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Open Social Media: Free and Open Education
The Latest news in social media
& What they mean for you!
By: Sherry Nouraini, Founder/President
Captive Touch
Open Social Media: Free and Open Education
Instagram (Facebook) adds video
The app update includes:
• 15 seconds mobile videos
• Does not loop
• Choice of any frame as a thumbnail when posting
• Cinema, which is cinematic stabilization of video
• 13 filters to help you create beautiful videos
Is this bad news for Vine?
• Vine videos are only 6 seconds long
• Vine videos are in a loop
• Vine’s is relatively new, not Instagram!
Open Social Media: Free and Open Education
Image from Instagram blog
Open Social Media: Free and Open Education
Don’t forget Capture
By Youtube
• No time limit
•No looping
•Enhancements
•Sharing
•Upload to Youtube
Why not Capture?
Open Social Media: Free and Open Education
You can add photos to Facebook comments
Open Social Media: Free and Open Education
Facebook giving us more analytics juice soon
Weekly total reach
People talking about this
Never
Liked
This!
Old Overview Tab
Open Social Media: Free and Open Education
New Overview Tab
Simpler
PTAT broken
Down, Awesome!
Likes
Comments
Shares
Post Clicks
Open Social Media: Free and Open Education
Old Post analysis
Open Social Media: Free and Open Education
New Post analysis
People Reached
Likes, Comments
Shares
Post Clicks
Negative Feedback
Very Valuable
Hide post, Hide Posts
Report as Spam, Unlike Page
Open Social Media: Free and Open Education
More comprehensive information about
people interacting with your page
Open Social Media: Free and Open Education
Google giving us more analytics juice soon
• You can judge the effectiveness of your ads beyond just impressions.
What is GDN?????
Quotes directly from Google
Open Social Media: Free and Open Education
What would the data look like?
Image from Google Analytics blog
• Your adds are assisting the conversion process
• Now you can see where they are assisting
Open Social Media: Free and Open Education
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Social media news and what it means for you June 21st

  • 1. Open Social Media: Free and Open Education The Latest news in social media & What they mean for you! By: Sherry Nouraini, Founder/President Captive Touch
  • 2. Open Social Media: Free and Open Education Instagram (Facebook) adds video The app update includes: • 15 seconds mobile videos • Does not loop • Choice of any frame as a thumbnail when posting • Cinema, which is cinematic stabilization of video • 13 filters to help you create beautiful videos Is this bad news for Vine? • Vine videos are only 6 seconds long • Vine videos are in a loop • Vine’s is relatively new, not Instagram!
  • 3. Open Social Media: Free and Open Education Image from Instagram blog
  • 4. Open Social Media: Free and Open Education Don’t forget Capture By Youtube • No time limit •No looping •Enhancements •Sharing •Upload to Youtube Why not Capture?
  • 5. Open Social Media: Free and Open Education You can add photos to Facebook comments
  • 6. Open Social Media: Free and Open Education Facebook giving us more analytics juice soon Weekly total reach People talking about this Never Liked This! Old Overview Tab
  • 7. Open Social Media: Free and Open Education New Overview Tab Simpler PTAT broken Down, Awesome! Likes Comments Shares Post Clicks
  • 8. Open Social Media: Free and Open Education Old Post analysis
  • 9. Open Social Media: Free and Open Education New Post analysis People Reached Likes, Comments Shares Post Clicks Negative Feedback Very Valuable Hide post, Hide Posts Report as Spam, Unlike Page
  • 10. Open Social Media: Free and Open Education More comprehensive information about people interacting with your page
  • 11. Open Social Media: Free and Open Education Google giving us more analytics juice soon • You can judge the effectiveness of your ads beyond just impressions. What is GDN????? Quotes directly from Google
  • 12. Open Social Media: Free and Open Education What would the data look like? Image from Google Analytics blog • Your adds are assisting the conversion process • Now you can see where they are assisting
  • 13. Open Social Media: Free and Open Education Did you like what you heard? • Please like and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions