Vinu Krishnaswamy, Associate Architect for One North Interactive, gives his take on the best ways to utilize social media in today's realm of digital marketing.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1th7nz2.
Vinu Krishnaswamy, Associate Architect for One North Interactive, gives his take on the best ways to utilize social media in today's realm of digital marketing.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1th7nz2.
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This presentation is on social media aggregation tools, the what, the why, the how, and the application of using a social media aggregation tool, specifically Hootsuite. This presentation was taught at Third Tech Tuesday (#3RdTT) at CRCC.
What apps keep you productive when you're on-the-go? We were asked to provide a brief overview and introduction to some of the best tools to help busy pros. Here's our list of must-have apps to maximize productivity!
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.
Rethinking Media & Marketing For The Connected Era: AHAA "Thinking Under the ...Adam Ostrow
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 10 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers -- from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.
Presented at AHAA's annual "Thinking Under the Influence" conference in Miami on May 1, 2013
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
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bittarget.in is a IT and digital marketing company where you can grow your business on the large basis in national and international market. we are focusing on national market like Delhi,New Delhi,Kanpur,Lucknow,UP,Surat,many more.
This presentation is on social media aggregation tools, the what, the why, the how, and the application of using a social media aggregation tool, specifically Hootsuite. This presentation was taught at Third Tech Tuesday (#3RdTT) at CRCC.
What apps keep you productive when you're on-the-go? We were asked to provide a brief overview and introduction to some of the best tools to help busy pros. Here's our list of must-have apps to maximize productivity!
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.
Rethinking Media & Marketing For The Connected Era: AHAA "Thinking Under the ...Adam Ostrow
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 10 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers -- from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.
Presented at AHAA's annual "Thinking Under the Influence" conference in Miami on May 1, 2013
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
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Slide deck for the 3-hour, Beginner's SEO for WordPress Workshop at WordCamp Raleigh 2018. Presentation by Tony Zeoli, founder of Digital Strategy Works.
Presentation slide deck by Digital Strategy Works President, Tony Zeoli, on beginner SEO strategies with WordPress. Presented at WordCamp Raleigh on Sunday, April 23, 2017.
Tony Zeoli (Digital Strategy Works & Glenn Geffcken (Balanced Is) give this presentation on content marketing for small business through Mountain BizWorks, a lending and learning org supporting small business
15-minute Lightning Talk presentation at WordCamp Asheville 2016 by Tony Zeoli, founder of Digital Strategy Works, a WordPress, content marketing, social media, and SEO agency in Asheville, NC.
In this talk, Tony will walk through a case study on how to architect, build, and manage complex WordPress websites with virtual teams while managing client expectations. In a project of this size and scope, there are many lessons learned about site navigation and usability, as well as getting the right design aesthetic to deliver an experience that matches an establishments branding.
Tony will work through all the stages of design, development, and production of PosanaRestaurant.com, a restaurant website for one of the top restaurants in Asheville. From the initial site architecture, design, and project management, to hosting, content migration, SEO and social media integration, Tony will give an end-to-end look at how to effectively plan and deliver a solution that gets winning results.
Also in this talk, Tony will show how his team and the restaurant owners were involved every step of the way as they planned and architected a custom restaurant menu system using Advanced Custom Fields and planned for heavy mobile responsive usage by analyzing Google Analytics statistics. And, show how simple placement and click tracking on a phone number helps the business understand how customers interact with its website to make reservations.
With social media a huge part of restaurant, bar, and nightlife marketing today, Tony will discuss how applying social meta information in All in One SEO Pack to suggest the right title, description, and image in a social share extends brand identity in social media.
Tony Zeoli presentation on June 1st 2014 on how to find and hire a WordPress Designer/Developer. This presentation covers the general basic, but does not include every use case. It is meant as a broad overview. @wordcampavl #wcavl
Presentation on WordPress and Social Media integration given at WordCamp Raleigh on May 22, 2011. Sharing tools, techniques, and technology to implement social media tools into WordPress CMS.
Updated Wordpress Multimedia deck with Brightcove, Polls, WP-Geo and more. Originally presented at Wordcamp Raleigh 2010. Presented at WordcampNYC 2010.
Tony Zeoli's presentation deck, "Getting Started With Wordpress" for the Wordpress Westchester Meetup Group. Install, Themes, Plugins and other resources.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
2. @tonyzeoli
• Founder, Digital Strategy
Works - @dswks
• Digital Strategy Coach -
@mtnbizworks
• Co-organizer of
@wordpresschill MeetUp
• WordPress, Social Media,
SEO, Digital Strategy, Content
Marketing, Email Newsletter
Marketing, Ecommerce,
Analytics
• B.S. Digital Communications
and Media from NYU
4. What is “social meta
optimization”?
• An aspect of social media optimization.
• Social media optimization:
• connect social media accounts in cohesive,
consistently branded network pointing your
potential customers where you want them to go.
• SMO Pros employ strategic, multi-point process
to build a successful SMO foundation, boost
SEO, and drive more potential customers to your
site.
https://campfiredigital.com/what-is-social-media-optimization/
5. What it is not• Social SEO not a “ranking signal” today (but could be in
future). Links from Facebook, Twitter, Google+ do not
increase your page rank or help you land higher in
search.1
• Google views Twitter and Facebook posts as “pages” but
has low confidence in their “authorship,” which is very
important to search.
• Google crawler is finite and cannot crawl social “pages”
(posts, tweets) as they change over time. Even Google
has a limit. Cannot index trillions of posts, so takes
representative sample.
• Sites with “high social engagement” are usually great
sites anyway and generate high quality back links
organically.
6. Intent
• Ensuring the social posts you
create are optimized.
• Title
• Description
• Site
• Image, Video
7. • Publish rich content to
social media hubs
• Drive interactions back to
website landing page,
product page, home page,
etc.
Social Objects
8. Facebook Open Graph
• The Open Graph protocol enables any web page to
become a rich object in a social graph. For
instance, this is used on Facebook to allow any web
page to have the same functionality as any other
object on Facebook.
• All social networks use Open Graph tags to convert
links into objects that can ultimately be shared.
• Learn more https://OGP.me
11. What you need
• WordPress: https://wordpress.org
• Social Meta module included in All in One SEO Pack:
https://wordpress.org/plugins/all-in-one-seo-pack/
• Sharing module included in JetPack:
https://wordpress.org/plugins/jetpack/
• Facebook Developers Portal: https://developers.facebook.com/
• Facebook Developers Debugger:
https://developers.facebook.com/tools/debug/sharing/
• Twitter Debugger:
https://dev.twitter.com/docs/cards/validation/validator
12. AIOSEO Pack Social Meta
• Download All in One SEO Pack
• Enable and Configure Social Meta Settings in
AIOSEO Pack
• Add your Facebook ID: Use:
https://findmyfbid.com/
• Create an App at developers.facebook.com and
obtain your Facebook App ID. Add your App ID.
13. AIOSEO Social Meta
• Adds social meta management for:
• Posts
• Pages
• Products
• Post Types
• Taxonomies
20. Show & Tell
• Walk through of how to manage social meta for a
post
• Discuss Object Types
• Discuss Twitter Card
• Use of photo or video in a social share
21.
22. References
1.Does Social Media Affect SEO? Matt Cutts Answers
by Traphagen, Mark, 7 June 2016, online, Internet,
Source: https://www.stonetemple.com/googles-matt-
cutts-understanding-social-identity-on-the-web-is-
hard