1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Where we tell it like it is
Please Help Spread the Education
• Use the Hashtag #opensm
• Tweet the tips you hear
•Questions? Ask on my G+ profile

3. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What Does it Take to Make Time
For Social Media

4. Open Social Media: Where we tell it like it is
How much time do you need?
• Reading: At least 1 hour/day
• Writing blog posts: At least 1-2 hours/each
week for writing, editing, finding images and
responding
• Engagement: 20 minutes to 1 hour/day for
each platform
• At least 1 hour each week for thinking and
measuring success
Total: 1.4 to 2.4 hours/day minimum to be effective
One blog and one social media platform only

5. Open Social Media: Where we tell it like it is
Step 1- Where’s the time? Find it!
• Download file bit.ly/opensm_tables
• Print out Table 1 and track two things:
Everything you do everyday for a week
Length of time you do it
• Now, label anything you would deem
non-essential as a Y for purging (You know
you’ve got some!)
• Stop doing the ones labeled with a Y
• Now you have more time.

6. Open Social Media: Where we tell it like it is
Step 2- Planning for social media
• Print out table 2 from bit.ly/opensm_tables
• Write down when you will be doing these
three things represented by single letters:
 R for Reading and/or Research
 W for Writing
 E for engagement
• Now you know when you’re going to do it
• Time to plan what to say

7. Open Social Media: Where we tell it like it is
Step 3- Planning your content
• Refer to your content strategy
We covered last week, in case you missed it
here’s the link to the slide show:
http://slidesha.re/ContentStrategyHOA
• Create a list of topics based on your content
strategy
• Create a list of subtopics for each topic
For example: Real Estate topic-Loan
subtopic- Effect of Credit rating

8. Open Social Media: Where we tell it like it is
Step 4- Planning your activities
• Print out table 3 from bit.ly/opensm_tables
•Now plug in those topics and subtopics
into table 3 on a weekly basis for a
month
• Yes, the table shows 5 weeks, that’s
because some months have 5 weeks.
• Now you have found the time and have a
plan

9. Open Social Media: Where we tell it like it is
You’re probably saying:
This is just a time management exercise,
Where are the tips and tricks?
Good time management and setting
Priorities is where you start
Now we get on with the tips.

10. Open Social Media: Where we tell it like it is
Tips
• You don’t have to be everywhere
Go to your content strategy
Find out where your target is
hanging out
Focus on a few
• You can use automation with moderation
Great tool: Bufferapp.com, schedule sharing
of your content. Just install the addon on
your browser.

11. Open Social Media: Where we tell it like it is
Tips
• Did the time management exercise and could
not find the time?
Hire a community manager
Someone who knows your industry
Pay a little more for a senior level
otherwise you’d be paying them to
learn on the job
Don’t go for a junior intern, the lack of
experience can hurt your efforts
- Example, read this
http://bit.ly/whynointern

12. Open Social Media: Where we tell it like it is
Tips
• Is there any room for an intern? Yes!
Monitoring of your topics
Managing your database
Thank you and your are welcome
Social CRM, where is your target market
In summary, tasks that don’t require
advanced skills in marketing and customer
management

13. Open Social Media: Where we tell it like it is
Tips
• Every business owner needs to have a
smart phone, lots of productivity apps
• Incorporate tasks into unscheduled time
Washing dishes (great time to think)
Doing Laundry (great time to think)
Pumping gas (RT, @mention)
Waiting in grocery line (RT, @mention)
Taking a shower (great time to think)
Driving (look outside for inspiration)
• Read the comments in this blog for other ways
to include thinking time in your day:
http://bit.ly/opnesm_makingtime

14. Open Social Media: Where we tell it like it is
Did you like what you heard?
• Please +1 and share the video
• Want to be notified about future workshops?
• Would you like to give us your feedback?
Please answer this short survey:
http://bit.ly/makingtime_feedback
• Please ask questions