The document discusses creating an effective content strategy for social media. It recommends producing a minimum of 11 pieces of original, engaging content per day across Twitter, Facebook and blogs. To produce strategic content, one should understand their target audience, listen to conversations on social media, and plan publication times. An effective content strategy requires adjusting over time based on measuring success, conversing with others, using automation judiciously, and maintaining a commitment to quality, consistency, generosity and continuous learning.

1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Where we tell it like it is
Why Open Social Media?
•Too many people teaching it
wrong
•Too many people practicing it
wrong
Read more: http://bit.ly/whyopensm

3. Open Social Media: Where we tell it like it is
What to Expect?
• Workshops
• Latest News and Tools
•Case Studies
•Panel Discussions
•And more

4. Open Social Media: Where we tell it like it is
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• Use the Hashtag #opensm
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5. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What Does it Take to Create a
Content Strategy

6. Open Social Media: Where we tell it like it is
What’s Content Strategy?
What are you going to type in here?

7. Open Social Media: Where we tell it like it is
How much content do you need?
•Minimum number of original, engaging, compelling
content in a typical 8 hour work day
 8 for Twitter (posted hourly)
 3 for Facebook (spread evenly)
 0.2 (1/week) for your Blog (Yes, you need one)
T 11.2 /day
56 / week (typical 5 day work week)

8. Open Social Media: Where we tell it like it is
What is Strategic Content?
• Addresses pain points
• Demonstrates your expertise
• Drives behavior

9. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (1)
• Knowing your target audience comes first
Gender
Age group
Income level
Education level
Other factors relevant to your industry
Place of aggregation

10. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (2)
• Listening comes second
Social conversations (there are tools for that)
Read (there are tools for finding stuff to read)
Take surveys (there are tools for that)
Pay attention to news
Sometimes you have to drop everything
and write a blog post

11. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (3)
• Planning comes third
When to produce content
Check your calendar
When to post the content
Beginner: Start somewhere
Not beginner: When is your stream most
active (there are tools for that)

12. Open Social Media: Where we tell it like it is
Keep these points in mind (1)
• A prefect strategy is a moving target
You need to measure success and
adjust accordingly
• Posting content is just the beginning
You need to converse
• Use automation in moderation
Run away from those selling you a
tool claiming you can do it in your
sleep

13. Open Social Media: Where we tell it like it is
Keep these points in mind (2)
• Content can take various forms
Words
Images
Videos
Podcasts
• Be aware of copy right laws, do not copy
images from Google and use it without
permission

14. Open Social Media: Where we tell it like it is
Keep these points in mind (3)
• Have an unwavering commitment to quality
• Be consistent
• Be generous
• Always be learning
•Be creative, take risks, and do something big

15. Open Social Media: Where we tell it like it is
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