WordPress is an open source content management system (CMS) powered by PHP and MySQL that is used to build blogs and websites. There are currently over 55 million WordPress sites worldwide. WordPress allows high levels of customization through themes and over 21,000 plugins. Key performance indicators show that over 341 million people view more than 2.5 billion WordPress pages per month. WordPress manages over 22% of new websites and is used by many large businesses like CNN, The New York Times, and eBay to power their sites.

1. WORDPRESS
Dylan Cortina
MKTG 338 – Social Media Marketing
Paula Morris

2. What is WordPress?
• WordPress is an open source
CMS, often used as a blog publishing
application powered by PHP and
MySQL.
• It has many features including a
plugin architecture, template
system, and gravatar.
• currently 55,595,208 WordPress
sites in the world.
• Get started by downloading software
script or joining WordPress.com
• completely customizable and can be
used for almost anything.

3. Main Influences of WordPress
• full content management
system…if you can imagine it, it’s
possible.
• multiple plug-ins and widgets
allowing users to extend the
abilities of WordPress beyond
original installment
• The multi-user feature allows up
to 10 users each with different
levels of authorization.
• mobile usage allows you to
comment effortlessly along with
composing posts and location
mapping
• ALWAYS be connected

4. Key Performance Indicators
• Over 341 million people view more
than 2.5 billion pages each month.
• WordPress.com users produce
about 500,000 new posts and
400,000 new comments on an
average day
• WordPress is used by over 16.7%
of Alexa Internet's "top 1 million"
websites
• As of August 2011 manages 22%
of all new websites.
• Support requests, theme
switches, and embeds.

5. Advertising
• AdSense, Yahoo, Chitika, TextLink
Ads, and other third-party
advertising is not allowed at
WordPress.com.
• WordAds lets WordPress.com
bloggers with moderate to high
traffic and appropriate content
turn on ads and earn money from
their blogs.
• You can run any ads you’d like if
you manage your own WordPress
installation

6. Tips?...Use the Plugins!!!
• allows any user to customize their
blog into anything
• With 21,239 plugins, the
possibilities of customization are
endless
• Buddy Press – Social Networking
• Akismet – Guards against spam
• WordPress Database Backup and
stats
• Unique to each individual

7. Cautions
• January 2007 – attacker
introduced exploitable code
• May 2007 – 98% of WordPress
blogs were outdated 
EXPLOITABLE
• April 2009 – Seven unpatched
security advisories out of thirty-
two.
• Protect using security plugins
such as Better WP Security and
WP Security Scan
• protect installations by renaming
the default admin account, as well
as editing the site's .htaccess file.

8. Businesses Using WordPress…
• TechCrunch
• TED
• CNN
• NFL
• The New York Times
• UPS
• Ebay
• OldSpice
• PlayStation
• Best Buy
• Pepsi

9. Works Cited
Black, Tiffany. "How to Use WordPress for Business." Inc.. 03 May 2010: n.
page. Web. 11 Sep. 2012.
<http://www.inc.com/guides/2010/05/wordpress-for-
business.html>.
www.WordPress.com. N.p., n.d. Web. 11 Sep 2012.
<http://wordpress.com/>.
www.WordPress.org. N.p., n.d. Web. 11 Sep 2012.
<http://wordpress.org/>.
"WordPress." www.wikipedia.org. N.p., 08 Sep 2012. Web. 11 Sep 2012.
<http://en.wikipedia.org/wiki/Wordpress>.