Richard King participó el pasado 29 de Octubre de 2009 en el European Ecommerce Conference, congreso anual de comercio electrónico, con la ponencia '10 years on a rollercoaster - the Verivox story on an e-commerce success'. Como Vicepresidente Internacional de Verivox, Rischard es responsable de todas las actividades de la compañía fuera de Alemania, incluyendo su expansión geográfica. Richard cuenta con 15 años de experiencia comercial y de marketing como responsable de equipos de más de 200 personas en 35 países, que han generado ventas de hasta 200 millones de euros en actividades internacionales.

1. 10 Years on a Rollercoaster –
an E-Commerce Success Story
Richard King, Vice President International
October 2009 Richard King 04/11/09 Page 1

2. Content
The opportunity that turned to dust
The unwanted situation and the pot of gold
Darling of the press, enemy of the banks
Surprised by success
Settling into a nice corporate position
Critical Success Factors
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3. Lean-back time
Current Situation
– Energy only
– Efficient, effective, market-
outperforming
– Near-exclusive Google focus
– Focus on CTR and CPC
Work-in-progress
– Keyword tuning (ongoing)
– Focus on cost/conversion
– Investigate increased effort for content network (conversion optimisation,
medium)
– Short-notice and temporary tactical SEM campaigns to accompany other
marketing actions (notably PR) re content, timing, geography
Richard King 04/11/09 Page 3

4. The Political Opportunity
European Deregulation and National Reality
Current Situation
1998:
1998:
– Energy only
The Revolution for Consumers in Telecommunications !
– Efficient, effective, market-
outperforming
– Near-exclusive Google focus
– Focus on CTR and CPC
1998:
A Regulator is formed ...
Work-in-progress
– Keyword tuning (ongoing)
– Focus on cost/conversion
– Investigate increased effort for content network (conversion optimisation,
medium)
– Short-notice and temporary tactical SEM campaigns to accompany other
marketing actions (notably PR) re content, timing, geography
Richard King 04/11/09 Page 4

5. The Hard Place & the Pot of Gold
Investor Pressures and the Main Revenue Stream
Investor:
– Take a look at the energy industry!
Verivox:
– Energy is less competitive than telecommunications
– Energy is slower than telecommunications
– Energy is more heavily regulated than telecommunications
– Energy is less emotional than telecommunications
– Energy is even more boring than telecommunications!
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6. The Nice Corporate Position
A Company with both feet on the ground ...
... is standing still !
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7. Critical Success Factors
Three Personal Pearls of Wisdom
Passionate People and Organizational Structures
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8. Critical Success Factors
Three Personal Pearls of Wisdom
Passionate People and Organizational Structures
The Pursuit of Excellence and Business Model Implications
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9. Critical Success Factors
Three Personal Pearls of Wisdom
Passionate People and Organizational Structures
The Pursuit of Excellence and Business Model Implications
Customer Wishes and Brand Values
Richard King 04/11/09 Page 9

10. Trust
Ask for it!
„Verivox reduced our energy costs by 50%
we save EUR 14.000 p.a.!
We trust Verivox and use them every year“
Andreas Wilhelm, ‚Alte Brennerei‘
Richard King 04/11/09 Page 10

11. Thank You
Richard King +49 (0) 6221 7961-263
Vice President International richard.king@verivox.com
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