Creating content for your WordPress site can seem overwhelming but with the proper tools, it can be easy and effective. In this session, I will be offering an overview of how to create effective content for SEO and marketing, how to do it consistently to avoid burnout, and how to make your content work for you. I will also be sharing the tools I use for content production.

1. Content Strategies
for WordPress
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

2. HEY GIRL HEY!
ANGELICA YARDE
• Partner and Director of Projects at Sevenality
• Editor & Designer at Studio 404 Paper
• Co-Host of Heart + Hustle Podcast
• Twitter: @studio404design
• E-mail: hello@studio-404.com
• Slideshare: www.studio-404.com/blog
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

3. Overview
• Section 1 - Generating Content Ideas
• Blog Content
• Personal
• Business
• Section 2 - Creating Content with Brand Consistency
• Content Organization
• Content Calendars
• Social Media Scheduling
• Tools & Resources Online
• WordPress Plugins
• Section 3 - Content for Passive Income
• Using WordPress to Create Passive Income
• Plugins & Tools
• E-books
• E-course
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

4. Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

5. Section 1:
Generating
Content Ideas
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

6. GENERATING CONTENT IDEAS
MYTH
Content creation is difficult to do.
TRUTH
Content creation is as easy or as hard you
make it.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

7. GENERATING CONTENT IDEAS
REALITY
We are often overwhelmed with the idea
of creating the content we want for
ourselves. Don’t allow roadblocks to stop
you from executing the great ideas that
are waiting to be discovered.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

8. GENERATING CONTENT IDEAS
APPROACH
Challenge: Let’s generate content ideas
for a new website. Not Yo Madre’s Nachos
is a new create-your-own nacho stack
food truck. Write three items you would
find on the Not Yo Madre’s Nachos home
page.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

9. GENERATING CONTENT IDEAS
CHECK THE STATS
• Websites with a blog have tend to have
434% more indexed pages.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

10. GENERATING CONTENT IDEAS
DOWNFALLS OF PERSONAL BLOGS
• Lack of focus
• Who?
• Why?
• Inconsistency
• Change of direction
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

11. GENERATING CONTENT IDEAS
TIPS FOR PERSONAL BLOGS
• Always be writing.
• Have an audience persona (brand girl).
• Commit to a schedule.
• Know when it’s time to rebrand or change
focus.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

12. GENERATING CONTENT IDEAS
WHY START A BUSINESS BLOG?
• A business with a blog receives up to 67%
more leads.
• Businesses with a blog establish credibility
over their competitors.
• Customers are looking to support brands
they can learn from.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

13. GENERATING CONTENT IDEAS
DOWNFALLS OF BUSINESS BLOGS
• Inauthentic
• Lack of creativity
• Inconsistency
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

14. GENERATING CONTENT IDEAS
DOWNFALLS OF BUSINESS BLOGS
• Inauthentic
• Lack of creativity
• Inconsistency
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

15. GENERATING CONTENT IDEAS
TIPS FOR BUSINESS BLOGS
• Write as if you’re writing about your
business to a friend, not a potential
costumer.
• Put work into posts.
• Be realistic about scheduling.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

16. Section 2:
Creating Content
with Brand
Consistency
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17. CREATING CONTENT WITH BRAND CONSISTENCY
WHY BRANDED CONTENT WORKS
• Creates transparency
• Increases visibility
• Sets pattern for consistency
• Allows for innovative thinking
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18. Examples of Branded Content
Tw e e t
@ s t u d i o 4 0 4 d e s i g n
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19. Examples of Branded Content
Tw e e t
@ s t u d i o 4 0 4 d e s i g n
# B l o g a l i c i o u s 8

20. Examples of Branded Content
Tw e e t
@ s t u d i o 4 0 4 d e s i g n
# B l o g a l i c i o u s 8

21. CREATING CONTENT WITH BRAND CONSISTENCY
CREATING BRAND CONTENT GUIDELINES
• Offers regulations without creating
confusion
• Decreases content creation time
• Positions brands among their competitors
• Increases chance of consistency
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

22. CREATING CONTENT WITH BRAND CONSISTENCY
CREATING BRAND CONTENT GUIDELINES
• Create the overall tone for your content
• Choose your formatting and your tone
• Select a visual style for your content
• Keep a schedule in mind
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

23. CREATING CONTENT WITH BRAND CONSISTENCY
CHALLENGE
Not Yo Madre’s Nachos has a newsletter.
What type of information should they send
out to their customers who sign up?
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24. CONTENT ORGANIZATION
SEPARATING CONTENT BY TYPES
• Website
• Informational Pages
• Blog
• Social Media
• Newsletter
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25. CONTENT ORGANIZATION
CATEGORIZE YOUR CONTENT
Know the basic topics that your content falls
under. These will become your categories.
Using categories for content in a WordPress
blog is a key factor for SEO. Not only will the
categories help you with blogging, they will
be useful for your overall content creation.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

26. CONTENT ORGANIZATION
WHAT ARE YOUR CATEGORIES?
• Should be 5-7 overall words that you can
categorize your content into.
• Categories are main themes. Tags further
expand upon these themes.
• Make everything you do SEO friendly,
especially your categories.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

27. CONTENT ORGANIZATION
CHALLENGE
Not Yo Madre’s Nachos needs to organize
their content. What are three categories
they should be using for their blog
content?
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28. CONTENT ORGANIZATION
SCHEDULING YOUR CONTENT
• Will change your life. (Seriously)
• Increases productivity. (By 1,000%. Scientifically proven.*)
(*I’m obviously not a scientist.)
• Allows opportunity for collaboration and
growth.
• Challenges better content creation.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

29. CONTENT ORGANIZATION
WAYS TO SCHEDULE YOUR CONTENT
• Free
• Paper Planner
• Google Calendar
• Buffer (Premium Upgrade)
• HootSuite (Premium Upgrade)
• EditFlow Plugin
• MailChimp
• Premium
• Co-Schedule
• ConvertKit
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

30. CONTENT ORGANIZATION
SCHEDULING SOCIAL MEDIA
• Buffer
• Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter
• HootSuite
• Facebook, Google+, Instagram, LinkedIn, Twitter, YouTube
• SocialPilot
• Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr,
Twitter
• Later
• Instagram, Twitter
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

31. CONTENT ORGANIZATION
USING EDITFLOW
• Calendar
• Custom Statuses
• Editorial Contents
• Editorial Metadata
• Notifications
• Story Budget
• User Groups
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

32. CONTENT ORGANIZATION
USING EDITFLOW
• Calendar
• Custom Statuses
• Editorial Contents
• Editorial Metadata
• Notifications
• Story Budget
• User Groups
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

33. CONTENT ORGANIZATION
USING EDITFLOW
• Calendar
• Custom Statuses
• Editorial Contents
• Editorial Metadata
• Notifications
• Story Budget
• User Groups
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

34. CONTENT ORGANIZATION
USING EDITFLOW
• Calendar
• Custom Statuses
• Editorial Contents
• Editorial Metadata
• Notifications
• Story Budget
• User Groups
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

35. CONTENT ORGANIZATION
USING COSCHEDULE
• Has the functionality of EditFlow but offers
more features
• Includes several ways to schedule social
media campaigns
• Offers analytical data
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

36. CONTENT ORGANIZATION
USING COSCHEDULE
• Creating a new blog
post in CoSchedule is
easy and offers a variety
of options including
drag-and-drop importing
of files, Google Docs,
and content from
Evernote.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

37. CONTENT ORGANIZATION
USING COSCHEDULE
• CoSchedule forces you
to re-think about the
way you schedule social
media promotion by
prompting several times
that you can schedule a
post in the present and
future.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

38. Section 3:
Content for
Passive Income
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39. CONTENT FOR PASSIVE INCOME
MYTH
Repurposing content is bad.
TRUTH
Repurposing content lazily is bad. Good
content can and should be repurposed to
help reinforce your brand.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

40. CONTENT FOR PASSIVE INCOME
CREATIVELY USING YOUR CONTENT
Strong content can be expound upon.
How are you using the content you are
creating to build more content? Are you
allowing good content to collect dust?
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

41. CONTENT FOR PASSIVE INCOME
EXAMPLES
• Creating digital products (e-books, e-
courses)
• Revisiting old content
• Creating blog series
• Creating newsletter
• Reposting via social media
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

42. CONTENT FOR PASSIVE INCOME
E-BOOKS & E-COURSES
• E-books
• Downloadable
• Easy to sell to a larger audience
• Can grow into an e-course
• E-Courses
• Require consistent marketing
• Can be sold at a higher price point
• Offers more details and instruction for results
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

43. CONTENT FOR PASSIVE INCOME
REPURPOSING YOUR CONTENT
• Select content that has been proven
valuable to your audience.
• Make sure all of your content fits within the
theme.
• Existing content is easier to expand on than
creating all new content.
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

44. CONTENT FOR PASSIVE INCOME
PASSIVE INCOME FOR WORDPRESS
• E-books
• WooCommerce
• Shopify + WordPress
• Easy Digital Downloads
• E-courses
• Simple Course Creator
• Sensei – WooCommerce
• LearnDash
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

45. CONTENT STRATEGIES FOR WORDPRESS
THINGS TO THINK ABOUT
• What are ways that could help you generate more effective and
original blog ideas?
• How could you be using WordPress more efficiently to generate
content?
• Are your content repurposing strategies working for or against
you?
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

46. HEY GIRL HEY!
ANGELICA YARDE
• Partner and Director of Projects at Sevenality
• Editor & Designer at Studio 404 Paper
• Co-Host of Heart + Hustle Podcast
• Twitter: @studio404design
• E-mail: hello@studio-404.com
• Slideshare: www.studio-404.com/blog
Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8