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CREATING CONTENT
STRATEGIES FOR
WORDPRESS
OVERVIEW
• Section 1: Generating Content Ideas
• Approaching Content Creation
• Value of Branded Content
• Creating Brande...
SECTION 1:
GENERATING
CONTENT IDEAS
GENERATING CONTENT IDEAS
MYTH
Content creation is difficult to do.
TRUTH
Content creation is as easy or as hard you make
i...
GENERATING CONTENT IDEAS
REALITY
We are often overwhelmed with the idea of
creating the content we want for ourselves.
Don...
GENERATING CONTENT IDEAS
THE APPROACH
Challenge: Let’s generate content ideas for a
new website. Not Yo Madre’s Nachos is ...
GENERATING CONTENT IDEAS
WHY BRANDED CONTENT WORKS
Creates transparency
Increases visibility
Sets pattern for consistency
...
EXAMPLES OF BRANDED CONTENT
Tweet! @studio404design
Credit: Creative Market
EXAMPLES OF BRANDED CONTENT
Tweet! @studio404design
Credit: Creative Market
EXAMPLES OF BRANDED CONTENT
Tweet! @studio404design
Credit: Creative Market
GENERATING CONTENT IDEAS
CREATING BRANDED CONTENT GUIDELINES
Offers regulations without creating confusion
Decreases conte...
GENERATING CONTENT IDEAS
CREATING BRANDED CONTENT GUIDELINES
Create the overall tone for your content
Choose your formatti...
GENERATING CONTENT IDEAS
CHALLENGE
Not Yo Madre’s Nachos has a newsletter. What
type of information should they send out t...
SECTION 2:
CONTENT
ORGANIZATION
CONTENT ORGANIZATION
MYTH
Time spent on content organization is time
wasted.
TRUTH
Creating content organization systems s...
CONTENT ORGANIZATION
SEPARATING CONTENT BY TYPE
Website
Informational Pages
Blog
Social Media
Newsletter
Tweet! @studio404...
CONTENT ORGANIZATION
Categorize Your Content
Know the basic topics that your content falls under.
These will become your c...
CONTENT ORGANIZATION
WHAT ARE YOUR CATEGORIES?
Should be 5-7 overall words that you can categorize
your content into.
Cate...
GENERATING CONTENT IDEAS
CHALLENGE
Not Yo Madre’s Nachos needs to organize their
content. What are three categories they s...
CONTENT ORGANIZATION
SCHEDULING YOUR CONTENT
Will change your life. (Seriously)
Increases productivity. (By 1,000%. Scient...
CONTENT ORGANIZATION
WAYS TO SCHEDULE YOUR CONTENT
Free
Paper Planner
Google Calendar
Buffer (Premium Upgrade)
HootSuite (...
CONTENT ORGANIZATION
SCHEDULING SOCIAL MEDIA
Buffer
Facebook, Google+, LinkedIn, Pinterest, Twitter (Instagram coming
soon...
CONTENT ORGANIZATION
USING EDITFLOW
Calendar
Custom Statuses
Editorial Contents
Editorial Metadata
Notifications
Story Bud...
CONTENT ORGANIZATION
USING COSCHEDULE
Has the functionality of EditFlow but offers more
features
Includes several ways to ...
CONTENT ORGANIZATION
USING COSCHEDULE
Creating a new blog
post in CoSchedule is
easy and offers a
variety of options
inclu...
CONTENT ORGANIZATION
USING COSCHEDULE
CoSchedule forces you
to re-think about the
way you schedule
social media promotion
...
SECTION 3:
REPURPOSING
CONTENT
REPURPOSING CONTENT
MYTH
Repurposing content is bad.
TRUTH
Repurposing content lazily is bad. Good content
can and should ...
REPURPOSING CONTENT
Creatively Using Your Content
Strong content can be expound upon. How are you
using the content you ar...
REPURPOSING CONTENT
Examples
Creating digital products (e-books, e-courses)
Revisiting old content
Creating blog series
Cr...
HEY Y’ALL!
Angelica Yarde
Partner and Director of Projects at Sevenality
Editor & Designer at Studio 404 Paper
Co-Host of ...
Upcoming SlideShare
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Content Strategies for WordPress

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In this talk, users of all levels can expect to learn different ways to create content strategies for their WordPress sites and blogs. I will cover several ways to create an editorial calendar. how to generate content ideas, and resources for implementing good content creation practices using tools in WordPress.

Published in: Internet
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Content Strategies for WordPress

  1. 1. CREATING CONTENT STRATEGIES FOR WORDPRESS
  2. 2. OVERVIEW • Section 1: Generating Content Ideas • Approaching Content Creation • Value of Branded Content • Creating Branded Content Guidelines • Section 2: Content Organization • Editorial Calendars • Section 3: Repurposing Content Tweet! @studio404design
  3. 3. SECTION 1: GENERATING CONTENT IDEAS
  4. 4. GENERATING CONTENT IDEAS MYTH Content creation is difficult to do. TRUTH Content creation is as easy or as hard you make it. Tweet! @studio404design
  5. 5. GENERATING CONTENT IDEAS REALITY We are often overwhelmed with the idea of creating the content we want for ourselves. Don’t allow roadblocks to stop you from executing the great ideas that are waiting to be discovered. Tweet! @studio404design
  6. 6. GENERATING CONTENT IDEAS THE APPROACH Challenge: Let’s generate content ideas for a new website. Not Yo Madre’s Nachos is a new create-your-own nacho stack food truck. Write three items you would find on the Not Yo Madre’s Nachos home page. Tweet! @studio404design
  7. 7. GENERATING CONTENT IDEAS WHY BRANDED CONTENT WORKS Creates transparency Increases visibility Sets pattern for consistency Allows for innovative thinking Tweet! @studio404design
  8. 8. EXAMPLES OF BRANDED CONTENT Tweet! @studio404design Credit: Creative Market
  9. 9. EXAMPLES OF BRANDED CONTENT Tweet! @studio404design Credit: Creative Market
  10. 10. EXAMPLES OF BRANDED CONTENT Tweet! @studio404design Credit: Creative Market
  11. 11. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Offers regulations without creating confusion Decreases content creation time Positions brands among their competitors Increases chance of consistency Tweet! @studio404design
  12. 12. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Create the overall tone for your content Choose your formatting and your tone Select a visual style for your content Keep a schedule in mind Tweet! @studio404design
  13. 13. GENERATING CONTENT IDEAS CHALLENGE Not Yo Madre’s Nachos has a newsletter. What type of information should they send out to their customers who sign up? Tweet! @studio404design
  14. 14. SECTION 2: CONTENT ORGANIZATION
  15. 15. CONTENT ORGANIZATION MYTH Time spent on content organization is time wasted. TRUTH Creating content organization systems saves time and allows more time for creative thinking. Tweet! @studio404design
  16. 16. CONTENT ORGANIZATION SEPARATING CONTENT BY TYPE Website Informational Pages Blog Social Media Newsletter Tweet! @studio404design
  17. 17. CONTENT ORGANIZATION Categorize Your Content Know the basic topics that your content falls under. These will become your categories. Using categories for content in a WordPress blog is a key factor for SEO. Not only will the categories help you with blogging, they will be useful for your overall content creation. Tweet! @studio404design
  18. 18. CONTENT ORGANIZATION WHAT ARE YOUR CATEGORIES? Should be 5-7 overall words that you can categorize your content into. Categories are main themes. Tags further expand upon these themes. Make everything you do SEO friendly, especially your categories. Tweet! @studio404design
  19. 19. GENERATING CONTENT IDEAS CHALLENGE Not Yo Madre’s Nachos needs to organize their content. What are three categories they should be using for their blog content? Tweet! @studio404design
  20. 20. CONTENT ORGANIZATION SCHEDULING YOUR CONTENT Will change your life. (Seriously) Increases productivity. (By 1,000%. Scientifically proven*) Allows opportunity for collaboration and growth. Challenges better content creation. Tweet! @studio404design *I’m not a scientist. Not a real fact.
  21. 21. CONTENT ORGANIZATION WAYS TO SCHEDULE YOUR CONTENT Free Paper Planner Google Calendar Buffer (Premium Upgrade) HootSuite (Premium Upgrade) EditFlow Plugin MailChimp Premium Co-Schedule Tweet! @studio404design
  22. 22. CONTENT ORGANIZATION SCHEDULING SOCIAL MEDIA Buffer Facebook, Google+, LinkedIn, Pinterest, Twitter (Instagram coming soon*) HootSuite Facebook, Google+, Instagram, LinkedIn, Twitter SocialPilot Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter Tweet! @studio404design *Said via Twitter. Not super official but official enough I guess.
  23. 23. CONTENT ORGANIZATION USING EDITFLOW Calendar Custom Statuses Editorial Contents Editorial Metadata Notifications Story Budget User Groups Tweet! @studio404design
  24. 24. CONTENT ORGANIZATION USING COSCHEDULE Has the functionality of EditFlow but offers more features Includes several ways to schedule social media campaigns Offers analytical data Tweet! @studio404design
  25. 25. CONTENT ORGANIZATION USING COSCHEDULE Creating a new blog post in CoSchedule is easy and offers a variety of options including drag-and- drop importing of files and including Google Docs. Tweet! @studio404design
  26. 26. CONTENT ORGANIZATION USING COSCHEDULE CoSchedule forces you to re-think about the way you schedule social media promotion by prompting several times that you can schedule a post in the present and future. Tweet! @studio404design
  27. 27. SECTION 3: REPURPOSING CONTENT
  28. 28. REPURPOSING CONTENT MYTH Repurposing content is bad. TRUTH Repurposing content lazily is bad. Good content can and should be repurposed to help reinforce your brand. Tweet! @studio404design
  29. 29. REPURPOSING CONTENT Creatively Using Your Content Strong content can be expound upon. How are you using the content you are creating to build more content? Are you allowing good content to collect dust? Tweet! @studio404design
  30. 30. REPURPOSING CONTENT Examples Creating digital products (e-books, e-courses) Revisiting old content Creating blog series Creating newsletter Reposting via social media Tweet! @studio404design
  31. 31. HEY Y’ALL! Angelica Yarde Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Paper Co-Host of Heart + Hustle Podcast Twitter: @studio404design E-mail: angel@sevenality.com Slideshare: www.sevenality.com/blog

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