What's Next Technology Presentation - Innovator's Studio Chicago - National Health Care CMOs

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What's Next Technology Presentation on Cloud Computing, Mobile / Mobile Commerce for Enterprise and Geo Location Services. Presented at the Innovator's Studio Chicago for National Health Care CMOs at the Catalyst Ranch.

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  • One of the major factors that will help companies outsource to the cloud.
    The cost of storage are declining
    The cost of servers and virtual machines are declining
    The labor costs of maintaining IT are spent on maintaining the existing systems rather than on new or existing business. IT is becoming a large cost
  • The new information workers and customers of today are required to work with multiple devices in multiple locations. Mail is still the heart of corporate communications. Instant messaging and text messaging, although popular with younger generations, is still not the standard for companies. So how do these challenges of the technology worker effect IT organizations who currently maintain their own mail servers?
  • What's Next Technology Presentation - Innovator's Studio Chicago - National Health Care CMOs

    1. 1. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Douglas Pollei TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE November 8th Chicago, Illinois @ Catalyst Ranch
    2. 2. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Sharing Time 1. The Innovative Organization 2. The Lone Nut 3. Absorption and the Artist/Scientist 4. It is About How Your Start Your Day 5. New Technologies Review 6. Sometimes We Need to Be Kicked Into Shape 7. Short Term Cynicism Hampers Us
    3. 3. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Hello Pleased to meet you. Douglas Pollei. VP Internet Strategy and Corporate Development at IKANO Communications Inc. portfolio company of Insight Venture Partners NYC. Currently leading partnership with Google and assisting companies globally with cloud computing services. Strategic advisor on multi- channel digital strategy for mobile, social, and cloud based services.
    4. 4. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Steven Johnson – Author of “Where Good Ideas Come From.” 1. The adjacent possible. 2. Liquid networks. 3. The slow hunch. 4. Serendipity. 5. Error. 6. Exaptation. 7. Platforms. http://www.youtube.com/watch?v=NugRZGDbPFU The Innovative Organization
    5. 5. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Kevin Kelly – “What Technology Wants What Technology Wants" is his book-long argument for the existence of a realm he calls the "technium," a sort of intellectual ecosystem that operates as if it were a sentient being.” The Innovative Organization
    6. 6. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Derek Sivers: The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire. http://www.youtube.com/watch?v=fW8amMCVAJQ&feature=player_embedded The Lone Nut
    7. 7. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Absorption Authors Conferences Mags and Rags Internet History Coworkers How do you assimilate ideas? What is your current absorption rate of new technologies and information?
    8. 8. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    9. 9. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Art Science
    10. 10. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Tony Hsieh In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an advisor and investor, and eventually became CEO, where he helped Zappos grow from almost no sales to over $1 billion in gross merchandise sales annually.
    11. 11. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Example: Core Values 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE Tony Hsieh - Gas Pedal Super Genius July 2010
    12. 12. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Chip and Dan Heath co-authors of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and Business Week bestseller.
    13. 13. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Chip and Dan Heath co-authors of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and Business Week bestseller.
    14. 14. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Chip and Dan Heath co-authors of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and Business Week bestseller. DIRECT THE RIDER FOLLOW THE BRIGHT SPOTS. SCRIPT THE CRITICAL MOVES. POINT TO THE DESTINATION. MOTIVATE THE ELEPHANT FIND THE FEELING. SHRINK THE CHANGE. GROW YOUR PEOPLE. SHAPE THE PATH TWEAK THE ENVIRONMENT. RALLY THE HERD.
    15. 15. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Internet analyst Mary Meeker from Morgan Stanley
    16. 16. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    17. 17. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    18. 18. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Technology Advances Driving the forces of change
    19. 19. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Emerging Technology Discussion Digital technologies are changing the consumer, the small business and the enterprise.
    20. 20. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE • Geo-location services • Online security – how safe is the data • Cloud computing – the new cloud hosting trends • Crowd sourcing services and trends • Mobile Apps • The cloud OS • Digital Activism • Touch and wireless devices • Augmented Reality • The worth of data – data collection and data exhaust • Data overload – services helping to fix Emerging Technologies
    21. 21. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE The big story is not the technology but how it transforms individuals and organizations
    22. 22. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE http://en.wikipedia.org/wiki/Hype_cycle Hype Cycle - Gartner
    23. 23. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE http://en.wikipedia.org/wiki/Hype_cycle Hype Cycle - Gartner http://www.gartner.com/it/page.jsp?id=1447613
    24. 24. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Cloud Computing Mobile Geo Location Discussion Topics
    25. 25. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Cloud Flavors SaaS – Software as a service PaaS – Platform as a service IaaS – Infrastructure as a service
    26. 26. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Hybrid Clouds Public Clouds Federation & Choice Private Clouds Virtacore Cloud Vision vCore Infrastructure Virtacore developing unique Cloud services in partnership with VMware Cloud Solutions for Enterprise
    27. 27. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE What made the cloud evolution possible?
    28. 28. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Change #1 Redefining IT for Consumers • Internet changes everything • Broadband changes everything • Mobile changes everything • Geoffrey Moore – Google Atmosphere 2010
    29. 29. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Change #2 The Recession • Companies wanting to save money • Companies looking to do more with less • Companies seeking to focus on revenue related projects
    30. 30. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Today “The Cloud” Lives Inside Here Massive data centers host social media services inside “clouds” powered by the following vendors.
    31. 31. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Server Capacity 20% Utilized 80% Wasted Storage Capacity Labor 35% Utilized 65% Wasted 30% Business 70% Upkeep The Old Data Center
    32. 32. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Nicholas Carr Nicholas Carr writes on the social, economic, and business implications of technology. He is the author of the 2008 Wall Street Journal bestseller The Big Switch: Rewiring the World, from Edison to Google, which is "widely considered to be the most influential book so far on the cloud computing movement,"
    33. 33. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    34. 34. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    35. 35. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    36. 36. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    37. 37. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Cloud Computing Mobile Geo Location Discussion Topics
    38. 38. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    39. 39. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE MIMA Digital Technology Discussions
    40. 40. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    41. 41. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    42. 42. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    43. 43. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE MOBILE SERVER Gender Year of Birth Income Zip Code Language Option Email (optional) or The Mobile Apps
    44. 44. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE “The online health-information environment is going mobile. 17% of cell phone users have used their phone to look up health or medical information and 9% have software applications or "apps" on their phones that help them track or manage their health.” http://pewinternet.org/Reports/2010/Mobile-Health-2010.aspx Mobile and Health Care
    45. 45. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Cloud Computing Mobile Geo Location Discussion Topics
    46. 46. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Geo Location Services
    47. 47. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Mobile and Geo-Location Altimeter Group: http://www.slideshare.net/loracecere/rise-of-socialcommercefinal
    48. 48. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE • 7% of adults who go online with their mobile phone use a location-based service. • 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group. • 10% of online Hispanics use these services – significantly more than online whites (3%) or online blacks (5%). • 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women. http://www.pewinternet.org/Reports/2010/Location-based-services.aspx Mobile and Geo-Location
    49. 49. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE •Compared with a similar point in 2009, cell phone owners are now more likely to use their mobile phones to: •Take pictures—76% now do this, up from 66% in April 2009 •Send or receive text messages—72% vs. 65% •Access the internet—38% vs. 25% •Play games—34% vs. 27% •Send or receive email—34% vs. 25% •Record a video—34% vs. 19% •Play music—33% vs. 21% •Send or receive instant messages—30% vs. 20% http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspx Mobile and Geo-Location
    50. 50. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE
    51. 51. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Sometimes We Need to Be Kicked Into Shape
    52. 52. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Short Term Cynicism Hampers Us Let’s sample some of the early reaction: • Christopher Dawson asks what’s in it for Google? • MG Siegler at TechCrunch asks how will Google’s robot car make money? • Silicon Alley Insider’s Henry Blodget is a bit more direct. Why is Google goofing around with robot cars in the first place? • Michael Arrington rants that Google did the robot car because it can. • Robert Scoble notes the same thing. Given the perilous state of R&D in the U.S. we need to flip our thinking. http://m.zdnet.com/blog/btl/r-d-short-term-focus-cynicism-hampers- us/40224
    53. 53. TECHNOLOGY AND THE TRANSFORMATION OF THE MARKETING PRACTICE Feedback Breakout Session: What do you think of the topics discussed so far this morning? Where are your organization’s opportunities?

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