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SEO Surgery India 2.3 with Bartosz Góralewicz

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Anton Shulke
Anton Shulke

This presentation is an integral part of SEMrush webinar for full video: https://youtu.be/VQb7ztH7cc8

Marketing
1 of 36
Floraqueen.com
Link building efforts
Link building efforts
Link building efforts • SEO Directories • Start websites (concept popular in NL) • Spammy websites
Link building efforts • SEO Directories • Start websites (concept popular in NL) • Spammy websites … often hosted on 1 IP
http://www.link-hostel.de/webkatalog.php?id=6725
http://www.was-wo-wer.info/katalog/webkatalog.php?id=2921&key=blumenversand-online
Recent SEO efforts
Paid links?
Paid links?
Indexability
1.Redirects, trailing slashes (thousands) Example: https://www.floraqueen.com/blog/flower-care/ Redirects to https://www.floraqueen.com/blog/flower-care
Canonical tag related issues
Some important pages (e.g., linked in main navigation) are removed from index by the robots meta- tag (e.g. https://www.floraqueen.com/birthday-flowers/for-friends )
404s https://www.floraqueen.com/gifts/chocolate-gifts https://www.google.pl/search?q=chocolate+gifts+site%3Awww.floraqueen.com&oq=chocolate+gifts+sit e%3Awww.floraqueen.com&aqs=chrome..69i57.2165j0j1&%7Bgoogle:bookmarkBarPinned%7Dsourceid =chrome&%7Bgoogle:instantExtendedEnabledParameter%7D%7Bgoogle:omniboxStartMarginParameter %7Die=UTF-8
Noindex articles
CSS issues
Image compression 500 KB!!
Image compression 300 KB!!
Those 2 images - ~35% of website’s weight
JavaScript DEMO starts NOW!! https://www.floraqueen.com/international-flower-delivery
Cookie madness
https://www.floraqueen.com/sending-flowers-all-flowers - 78 cookies !!!
Summary • Link profile problems!!! • Blog seems to be ignored/managed differently than the rest of the website • A lot of indexing strategy issues • Unusual website’s layout/structure. JavaScript used for links generation + heavy background image

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