client briefs that can be used between media companies and clients. It defines and compares the advantages and disadvantages of contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. The key types discussed are contractual briefs, which are legally binding, formal briefs which provide written details but are non-binding, and informal briefs which involve only verbal agreements and carry risks. The document also notes how different structures suit different needs of clients and media companies.
The Vegetarian Recipe Cards brief requires the production of 8 recipe cards with a recipe and photo on both sides that adhere to a theme. The cards must use 100% recycled paper and vegetable inks and be produced as a set of 3,500 copies. While the brief provides clear guidelines, negotiating amendments may be needed regarding materials, budget, or timeline to ensure high quality within specifications. The brief also provides opportunities for skill development like designing, using new equipment, and multi-tasking to complete the project on schedule.
Unit 5 : Working To A Brief - Task 1 ReportJames Corbin
This document discusses different types of briefs and how to work from a brief. It explores contractual, negotiated, cooperative, tender, and competition briefs. When reading a brief, it is important to identify the type of brief and key details like deadlines, requirements, and target audience. Features of the brief like budget, deadlines, and content may be negotiable. Working from briefs provides opportunities to develop new skills, industry contacts, portfolio work, and experience in areas like multi-skilling, communication, and meeting clients.
A formal production brief is a written document that precisely outlines the goals and details of a project without unnecessary information. It is aimed at businesses. If given a formal brief to create a radio show, one would communicate with the target audience, find out deadlines, and use time management skills to complete it on schedule. Commission briefs are used by broadcasters like the BBC to hire production companies and produce programs within a set timeframe and budget. Competition briefs are similar to tenders but provide less detail, allowing many firms to submit entries for a job.
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, negotiated, commissioned, tender, competition, and co-operative briefs. It provides definitions and discusses the advantages and disadvantages of each type of brief. The key information is that different brief structures suit different needs, and it's important to thoroughly read the brief and discuss it with the client to fully understand what is being asked for before beginning production.
The document discusses different types of briefs, including contractual, commission, negotiated, formal, informal, tender, competition, and cooperative briefs. Contractual briefs involve both a client and company and make the process easy for the client. Commission briefs provide production companies with details on the target audience, purpose, and messaging of a product. Negotiated briefs allow input from both the client and company, often developed over the phone. Formal briefs may change during the process due to new requirements. Informal briefs are more relaxed and done face-to-face. Tender briefs involve developing ideas for a new project. Competition briefs advertise competitions and prizes. Cooperative briefs involve working with
Briefs provide essential information about a project or job to clients. Negotiated briefs involve discussing details with the client to understand their needs and reach agreement. Competition briefs outline the goals and requirements of a competition, including deadlines and submission guidelines. Cooperative briefs are developed through discussion between collaborators, while formal briefs require strict adherence and informal briefs allow for open negotiation. Commission and tender briefs involve proposing a project for approval or selection.
The document discusses different types of briefs including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and defines each along with their advantages and disadvantages. It also provides examples of how to read, discuss, and negotiate a brief to ensure the goals and expectations of both client and employer are clearly outlined to produce the desired outcome.
This document discusses client briefs and how video producers work with clients to develop projects. It explains that briefs can be formal, involving legal agreements around clear objectives and timeframes, or informal, involving more flexible verbal agreements. Working with clients often requires negotiation skills to align the client and producer's visions within constraints like budget and time. Producers must understand the client's goals and negotiate elements of the brief, like objectives, costs and fees. The task is to read the brief for an assignment and begin documenting findings to get peer feedback.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief structures. It emphasizes the importance of thoroughly reading and discussing the brief with the client to understand expectations and avoid issues. Potential legal, ethical or regulatory concerns with the proposed vegetarian recipe cards product are considered.
A negotiated brief involves two or more parties working on a project set by a client. If disagreements arise, the client and parties must negotiate the brief to satisfy all involved while achieving the client's goals. This compromise makes the final product a team effort. The negotiated brief is best for the vegetarian recipe card project as the two parties may have differing ideas and this brief allows for discussion and compromise to create the ideal product.
The document discusses different types of briefs that can be used when contracting work between a client and media company. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition and advantages and disadvantages. It also discusses reading the brief for the recipe card project, the nature of that brief, and importance of negotiating the brief with the client prior to production.
The document discusses different types of client briefs, including:
1. Contractual briefs that outline tasks, fees, and rules between a client and worker.
2. Formal briefs that provide detailed project descriptions for clients and production companies.
3. Informal briefs that are discussed verbally rather than through written documents.
4. Co-operative briefs where multiple production companies work together on a brief.
5. Negotiated briefs that require agreements between clients and multiple companies.
6. Commission briefs where an outside company creates a product for another.
The document discusses different types of briefs that can be used between media companies and clients. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. For a my brief, the client will likely use a mixture of formal and informal structures. There will be some elements of an informal verbal agreement but also some written emails outlining expectations, though no formal contract. This benefits the freelancer by allowing flexibility but also providing some documentation of the project scope.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type it provides the definition, advantages, and disadvantages. The document also discusses reading the brief for the vegetarian recipe cards project, which uses a formal brief that aims to create environmentally friendly recipe cards for vegetarians. It does not appear to have any legal, ethical or regulatory issues. Opportunities from this brief include further developing skills in project management, communication, and working with clients.
The document discusses different types of briefs used in creative media industries. It defines a brief as a document that outlines the requirements and expectations for a production. It then examines informal, formal, negotiated, commissioned, tendered, cooperative, and competitive briefs. For each type it provides examples and discusses the advantages and disadvantages. Key points covered include legally binding requirements, creative freedom, budgeting, collaboration between companies, and opportunities that can arise.
This document discusses different types of client briefs that can be used for projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. Key advantages and disadvantages of each type are outlined. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production to ensure mutual understanding and avoid potential issues. The document also considers opportunities for skill development, multi-skilling, and contributing to future work that this brief allows.
The document provides definitions and examples of different types of briefing styles that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, tender, and competition briefs. It then discusses how a formal brief is being used for a corporate promotional video project. The response explains that the brief provides detailed instructions but allows for some negotiation, and following the brief closely will help ensure the project is completed on time and meets the client's needs. However, a downside is that less creativity could risk producing something the client does not want. It emphasizes the importance of thoroughly reading the brief to understand the client's requirements and have starting points to include the necessary elements.
The document discusses different types of client briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It defines each type and outlines their advantages and disadvantages. The key points are that reading the brief thoroughly is important so the creator understands all client requirements, discussing the brief with the client prior to production helps clarify expectations, and employing discretion with a brief has both advantages like freedom and disadvantages like lack of feedback. The brief being summarized has informal nature with minimal requirements but wants business cards including the client's logo and contact details.
The client has provided an informal brief for promotional posters for a Halloween event. The brief requires 3 A4 posters with information about the event such as date, time, location and activities. The posters must have an autumn/Halloween theme and be eye-catching to attract people to the event. There are no strict deadlines or demands from the client given the informal nature of the brief.
This document provides definitions and discusses the advantages and disadvantages of various types of briefs that can structure a media project, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. Key types discussed are contractual briefs, which involve a signed agreement and legal obligations; informal briefs, which involve only a verbal agreement; and co-operative briefs, where multiple companies work together on a project. The document also covers the importance of thoroughly reading and discussing a brief with the client prior to production to ensure proper understanding and avoid issues.
The document discusses different types of client briefs that can be used between media companies and clients. It defines and compares the advantages and disadvantages of contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. The key types discussed are contractual briefs, which are legally binding, formal briefs which provide written details but are non-binding, and informal briefs which involve only verbal agreements and carry risks. The document also notes how different structures suit different needs of clients and media companies.
The Vegetarian Recipe Cards brief requires the production of 8 recipe cards with a recipe and photo on both sides that adhere to a theme. The cards must use 100% recycled paper and vegetable inks and be produced as a set of 3,500 copies. While the brief provides clear guidelines, negotiating amendments may be needed regarding materials, budget, or timeline to ensure high quality within specifications. The brief also provides opportunities for skill development like designing, using new equipment, and multi-tasking to complete the project on schedule.
Unit 5 : Working To A Brief - Task 1 ReportJames Corbin
This document discusses different types of briefs and how to work from a brief. It explores contractual, negotiated, cooperative, tender, and competition briefs. When reading a brief, it is important to identify the type of brief and key details like deadlines, requirements, and target audience. Features of the brief like budget, deadlines, and content may be negotiable. Working from briefs provides opportunities to develop new skills, industry contacts, portfolio work, and experience in areas like multi-skilling, communication, and meeting clients.
A formal production brief is a written document that precisely outlines the goals and details of a project without unnecessary information. It is aimed at businesses. If given a formal brief to create a radio show, one would communicate with the target audience, find out deadlines, and use time management skills to complete it on schedule. Commission briefs are used by broadcasters like the BBC to hire production companies and produce programs within a set timeframe and budget. Competition briefs are similar to tenders but provide less detail, allowing many firms to submit entries for a job.
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, negotiated, commissioned, tender, competition, and co-operative briefs. It provides definitions and discusses the advantages and disadvantages of each type of brief. The key information is that different brief structures suit different needs, and it's important to thoroughly read the brief and discuss it with the client to fully understand what is being asked for before beginning production.
The document discusses different types of briefs, including contractual, commission, negotiated, formal, informal, tender, competition, and cooperative briefs. Contractual briefs involve both a client and company and make the process easy for the client. Commission briefs provide production companies with details on the target audience, purpose, and messaging of a product. Negotiated briefs allow input from both the client and company, often developed over the phone. Formal briefs may change during the process due to new requirements. Informal briefs are more relaxed and done face-to-face. Tender briefs involve developing ideas for a new project. Competition briefs advertise competitions and prizes. Cooperative briefs involve working with
Briefs provide essential information about a project or job to clients. Negotiated briefs involve discussing details with the client to understand their needs and reach agreement. Competition briefs outline the goals and requirements of a competition, including deadlines and submission guidelines. Cooperative briefs are developed through discussion between collaborators, while formal briefs require strict adherence and informal briefs allow for open negotiation. Commission and tender briefs involve proposing a project for approval or selection.
The document discusses different types of briefs including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and defines each along with their advantages and disadvantages. It also provides examples of how to read, discuss, and negotiate a brief to ensure the goals and expectations of both client and employer are clearly outlined to produce the desired outcome.
This document discusses client briefs and how video producers work with clients to develop projects. It explains that briefs can be formal, involving legal agreements around clear objectives and timeframes, or informal, involving more flexible verbal agreements. Working with clients often requires negotiation skills to align the client and producer's visions within constraints like budget and time. Producers must understand the client's goals and negotiate elements of the brief, like objectives, costs and fees. The task is to read the brief for an assignment and begin documenting findings to get peer feedback.
The document outlines different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and vegetarian recipe card briefs. Each brief type is defined and the advantages and disadvantages are discussed. The vegetarian recipe card brief asks the producer to create recipe cards that meet certain criteria, including using recycled paper and vegetable inks, within a 9 week timeframe. Thoroughly reading and discussing the brief with the client is important to ensure clear understanding and manage expectations.
This document discusses different types of briefs that can be used when working on a project. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each type it provides the definition and highlights the advantages and disadvantages. The document then discusses specifics about the vegetarian recipe cards brief, including that it is a formal brief, the nature and demand of the project, and potential issues that could arise when negotiating the brief such as legal, ethical or regulatory concerns. It also considers opportunities the brief provides for self-development, learning new skills, multi-skilling, and contributing to the brief.
The document discusses different types of briefs that can be used between clients and production companies for media projects. It defines each type of brief and outlines their key advantages and disadvantages. The different brief types covered are contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. The document provides a high-level overview of the purpose and considerations of each brief type in 3 sentences or less.
The document provides definitions and discussions of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and competition briefs. It then analyzes the specific "Vegetarian Recipe Cards" brief, determining it uses both a contractual and formal brief structure. It discusses the importance of thoroughly reading and negotiating the brief with the client prior to production to ensure expectations are clear and potential issues can be addressed.
The document discusses different types of client briefs for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It provides details on the definition, advantages, and disadvantages of each brief type. Key points covered include how contractual briefs provide the most structure and legal protection, while informal briefs involve more trust between parties. The document also discusses how to read, negotiate, and identify opportunities within a client brief.
The brief requires the creation of promotional images and an offline social media profile for a hair studio within 5 weeks. Key opportunities include developing photography and design skills, learning industry terminology, and multitasking across different roles like photography and graphic design. The freelancer contributed initial ideas that the client then shaped into a formal brief tailored to their business needs and audience.
This document discusses different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production to ensure there is a clear understanding of what is being asked. While discretion can further enhance the product, it is important not to compromise the original brief. Opportunities from working on a brief include self-development, learning new skills, and gaining experience contributing to the early stages of a project.
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each type of brief, definitions, advantages, and disadvantages are provided. The document also discusses topics like thoroughly reading the brief, negotiating a brief with the client, and potential legal/ethical issues related to a brief's proposed product.
The document outlines different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and defines each. It then discusses advantages and disadvantages of each brief type. Finally, it provides a sample brief for creating vegetarian recipe cards and discusses considerations around negotiating the brief such as potential legal issues, proposed amendments, and opportunities the brief allows.
This document provides information on different types of briefs that can be used when working on projects for clients. It defines contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and my brief. For each type of brief, it outlines the key advantages and disadvantages. The document recommends using a negotiated brief for the vegetarian recipe card project to allow for discussion and compromise between the two parties working on it. It stresses the importance of thoroughly reading and discussing the brief with the client to ensure there is a clear shared understanding before production begins.
This document provides information on different types of briefs that can be used when working on projects for clients. It defines contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and my brief. For each type of brief, it outlines the key advantages and disadvantages. The document recommends using a negotiated brief for the vegetarian recipe card project to allow for discussion and compromise between the client and production team if there are differing opinions. It stresses the importance of thoroughly reading and discussing the brief with the client prior to production.
The document provides definitions and discusses advantages and disadvantages of different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It also covers important aspects of working with a brief such as thoroughly reading and understanding the brief, negotiating with the client, potential issues to address, and opportunities it can provide.
Work is an important part of life for many people. It provides income to support oneself and family, a sense of purpose and social connections with coworkers. While work can be demanding, it also rewards workers with a paycheck, opportunities for growth, and the satisfaction of contributing value through their efforts and skills.
The client has requested that the student design business cards for their trucking company. Specifically, the cards should feature an image of one of the client's trucks as the background and include contact details. The brief is informal as the client filled it out in person with the student. It is important for the student to thoroughly read the brief to understand what is being requested and ensure they do not create something the client does not like. There are no major legal, ethical or regulatory issues with the proposed design. The project will provide learning opportunities for the student to develop new skills like business card design and working with clients.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief types. Each brief type is explained in terms of its definition, advantages, and disadvantages. The vegetable society brief for recipe cards is assessed to be a formal brief as it provides details of what is needed but does not include contractual elements like fees or timescales.
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief types. Each brief type is explained in terms of its definition, advantages, and disadvantages. The vegetable society brief for recipe cards is assessed to be a formal brief as it provides details of what is needed but does not include contractual elements like fees or timescales. It is important to thoroughly read the brief to understand requirements and ensure terms are reasonable, and to discuss the brief with the client before production to clarify details and ask questions. Employing discretion with a brief can allow more creativity but risks wasting time and money if the wrong product
The document discusses different types of briefs that can be used when commissioning a media project. It defines contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. Each brief type is explained, including advantages and disadvantages. The key points are that reading the brief thoroughly is important to understand requirements and terms, and negotiating the brief with the client before production allows any issues or questions to be addressed.
This document outlines different types of client briefs that a media company may receive, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also discusses the importance of thoroughly reading and discussing the brief with the client prior to production in order to understand what is being asked and ensure there are no legal or ethical issues. The document provides an example of a formal brief the client has given to create a leaflet about popular places to visit in York, with a deadline of May 19th.
The document discusses different types of client briefs that can be used for media production projects. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my briefs. For each type of brief it provides the definition, advantages, and disadvantages. The key information is that different brief structures offer varying levels of flexibility, legally binding agreements, creative freedom for producers, and protection for clients and producers. The document also provides an example of how the writer would structure their brief for a project with a close family member as the client.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink themes based on popular video games: a sports drink theme inspired by Grand Theft Auto, a music festival drink inspired by Call of Duty, a natural drink inspired by Fez, and a protein drink. Color schemes, fonts, and packaging layouts are tested to match each gaming theme. Market research on existing brands is also referenced to inform the design process. The goal is to create a line of energy drinks targeted towards gamers with unique designs drawing inspiration from different video game genres.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink concepts focused on sports, music, natural/eco-friendly ingredients, and protein. It also explores font, color scheme, and packaging designs inspired by popular video games like Grand Theft Auto, Call of Duty, and Fez to appeal to the target gaming audience. Mood boards and mind maps were created to develop themes and aesthetics for the brand identity.
This document discusses different types of photography and their purposes. Advertising and promotional photography aim to sell products and raise awareness, using controlled shoots and post-production editing. Photojournalism documents real events to accompany news stories, but can also manipulate images to influence viewers. Fashion photography sells clothing through idealized images of thin models, often heavily edited. Portraiture captures subjects' emotions and details through posed or candid shots. Architecture photography styles vary from artistic to realistic depending on the intended use of the image.
The document discusses various camera settings and techniques that can be used to manipulate photographs, including:
- Aperture, which controls depth of field and amount of light. A wider aperture means less depth of field and more light.
- Shutter speed, measured in fractions of seconds. A faster shutter speed freezes motion while a slower shutter allows blur.
- ISO, which controls the light sensitivity of the camera sensor. A higher ISO means more noise but allows shooting in darker conditions.
- White balance, which shifts the color tone to compensate for lighting conditions like daylight, shade, or tungsten.
- Editing techniques like dodging and burning, levels, cropping and color adjustments
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
This document provides initial ideas and development for the design of an advertising campaign and product packaging for an energy drink. It includes four potential energy drink ideas focused on sports, music, being natural/eco-friendly, and protein. It also details the development of font, color scheme, and packaging ideas inspired by video games like Grand Theft Auto, Call of Duty, and Fez. Mockups of potential can designs and branding incorporate pixelated graphics and fonts to match different game aesthetics.
This document provides initial ideas and development for four potential energy drink concepts:
1. A sports drink targeting people who like to exercise aged 30-40 focusing on energy from plants in a bottle with a sports cap.
2. A music-themed drink targeting teens and people aged 16-20s into music in a colorful can.
3. A natural and eco-friendly drink targeting people aged 18-29 in fun packaging focusing on a healthy boost.
4. A protein-focused drink targeting bodybuilders and gym-goers in a familiar protein shake bottle shape with milk-based flavors.
This document discusses several types of audience responses to media:
- Preferred responses occur when the audience agrees with and is willing to change their behavior based on the media.
- Negotiated responses mean the audience understands the message but will not change their behavior.
- Oppositional responses mean the audience does not believe or agree with the message and will ignore it.
- Participatory responses encourage the audience to engage with the media by giving opinions and participating in discussions and voting.
- Cultural competence means tailoring media like advertisements to different cultures' understandings and languages.
- Fan culture refers to passionate fans who form online communities called "fandoms" to discuss their favorite shows, bands, and books.
1) A close-up shot of gamers' intense faces and hands gripping controllers, with the drink can in focus. The text "Stay Wired" hints that the drink provides energy to keep gaming.
2) A split screen shows gamers in intense online battles, with one screen fading to a can of the drink and the text "Fuel Your Game".
3) Esports athletes are shown celebrating a victory, holding up cans of the drink. The text "The Official Drink of Champions" promotes the drink's endorsement of elite gamers.
The strengths of the final images are:
- Clear theme/subject matter - They are all based on The Smiths band which connects them.
- Attention to detail - The rotoscoping is done very neatly which shows skill.
- Variety - Different poses, compositions and styles were explored rather than just repeating one idea.
- Audience focus - Consideration was given to targeting specific demographics like younger fans.
What could be developed if the image was repeated?
Some things that could be further developed if the images were repeated include:
- Additional band members - Adding designs featuring Johnny Marr or Andy Rourke.
- Product options - Creating versions without backgrounds for more printing/color flexibility
The document discusses different types of digital graphics file formats including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS.
Raster graphics use pixels and have a fixed resolution, so they can lose quality when resized. Vector graphics use paths and shapes so they maintain quality at different scales but have larger file sizes.
JPEG is best for web use due to its small file size but loses quality with multiple edits. TIFF has better quality than JPEG but much larger file sizes. PSD saves layers and supports transparency but has large file sizes. Vector formats like AI can scale without pixelation but have limited software compatibility. 3DS is used for 3D modeling and animation and has universal viewing but also
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
The document describes the process of designing logos and posters for a children's environmental organization called Seas for Life. The designer created a cartoon crab character logo to appeal to children while incorporating subtle elements of the existing Surfers Against Sewage logo. They refined the logo design through several iterations to make it distinct from the original yet flexible enough to work in different contexts. Three educational posters were also created with simple, clear messaging about litter and how it affects beach animals, tailored to be understood by and engage children. The techniques used, like hand drawing and Photoshop, helped make the logo and posters visually appealing yet understandable for their intended young audience.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development of branding and promotional materials for the organization Surfers Against Sewage. It describes creating a logo featuring a crab mascot with pastel colors. Posters were made to educate children about litter, using illustrations and facts. Merchandise with the logo was designed, including t-shirts and bodyboards. A membership form was created with an underwater scene and characters from the logo to engage both children and parents. Consistency was maintained across materials through repeated use of themes, colors, fonts and characters.
The document outlines a 4-week schedule and lists resources needed to create a marketing campaign. In week 1, the schedule details plans to design a logo by experimenting with shapes, developing characters, and refining a final design. Week 2 involves creating a poster through mind mapping, mood boarding, rough designs, and finishing a chosen design. Week 3 focuses on designing merchandise through mind mapping, creating artwork concepts, and finishing a design. Week 4 has plans to design a membership form by experimenting with layouts and creating the final professional form. The resources section lists a computer, design software, paper/pencils, scanner, camera, transport, and fonts needed for the different tasks.
The document provides initial ideas for three different campaigns to raise awareness about ocean conservation.
The first idea is aimed at children and involves creating cartoon animal mascots to educate them about healthy sea life through books, games and posters.
The second targets adults interested in fitness with an event combining a beach run with litter collection. Merchandise and minimalist posters would promote the fun run for charity.
The third addresses fishing enthusiasts by using shocking imagery and facts on posters to illustrate the harmful effects of abandoned fishing equipment on wildlife.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in Cornwall to improve water quality at UK beaches. SAS campaigns on issues related to the sea and coastlines like litter, sewage waste pumped into the sea, and toxic chemicals. They have achieved awards and influenced companies but still hope to make all UK beaches litter-free and increase public awareness of threats like climate change. SAS also campaigns against threats from shipping like oil spills and flags of convenience that can pollute the sea. They provide key facts and figures on marine litter and pollution to support their campaigns and awareness efforts.
Surfers Against Sewage (SAS) uses graphic designs and logos to promote their mission of protecting oceans and waves. Their logo features a wave that is also an eye, representing surfers. They use shocking imagery like a surfboard in a grave to emphasize how pollution threatens surfing. SAS merchandise targets different audiences, like a feminine shirt promoting beach conservation and a darker shirt for men. SAS also produces educational materials and campaigns to teach children about ocean stewardship. Overall, SAS crafts consistent yet versatile branding to engage various supporters.
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2. Contractual Brief
Definition
A contractual brief is where what the client wants is clearly written down, and the producers need to
sign to agree that they will fulfill these requirements. The producers are given a specific time period
to complete the task, and for a set fee. Some contracts can be long winded and this may put people
off reading all of it and signing it regardless of what is in it. This could cause some confusion and
misunderstanding between the client and the producer, and someone may end up agreeing to
something that they are unaware of. The contract may not have been written out correctly. There
may be contradictions, so if one were to take the other to court there could be complications
making them unable to prosecute.
Advantages
The advantages of a contractual brief are that everything is drawn up in writing, so everything is clear
and there should be no confusion. This is also legally binding so if either side breaches the contract
then the contract enables the victims to take the other party to court and get justice
Disadvantages
Some contracts can be long winded and this may put people off reading all of it and signing it regardless
of what is in it. This could cause some confusion and misunderstanding between the client and the
producer, and someone may end up agreeing to something that they are unaware of. The contract
may not have been written out correctly. There may be contradictions, so if one were to take the
other to court there could be complications making them unable to prosecute.
3. Formal Brief
Definition
A client produces and gives a media company a brief that tells the company exactly what the client
wants from the company and what they want them to do. The brief contains all the essential
information for the company to produce the product how the client wants it. Other negotiations
and additional information is notified and agreed by the client and company later on
Advantages
Advantages There is more flexibility and room for changes when a formal brief has been drawn up.
There is also more input from the producer, with their experience they can put their own
experience into practice by giving ideas to the client that they can decline or accept. Though there
is more flexibility, everything is written down clearly so that there is no confusion.
Disadvantages
The main disadvantage with this formal brief is that it may not always be legally binding and clients may
be able to get away with tricking the producer. The producer may not end up getting paid and there
is nothing that they can do about it. If there are some parts written and some parts not then the
producer or the client may forget some aspects of the project they agreed on that weren’t written
down.
4. Informal Brief
Definition
This is a verbal agreement between a client and company, nothing is written down and no
documents are signed. The client and company discuss and agree on the project and
the tasks in hand, but there may not be a deadline set for the producers or there might
not be a set fee.
Advantages
Advantages It is more flexible, the company may be able to choose the way they want to
run the project and what goes on and what comes of the end product. A informal brief
allows the producer creative freedom which is beneficial for them and the client, the
producers would stick to what they know best and the quality of the product at the end
would be better quality.
Disadvantages
There is no written formal agreement, so there may be misunderstandings that haven’t
been cleared or by either party so the end product may come out incorrect according to
the client. It is also not legally binding and there is no evidence. A case couldn’t be
taken to court and the client could get away with not paying the company or the
producer may not provide the products that they were asked for.
5. Co-Operative Brief
Definition
This is where 2 or more companies are hired by the client to work together on one specific
project. They have to come together and work everything out collectively to complete
the brief. It could involve a photographer collaborating with a graphic designer.
Advantages
Advantages There are more people working on it so there will be more ideas and more
perspectives on the project. This will be beneficial to the product. As well as more
people working on the project helping idea generation, it may also mean the project is
completed faster.
Disadvantages
The two companies may have very different visions and ideas on how the project should be
run and how it should turn out, and if the companies can’t agree then an appease has
to be submitted to each company. This can be time consuming and delays the project
being completed. Both companies will be fighting over ideas, which could cause conflict
between the companies which could prolong the production time or stop it all together.
6. Negotiated Brief
Definition
This is where two or more media companies are working on a project but there are conflicting ideas and
they don’t agree on the end result. So the negotiation would happen to the brief and the end result
would be changed in order to appease the client and the companies working on the brief. The
changes that could happen involve visual style, changing content, or changing the product so that it
stays within the boundaries of legal obligation.
Advantages
This ensures that all parties in the project are happy with what they have to do and what they are
involved in. The brief will be written out clearly so neither producer will be confused about what
they are doing. This means the product will turn out much better as their ideas will not be
conflicting anymore.
Disadvantages
Disadvantages Both parties actually have to agree and be happy with the changes and negotiations
before the project can continue and it may take time for parties to decide so there may be delay in
the project. They may not be able to agree so this could stop the project all together. The
negotiated brief may not allow the producers to work to their strengths, so this could be
detrimental to the end product.
7. Commission Brief
Definition
This is where a large company hires a smaller, independent to create a specific part of the product for
them. This could be a someone like a photographer. The brief is negotiated with the two different
companies rather than the client being involved. The product made by the smaller company is then
used in the final product. The larger company pay the smaller company as necessary and potentially
they are also a part of the final profit that the larger company makes.
Advantages
Smaller businesses get profit and funding for bigger projects, which keeps people in jobs. Because the
small company is providing their skills to the larger company where the large company lacks them,
this means the product comes out much better. The large company can focus on their skills and the
small company can focus on theirs. Both their strengths combined will make the product the best it
can be.
Disadvantages
Larger companies could under pay the small companies. The small company is still providing the client
with something, and so should in the end get a share of the profit. The small company and the large
company could end up having creative differences. This could mean that the large company doesn’t
end up with what they wanted, and could mean a delay in making the product.
8. Tender Brief
Definition
This is where a client publishes what they need made for them. Lots of production
companies send in their briefs to the client. The client will then choose which company
they want to work with.
Advantages
This is good for the client, meaning they get a lot of opportunity to be able to view all of the
talent and different companies, looking at their skills and styles, being able to compare
different companies. The product will end up being best suited for them. Because
companies are competing against each other they will try much harder to impress the
client so they get the job and get paid, which will mean a better outcome.
Disadvantages
If the client is not very well known, if the client didn’t advertise enough or just people
didn’t see the advertisement then not many companies will apply. This could mean that
the project is left up to someone who the client didn’t necessarily think was best suited
to them, but they had to go with them anyway. Also the client may have no experience
with a certain company so they don’t know whether the company produces quality
work or the exact outcome they want.
9. Competition Brief
Definition
A brief is put out to companies to participate in like a competition, then each company
completes the brief and then each finished product is judged by the client and the one
the client likes the best is awarded to have that product published. These briefs are
usually free to enter competitions, and the client have to pay the winning company.
Advantages
The advantages of this is that there will be quite a lot of different companies competing and
sending in their product so their will be a lot of different variety and differences in
styles that will range across each companies product. It is better than just a normal
brief as the client gets to pick their favourite product rather than favourite brief which
may not live up to the standards that they were expecting.
Disadvantages
The disadvantages of this is that the companies may not enter the competition especially if
there is an entry fee and difficult requirements to meet, or if the companies don’t think
the prize money is worth all the effort. It could be damaging for companies to apply,
have to pay and not end up winning the prize money as they could lose a lot of money
on materials for making the product for the client.
10. My Brief
Which type of brief is being used in the recipe card project? Explain your response.
The type of brief we have been given for this project is a Formal brief. A Formal brief
means that the brief is written for the client including basic information about
what they would like done, though unlike a Contractual brief nothing is signed and
there is much more discussion between client and producer about what they
would like. I think that the brief for this project is Formal as nothing has been
signed, though a rough idea about what the client would like has been written
down.
11. Reading the Brief
Why is important to thoroughly read your brief?
It is important to thoroughly read the brief to make sure that you are capable of completing the
project asked of you, and in the time scale required. By reading it thoroughly and checking
the brief for aspects that you may struggle with you can then either negotiate with the client
to come to a more suitable agreement, or back out of doing the project all together to avoid
wasting money on completing the project when the client may not be completely happy with
it and will not pay for it. If the brief is competition brief then reading the brief thoroughly
making sure that you are doing exactly what the client has asked, to give you the best chance
at beating the competition and getting your services paid for. If the brief is contractual
reading it thoroughly can prevent any chance of legal issues. It means that both the client
and the producer know exactly what they are getting into and they know when one side is
not living up to the agreement.
12. Reading the Brief
What is the nature of the Vegetarian Recipe Cards brief?
The client has asked us in the brief to create imaginative recipe cards for them. We are not
requited to come up with the recipes ourselves, and we also don’t need to take the pictures
ourselves but we can if we would like. Though all the images used need to be high quality.
What is the demand of the Vegetarian Recipe Cards brief? The brief demands that we have 9
weeks to complete the project. We need to complete 8 different cards that have a theme so
you can tell that they are a set. All the cards should have a front and back. All recipes must be
vegetarian, some vegan. Its ask us to use metric rather than imperial measurements. We
should also use measurement abbreviations, and put a space between the number and the
measurement. On our cards we have been asked to include the serving number, preparation
time, cooking time and vegan/vegetarian suitability at the start of the recipe. Method points
should be numbered but not the ingredients.
13. Negotiating a Brief
Why is it important to discuss the brief with your client prior to production?
It is important to discuss the brief with the client prior to starting the project to check with them
that you have understood the brief correctly. It may cost the company a lot to complete the
project and find out it was wrong all along. It is also important to raise any concerns you may
have about time or anything else, to see if the client can make any adjustments for you. It is
also important to get more detail on the brief if it is contractual or formal. Especially if it
contractual as understanding the brief fully could prevent legal action being taken against
you. By talking face to face with the client they are able to go into more detail on the things
asked in the brief so you can have a clearer understanding of what they would like.
14. Negotiating a Brief
What are the advantages and disadvantages of employing discretion with a brief?
Discretion means to do something slightly different from what the brief says, such as using a
different type of paper or using a different layout to what they wanted. An advantage of this
is that you may be able to cut corners to make the project cheaper for the company. It also
allows you some creative freedom, enabling you to add your own creative stamp onto the
product. If the producer decides to change some aspects of the product to fit in with their
strengths, it will improve the outcome of the product at the end. Though a major
disadvantage is that the client may no longer want to use your product, and then the
producer doesn’t get paid at all. If the producer ends up not getting paid for producing the
product they could lose a lot of money, and this could seriously damage the company. If the
brief was contractual then legal action may be taken against the producer for not sticking to
the brief that they had agreed to.
15. Negotiating a Brief
Are there any potential legal/ethical/regulatory issues with the Vegetarian Society brief’s
proposed product?
As all their products aim to be animal and environmentally friendly there should not be any
ethical cases. The card to print on must be 100% recycled, the ink must be vegetable ink and
all the food must be vegetarian and vegan. However one slight issue that could come up is
with laminating. They said they would prefer the laminate to be biodegradable though it is
expensive so that may not be possible. When using there logo I will have the clients full
permission so that I no copyright issues will come up. There are some laws that suggest
companies do not give out misleading information which may undermine the progress made
towards encouraging a healthy lifestyle to the public. These laws restrict companies from
advertising unhealthy food. We are able to avoid these laws by making sure we do not make
any claims about the health benefits of our recipes that are not true.
16. Negotiating a Brief
Amendments you have considered to; The Product For the finished product I think I will stick to all of
the requirements given in the brief. The brief allows us a lot of creative freedom and I do not feel
like changing any of the requirements on the product written in the brief would benefit me or the
product in any way. The Budget In the brief it suggests that the price of biodegradable laminate is
very high, so it would be useful if we could find an alternative or a solution to it to save money. The
Conditions The main condition is that we get the product finished within a 9 week time scale. I
would not conceder changing that because I think that 9 weeks is very reasonable, and enough
time to get it finished.
The Product
For the finished product I think I will stick to all of the requirements given in the brief. The brief allows
us a lot of creative freedom and I do not feel like changing any of the requirements on the product
written in the brief would benefit me or the product in any way.
The Budget
In the brief it suggests that the price of biodegradable laminate is very high, so it would be useful if we
could find an alternative or a solution to it to save money.
The Conditions
The main condition is that we get the product finished within a 9 week time scale. I would not conceder
changing that because I think that 9 weeks is very reasonable, and enough time to get it finished.
17. Opportunities
What opportunities could this brief allow you to explore? Be specific with your responses. This
brief is quite different to others you have come across and offers lots of new experiences. Check the unit overview to help you with this.
This brief is quite different to others you have come across and offers lots of new experiences. Check the unit overview to help you with this.
Self Development I will learn much more about team work and communication skills from working on this project. It will help me to gain
confidence in my abilities as a graphic designer or a photographer. Learning new skills I will learn how to use software on the computer
that I have never used before. I may learn some more about cooking if I decide to cook the food myself to take pictures of it. I will also
be able to develop my skills in photography further. Multi-skilling In previous project we have only focused on one area such as
photography or graphic design. During this project we will look at all kinds of areas, including cooking, photography, graphic design and
writing. Me and my partner will split up the responsibilities between us allowing us to experience as many things as possible.
Contributing to a brief I will have the opportunity to contribute my ideas to the project as well as working with the clientsneeds. This
projects allows me some creative freedom. We will be able to choose the recipes, the theme and any other aspects of the cards.
Self Development
I will learn much more about team work and communication skills from working on this project.
Learning new skills
I will learn how to use software on the computer that I have never used before. I may learn some more about cooking if I decide to cook the
food myself to take pictures of it.
Multi-skilling
In previous project we have only focused on one area such as photography or graphic design. During this project we will look at all kinds of
areas, including cooking, photography, graphic design and writing.
Contributing to a brief
I will have the opportunity to contribute my ideas to the project as well as working with the clients needs. This projects allows me some
creative freedom. I may also be able to choose or negotiate the recipes used for the cards.