1. Open Social Media: Where we tell it like it is
WordPress Cogs And
Wheels
That makes your site work like a clockwork
#OpenSM Webinar hosted by Captive Touch
Guest speaker Mattias Gronborg, CEO iGoMoon
2012, 26 October

2. Open Social Media: Where we tell it like it is
Who is Mattias?
CONNECT WITH MATTIAS IN SHORT
Blog: www.mattiasgronborg.com Mattias Gronborg is an entrepreneur who runs
Twitter: @MattGron iGoMoon – a managed WordPress solution
Google+: mattiasgronborg.com/gplus firm. iGoMoon builds world-class Web in WordPress,
iGoMoon: www.igomoon.com responsive adapted, for screen, tablet and smart-
phone. He speaks, educates, and consults on different
online projects.

3. Open Social Media: Where we tell it like it is
The iGoMoon Crew

4. Open Social Media: Where we tell it like it is
Our Services

5. Open Social Media: Where we tell it like it is
We Will Cover Today
Technology setup:
•Domain
•Hosting/Backup
•WordPress framework and design
•Responsive (Mobile)
•Plugin how to’s

6. Open Social Media: Where we tell it like it is
WordPress?
•Who uses WordPress?
•Goes beyond blogging
•It’s open source (It’s free)
•Developer community

7. Open Social Media: Where we tell it like it is
.com OR .org
Benefits WordPress.COM
•Free easy setup
•Technical maintenance is taken care of
(setup, upgrades, spam, backups, security)
•Great traffic benefits being part of
Wordpress.com community
Resources:
http://www.mattiasgronborg.com/the-first-step-to-building-your-home-base-w
/

8. Open Social Media: Where we tell it like it is
.com OR .org
Cons WordPress.COM
•You cannot modify PHP code
•You can’t upload plugins
•Not as scalable as .org
Resources:
http://en.support.wordpress.com/com-vs-org/

9. Open Social Media: Where we tell it like it is
Setup WordPress.org
Your basic needs:
•Domain (www.yourcompany.com)
•WordPress friendly Hosting
•WP Framework (Genesis & Studiopress)
•Think responsive (Go mobile)
•Plugins

10. Open Social Media: Where we tell it like it is
Personal Or Company?
• Integrate with your company? (search
benefits)
• Subdomain (www.blog.yourcomapny.com)

11. Open Social Media: Where we tell it like it is
Your Branding Name
(www.yourcompany.com)
•Use a domain name registrar
•Is it easy to pronounce?
•Will people remember it?
Resources:
http://www.mattiasgronborg.com/the-first-step-to-building-your-home-base-with-wordp
/

12. Open Social Media: Where we tell it like it is
WP Friendly Hosting
• Ask your friends and peers, what kind of
hosting are they using?
• Your favourite site?
• Understand your own needs
• One-click install
Resources:
http://www.webhostingclue.com/best-wordpress-hosting
http://www.mattiasgronborg.com/how-to-choose-a-wordpress-framework-and-web-hos
/

13. Open Social Media: Where we tell it like it is
BackUp Your Site

14. Open Social Media: Where we tell it like it is
WordPress FrameWork
iGoMoon’s crew, helps you modify your Genesis frame and design. So
you get an astonishing personal touch that fits your company and
brand.

15. Open Social Media: Where we tell it like it is
Mobile Responsive
• In Sweden 54% surfs the Web on smart-phones,
20% uses iPad. (U.S 45% and 25%)
• The layout and/or content responds or adapts
based on the size of screen they are presented
on.
• You dont need mobile Websites or plugins
• User friendly for your visitors
• Google loves it
Resources:
http://www.igomoon.com/blog/what-is-responsive-web/

16. Open Social Media: Where we tell it like it is
Why Design Matters
• To get to the mind, you must go through
the eyes. Be unique!
• It gets more personal, this overcome the
”who are you?” objection
• Use light-weight design, remember people
use mobile devices today.

17. Open Social Media: Where we tell it like it is
WordPress Plugins
• Extending your WordPress site to do
almost anything
• Huge community of developers
• Easy to install and setup
• Make ”safe” plugin choices
Resources:
http://www.mattiasgronborg.com/how-to-wisely-manage-wordpress-plugins/

18. Open Social Media: Where we tell it like it is
Session Summary
• WordPress org best platform
• Personal brand or company brand?
• WordPress friendly hosting
• Use a responsive theme – support mobile
• Design is essential – think light weight.
• Make wise plugin choices

19. Open Social Media: Where we tell it like it is
WordPress Questions?
iGoMoon’s crew is here to support you!
Jonas Moller Mattias Gronborg Robert Nyberg
@jonaspmoller @MattGron @robsearch
Contact us Are We A Perfect Match?
www.igomoon.com/contact http://www.igomoon.com/blog/are-we-a-perfect-match/