This document outlines a methodology for guerrilla marketing in the digital age, beginning with identifying a target market and competition, establishing goals and an exit strategy. It recommends segmenting demographics, finding behavioral traits, and making personal interactions to hit the target market. Various tools like FollowerWonk and RavenTools are suggested to find information about the target. Content should start conversations, drive behaviors, and reward those behaviors. Secret weapons include unique selling propositions, customer service, and strategic partnerships.

1. Guerrilla Marketing
In the Digital Age

2. Mission Planning
•Identify Target Market
•Focus on Areas of
Opportunity
•Know Your Battlefield
•Define your Enemy
(Competition)
•Establish Goals
•Exit Strategy

3. Methodology
“Strategy without tactics is the slowest route to victory. Tactics
without strategy is the noise before defeat.”
― Sun Tzu, The Art of War

4. Identify Target Market
• Segment your Demographics
• Find behavioral traits
• Personal Level Interactions
• Make your Marketing hit home

5. Use Tools to your Advantage
Find out information about your
Target
• FollowerWonk
• RavenTools
• Twitter Search
• Tweriod
• SEOmoz

6. Content
•Start the Conversation
•Drive Specific Behavior
•Reward Behavior
Tools: Google Alerts, Bundle Post

7. Secret Weapons
•Your U.S.P.
•Customer Service
•Strategic Partnerships

8. Rich Cottle
Director of Sales & Marketing
@rcottle86
RCottle@BundlePost.com