What does it take to gain value from the time you spend on Linkedin?

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Linkedin is a valuable resource for networking and business development. This presentation will illustrate how you can add value to your effort by using various features offered by Linkedin. In addition, best practices for Linkedin are discussed, as well as, examples of how some business owner defeat the purpose of their presence on Linkedin by not following these best practices.

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What does it take to gain value from the time you spend on Linkedin?

  1. 1. Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini Founder/President Captive Touch
  2. 2. Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips you hear•Questions? Ask on my G+ profile
  3. 3. Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat does it take to gain value from the time you spend on Linkedin?
  4. 4. Open Social Media: Where we tell it like it isFirst thing is first, your profileBasics• 100% complete• Keyword-rich headline• Must have genuine recommendations• Must have links• Must post updatesEnhancements via Apps (not comprehensive)• Rss feed of your blog posts• Import of your slides from Slide Share
  5. 5. Open Social Media: Where we tell it like it isWhy a complete and keyword-rich profile isimportant?• LinkedIn comes with a search engine Your profile must be PSO PSO= People search optimized
  6. 6. Open Social Media: Where we tell it like it is Your Linkedin Profile Headline Update Recommendation Links
  7. 7. Open Social Media: Where we tell it like it isHow can LinkedIn add value to yourbusiness?If you are a B2B, Linkedin can be a greattool to reduce cost. Why? Because time isMoney:• Linkedin Today- Excellent curation tool• Search- Target your prospects efficiently• Networking- Groups, commenting on updates• CRM- Card munch mobile app• LinkedIn Mobile App- Network on the go• Expert status- Answers
  8. 8. Open Social Media: Where we tell it like it is Linkedin TodayFind it on your home page Your LinkedIn Home page
  9. 9. Open Social Media: Where we tell it like it is LinkedIn Today Click through, customize itTrendingTopics And find other amazing stuff Customize Your News
  10. 10. Open Social Media: Where we tell it like it is Card Munch (1)
  11. 11. Open Social Media: Where we tell it like it is Card Munch (2)
  12. 12. Open Social Media: Where we tell it like it is Linkedin Answers
  13. 13. Open Social Media: Where we tell it like it isLinkedIn best practices: Analogy• Imagine LinkedIn is a world wide B2B Conference:  Everyone gets a booth (profile)  Industry-specific session (groups) Every session attendee gets a turn to talk i.e., your updates
  14. 14. Open Social Media: Where we tell it like it is Conference booth (profile)People using LinkedIn fall into one ofthe following categories:1. The booth is empty (profile is not complete)2. The booth is nicely done, but no one is there (abandonment)3. Booth is done, attended, no networking (no updates,no comments)4. Items 1-3 are good, but networking is all about them (spam emails)5. It’s all about creating trust, and mutually beneficial connections.
  15. 15. Open Social Media: Where we tell it like it isIndustry specific sessions (Groups)People using LinkedIn fall into one ofthe following categories:1. Sign up for sessions, but never go (when you join a group, you gotta Show Up)2. Attend sessions, but never interact or offer information ( Say something!)3. Attend sessions, offer information, then leave (Listen, it’s not all about you!)4. Attend sessions, shake hands, participate in discussions, offer information (You can do this 24/7!)
  16. 16. Open Social Media: Where we tell it like it isTips for choosing good groups• Open groups that require approval• Look for networking and interaction• Join few groups• Adjust notification settings to daily email updates to interact timely• Do some networking before sharing your links, news, etc.
  17. 17. Open Social Media: Where we tell it like it isGreatest Sins that people commit on LikedIn1- Mass emails• Do not use mass email to advertise your business,event, fundraising etc etc to your Linkedin connections.• Accepting invitation to connect = opt in to your list• Serious Linkedin users hate mass emails.• Make meaningful connections.• Yes, it takes time, but its worth it.
  18. 18. Open Social Media: Where we tell it like it isGreatest Sins that people Commit on LikedIn2- Asking for meaningless recommendationsOnly ask someone for recommendations if:• You have provided them with service/product• You have worked with them• You have been their student/instructorThese don’t qualify• You had lunch with them• You met at a networking meeting a few times• They are your friend/relativeRecommendations are about yourprofessional skills
  19. 19. Open Social Media: Where we tell it like it isGreatest Sins that people Commit on LikedIn3- Flooding groups with self-serving links • When you join a group, listen first • Share things that offer value for group members • Initiate discussionsShow people that you know what it means to bepart of a community. If they hate you for beinga spammer, they won’t buy from you.
  20. 20. Open Social Media: Where we tell it like it isStepwise approach to build business1. Search for your ideal client (search or answers, trending topics)2. See what groups they belong to3. Join the group, and network4. Send invite, using group as point of connection5. Read their updates, comment, like, share6. Ask to connect on phone.8. Take it to the next level.9. Remember Don’t send them mass emails
  21. 21. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video• Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions

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