Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Alignment of Usability, SEO & CRO in Site ArchitectureBenj Arriola
Alignment of Usability, SEO &; CRO in Site Architecture
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Alignment of Usability, SEO & CRO in Site ArchitectureBenj Arriola
Alignment of Usability, SEO &; CRO in Site Architecture
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Slide deck for the 3-hour, Beginner's SEO for WordPress Workshop at WordCamp Raleigh 2018. Presentation by Tony Zeoli, founder of Digital Strategy Works.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
Content Strategies For Lead Generation And SEO
This is the content strategy framework that I use to generate income for my agency as well as my clients.
Content multiplication strategy to leverage from 1 source of content to be across 5 channels.
Lead generation concepts and how to implement with SEO and other marketing channels.
Presentation slide deck by Digital Strategy Works President, Tony Zeoli, on beginner SEO strategies with WordPress. Presented at WordCamp Raleigh on Sunday, April 23, 2017.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
In this "Maximizing your SEO Results" seminar, the internet marketing experts from our SEO team shed lights on keyword research, link building, useful SEO tools and the latest trends in SEO.
SEO for Visibility, Action, & Conversion (SMBFTW)Cirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Social Media Breakfast Fort Wayne on September 21st, 2010 at the Saint Joseph United Methodist Church in Fort Wayne Indiana.
Content Strategies For Lead Generation And SEOivan so
Content Strategies For Lead Generation And SEO
- content multiplication strategy and tool
- landing page concept
- seo basic
- google algorithm
- content strategy
- ctr (click through rate) optimization
Tony Zeoli (Digital Strategy Works & Glenn Geffcken (Balanced Is) give this presentation on content marketing for small business through Mountain BizWorks, a lending and learning org supporting small business
15-minute Lightning Talk presentation at WordCamp Asheville 2016 by Tony Zeoli, founder of Digital Strategy Works, a WordPress, content marketing, social media, and SEO agency in Asheville, NC.
In this talk, Tony will walk through a case study on how to architect, build, and manage complex WordPress websites with virtual teams while managing client expectations. In a project of this size and scope, there are many lessons learned about site navigation and usability, as well as getting the right design aesthetic to deliver an experience that matches an establishments branding.
Tony will work through all the stages of design, development, and production of PosanaRestaurant.com, a restaurant website for one of the top restaurants in Asheville. From the initial site architecture, design, and project management, to hosting, content migration, SEO and social media integration, Tony will give an end-to-end look at how to effectively plan and deliver a solution that gets winning results.
Also in this talk, Tony will show how his team and the restaurant owners were involved every step of the way as they planned and architected a custom restaurant menu system using Advanced Custom Fields and planned for heavy mobile responsive usage by analyzing Google Analytics statistics. And, show how simple placement and click tracking on a phone number helps the business understand how customers interact with its website to make reservations.
With social media a huge part of restaurant, bar, and nightlife marketing today, Tony will discuss how applying social meta information in All in One SEO Pack to suggest the right title, description, and image in a social share extends brand identity in social media.
Tony Zeoli presentation on June 1st 2014 on how to find and hire a WordPress Designer/Developer. This presentation covers the general basic, but does not include every use case. It is meant as a broad overview. @wordcampavl #wcavl
Presentation on WordPress and Social Media integration given at WordCamp Raleigh on May 22, 2011. Sharing tools, techniques, and technology to implement social media tools into WordPress CMS.
Updated Wordpress Multimedia deck with Brightcove, Polls, WP-Geo and more. Originally presented at Wordcamp Raleigh 2010. Presented at WordcampNYC 2010.
Tony Zeoli's presentation deck, "Getting Started With Wordpress" for the Wordpress Westchester Meetup Group. Install, Themes, Plugins and other resources.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. SEO for Beginners | WordCamp Raleigh 2019
Introduction
• Founder, Digital Strategy Works
digitalstrategyworks.com
@dswks
• WordPress Coach | Trainer
TonyZeoli.com
@tonyzeoli
• WordPress for Small Business (FB Page and Group
https://facebook.com/wpsmallbiz
• WordPress since 2005
https://profiles.wordpress.org/tonyzeoli/
• Focus is on WordPress, Social Media, SEO, Digital
Strategy, Content Marketing, Email Newsletter Marketing,
E-commerce, Analytics, and Content Management.
• B.S. Digital Communications and Media from NYU
@tonyzeoli
3. SEO for Beginners | WordCamp Raleigh 2019
Goals
• Acquire new SEO knowledge
• Grow your SEO skill level
• Learn 10+ SEO tools and techniques
• Speak to SEO in a more informed way
• Able to implement 5 actions to enhance/improve
your SEO
4. SEO for Beginners | WordCamp Raleigh 2019
Areas of Focus
1. Understanding Search Engines
2. Search Engine Optimization
3. Measurement
4. Onsite, Back Links, Technical SEO
5. All in One SEO Pack Demonstration
5. SEO for Beginners | WordCamp Raleigh 2019
Section 1
Understanding Search Engines
7. SEO for Beginners | WordCamp Raleigh 2019
A Search Engine…
Returns the most valuable information in the search query with
information that is:
• Timely
• Relevant
• Informative
• Fast
• Accessible
• Secure
8. SEO for Beginners | WordCamp Raleigh 2019
Google Bing
DuckDuckGo
Yahoo!
AOL ASK
LYCOS EXCITE YouTube
9. SEO for Beginners | WordCamp Raleigh 2019
• All homes for sale in a
specific locale (Trulia)
• All hotels in a 20 mile radius
of Raleigh (hotels.com)
• All flights leaving from
Raleigh at 2 pm today
(Kayak)
• All restaurants in downtown
Raleigh (Yelp)
• All lawyers in Raleigh
(FindLaw)
• All businesses in Raleigh
(business.com)
• Map Apps (Waze, Google
Maps, Apple Maps)
• All employees who work for
Company X (LinkedIn)
• Videos (YouTube)
Niche Search Engines
10. SEO for Beginners | WordCamp Raleigh 2019
BAIDUYANDEX
Russia & China
12. SEO for Beginners | WordCamp Raleigh 2019
How do search engines work?
http://www.bitrebels.com/wp-content/uploads/2013/05/how-google-works-explanation-infographic.jpg
13. SEO for Beginners | WordCamp Raleigh 2019
• Optimize website or blog to be found in search and publish content
• Google crawls your site, indexes pages, posts, products, media, meta
data, schema markup
• Google looks for links within your site or high quality back links to your
site
• Google ranks your domain and page authority
• Google may return intended results, niche search portals provide
extended information through UGC (user generated content)
Ranking Process
14. SEO for Beginners | WordCamp Raleigh 2019
Search Engine Market Share
http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
Who has the biggest search engine market share worldwide?
According to Net Market Share the global marketing share percentage, in terms of the
use of Search Engines heavily favored Google throughout 2017 - averaging a net share
of 74.54%. This again reinforces the fact that Google is the market leader, however, it
also highlights that the "Others" such as Yahoo, Bing and Baidu etc still hold a large
audience and it would be silly to simply ignore them (averaging between 5-10% market
share).
15. SEO for Beginners | WordCamp Raleigh 2019
Searches Per Day
2012
2018
https://ardorseo.com/blog/how-many-google-searches-per-day-2018/
17. SEO for Beginners | WordCamp Raleigh 2019
Visual Guide to GSR Types
https://www.link-assistant.com/news/serp-guide.html
18. SEO for Beginners | WordCamp Raleigh 2019
Exercise
• Restaurants
• News
• Film Listings
• How To
• Places
• Addresses
• Keywords
Review Various Types of Search Results
19. SEO for Beginners | WordCamp Raleigh 2019
Section 2
Search Engine Optimization
21. SEO for Beginners | WordCamp Raleigh 2019
Why SEO?
7 Reasons Why Your Business Should Invest in SEO, Olenski, Steve; Mar 26, 2014 forbes.com,
https://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/
• It still works
• It’s not going to stop working anytime soon
• It’s cost effective against other forms of Internet marketing
• Search engines are grabbing more market share
• Mobile and Local Search Optimization
• Not having a healthy content profile is damaging
• Your competitors are doing it
22. SEO for Beginners | WordCamp Raleigh 2019
Case Study:
Webster University
• Passive
• Subliminal
• Expensive to Replicate
• Highly Competitive
Traditional Marketing
24. SEO for Beginners | WordCamp Raleigh 2019
SEM & PPC
• Passive
• Subliminal
• Expensive per 1K Impressions or CTR (click-through rates)
• Complex to create, build, and manage across multiple social
networks and Search Engines
• Control where appear
25. SEO for Beginners | WordCamp Raleigh 2019
Examples
Ad Banners
Social Media SEM
26. SEO for Beginners | WordCamp Raleigh 2019
Search Engine Results Page
(SERP)
27. SEO for Beginners | WordCamp Raleigh 2019
Competitive Keyword Results!
28. SEO for Beginners | WordCamp Raleigh 2019
Organic Traffic
…the process of getting traffic from the “free,” “organic,” “editorial” or
“natural” search results on search engines.
http://searchengineland.com/guide/what-is-seo
29. SEO for Beginners | WordCamp Raleigh 2019
Cost / Benefit
• Active - user is looking for an answer to a question
• One cost of on site optimization vs. design,
production, ad budgets, distribution, control, etc.
• Text-based marketing makes it easier create and
manage
• Free tools help defray costs
• Can do yourself with education and elbow grease!
30. SEO for Beginners | WordCamp Raleigh 2019
% Paid vs Organic
https://sparktoro.com/blog/seo-opportunity-growing-shrinking/
• Organic search volume had declined somewhat with Google’s
new AdWords positioning and other changes to SERP pages
• Still gets 20x clicks over PPC
34. SEO for Beginners | WordCamp Raleigh 2019
Page Rank is dead!
• Google removed Page Rank from their toolbar
feeds in April 2016.
• Page Rank spurned the link buying economy.
• Introduced “nofollow” so SEOs could have a way to
not pass link authority.
• You can no longer check your Page Rank, however
you may see older page rank checkers render a
score.
35. SEO for Beginners | WordCamp Raleigh 2019
Alternative Metrics Tools
• MOZ - https://moz.com
• SEM RUSH - https://semrush.com
• SCREAMING FROG -
https://www.screamingfrog.co.uk/seo-spider/
• MAJESTIC - https://majestic.com/
• SEO Power Suite from http://link-assistant.com
36. SEO for Beginners | WordCamp Raleigh 2019
MOZ Page Authority (PA)
https://moz.com/learn/seo/page-authority
37. SEO for Beginners | WordCamp Raleigh 2019
MOZ Domain Authority
(DA)
https://moz.com/learn/seo/domain-authority
42. SEO for Beginners | WordCamp Raleigh 2019
Google Analytics
Search Console Integration
43. SEO for Beginners | WordCamp Raleigh 2019
Section 4
Onsite and Technical SEO
44. SEO for Beginners | WordCamp Raleigh 2019
Exercise
• Competitor Research
• Google results
• Ubersuggest
• Common Sense!
• 5 min
Identify keywords for your campaign
45. SEO for Beginners | WordCamp Raleigh 2019
WordPress SEO
• keyword/phrase
optimization
• back links
• robots.txt & nofollow
• page speed optimization
• mobile responsive design
• SSL (secure socket layer
encryption)
Intention is to build page and domain authority
resulting in page rank through the implementation,
optimization, and management of:
46. SEO for Beginners | WordCamp Raleigh 2019
On Page SEO
• Deep, rich, relevant, contextual content (1,000 to 2,000 words)
• Concise keyword optimization:
• Title
• Post Content
• Media (Images, Video, PDF, MP3…)
• Permalink
• Category
• Tags
• Breadcrumbs
47. SEO for Beginners | WordCamp Raleigh 2019
If you do nothing…
• Google will pull your H1 Title as the primary title.
• Google will pull the first few lines of your page
content as the description
• This is obviously not optimized for search, which is
why you would use an SEO plugin like All in One
SEO Pack or others to construct optimized titles
and descriptions for post/page content.
48. SEO for Beginners | WordCamp Raleigh 2019
Backlinks
• Publish “Skyscraper” Content (Lists, ex: 186 plugins that do this…)
• Become a Source For Reporters and Bloggers (HARO)
• Build Links From Outdated Resources
• Stop Guessing. Use Content Formats PROVEN To Generate Links and Social Shares
• Want High Quality Backlinks? Publish Ultimate Guides
• Use Branded Strategies and Techniques
• Authority Resource Pages
• Bonus Strategy #1: Turn Brand Mentions Into Quality Backlinks
• Bonus Strategy #2: Send “Feeler” Emails
https://backlinko.com/high-quality-backlinks#skyscrapercontent
49. SEO for Beginners | WordCamp Raleigh 2019
Exercise
• Directories
• Blogs
• Partners
• Community
• Industry
Create a 5 site, organic backlink strategy (no PAID LINKS)
51. SEO for Beginners | WordCamp Raleigh 2019
http://searchengineland.com/infographic-nofollow-tag-172157
• The nofollow tag is a
way publishers can tell
search engines not to
count some of their
links to other pages as
“votes” in favor of that
content. Why would
publishers need to
block such votes?
Doing so can help
them avoid problems
with search engines
believing they are
selling influence or are
somehow involved in
schemes deemed as
unacceptable SEO
practices.
Nofollow
52. SEO for Beginners | WordCamp Raleigh 2019
Getting Started
1.Set up Google Analytics account:
https://google.com/analytics
2.Set up Google Search Console account:
https://www.google.com/webmasters/tools
3.Install All in One SEO Pack for WordPress SEO via
Plugins admin or download from WordPress.org
Plugin page: https://wordpress.org/plugins/all-in-one-
seo-pack/
54. SEO for Beginners | WordCamp Raleigh 2019
Add UA tracking number
https://semperplugins.com/documentation/setting-up-google-analytics/
55. SEO for Beginners | WordCamp Raleigh 2019
Verify
• Register domain name with Google Search Console
• Click “Verify”
• Select “Google Analytics.” If you have GA set up
already with your UA code in AIOSEO, then you
should be able to verify instantly.
• Alternatively, use Google Meta to verify.
56. SEO for Beginners | WordCamp Raleigh 2019
Google Meta
Copy value between “” marks
57. SEO for Beginners | WordCamp Raleigh 2019
Alternative Verification
Paste value between “” marks in GWT field, then save.
Same for Bing and Pinterest
58. SEO for Beginners | WordCamp Raleigh 2019
XML Sitemap
• AIOSEO has a built in XML sitemap generator
• A sitemap is a list of all URLs you want Google and other
search engines to crawl. It makes it more efficient for Google
to find, crawl, and index your site.
• Authenticates your site and let’s Google know you exist.
• Generates sitemap with a click. Then, find your sitemap at
http:// or https://mydomain.com/sitemap.xml
• Set Sitemap Indexes to 1000. Google paginates sitemaps to
help parse them into digestible chunks.
60. SEO for Beginners | WordCamp Raleigh 2019
Add Sitemap to Search
Console
61. SEO for Beginners | WordCamp Raleigh 2019
Add variations
• HTTPS://mydomain.com
• HTTP://mydomain.com
• HTTPS://www.mydomain.com
• HTTP://www.mydomain.com
Add multiple site maps to cover the four different
variations of you domain.
62. SEO for Beginners | WordCamp Raleigh 2019
URL Variations
• New Feature: Domains
• Will include all your URL
variations under the primary
domain.
63. SEO for Beginners | WordCamp Raleigh 2019
Note: To verify, Bing may require upload of html file to top level directory
Bing Webmaster Tools
64. SEO for Beginners | WordCamp Raleigh 2019
Other Webmaster Tools
• WordPress.com Help:
https://en.support.wordpress.com/webmaster-
tools/
• Pinterest:
https://semperplugins.com/documentation/pintere
st-site-verification/
• Baidu:
http://zhanzhang.baidu.com/?castk=LTE%3D (in
Chinese)
• Yandex: https://webmaster.yandex.com/
69. SEO for Beginners | WordCamp Raleigh 2019
Ways to get free SSL
• Google views SSL encryption as a minor ranking signal.
• Some hosts are now providing free SSL. WP Engine is one of them.
• LetsEncrypt.org
• Transfer DNS to cloudflare.com and site will be automatically SSL
enabled. Need to install WordPress Cloudflare plugin.
• Extended Validation (EV) SSL is not free. Visit VeriSign, Comodo, or
other providers. Adds company name next to the green lock icon in the
browser URL bar:
• In Google Webmaster Tools you want to add both http and https URLs
and Sitemaps, so if someone types in either, your site is tracked with
both methods.
72. SEO for Beginners | WordCamp Raleigh 2019
Page Speed Optimization
• Google Page Speed Insights
• YSlow
• GT Metrix
73. SEO for Beginners | WordCamp Raleigh 2019
Google Page Speed Insights
74. SEO for Beginners | WordCamp Raleigh 2019
Page Speed Optimization
• Optimize server response time by tuning Apache or leveraging NGINX on
the server.
• Cache your site pages and media either with Amazon Cloudfront and a
caching plugin (Total Cache or Super Cache) or your hosts caching service.
WP Engine comes with object caching and you can upgrade for media
caching.
• Compress all images using WP Smush, EWWW Image Optimizer
• Minify HTML, CSS, and JavaScript (remove whitespace)
• Above the Fold Optimization
• Fix Render Blocking javascript issues
• Leverage Browser cache expiry
75. SEO for Beginners | WordCamp Raleigh 2019
Start with…
• Reliable and fast WordPress managed host that uses
NGINX as their server software - not shared hosting with
Apache web sever.
• WP Engine, Flywheel, etc.
• Object Caching
• Serves cached pages in HTML to speed delivery
• CDN
• Serves images via CDN from closest local server
76. SEO for Beginners | WordCamp Raleigh 2019
Need to know about
Caching & CDN
• You could use Total Cache or Super Cache with a
shared host, but at the end of the day, it will COST
you $$$ and time to set this up and manage it,
possibly connecting your site to Amazon Cloudfront
and Amazon S3, which is an additional cost. Might
be pennies, but it’s a PITA.
• Why do all this when you can get it out of the box
with a good hosting solution?
84. SEO for Beginners | WordCamp Raleigh 2019
Asset CleanUp Page
Speed Booster
85. SEO for Beginners | WordCamp Raleigh 2019
Admin View Asset CleanUp
https://www.youtube.com/watch?v=ATXACFtcyKs
86. SEO for Beginners | WordCamp Raleigh 2019
Warning
• Don’t implement Autoptimize or Above The Fold
Optimization on a LIVE site
• Work in staging, optimize, check in a browser
testing tool, then launch when all is well
87. SEO for Beginners | WordCamp Raleigh 2019
Accelerated Mobile Pages
(AMP)
89. SEO for Beginners | WordCamp Raleigh 2019
schema.org
• For Local SEO (show times, open hours, flight data,
etc.)
• Supported by All in One SEO Pack
• Hours of Operation, Reviews, Show Times,
Playlists, etc…
• Google will not publish star reviews against your
home page - will only publish them on an inside
landing page
90. SEO for Beginners | WordCamp Raleigh 2019
Google Answer Box
https://moz.com/blog/how-to-appear-in-googles-answer-boxes-whiteboard-friday
91. SEO for Beginners | WordCamp Raleigh 2019
Breadcrumbs
• In 2015,
Google
replaced the
URL in mobile
search with
breadcrumbs.
95. SEO for Beginners | WordCamp Raleigh 2019
Add to Theme
<?php if ( function_exists( 'breadcrumb_trail' ) ) breadcrumb_trail(); ?>
• Add Breadcrumb code to theme template
• Style w/ CSS
96. SEO for Beginners | WordCamp Raleigh 2019
Redirection
https://wordpress.org/plugins/redirection/
97. SEO for Beginners | WordCamp Raleigh 2019
Image SEO
• Resize and compress images before upload or
plugin can resize and compress
• WP Smush
• Imagify
• Short Pixel
99. SEO for Beginners | WordCamp Raleigh 2019
Change your Filenames!
• Always rename your
image file:
• From: 00001.jpg
• ford-focus-4cyl-
2018.jpg
• If you need to rename
image files AFTER
upload, then use Media
File Renamer
• Rename title can also
rename file name.
https://wordpress.org/plugins/media-file-renamer/
103. SEO for Beginners | WordCamp Raleigh 2019
Slides
https://slideshare.net/tonyzeoli
Tony Zeoli
Coaching | Training
https://tonyzeoli.com
Agency
https://digitalstrategyworks.com
Links Contact
@tonyzeoli
/tonyzeoliwp
/in/tonyzeoli
828-412-0990
az@digitalstrategyworks.com
WordPress for Small Business
https://facebook.com/wpsmallbiz