How to make time for social media in your already busy schedule?

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Managing social media activities can be very time consuming. In this presentation I offer some tips and strategies to help you integrate social media into your already busy schedule.

These are the links I shared in the slides:

Time management tables: http://bit.ly/opensm_tables
How to create a content strategy slide deck: http://bit.ly/openoffice_hoa
Article related to importance of creating senior level professionals for engagement: http://bit.ly/whynointern

If you have any questions about how to connect your social media activities with your business goals, please contact me:

http://www.captivetouch.com

Published in: Business, Technology
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How to make time for social media in your already busy schedule?

  1. 1. Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry NourainiFounder/PresidentCaptive Touch
  2. 2. Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat Does it Take to Make TimeFor Social Media
  3. 3. Open Social Media: Where we tell it like it isHow much time do you need?• Reading: At least 1 hour/day• Writing blog posts: At least 1-2 hours/eachweek for writing, editing, finding images andresponding• Engagement: 20 minutes to 1 hour/day foreach platform• At least 1 hour each week for thinking andmeasuring success (you need to unplug)Total: 1.4 to 2.4 hours/day minimum to be effectiveOne blog and one social media platform only
  4. 4. Open Social Media: Where we tell it like it isStep 1- Where’s the time? Find it!• Download file bit.ly/opensm_tables• Print out Table 1 and track two things:Everything you do everyday for a weekLength of time you do it• Now, label anything you would deemnon-essential as a Y for purging (You knowyou’ve got some!)• Stop doing the ones labeled with a Y• Now you have more time.
  5. 5. Open Social Media: Where we tell it like it is
  6. 6. Open Social Media: Where we tell it like it isStep 2- Planning for social media• Print out table 2 from bit.ly/opensm_tables• Write down when you will be doing thesethree things represented by single letters: R for Reading and/or Research W for Writing E for engagement• Now you know when you’re going to do it• Time to plan what to say
  7. 7. Open Social Media: Where we tell it like it is
  8. 8. Open Social Media: Where we tell it like it isStep 3- Planning your content• Refer to your content strategyIf you want to know how to create one, view thisslide deckhttp://bit.ly/openoffice_hoa• Create a list of topics based on your contentstrategy• Create a list of subtopics for each topicFor example: Real Estate topic-Loansubtopic- Effect of Credit rating
  9. 9. Open Social Media: Where we tell it like it isStep 4- Planning your activities• Print out table 3 fromhttp://bit.ly/opensm_tables•Now plug in those topics and subtopicsinto table 3 on a weekly basis for amonth• Yes, the table shows 5 weeks, that’sbecause some months have 5 weeks.• Now you have found the time and have aplan
  10. 10. Open Social Media: Where we tell it like it is
  11. 11. Open Social Media: Where we tell it like it isYou’re probably saying:This is just a time management exercise,Where are the tips and tricks?Good time management and settingpriorities is where you startNow we get on with the tips.
  12. 12. Open Social Media: Where we tell it like it isTips• You don’t have to be everywhereGo to your content strategyFind out where your target audience ishanging outFocus on a few• You can use automation with moderationGreat tools: Bufferapp.com, Hootsuite.comSchedule sharing of your content.Don’t just schedule and walk away, be thereto interact when your content is posted.
  13. 13. Open Social Media: Where we tell it like it isKey Point• You don’t have to be glued to yoursocial media channels to besuccessful.• Schedule your engagement time withcontent sharing time.• Create content in bursts Spread out Repurpose
  14. 14. Open Social Media: Where we tell it like it isRepurpose???• Real Estate topic-Loansubtopic- Effect of Credit ratingBlog postImagePinterest Slide DeckSlideShareRecord a Short video
  15. 15. Open Social Media: Where we tell it like it isTips• Every business owner needs to have asmart phone, lots of productivity appsMobile app for SM platformsMobile curation tools like RockMelt or FeedlyEvernote, capture thoughts, pictures
  16. 16. Open Social Media: Where we tell it like it isTips• Did the time management exercise and couldnot find the time?Hire a community managerSomeone who knows your industryPay a little more for a senior levelotherwise you’d be paying them tolearn on the jobDon’t go for a junior intern, the lack ofexperience can hurt your efforts- Example, read thishttp://bit.ly/whynointern
  17. 17. Open Social Media: Where we tell it like it isTips• Is there any room for an intern? Yes!Monitoring of your topicsManaging your databaseThank you and your are welcomeSocial CRM, where is your target marketIn summary, tasks that don’t requireadvanced skills in marketing and customermanagement
  18. 18. Open Social Media: Where we tell it like it isDid you like what you heard?• Please +1 and share the video• Want to be notified about future workshops?• Would you like to give us your feedback?Please answer this short survey:http://bit.ly/makingtime_feedback• Please ask questions

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