The current political, social, industrial, and company models are no longer conducive to solve today’s global problems.The world is interconnected and these problems are affecting all of mankind. No one can stand on the sideline any longer. Mr. Alex Sozonoff, current chairman of Victor, on-demand private jet charter, outlines four simple messages for rising stars of industry to prepare them for an ever changing and challenging, modern world. Alex Sozonoff's Background: Mr. Sozonoff served as a Senior Advisor to the Chief Executive Officer of Hewlett- Packard. Mr. Sozonoff served as Special Advisor of Trackway Oy. He served as Vice President of Customer Advocacy for Hewlett-Packard Company until 2002, responsible for raising Hewlett-Packard's overall skill in the area of relationship management. In addition, he was responsible for the Total Customer Experience for the Business Customer Organization at Hewlett-Packard. *Slide 18: Nexus of Forces, courtesy of Gartner Research

1. Disrupting the Status Quo
IN A TUMULTUOUS WORLD
Alex Sozonoff | Victor | @flyvictor

2. What a World…
The current political, social, industrial and company
models are no longer conducive to solve today’s global
problems.
The world is interconnected and these problems are
affecting all of mankind. Nobody can stand on the side
line any longer.
@flyvictor | #LeadingTheCharge | 2

3. The
Four
Simple
Messages
@flyvictor | #LeadingTheCharge | 3

4. The
Four
Simple
Messages
One
Current models to solve
problems are not effective
@flyvictor | #LeadingTheCharge | 4

5. The
Four
Simple
Messages
One
Current models to solve
problems are not effective
Two
We need a new type of
leadership
@flyvictor | #LeadingTheCharge | 5

6. The
Four
Simple
Messages
One
Current models to solve
problems are not effective
Two
We need a new type of
leadership
Thr e e
Inject entrepreneurial spirit and
culture into your company
@flyvictor | #LeadingTheCharge | 6

7. The
Four
Simple
Messages
One
Current models to solve
problems are not effective
Two
We need a new type of
leadership
Thr e e
Inject entrepreneurial spirit and
culture into your company
Four
Be unreasonably aspirational
@flyvictor | #LeadingTheCharge | 7

8. One
Current models to solve
problems are not effective
@flyvictor | #LeadingTheCharge | 8

9. GLOBAL
ISSUES ARE
WICKED…
@flyvictor | #LeadingTheCharge | 9

10. Corporations
Today
 Cost Cutting
 Restructuring, Downsizing,
Outsourcing
 Defending Against Disruptions
 Focus on Business Processes
 Efficiency
 Productivity
 Key Ratios and KPIs
 Organization Management
 Quarterly Focus
@flyvictor | #LeadingTheCharge | 10

11. My Career:
Pre Social Media &
The Digital Sunrise
 Operational Excellence
 MBO & MBWA
 Meet Business Goals
 Satisfy the Board
 Menu-of-the-Day
 Quality, Six Sigma
 Excellence
 Second to Non Supply Chain
(Life was Relatively Simple)  Customer Satisfaction
@flyvictor | #LeadingTheCharge | 11

12. Transition
to the
Connected
World
 Social Media
 Ubiquitous Connectivity
 Disruptions
 Mobility
 Consumer Digitals
 Globalization
 Changing Role of IT
 Corporations with a Conscious
 Sustainability
@flyvictor | #LeadingTheCharge | 12

13. Two
We need a new type of
leadership
@flyvictor | #LeadingTheCharge | 13

14. External Factors Digital Factors
Climate Change, Social & Political
Unrest, Regulations, Unemployment,
Shortages, Pollution, Cyber Insecurity,
Terrorism, Activism, Low Economic
Growth
24x7 Connectivity, Global Competitors,
World Going Mobile, Consumer Power,
What To Do With All The Data, Threat
Of Disruptions
Internal Factors
End of Hierarchy, Inclusive Management,
Horizontal vs. Vertical Communication,
Dysfunctional Boards, Innovation Starvations,
Risk Management, Negative (Defensive)
Culture
@flyvictor | #LeadingTheCharge | 14

15. External Factors
@flyvictor | #LeadingTheCharge | 15

16. External Factors
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17. External Factors
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18. The New Industrial
Paradigm:
The Nexus
Of Forces
 Each segment causes disruptions
 Innovation happens at intersections
 SAAS
@flyvictor | #LeadingTheCharge | 18

19. Disruptions
 Unfair Battle of Disruptors &
Incumbents
 Every Industry, Every Company
is Disruptable
 Accelerated Through:
 Social Media
 Consumer Behaviour
 Lethargy of Incumbent
@flyvictor | #LeadingTheCharge | 19

20. DISRUPTORS & BUSINESS MODELS
FOR A NEW ERA
@flyvictor | #LeadingTheCharge | 20

21. @flyvictor | #LeadingTheCharge | 21

22. Fly Victor was
born out of
frustration…
And it started to
disrupt!
@flyvictor | #LeadingTheCharge | 22

23.  Online marketplace for
private jet travel
 Move from low entry
barrier to high
defendable hill
 Non-regulated broker
business
@flyvictor | #LeadingTheCharge | 23

24. Online
Transparent
Consumer in Control
@flyvictor | #LeadingTheCharge | 24

25. Three
Inject entrepreneurial spirit and
culture into your company
@flyvictor | #LeadingTheCharge | 25

26. Transform
Your
Thinking
 Start Acting & Operating as a
Start-up
 Maintain What Works Well –
Add an Innovation Network
 Build an Entrepreneurial Spirit
& Culture
 Be a Passionate Visionary
@flyvictor | #LeadingTheCharge | 26

27. Profile of
Tomorrow’s
Leadership
 Promote collaboration (vs.
cooperation)
 Don’t take no for an answer
 Deal with uncertainties
 Working knowledge of IT
 Deep understanding of Social
Media
 Be prepared for personal
sacrifices
 Be passionate about making a
difference
@flyvictor | #LeadingTheCharge | 27

28. Four
Be unreasonably
aspirational
@flyvictor | #LeadingTheCharge | 28

29. Future of the
World is in the
Hands of
New
Leadership
 Economic Prosperity Depends
On Our Ability To Embrace The
New Industrial Paradigm
 Hire For Digital Skills, Not
Industrial Experience
(Mckinsey)
 Challenge Everything &
Especially The Status Quo
 Stochastic Shock
@flyvictor | #LeadingTheCharge | 29

30. “If you are not
excited or scared
you are snoozing
or sleeping at the
wheel!”
Ray Kurzweil
Director of Engineering at Google
@flyvictor | #LeadingTheCharge | 30

31. As you create your roadmap for the
future, make sure you are part of the
steamroller and not part of the road.
@flyvictor | #LeadingTheCharge | 31

32. Thank
You.
 Fly Victor
 Alex Sozonoff, Non-
Executive Chairman
 @flyvictor
 #LeadTheCharge
 www.flyvictor.com