Tony Zeoli (Digital Strategy Works & Glenn Geffcken (Balanced Is) give this presentation on content marketing for small business through Mountain BizWorks, a lending and learning org supporting small business
This white paper describes various marketing methodologies and their evolution toward modern digital marketing strategy. It features the common "alphabet" schemes that are well-known among marketers. Thanks go to Dave Chaffey and PR Smith for their graphics and methodologies.
GET YOUR PLAYBOOK TOGETHER FOR IMPROVING ENGAGEMENT AND CONVERSION.
You’ll know why, when, what and how to deliver useful, measurable and meaningful content to prospects and customers.
This Slideshare answers questions like:
Why interactive content?
What types of interactive content are right for you?
How much do you need?
When should you use it?
How do you measure it?
How can it accelerate sales velocity?
What team do you need?
What roles do they fill?
How do you get started?
Get your playbook together for improving engagement and conversion.
This white paper describes various marketing methodologies and their evolution toward modern digital marketing strategy. It features the common "alphabet" schemes that are well-known among marketers. Thanks go to Dave Chaffey and PR Smith for their graphics and methodologies.
GET YOUR PLAYBOOK TOGETHER FOR IMPROVING ENGAGEMENT AND CONVERSION.
You’ll know why, when, what and how to deliver useful, measurable and meaningful content to prospects and customers.
This Slideshare answers questions like:
Why interactive content?
What types of interactive content are right for you?
How much do you need?
When should you use it?
How do you measure it?
How can it accelerate sales velocity?
What team do you need?
What roles do they fill?
How do you get started?
Get your playbook together for improving engagement and conversion.
WE'RE EXCITED TO BRING YOU THE INSIDE STORY OF A FANTASTIC PIECE OF INTERACTIVE CONTENT MARKETING.
UBM’s Geek’s Guide to London recently brought London Technology Week to life online.
Check out the first in ion's series of ‘marketing innovators’ presentations and learn the firsthand strategy and process of turning what was a static guide into an incredible interactive experience.
What's Inside:
- The anatomy of a successful interactive content marketing initiative
- UBM’s strategy and thinking
- UBM’s process and use of ion interactive
- ion’s process and timeline
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
Gut Checking Your 2014 Integrated Digital Marketing PlanMike Corak
How progressive brands are considering and prioritizing digital integration in their 2014 plans. This deck shares key considerations throughout the planning process, discussing research and strategy, digital tactics v. integrated programs, and full-funnel analytics. American Marketing Association event, sponsored by ethology, presented by Mike Corak of ethology and Tina Hodson of Conn's Home Plus.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
Across desktops, laptops, smartphones, tablets — and even TVs, cars, and appliances — people are continuously engaged in digital content at work and at home. Every day, people are exposed to an overwhelming number of digital touch points. And digital interactions are happening at a blindingly fast speed.
What does 2014 hold for digital marketing?
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
Tony Zeoli's presentation deck, "Getting Started With Wordpress" for the Wordpress Westchester Meetup Group. Install, Themes, Plugins and other resources.
WE'RE EXCITED TO BRING YOU THE INSIDE STORY OF A FANTASTIC PIECE OF INTERACTIVE CONTENT MARKETING.
UBM’s Geek’s Guide to London recently brought London Technology Week to life online.
Check out the first in ion's series of ‘marketing innovators’ presentations and learn the firsthand strategy and process of turning what was a static guide into an incredible interactive experience.
What's Inside:
- The anatomy of a successful interactive content marketing initiative
- UBM’s strategy and thinking
- UBM’s process and use of ion interactive
- ion’s process and timeline
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
Gut Checking Your 2014 Integrated Digital Marketing PlanMike Corak
How progressive brands are considering and prioritizing digital integration in their 2014 plans. This deck shares key considerations throughout the planning process, discussing research and strategy, digital tactics v. integrated programs, and full-funnel analytics. American Marketing Association event, sponsored by ethology, presented by Mike Corak of ethology and Tina Hodson of Conn's Home Plus.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
Across desktops, laptops, smartphones, tablets — and even TVs, cars, and appliances — people are continuously engaged in digital content at work and at home. Every day, people are exposed to an overwhelming number of digital touch points. And digital interactions are happening at a blindingly fast speed.
What does 2014 hold for digital marketing?
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
Tony Zeoli's presentation deck, "Getting Started With Wordpress" for the Wordpress Westchester Meetup Group. Install, Themes, Plugins and other resources.
Install WordPress Blogging Software with EasyPHPRupesh Kumar
This show demonstrates how to install and set up your own blog using WordPress Blog Publishing Software and EasyPHP (A WAMP - Windows-Apache-MySQL-PHP) bundle. Both are free for download.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Converged Media: Why It’s Of Vital Importance To Any Content Marketing StrategyCision
The best content strategies not only focus on posting content to your website and promoting it on social channels, but also incorporates the reach that paid media offers. Not to mention, amplifying a positive piece of earned media on paid channels is the equivalent of promoting a testimonial.
In this session, we’ll discuss how to balance the three mediums and how to easily re-purpose your content to boost your message across all platforms.
This webinar will cover how to:
What is content marketing?
Why is it important now?
Why storytelling should start with PR
Harnessing earned, paid and owned media
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedInLinkedIn
Learn what makes LinkedIn the most effective platform to engage the people that matter most to your business.
LinkedIn's Director of Global Marketing Keith Richey will share best practices that both large and medium-sized companies have used to succeed, as well as tips from his own LinkedIn marketing team.
You'll discover how you can leverage the latest solutions from LinkedIn to exceed your goals.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.
Why use thought leadership as a content marketing strategy? This introductory guide overviews the returns on thought leadership and ways to get started within your content marketing plan.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here. Enjoy!
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Today In marketing, attention is the most sought-after currency, the ability to captivate and engage your audience through content is a true game-changer. In this training, we delve into the heart of content marketing, unveiling strategies that can transform ordinary messages into captivating narratives.
On Monday, 21st August, 2023, one of our Digital Marketing Executives, Damilola Nwanze discussed the art of crafting compelling stories, and strategically distributing content to forge authentic connections and inspire action in the Lunch and Learn session titled “Unlocking the Power of Content Marketing: Captivating Your Audience with Winning Strategies”
Watch the replay of this insightful session with our Digital Marketing Executive here; https://www.youtube.com/watch?v=5M1_lcgNH-Mxsq1
Slide deck for the 3-hour, Beginner's SEO for WordPress Workshop at WordCamp Raleigh 2018. Presentation by Tony Zeoli, founder of Digital Strategy Works.
Presentation slide deck by Digital Strategy Works President, Tony Zeoli, on beginner SEO strategies with WordPress. Presented at WordCamp Raleigh on Sunday, April 23, 2017.
15-minute Lightning Talk presentation at WordCamp Asheville 2016 by Tony Zeoli, founder of Digital Strategy Works, a WordPress, content marketing, social media, and SEO agency in Asheville, NC.
In this talk, Tony will walk through a case study on how to architect, build, and manage complex WordPress websites with virtual teams while managing client expectations. In a project of this size and scope, there are many lessons learned about site navigation and usability, as well as getting the right design aesthetic to deliver an experience that matches an establishments branding.
Tony will work through all the stages of design, development, and production of PosanaRestaurant.com, a restaurant website for one of the top restaurants in Asheville. From the initial site architecture, design, and project management, to hosting, content migration, SEO and social media integration, Tony will give an end-to-end look at how to effectively plan and deliver a solution that gets winning results.
Also in this talk, Tony will show how his team and the restaurant owners were involved every step of the way as they planned and architected a custom restaurant menu system using Advanced Custom Fields and planned for heavy mobile responsive usage by analyzing Google Analytics statistics. And, show how simple placement and click tracking on a phone number helps the business understand how customers interact with its website to make reservations.
With social media a huge part of restaurant, bar, and nightlife marketing today, Tony will discuss how applying social meta information in All in One SEO Pack to suggest the right title, description, and image in a social share extends brand identity in social media.
Tony Zeoli presentation on June 1st 2014 on how to find and hire a WordPress Designer/Developer. This presentation covers the general basic, but does not include every use case. It is meant as a broad overview. @wordcampavl #wcavl
Presentation on WordPress and Social Media integration given at WordCamp Raleigh on May 22, 2011. Sharing tools, techniques, and technology to implement social media tools into WordPress CMS.
Updated Wordpress Multimedia deck with Brightcove, Polls, WP-Geo and more. Originally presented at Wordcamp Raleigh 2010. Presented at WordcampNYC 2010.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
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-Why you should care about prospects that are in market
-Measuring the unmeasurable
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
1. Content Marketing for Small Business
Part II - Content & Inbound Marketing Strategy
Presented by Glenn Geffcken (BALANCED IS) & Tony Zeoli (DSW)
1
2. Workshop Intention
To empower small business owners to:
• Authentically differentiate themselves
• Position themselves with compelling content
• Employ more financially accessible marketing strategies
• Measure, analyze, and act on data
• Create a long-term, sustainable relationship with their
intended audience 2
3. Workshop Takeaway
The content I create:
• I truly believe in
• Is achievable/sustainable on a scheduled basis
– (daily, weekly, monthly, yearly)
• Is comprised of compelling text, audio, video, and images
– Purposeful, stimulating, inspiring, educational, or
informational 3
4. What is Content Marketing?
“Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly-defined audience” 1
4
5. ● Content marketing is the second most effective form of
marketing
● It’s more effective than advertising, and advertising is far
more expensive
● It doesn’t beat face-to-face connections, although it
reaches a much wider audience
● It builds trust with your intended audience
5
Why Content Marketing?
6. Content Marketing 2016
“…interest in “content marketing” has climbed steadily since
2011, but in Q4 of 2015, it jumped 20 percent, growing as much
in two months as it did over the past two years.” 2
6
9. State of Online Advertising
• Google AdWords is expensive
• CPC keywords > $ to $$$…per click!
• Ad Blocking comes with Apple iOS and Safari browser
• Advertising does not equate to knowledge
• Search is powerful
• When we provide content, we provide context
• 62% of millennials say their online loyalty towards a brand is
driven by online content5 9
10. Motivation
• Personal and professional creative expression
• Gifting transformational content to others
• Connecting with like-minded people (intended audience)
• Build trust, visibility and brand loyalty
• Unfolds an ongoing story related to your brand, which leads
to authentic, lasting and sustainable connections
• Authentic connections lead to brand loyalty, which leads to
customers and clients
– Stated in standard business terminologies, “leads to ROI”
10
11. If all we do...
If all we do is convey WHAT we do, no matter how clever the
language or appeal, we’re just a commodity-based product or
service, competing based on price and features.
11
12. On the other hand...
Instead of merely conveying our WHAT, we convey our WHY, our
reason for being, we connect with our audience in a deeper and
more compelling way.
A way of connection that brings about brand loyalty where your
customers do your marketing for you.
12
13. The Path of Content Marketing
Marketing based on a well developed identity
13
20. In publishing, art, and communication, content is the information
and experience(s) directed towards an end-user or audience.[1]
Content is "something that is to be expressed through some
medium, as speech, writing or any of various arts".[2] Content
can be delivered via many different media including the internet,
television, audio CDs, books, magazines, and live events, such as
conferences and stage performances.6
20
What is content?
22. Basically, content marketing is the the art of communicating with
your customers and prospects without selling. It is non-interruption
marketing. Instead of pitching your products or services, you are
delivering information that makes your buyer more intelligent.7
22
The Art of not selling
23. Permission Marketing
Permission marketing is the privilege (not the right) of delivering
anticipated, personal and relevant messages to people who
actually want to get them.
It recognizes the new power of the best consumers to ignore
marketing. It realizes that treating people with respect is the
best way to earn their attention.8
— Seth Godin
23
24. Value equates to loyalty
The essence of this content strategy is the belief that if we, as
businesses, deliver consistent, ongoing valuable information to
buyers, they ultimately reward us with their business and loyalty.9
24
27. • Five basic content types:
– Audio (streaming, podcasting, audio books)
– Video (YouTube, Periscope, Vimeo, Google Hangouts)
– Text (Written blogs, commenting, How-To’s, White
Papers)
– Images (Photography, Infographics, Graphic Design)
– Experiential (speaking, teaching, training, presenting)
27
Content Types
Everything we create has one or all of these basic elements
28. • Photo (pixels)
• Design (vector), web site, banner ads, logo,
infographics
• Fonts (free Google Fonts, Adobe TypeKit)
• Video (.mp4, proprietary streaming codecs)
• Audio (.mp3, proprietary streaming codecs)
• Data - (Statistics, Demographic
Information, Analytics, Reports)
• Location (Google Local, Yelp,
FourSquare/Swarm, Trip Advisor)
• Logo, LogoType
• Domain Name (TLDs)
• Email address (personal/business)
• Mobile Responsive Website and/or Blog
28
● Mobile Application
● Webinar
● Q&A/Knowledge
● White papers
● E-book
● Book, E-magazine
● Speeches/public speaking
● Text (biography, about us, product
descriptions, etc…)
● Social Media accounts (Facebook, Twitter,
LinkedIn, Online forums like Quora, Stack
Exchange)
● Help Desk, GetSatisfaction/ZenDesk)
Content Examples
31. What Marketing Strategies Are You Good At?
• Networking or developing content?
• Visual design or words?
• Advertising or social media?
• Facebook or Twitter?
• Flyers or face to face?
• Blended technical and creative design
• Analytics and analysis or driving vision
31
Know what you’re good at and most enjoy doing
32. Your Website
• Your website is your calling card
• How well it’s designed, the colors, the font size,
the navigation are all important
• 85% of respondents said they tend to distrust a
company with a poorly designed website
• It’s the backbone of your content marketing
strategy
32
33. Blogging
• Regularly give something of value to those you
care about
• Build a rich narrative that speaks authentically
to who you are
• Enhanced SEO
• Frequent interaction
• Enriched social media
• It’s fun
33
34. Guest Blogging
• Reach a wider audience
• Build authority
34
• Backlinks / SEO
• Build your mailing list
35. Video
• 80% of all internet traffic
will be video by 2019.
That's up from 64% in
2014.12
• 96% of B2B organizations
are using video has part
of their online
marketing13
35
37. Podcasting
A digital audio file made available on the Internet
for downloading to a computer or portable media
player, typically available as a series, new
installments of which can be received by
subscribers automatically.
Percentage of Americans who have listened to a
podcast in the past month has increased steadily
since 2013, from 12% to 21% in three years.15
37
38. Other Forms of Content Marketing
• Internet radio stations
• Webinars
• White papers
• Resource documents
• e-Book
• Write a book
• Put on a content marketing workshop
38
39. Case Study - Melibee Global
39
● Publish
Downloadable PDF
Write Content
○ Design
○ Export
○ Upload
○ Market
41. • Website designed
for desktop, tablet,
and mobile phone
• Responds to the
screen size of the
browsing device
41
Is your content mobile optimized?
42. • 2014
• Mobile overtakes
desktop
• 1.7B Users
42
Our audience is mobile16
43. • How fast our message transmits across
the Internet
• Consider the bandwidth available to
your intended audience
• Optimize website and media for speed
– mobile responsive
– small file sizes
– rely on third parties to broadcast 43
Speed & Size
44. • "Moore's law" is the
observation that, over
the history of computing
hardware, the number of
transistors in a dense
integrated circuit has
doubled approximately
every two years.
• May stop shrinking in
2021, new methods of
development coming into
play.17
44
Moore’s Law
47. • Be thoughtful about what you
produce
• Light and fast
• Content not free
• Cable Internet
• Mobile Plan
• Overages
47
Cost of consumption
48. What Is Inbound Marketing?
48
Inbound marketing is about using marketing to bring potential
customers to you, rather than having your marketing efforts
fight for their attention. Sharing is caring and inbound marketing
is about creating and sharing content with the world. By creating
content specifically designed to appeal to your dream
customers, inbound attracts qualified prospects to your business
and keeps them coming back for more.18
52. • Search is how we uncover information
• Become the most authoritative voice in your vertical
• 100s of ranking signals, but common sense ones apply
– Mobile responsive site, site speed, authoritative voice, links
back to your site, quality content, outbound links to other
sources
– Google penalizes sites in mobile search that are not
responsive
52
Search Engine Optimization (SEO)
53. • Optimize our pages/posts with keywords
– Title
– Body
• Optimize for Open Graph
– Setting correct image and description, can even set a
video
• Keywords themselves [meta keywords] deprecated long ago
53
Search Engine Optimization (SEO)
54. • One page with information and calls to action
– Info
– Forms
– Downloads
• Share a URL, drive traffic to landing page & track conversions
• Use short URL service like bit.ly to convert:
– https://totalmerchantresources.com/business-financial-solutions/
– http://bit.ly/smallbizloans 54
Landing Page
55. • Tracking “pixel” is small image placed on your site that is
tracked by Google, Facebook, Twitter
• When you visit a web page, the tracking pixel sees your
visit by tracking the IP address of your computer and a
cookie placed in your browser
• When you visit a social network or website, you may see
an ad for the website you visited.
55
Re-targeting
61. • Google Analytics
– Enterprise class analytics
– Universal Analytics includes Demographics and Interests
reporting
– Set up conversion funnels to learn how you’re converting
– View Google Analytics in WordPress Dashboard
• WordPress.com analytics by connecting JetPack
61
Analytics
63. Marketing Automation
Marketing automation refers to the software that exists with the
goal of automating marketing actions. Many marketing
departments have to automate repetive tasks such as emails,
social media, and other website actions. The technology of
marketing automation makes these tasks easier.
http://www.hubspot.com/marketing-automation-information
63
64. Customer Relationship Management
CRM, or customer relationship management, refers to software that lets
companies track every interaction with current and future customers. CRM
doesn’t refer to a specific set of features or a brand. It’s a catchall term for any
system that allows this kind of tracking, so the software itself is usually just
referred to by the acronym 'CRM.'
64
67. • Content marketing is a gift
• Leverage across platforms
• Be your authentic self
• It’s a long-term strategy
• It begins with your WHY
• Have fun with it
67
Take Away
68. Content Creation Exercise
68
Create an original piece of content as a group:
● Agree and establish objective for an original content piece related to this
content marketing workshop
● Create a title (no more than 60 characters)
● Create a description (no more than 160 characters)
● Write two paragraphs of copy
● Create a one-minute video
● Create a one-minute audio
● Take a photo, or download an image to accompany content
● Post to relevant social media platforms
● Share widely
69. Footnotes
1 What is Content Marketing, Content Marketing Institute, http://contentmarketinginstitute.com/what-is-content-marketing/
2 State of Content Marketing 2016, Contently.com, https://contently.com/strategist/2015/12/17/state-of-content-marketing-2016/
3 Earned and Owned Media Remain the Most Trusted Ad Formats, Nielsen.com, http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-
advertising-2015.html
4 Global Trust in Advertising, Nielsen.com, http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html
5 Millennial Mind, Newscred.com, http://newscred.com/theacademy/learn/millennial-mind
6 Content_(media), Wikipedia, https://en.wikipedia.org/wiki/Content_(media)
7 What is Content Marketing, Content Marketing Institute, http://contentmarketinginstitute.com/what-is-content-marketing/
8 Permission Marketing, sethGodin.typepad.com,http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html
9 What is Content Marketing, Content Marketing Institure http://contentmarketinginstitute.com/what-is-content-marketing/
10 105 Types of Content to Fill Your Editorial Calendar, convinceandconvert.com, http://www.convinceandconvert.com/content-marketing/content-to-fill-
calendar/
11The Path to Content Marketing, visualcontenting.com, : http://visualcontenting.com/
12 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html
13 2015 b2b Video Content Marketing Survey, reelso.com, http://www.reelseo.com/resources/2015-b2b-video-content-marketing-survey/
14 What is an Infographic?, customermagnetism.com, https://www.customermagnetism.com/infographics/what-is-an-infographic/
15 Podcasting Fact Sheet, journalism.org, http://www.journalism.org/2016/06/15/podcasting-fact-sheet/
16 Mobile Marketing Statistics, smartinsights.com, http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-
statistics/
17 Transistors Will Stop Shrinking in 2021…, Spectrum.ieee.org, http://spectrum.ieee.org/tech-talk/computing/hardware/transistors-will-stop-shrinking-in-
2021-moores-law-roadmap-predicts
18 What Is Inbound Marketing? Hubspot, http://www.hubspot.com/inbound-marketing
19 What Is Inbound Marketing? Hubspot, http://www.hubspot.com/inbound-marketing
69
70. Footnotes
20 Inbound Leads Cost 62% Less Than Outbound [New Date], Hubspot Blog, http://blog.hubspot.com/blog/tabid/6307/bid/10172/Inbound-Leads-Cost-62-
Less-than-Outbound-New-Data.aspx#sm.0001cra5e727ceh9rj31ewsz5f00y
21 What is Content Marketing; The DMX Cycle of Engagement, dmxexchange.com, http://www.dmxengage.com/2013/08/15/what-is-content-marketing-
the-dmx-engage-cycle-of-engagement
22 How Marketers Use Social Media, statista.com, https://www.statista.com/chart/2289/how-marketers-use-social-media/
22 What I Learned After Reading 116 Email Marketing Predictions,, blog.indiemark.com, https://blog.indiemark.com/2016/01/20/email-marketing-
predictions/
23 What Is CRM (Customer Relationship Management) Software?, Hubspot Blog, http://blog.hubspot.com/marketing/what-is-crm-
ht#sm.0001cra5e727ceh9rj31ewsz5f00y
70
71. Content Marketing for Small Business
Part III - Content Production & Distribution
Presented by Tony Zeoli (DSW)
71