Making Websites with WordPress

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Making Websites with WordPress

  1. 1. Making Websiteswith WordPress Liam Dempsey | LBDesign
  2. 2. About Liam §  Run LBDesign, a communications design consultancy in Philly and London §  Working with WordPress since 2007 §  A designer who codes §  Run the Philly ‘burbs WordPress MeetupMain Line Internet + Social Media Marketing Group: February 2013
  3. 3. What We’ll Cover §  The state of WordPress in 2013 §  Presenting the case of WordPress as a CMS of choice §  Tips on approaching WordPress projectsMain Line Internet + Social Media Marketing Group: February 2013
  4. 4. What We Won’t Cover §  Design or development best practices §  The nitty-gritty of WordPress development – no talking code!Main Line Internet + Social Media Marketing Group: February 2013
  5. 5. WP: Not just for bloggingMain Line Internet + Social Media Marketing Group: February 2013
  6. 6. State of WordPress §  Currently 61,432,297 sites run on WP §  ~20% of the top 1 million websites run on WordPress §  Examples: The NY Times, CNN, Rolling Stones §  Supported by Automattic §  Social is on the horizon: BuddyPress §  Up next: apps built with WordPressMain Line Internet + Social Media Marketing Group: February 2013
  7. 7. Why use WordPress? §  Easy for content managers to use §  Loads of quality plugins §  Flexible §  Scalable §  Very popular – so loads of great designers and developers know itMain Line Internet + Social Media Marketing Group: February 2013
  8. 8. WordPress is SEO friendly §  Customizable permalinks = SEO friendly URLs §  Editable slugs §  Plenty of SEO/content strategy plugins §  Even sliders are SEO friendlyMain Line Internet + Social Media Marketing Group: February 2013
  9. 9. What are themes? §  Add a mixture of design and functionality §  Three types: §  Free §  Premium §  Starter/CustomMain Line Internet + Social Media Marketing Group: February 2013
  10. 10. Thinking about themes §  Not all themes are created equal §  Some are more flexible and robust §  Some are easier to use for end-clients §  Some are downright scary! §  iThemes, Woo Themes + StartBox are reliable and safeMain Line Internet + Social Media Marketing Group: February 2013
  11. 11. What are plugins? §  Software add-ons §  Plugins address many needs: §  SEO and blogging §  User permissions §  Events §  Digital Downloads §  Membership subscriptions §  Podcasts and videoMain Line Internet + Social Media Marketing Group: February 2013
  12. 12. Plugin considerations §  Not all plugins are created equal §  User-interface varies greatly §  Shody plugins can be inefficient or present security issues §  Some plugins don’t play nicely with others §  Rule of thumb: Don’t make plugins first option §  Don’t be afraid to use solid pluginsMain Line Internet + Social Media Marketing Group: February 2013
  13. 13. Suggested plugins I §  SEO: WordPress SEO by Yoast §  Contact forms: Gravity Forms §  Social Media: DiggDigg §  Slider: Soliloquy §  Digital Downloads: Easy Digital DownloadsMain Line Internet + Social Media Marketing Group: February 2013
  14. 14. Suggested plugins II §  Podcasts: Blubrry Power Press §  Membership: Paid Memberships Pro §  Customization: Advanced Custom FieldsMain Line Internet + Social Media Marketing Group: February 2013
  15. 15. Custom Post Types §  Used for any content type with a need for repeated instances – eg, Recipes, Staff, Products, etc. §  The custom post type and fields are customized §  Data from CPT can be displayed across the site with easeMain Line Internet + Social Media Marketing Group: February 2013
  16. 16. Why use CPT? §  Allows content managers to focus on content – without worrying about design §  Can be very SEO friendly §  Allows for a richer user experience as content is consistent across the siteMain Line Internet + Social Media Marketing Group: February 2013
  17. 17. Don’t Skimp on Security §  Think “Safety first!” §  Back up, back up, back up §  WordPress is popular, ergo it’s a target for hackers §  Still a very secure platform §  Pay for good hosting and keep the software up-to-dateMain Line Internet + Social Media Marketing Group: February 2013
  18. 18. Thanks! Blog: liamdempsey.com Work: lbdesign.tv Quirky: chickenmonkeydog.com Twitter: @liamdempseyMain Line Internet + Social Media Marketing Group: February 2013

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