Putting Your Virtual Self to Work
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"Putting Your Virtual Self to Work" presented at the 2015 Florida Library Association Conference in Orlando, FL on May 13, 2015.
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Putting Your Virtual Self to Work
- 1. Putting Your Virtual Self to Work #FLAvirtualself
- 2. What social media platforms do you actively use for networking?
- 4. Personal Branding Creating your virtual identity
- 5. Who am I? How do I define myself as an information professional
- 6. E-Portfolios Evidence to support your personal brand
- 7. E-Portfolios Selecting the platform that works for you
- 8. http://www.pages.drexel.edu/~cem325/ Free template from templatemo https://conserveme.wordpress.com/ Free template, domain, & hosting from Wordpress.com http://www.kellymrobinson.com/ Wordpress template, Dreamhost domain & hosting
- 9. Blogs Engaging with your career
- 10. Blog Authoring Picking a platform
- 14. Blog Reading Picking an aggregator
- 16. Social media Connecting your way
Editor's Notes
- While doing research for this presentation, I found figures claiming that everywhere from 45% to 80% of employers google job seekers before an interview. The good news is, you have the power to carefully craft a robust online presence that will show you in the best light! Whether you are a job seeker or want to open the door to new opportunities for professional growth, this presentation will cover tools for creating an online presence. “Personal branding” sounds like a lot of work, but it doesn’t have to be. The start of any plan to begin defining your virtual presence is to answer the questions: “Who am I? How do I define myself as an information professional? Whether you are a new librarian or mid-career professional, it can be difficult to boil yourself down to an elevator speech. But once you’ve done this, it will be much easier to create a cohesive online presence that says what you want it to about your work life, no matter which online platform you choose to use. This will be the virtual identity, or “personal brand” that you will attempt to convey in all of your online communication.
- When deciding an image to convey, think about some of your strengths at work. Are you an engaging instructor? Do you specialize in a particular area of reference? Are you proud of your technical skills? Within these areas, you may then want to get down to the details. For instance, if you are proud of your technical skills, consider what areas you are most proficient in. Do you know CSS3, html5, and Java, for instance? Making lists can help with this process. I find it helpful to first brainstorm everything all of my skills, and whittle that list down to a few key areas that best reflect how I want colleagues to view me. This is not only a helpful exercise for new professionals, but all of us can benefit from redefining ourselves once and a while. Our profession changes quickly, and frankly, our image can grow stale. Make sure your image defines you, but that it also reflects how you have changed as a professional.
- For new professionals or job seekers, one of the most helpful tools in creating a personal brand can be an e-portfolio. It can take a lot of time to cultivate an online presence via social media, but less daily effort to put together a portfolio of your work. An eportfolio is like a virtual resume, but also provides examples of your work. Eportfolios are powerful because they can show others, even those you have never meant before, examples of your personal brand. When starting your eportfolio, you have 2 main considerations: 1) What evidence will you provide that can support your personal brand? 2) What platform to use The first step in completing your eportfolio is to gather the materials you will need to create it. These materials should provide evidence of the key facets of your personal brand. Once you have determined what it is about you that you want to convey, find materials that support each of these concepts. We want to gather materials before selecting a platform because these might drive the type of platform you choose. If your strength is in digital media, your portfolio will look much different from someone whose strength is in writing. Although we do not have a lot of time to go into specifics in this presentation, it is important that the media you upload to your eportfolio is in a stable format that most viewers will be able to view. For instance, make Word files into PDFs if you plan on uploading writing or marketing materials. I have one caveat to the personal branding information I’ve presented thus far - If you are a job seeker, you want to consider not only your personal brand, but also the types of jobs you are applying for. Make sure a broad enough display of your work is included to make you marketable to a large number of employers.
- Don’t know html? No problem! Sites like GoogleSite and PortfolioVillage offer free web site makers that offer basic tools and templates to help you design a site without needing much technical know-how. Have some basic tech skills but are low on cash? Wordpress.com is another free tool that does not require paid hosting. Thousands of templates exist, and some more technical skills can help with basic site customization. Other sites, like Drupal, Joomla, and Wordpress are relatively low cost. In most cases, you will need a web hosting service and domain name, which will likely be your biggest cost. However, there are many high quality, free portfolio templates. Or, you can purchase a template with more options. Basic html and CSS are helpful when using these options. For anyone curious, my e-Portfolio was designed in wordpress. I used Dreamhost to register my doman and subscribe to their hosting service.
- Reflective practice Shows engagement with librarianship & your career
- Platforms for blogging Platforms for reading blogs
- https://carriemoran.wordpress.com/ 86 posts Started in June 2011
- Wordpress vs. blogger stats ease of use - editors, logging in, multiple blogs, sharing discoverability tagging / categories ads
- Learning from colleagues Platforms for reading blogs Scope outside libraries
- RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.
- danah boyd - Principal Researcher at Microsoft Research Dan Russell - researcher @ Google ProfHacker - for academics, issues relating to higher ed Librarian Design Share - community of creativity for librarians, people who work in libraries, and library students library babel fish - barbara fister librarian who works at the Folke Bernadotte Memorial Library, Gustavus Adolphus College in Minnesota info-mational - char booth Director of Research, Teaching, & Learning Services at the Claremont Colleges Library and an ACRL Immersion Institute faculty member. ubiquitous - brian mathews, Associate Dean for Learning & Outreach at Virginia Tech TTW - Michael Stephens, Assistant Professor in the School of Information at San Jose State University and designs and conducts the online postgraduate course, The Hyperlinked Library, focused on the powerful emerging trends, tools and processes driving change in library and information communities.
- Will social media be around forever? Will it be around for the next 5 years? Facebook 2004 Twitter 2006 Instagram 2010 Google + 2011 The New thing 2018 Personal vs Professional (No longer on FB, Pinterest) Do you have separate accounts? How many different platforms can you handle? Are you a consumer or a creator?
- Used Facebook to find a library school roommate Used Twitter to find a roommate for ALA Midwinter Used Twitter to help secure a spot on the Social Media team for LLAMA NPS Follow up in LinkedIn after interviews connecting to those who you clicked with. Might lead to other job opps. (asked to submit another application for a different job at a university I interviewed with) Follow people who work at your dream library/job
- Twitter: follow hashtags: #edchat, #critlib, #libchat, #librarylife. Start by lurking and then by engaging, communicate during conferences with leaders Facebook: Join Groups: “ALA Think tank”, “libraries and social media”, Google +: Communities “Libraries and Librarians”, YouTube: librarianfanmail; librarian does Q&A and book reviews Instagram: #bookface tumblr: ALA Thinktank fails; tumbrarians