The document discusses using WordPress as a content management system (CMS) for ExploreStLouis.com. The goals were to develop an appealing site for visitors, meeting planners, and others; overhaul user flows; and integrate social media on a secure, scalable platform. WordPress was chosen due to its free and open source nature, large library of plugins, and ability to customize content and structure. The redesign process with WordPress was successful overall, though it required customizing plugins and shifting to a self-publishing culture.