This document defines WordPress as a full content management system that powers over 15% of websites. It explains that WordPress can be used to build blogs, magazines, directories, e-commerce sites, and more. The document recommends that businesses blog to draw attention, build authority, and engage clients. It provides tips for site conversion like optimizing the front page and adding a contact form. Tools mentioned include Google Analytics, Feedburner, and WordPress SEO by Yoast.