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Open Social Media: Where we tell it like it is




Facebook News feed is going Apple

   Simple yet powerful design

  What does this mean for you?

        Host: Sherry Nouraini
            Founder/President
              Captive Touch
Open Social Media: Where we tell it like it is




Please Help Spread the Education

• Use the Hashtag #opensm

• Tweet the tips you hear

•Questions? Ask on my G+ profile
Open Social Media: Where we tell it like it is




“Our goal is to give everyone in the
world the best personalized newspaper
as we can.”

Mark Zuckerberg
Open Social Media: Where we tell it like it is



 How the nature of news feed utilization has changed

•November 2011 20-25% of stories generated contained
 some form of visual content

• By January of 2013, that number has jumped
  to 50%

• Also, the content of the average news feed is made up of

 updates from pages and public figures that we follow.

   So the news feed is not all about keeping up with
   friends anymore
Open Social Media: Where we tell it like it is




“The design of your news feed needs to reflect this
Evolving face.” Mark Zuckerberg


•   That is the motivation behind the new design.
Open Social Media: Where we tell it like it is




Now                            Pretty Soon
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is


Choice of feed:What do you want to see?
Open Social Media: Where we tell it like it is


Consistent User Interface across all devices
Open Social Media: Where we tell it like it is


   Photos in the old news feed
Open Social Media: Where we tell it like it is


   Photos in the new news feed
Open Social Media: Where we tell it like it is

Photo Albums in the old news feed
Open Social Media: Where we tell it like it is

Photo Albums in the new news feed
Open Social Media: Where we tell it like it is


Shared article in the old news feed
Open Social Media: Where we tell it like it is


Shared article in the new news feed
Open Social Media: Where we tell it like it is


When your friends, friend someone
      in the old news feed
Open Social Media: Where we tell it like it is


When your friends, friend someone
     in the new news feed
Open Social Media: Where we tell it like it is


 When your friends like a page
Open Social Media: Where we tell it like it is


            Old check-in
Open Social Media: Where we tell it like it is


            New check-in
Open Social Media: Where we tell it like it is

Sharing via 3rd party apps
Like Pinterest_ Old news feed
Open Social Media: Where we tell it like it is

Sharing via 3rd party apps
Like Pinterest_ New news feed
Open Social Media: Where we tell it like it is

Sharing videos Old news feed
Open Social Media: Where we tell it like it is

Sharing videos New news feed
Open Social Media: Where we tell it like it is

All friends feed- Chronological order
Open Social Media: Where we tell it like it is



Following feed_ Chronological order
Open Social Media: Where we tell it like it is


        All photos feed
Open Social Media: Where we tell it like it is




   Same UI across all devices
Open Social Media: Where we tell it like it is

Mobile_inspired global navigation
Open Social Media: Where we tell it like it is




  Did you like what you heard?

      • Please +1 and share the video
• Want to be notified about future workshops?
  • Would you like to give us your feedback?
       Please answer this short survey:

                http://bit.ly/feedback_sm

            • Please ask questions

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The new Facebook newsfeed transforms our experience

  • 1. Open Social Media: Where we tell it like it is Facebook News feed is going Apple Simple yet powerful design What does this mean for you? Host: Sherry Nouraini Founder/President Captive Touch
  • 2. Open Social Media: Where we tell it like it is Please Help Spread the Education • Use the Hashtag #opensm • Tweet the tips you hear •Questions? Ask on my G+ profile
  • 3. Open Social Media: Where we tell it like it is “Our goal is to give everyone in the world the best personalized newspaper as we can.” Mark Zuckerberg
  • 4. Open Social Media: Where we tell it like it is How the nature of news feed utilization has changed •November 2011 20-25% of stories generated contained some form of visual content • By January of 2013, that number has jumped to 50% • Also, the content of the average news feed is made up of updates from pages and public figures that we follow. So the news feed is not all about keeping up with friends anymore
  • 5. Open Social Media: Where we tell it like it is “The design of your news feed needs to reflect this Evolving face.” Mark Zuckerberg • That is the motivation behind the new design.
  • 6. Open Social Media: Where we tell it like it is Now Pretty Soon
  • 7. Open Social Media: Where we tell it like it is
  • 8. Open Social Media: Where we tell it like it is Choice of feed:What do you want to see?
  • 9. Open Social Media: Where we tell it like it is Consistent User Interface across all devices
  • 10. Open Social Media: Where we tell it like it is Photos in the old news feed
  • 11. Open Social Media: Where we tell it like it is Photos in the new news feed
  • 12. Open Social Media: Where we tell it like it is Photo Albums in the old news feed
  • 13. Open Social Media: Where we tell it like it is Photo Albums in the new news feed
  • 14. Open Social Media: Where we tell it like it is Shared article in the old news feed
  • 15. Open Social Media: Where we tell it like it is Shared article in the new news feed
  • 16. Open Social Media: Where we tell it like it is When your friends, friend someone in the old news feed
  • 17. Open Social Media: Where we tell it like it is When your friends, friend someone in the new news feed
  • 18. Open Social Media: Where we tell it like it is When your friends like a page
  • 19. Open Social Media: Where we tell it like it is Old check-in
  • 20. Open Social Media: Where we tell it like it is New check-in
  • 21. Open Social Media: Where we tell it like it is Sharing via 3rd party apps Like Pinterest_ Old news feed
  • 22. Open Social Media: Where we tell it like it is Sharing via 3rd party apps Like Pinterest_ New news feed
  • 23. Open Social Media: Where we tell it like it is Sharing videos Old news feed
  • 24. Open Social Media: Where we tell it like it is Sharing videos New news feed
  • 25. Open Social Media: Where we tell it like it is All friends feed- Chronological order
  • 26. Open Social Media: Where we tell it like it is Following feed_ Chronological order
  • 27. Open Social Media: Where we tell it like it is All photos feed
  • 28. Open Social Media: Where we tell it like it is Same UI across all devices
  • 29. Open Social Media: Where we tell it like it is Mobile_inspired global navigation
  • 30. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions