This document discusses using WordPress for non-profits, education, and blogs. It provides case studies of using WordPress for a non-profit organization focused on education funding that needed an online donation system, an early childhood education center that needed a website for parents and staff, and a design blog that sold paper products and needed an online store. The case studies demonstrate how WordPress plugins like Gravity Forms, WooCommerce, and The Events Calendar were used to meet the specific needs of each organization.

1. Wordpress for
everyone:
Case Studies for Non-Profits, Education, and Bloggers

2. HEY GIRL HEY!
ANGELICA YARDE
Partner and Director of
Projects at Sevenality
Editor & Designer
at Studio 404
Twitter
@studio404design
E-mail
angel@sevenality.com
Slideshare
www.studio-404.com/blog

3. OVERVIEW
• Part 1: WordPress for Everyone?
• Why WordPress Works for Businesses
• What Every Business Owner Should Know
• Part 2: Case Study - Non-Profits
• Part 3: Case Study - Education
• Part 4: Case Study - Blog & E-Commerce
• Part 5: Q&A
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4. section 1
WordPress for Everyone?

5. WHY WORDPRESS
WORKS FOR BUSINESSES
• Low costs (Um, free?)
• Solid infrastructure
• Customizable
• Themes
• Plug-Ins
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6. WHAT EVERYONE
SHOULD KNOW
User experience is exactly as it sounds. What will
your visitors, leads, and potential customers
experience? You want your site and its functionality
to be inclusive, cohesive, precise, and clear.
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7. USER EXPERIENCE
INCLUDES
• Design
• Content
• Accessibility
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8. THINK ABOUT IT
What are three things that your site offers to
create a unique user experience?
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9. section 2
Case Study: Non-Profits

10. PROJECT SCOPE:CDF
Creation Development Foundation is a 501(c)3
organization focused on funding education projects.
In 2012, CDF enlisted us to create a responsive
website that could feature campaigns for donors and
a place to receive online donations.
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11. NEEDS TO CONSIDER
• Responsive design
• Text-heavy content
• Online payment gateway
• Audience
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12. CREATION DEVELOPMENT
FOUNDATION
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13. PROJECT:CDF
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14. PROJECT:CDF
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15. PROJECT:CDF
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16. PROJECT:CDF
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17. PROJECT:CDF
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18. PLUG-INS
• Advanced Custom Fields
• Gravity Forms
• Stripe Plugin
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19. RESULTS
• $10,000+ in donations collected via the website
• 2014 Christmas Campaign goal met
• Introduction to a brand
• Introduced the client to branded content
strategy
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20. THINK ABOUT IT
What features in the CDF project could be applied
to a non-profit that focused on homeless outreach
and support?
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21. section 3
Case Study: Education

22. PROJECT SCOPE:CKV
Creation Kids Village is an operating early
childhood education center and early elementary
school that focuses on play-based learning. Located
in a town of over 13,000 people, the majority of the
clientele are parents of children who work at two
enterprise-level corporations within a five mile
radius.
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23. NEEDS TO CONSIDER
• Budget
• Internal staff access
• Information resource
• Audience
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24. CREATION KIDS VILLAGE
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25. PROJECT:CKV
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26. PROJECT:CKV
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27. PROJECT:CKV
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28. PLUG-INS
• The Events Calendar Pro
• Timetable Responsive Plugin for WordPress
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29. PROJECT:CKV
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30. PROJECT:CKV
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31. RESULTS
• Over 180 children enrolled
• Early elementary school launch
• Increase of administrative team productivity
• Down-time has been minimized
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32. THINK ABOUT IT
What features in the CKV project could be applied
to a coffee shop?
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33. section 4
Case Study: Blogs & Commerce

34. PROJECT SCOPE:S404
Studio 404 is a design blog that has an extension
product line. Now after a year’s test run on another
sellers platform, the site needed a redesign and e-
commerce integration.
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35. STUDIO 404 PAPER
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36. PROJECT:STUDIO 404
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37. PROJECT:STUDIO 404
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38. PROJECT:STUDIO 404
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39. PROJECT:STUDIO 404
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40. PROJECT:STUDIO 404
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41. PLUG-INS
• Jetpack
• CommentLuv
• CoSchedule
• jQuery Pin It Button for Images
• MailChimp
• NextScripts
• WooCommerce
• Yoast SEO
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42. RESULTS
• Increase in traffic
• Gave me the feels
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43. Q&A
ANGELICA YARDE
Partner and Director of
Projects at Sevenality
Editor & Designer
at Studio 404
Twitter
@studio404design
E-mail
angel@sevenality.com
Slideshare
www.studio-404.com/blog