8. 133 år
Opfandt det digitale kamera
Kodak share price + 300.000 Facebook likes
60$
Flickr lanceres i 2004
Iphone lanceres i 2007
40$
Instagram
lanceres 2010
20$
0$
1998 2000 2002 2004 2006 2008 2010 2012
Konkurs 2012
9. “89% of executives believe
that digital will disrupt their
industry. But they don’t realize
just how big a deal disruption
will be when it finally hits them.”
James McQuivey, Forrester
23. Hvad er jeres kunders
Kendt problem udfordring?
Kendt løsning Hvordan ved vi om vi gør
det rigtige
Ikke kendt problem
Ikke kendt løsning
Hvem er de nye
udfordrerer?
Hvor er jeres marked på
vej hen?
28. “Startups are not small
versions of large
corporations”
- Steve Blank
29.
30. Traditionel tilgang
Organisation
struktureret for at beskrive et
kendt produkt eller service efter
en velkendt forretningsplan.
Kendt marked
Kendt produkt
31. Traditionel tilgang Startup tilgang
Organisation Midlertidig organisation
struktureret for at beskrive et designet til at søge efter en
kendt produkt eller service efter levedygtig og skalerbar
en velkendt forretningsplan. forretningsplan.
Kendt marked Ikke erkendt marked
Kendt produkt Ikke erkendt produkt
48. Tegn det, vis det og skab det
sammen med kunderne
no!
! yes! yes!
yes! no! ?!
?!
no!
yes!
Blogger Konsulent Virksomhed Forfatter Forsker Kultur- Oplægs- Virksomhed
institution holder
49. Det er ikke Man skal også
nok at kunne launche
bygge
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
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vi designer forretningsprototyper sammen med de som skal brug tjenesten\n vi hjælper til at kvalificere de besluttninger som skal truffes\n
vi designer forretningsprototyper sammen med de som skal brug tjenesten\n vi hjælper til at kvalificere de besluttninger som skal truffes\n
vi designer forretningsprototyper sammen med de som skal brug tjenesten\n vi hjælper til at kvalificere de besluttninger som skal truffes\n
vi designer forretningsprototyper sammen med de som skal brug tjenesten\n vi hjælper til at kvalificere de besluttninger som skal truffes\n
vi designer forretningsprototyper sammen med de som skal brug tjenesten\n vi hjælper til at kvalificere de besluttninger som skal truffes\n
vi designer forretningsprototyper sammen med de som skal brug tjenesten\n vi hjælper til at kvalificere de besluttninger som skal truffes\n
