This document provides an overview of blogging and how it can benefit businesses. It defines blogging as online journals that can include various media. Blogging builds trust, brands, and humanizes companies. Frequent blogging 1-3 times per week correlates with customer acquisition. Common blogging topics include company/product news and tutorials. For beginners, WordPress is recommended to start blogging easily and share posts across social networks like Google+, Twitter and Facebook according to the "rule of 7" for visibility. Links are also provided for additional blogging resources and syndication tools.

1. How Blogging Can Benefit Your
Business
by Nile Flores
http://blondish.net

2. Objective
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What is blogging?
Benefits of blogging.
Brief coverage on how to start blogging.
What to do with your blog post after you've published it?
Topics to help you never have a problem coming up
with something to write.

3. What is blogging?
Blogging is usually known as a slang term for web log or
web logging. It use to be something compared to a diary or
journal, but today it is used for a variety of topics.
It’s also not just writing. Blogging can involve using other
media like audio, video, and images.

4. Why blog?
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Builds trust
Builds the brand and what it stands for
Gives a more human feel for the consumer
A way to market using content even in ways
you don’t have to feel like you spammed
them.

5. Blog frequency impacts customer acquisition.
92% of companies who blogged multiple times a
day acquired a customer through their blog.
- HubSpot State of Inbound Marketing,
2012

6. Please note on the previous statistic that it is
not necessarily required to blog twice, but to
blog frequently - at least 1 to 3 times per week
or once a day will do fine.

7. Nearly 40% of US companies use
blogs for marketing purposes.
- eMarketer, August 2010

8. 70% of the links search users click
on are organic, not paid.
- Marketing Sherpa, February 2007

9. What can you blog about?
❏ Company news
❏ Product
demonstrations
❏ Interviews with
peers or leaders
in your niche
❏ Roundup of niche
news
❏ Specials and
discounts
❏ Public Events
❏ Customer spotlight
❏ Tutorials
❏ Special Interest
Topics

10. But I’ve been blogging and
don’t know what to blog
about anymore?

11. Instead of thinking
outside the box, get rid
of the box.
- Deepak Chopra

12. If you’re suffering bloggers block...
It’s because of either lack of knowledge, lack of
interest, discouraged by lack of traffic, or even
stress.
All of these problems CAN be solved.

13. But I’ve never blogged
before! I don’t know what
to do or where to start?
When is it the perfect time
to begin blogging?

14. Starting A Blog
The easiest, fastest, cheapest, and most
effective tool to get you started in blogging is to
use WordPress. ( http://wordpress.org )
WordPress is a content management system
built to handle any type of website, including a
blog.

15. Wait… I already have an existing
website!

16. That’s ok!
You can have a WordPress installed in a sub directory
(folder) and run it there.
Or you can convert the entire site to WordPress.
Normally business owners like to start out with the first
option as they can use this time to get use to using
WordPress and to blogging.

17. Handy WordPress Plugins
❏ Digg Digg http://wordpress.org/plugins/digg-digg/
❏ Feedburner http://wordpress.org/plugins/feedburner-plugin/
❏ WordPress SEO by Yoast http://wordpress.
org/plugins/wordpress-seo/
❏ Yet Another Related Post Plugin http://wordpress.
org/plugins/yet-another-related-posts-plugin/

18. Handy Syndication Tools
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RSS Grafitti (Facebook application)
Dlvr.it
Bufferapp.com
Hootsuite.com

19. Blogging for Newbies
Do like Nike’s old slogan and...
JUST DO IT!
Now is the perfect time to blog!

20. So, I’ve blogged.
Now what?

21. Time to tell the world!
Don’t be shy.

22. You cannot expect traffic by
search engine alone, especially
when search engines are
becoming more social oriented.
- Me

23. Where to share?
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Google+
Twitter
Facebook
Biz Sugar
StumbleUpon
Your business
newsletter
❏ Pinterest
❏ Youtube
❏ Niche related
social bookmark
sites
❏ Press Release
sites

24. Rule of 7
This old marketing rule refers to the fact
that it takes about 7 times for a message
to be seen or heard before it is acted
upon (example: buying or subscribing.)
Keep this in mind and make sure you’re
sharing your articles at various times of
the day and on several social platforms.

25. Link Resource: Social Network And Social
Bookmark Sites
Google+ http://plus.google.com
Twitter http://twitter.com
Facebook http://facebook.com
Pinterest http://pinterest.com
Biz Sugar http://bizsugar.com
StumbleUpon http://stumbleupon.com
Youtube http://youtube.com

26. Bonus Syndication Resources
Triberr.com
JustRetweet.com
Connect with other bloggers.
Usually works better for
those needing exposure on
Twitter.
Gamified like system where
you share others’ articles out
on the social networks and
earn points to promote your
own. Facebook, Google+, and
Twitter.

27. Any Questions?

28. Nile Flores
http://blondish.net
http://twitter.com/blondishnet
http://facebook.com/NileFlores
http://linkedin.com/in/blondishnet
http://slideshare.net/blondishnet